{"id":18658,"date":"2021-11-22T09:00:30","date_gmt":"2021-11-22T07:00:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18658"},"modified":"2021-11-22T09:02:29","modified_gmt":"2021-11-22T07:02:29","slug":"vrei-sa-implementezi-modelul-omnichannel-tot-ce-trebuie-sa-stii","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/vrei-sa-implementezi-modelul-omnichannel-tot-ce-trebuie-sa-stii","title":{"rendered":"Vrei s\u0103 implementezi modelul omnichannel? Tot ce trebuie s\u0103 \u0219tii"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vrei-sa-implementezi-modelul-omnichannel-tot-ce-trebuie-sa-stii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18678\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/gpec_blog_Ani\u0219oara-Munteanu2-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Avalan\u0219a de informa\u021bii din online ne-a f\u0103cut s\u0103 ne adapt\u0103m rapid la noi preferin\u021be de cump\u0103rare \u0219i ne a\u0219tept\u0103m ca brandurile cele mai apreciate de noi s\u0103 fie prezente \u0219i online \u0219i fizic.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Spre exemplu, dac\u0103 te duci la cump\u0103r\u0103turi \u00een mall, te a\u0219tep\u021bi ca brandurile preferate s\u0103 aib\u0103 magazine acolo; dac\u0103 e\u0219ti pe Instagram \u0219i accesezi pagina brandului, \u00ee\u021bi dore\u0219ti s\u0103 po\u021bi cump\u0103ra direct din aplica\u021bia mobil\u0103; dac\u0103 preferi s\u0103 discu\u021bi cu cineva, \u00eei contactezi prin WhatsApp Business.<\/p>\n<p>Fiecare dintre aceste situa\u021bii de zi cu zi ne demonstreaz\u0103 c\u0103 modelul omnichannel este deja preferat \u00een r\u00e2ndul clien\u021bilor. A\u0219adar, urm\u0103toarea \u00eentrebare este: de ce retailerii nu g\u00e2ndesc sau nu implementeaz\u0103 practici omnichannel? Pare c\u0103 mai e cale lung\u0103 p\u00e2n\u0103 acolo, dac\u0103 lu\u0103m \u00een considerare faptul c\u0103 doar <a href=\"https:\/\/www.statista.com\/statistics\/1174137\/view-omnichannel-strategy-ecommerce-companies-worldwide\/\">47% dintre retaileri<\/a> consider\u0103 c\u0103 modelul omnichannel este foarte important pentru strategiile lor \u0219i pentru experien\u021ba pe care o ofer\u0103 clien\u021bilor lor.<\/p>\n<h2><strong>Comer\u021bul digital nu este un concurent al magazinelor fizice <\/strong><\/h2>\n<p>Pentru un echilibru c\u00e2t mai bun, trebuie s\u0103 creezi un magazin online care nu folose\u0219te magazinele fizice doar ca unit\u0103\u021bi pentru facilitarea retururilor, ci ca v\u00e2nz\u0103tori efectivi ai comenzilor tale.<\/p>\n<p>O modalitate excelent\u0103 prin care po\u021bi face acest lucru posibil este integrarea magazinelor fizice sub forma unor <strong>centre de fulfillment al opera\u021biunii online<\/strong>, folosind preluarea din magazin \u0219i\/sau expedierea din magazin. Astfel, magazinele \u00ee\u0219i pot m\u0103ri stocurile (una dintre cele mai mari \u201cdureri de cap\u201d ale acestora), \u00ee\u0219i pot asigura mai multe comenzi, pot ob\u021bine un trafic mai mare \u00een magazin \u0219i pot \u00eenregistra mai multe opera\u021biuni de tip \u201eupsell\u201d.<\/p>\n<h2><strong>Analizeaz\u0103 foarte bine \u00eenainte de a decide modul de implementare <\/strong><\/h2>\n<p>\u00cenainte de a c\u0103uta partenerii potrivi\u021bi pentru implementarea unui proiect omnichannel, iat\u0103 o list\u0103 de \u00eentreb\u0103ri la care ar trebui s\u0103 r\u0103spunzi:<\/p>\n<ul>\n<li>Ai fotografii cu fiecare SKU din catalog?<\/li>\n<li>Ai o descriere complet\u0103 a produselor din catalog?<\/li>\n<li>E\u0219ti preg\u0103tit din punct de vedere logistic?<\/li>\n<li>Ai o echip\u0103 de specialia\u0219ti care s\u0103 administreze aceste noi canale de v\u00e2nz\u0103ri?<\/li>\n<li>Dispui de bugetul necesar pentru a dezvolta cel mai bun magazin online posibil?<\/li>\n<li>Ce sisteme trebuie s\u0103 fie integrate \u00een magazinul t\u0103u pentru a avea cele mai bune procese automatizate \u0219i online?<\/li>\n<\/ul>\n<h2><strong>Implic\u0103 toate departementele \u00een procesul de migrare<\/strong><\/h2>\n<p>Pentru ca un canal de ecommerce (\u0219i tranzi\u021bia la online \u00een general) s\u0103 aib\u0103 succes, ai nevoie de sprijin deplin din partea directorilor \u0219i managerilor responsabili, precum \u0219i din partea tuturor principalelor p\u0103r\u021bi implicate. Nu este vorba doar de un alt magazin, ci este o strategie definitorie, care va duce toat\u0103 compania la un alt nivel. Astfel, trebuie s\u0103 implici fiecare persoan\u0103 din cadrul companiei.<\/p>\n<p>De asemenea, pentru implemenetarea modelului omnichannel, trebuie s\u0103 te asiguri <strong>c\u0103 toate departamentele companiei sunt implicate<\/strong>:<\/p>\n<ul>\n<li><strong>Ecommerce<\/strong> \u2013 trebuie s\u0103 fie catalizatorul acestei schimb\u0103ri \u0219i s\u0103 stimuleze evolu\u021bia sa;<\/li>\n<li><strong>Logistic\u0103<\/strong> \u2013 pentru a crea op\u021biuni de livrare personalizate;<\/li>\n<li><strong>Finan\u021be<\/strong> \u2013 pentru a dezvolta strategia aferent\u0103 canalului;<\/li>\n<li><strong>Juridic<\/strong> \u2013 pentru a sprijini toate condi\u021biile \u0219i politicile pentru aceste v\u00e2nz\u0103ri;<\/li>\n<li><strong>Contabilitate<\/strong> \u2013 pentru a te ajuta s\u0103 gestionezi noile modalit\u0103\u021bi de plat\u0103;<\/li>\n<li><strong>Marketing<\/strong> \u2013 pentru a promova \u0219i analiza noua experien\u021b\u0103 a cump\u0103r\u0103turilor;<\/li>\n<li><strong>Calitate<\/strong> \u2013 pentru a asigura cele mai bune politici privind garan\u021biile \u0219i retururile;<\/li>\n<li><strong>Serviciile pentru rela\u021bii cu clien\u021bii<\/strong> \u2013 pentru a te ajuta s\u0103 ob\u021bii nivelul de satisfac\u021bie dorit \u0219i loialitatea clien\u021bilor.<\/li>\n<\/ul>\n<h2><strong>Alege cei mai potrivi\u021bi parteneri <\/strong><\/h2>\n<p>Dup\u0103 ce ai parcurs toate etapele de mai sus, trebuie s\u0103 cau\u021bi alia\u021bii care vor face posibil\u0103 aceast\u0103 strategie omnichannel. <strong>Partenerii sunt toate companiile implicate \u00een sus\u021binerea acestei viziuni<\/strong>: platforma ecommerce, gateway-ul pentru pl\u0103\u021bi, logistica asigurat\u0103 de p\u0103r\u021bi ter\u021be, sistemul de planificare a resurselor \u00eentreprinderii (ERP), sistemul de management al depozitelor (WMS), sistemul de gestionare a rela\u021biei cu clien\u021bii (CRM), agen\u021bia de digital, echipa de speciali\u0219ti \u00een comer\u021b digital, serviciile pentru clien\u021bi \u0219i lista continu\u0103. Trebuie s\u0103 te asiguri c\u0103 to\u021bi ace\u0219ti parteneri sprijin\u0103 viziunea companiei \u0219i te ajut\u0103 s\u0103 cre\u0219ti.<\/p>\n<p>Recomand\u0103rile de mai sus nu reprezint\u0103 tocmai un ghid pas cu pas, pentru c\u0103 fiecare business e diferit \u0219i are nevoi diferite, dar acoper\u0103 majoritatea aspectelor care trebuie s\u0103 fie luate \u00een considerare.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div><\/div>\n<div>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18680 \" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3-300x300.jpg\" alt=\"\" width=\"193\" height=\"193\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3-1024x1024.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3-768x768.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/anisoara-munteanu-3.jpg 1080w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/>Ani\u0219oara Munteanu <\/strong><\/p>\n<p><strong><i>Marketing &amp; Communication Coordinator <a href=\"https:\/\/vtex.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">VTEX for Eastern Europe<\/a><\/i><\/strong><\/p>\n<p>Ani\u0219oara Munteanu e specialist\u0103 \u00een domeniul comunic\u0103rii, dup\u0103 ce a lucrat mai mul\u021bi ani \u00een presa de business \u0219i mai apoi PR. \u00cen prezent, coordoneaz\u0103 activit\u0103\u021bi de marketing \u00een cadrul VTEX pentru regiunea Europei de Est \u0219i \u00een acela\u0219i timp aprofundeaz\u0103 lumea ecommerce-ului pentru a deveni expert\u0103 \u00een comer\u021b digital.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vrei-sa-implementezi-modelul-omnichannel-tot-ce-trebuie-sa-stii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Avalan\u0219a de informa\u021bii din online ne-a f\u0103cut s\u0103 ne adapt\u0103m rapid la noi preferin\u021be de cump\u0103rare \u0219i ne a\u0219tept\u0103m ca brandurile cele mai apreciate de noi s\u0103 fie prezente \u0219i online \u0219i fizic.<\/p>\n","protected":false},"author":36,"featured_media":18678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3455,3547],"tags":[361,3203,3166],"class_list":["post-18658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-marketing","tag-omnichannel-ro","tag-retail-online","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18658"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18658\/revisions"}],"predecessor-version":[{"id":18681,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18658\/revisions\/18681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18678"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}