{"id":18662,"date":"2021-11-18T09:34:14","date_gmt":"2021-11-18T07:34:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18662"},"modified":"2021-11-18T14:01:32","modified_gmt":"2021-11-18T12:01:32","slug":"click-to-door-conceptul-care-poate-schimba-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/click-to-door-conceptul-care-poate-schimba-e-commerce","title":{"rendered":"Click-to-Door &#8211; conceptul care poate schimba e-commerce-ul printr-o nou\u0103 abordare: a cump\u0103r\u0103torului"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/click-to-door-conceptul-care-poate-schimba-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18668\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/raportul-click-to-door-postis.png\" alt=\"\" width=\"985\" height=\"392\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/raportul-click-to-door-postis.png 985w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/raportul-click-to-door-postis-300x119.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/raportul-click-to-door-postis-768x306.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/p>\n<p><strong>Unul dintre cele mai am\u0103nun\u021bite rapoarte de analiz\u0103 a pie\u021bei de e-commerce din Rom\u00e2nia &#8211; la baza c\u0103ruia st\u0103 conceptul de livrare Click-to-door &#8211; s-a lansat \u00een Octombrie 2021 \u0219i este de acum disponibil publicului larg.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Lansarea raportului Click-to-door adreseaz\u0103 o nevoie semnificativ\u0103 \u00een e-commerce, \u0219i anume analizarea \u00eentregului proces de cump\u0103rare, \u00eencep\u00e2nd de la prima interac\u021biune online cu comunicarea promo\u021bional\u0103 a retailerilor, continu\u00e2nd cu accesarea site-ului, vizualizarea informa\u021biilor despre produse, selec\u021bia \u00een shopping cart a op\u021biunilor de achizi\u021bie \u0219i livrare, p\u00e2n\u0103 la livrarea coletului la u\u0219a clientului \u0219i interac\u021biunile de dup\u0103.<\/p>\n<p>Raportul Click-to-door se adreseaz\u0103 business-urilor de e-commerce de orice m\u0103rime \u0219i din orice vertical\u0103, oferind date cheie pentru optimizarea procesului de cump\u0103rare online.<\/p>\n<p>Anul acesta, \u00een prima edi\u021bie a raportului, au fost analizate 35 de magazine online pentru care s-au luat \u00een calcul 15 milioane de click-uri ce s-au materializat \u00een peste jum\u0103tate de milion de comenzi. Dup\u0103 o \u00eendelungat\u0103 analiz\u0103 a 64 de factori esen\u021biali \u00een efectuarea unei comenzi online, concluziile g\u0103site \u00een statistici r\u0103spund la \u00eentreb\u0103ri fierbin\u021bi pentru fiecare retailer online:<\/p>\n<ul>\n<li>Ce surse de trafic aduc clien\u021bii de cea mai \u00eenalt\u0103 calitate, cu cea mai mare valoare medie a comenzii \u0219i rate de refuz la livrare sc\u0103zute?<\/li>\n<li>Cum este populara op\u021biune de plat\u0103 la ramburs legat\u0103 de conversie \u0219i rata de refuz?<\/li>\n<li>Ce impact au recomand\u0103rile de produse bine plasate asupra vizitatorilor \u0219i conversiilor?<\/li>\n<\/ul>\n<p>&#x200d;Raportul a fost lansat \u00een cadrul webinarului ini\u021biat de <strong>Mircea Stan<\/strong> (fondator si CEO <a href=\"https:\/\/www.postis.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Postis<\/a>) \u0219i <strong>Vlad Marinca\u0219<\/strong> (CEO \u0219i Data Scientist <a href=\"https:\/\/www.insightout-analytics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">InsightOut Analytics<\/a>), al\u0103turi de <strong>C\u0103t\u0103lin C\u00eernaru<\/strong> (Supply Chain Manager la <a href=\"https:\/\/www.flanco.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flanco Rom\u00e2nia<\/a>), <strong>Adrian P\u0103un<\/strong> (Online Marketing Manager la <a href=\"https:\/\/carturesti.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u0103rture\u0219ti<\/a>) \u0219i <strong>Laura Sardescu<\/strong> (co-fondator <a href=\"https:\/\/www.neakaisa.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NeaKaisa.ro<\/a>), \u00eentreaga discu\u021bie fiind moderat\u0103 de <strong>Andrei Radu<\/strong>, fondator \u0219i CEO <a href=\"https:\/\/www.gpec.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">GPeC<\/a>.<\/p>\n<p>\u00cenregistrarea webinarului poate fi v\u0103zut\u0103 aici:<\/p>\n<p><iframe loading=\"lazy\" title=\"Click-to-Door. Vezi lumea a\u0219a cum o v\u0103d clien\u021bii t\u0103i. | Un eveniment Postis \u0219i InsightOut Analytics.\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/6jQ8C5XKPKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18665\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/M-stan-800x800-1-300x300.jpg\" alt=\"\" width=\"153\" height=\"153\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/M-stan-800x800-1-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/M-stan-800x800-1-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/M-stan-800x800-1-768x768.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/M-stan-800x800-1.jpg 800w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/>Parteneriatul cu InsightOut Analytics ne-a oferit oportunitatea de a complementa datele prin care Postis automatizeaz\u0103 \u0219i optimizeaz\u0103 procesele de livrare. Solu\u021biile noastre pentru alegerea automat\u0103 a celei mai bune op\u021biuni de transport \u0219i pentru colectarea feedback-ului clien\u021bilor la livrare ne ofer\u0103 o imagine complet\u0103 asupra procesului de dup\u0103 plasarea comenzii, dar prin aceast\u0103 colaborare m\u0103sur\u0103m \u0219i ajut\u0103m retailerii s\u0103 \u00een\u021beleag\u0103 mai bine \u00eentregul proces de cump\u0103rare.<\/em><\/p>\n<p><strong>Mircea Stan<br \/>\n<\/strong><strong>CEO &amp; Founder Postis<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18666 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Vlad-Marinca\u0219-800x800-1-300x300.jpg\" alt=\"\" width=\"164\" height=\"164\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Vlad-Marinca\u0219-800x800-1-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Vlad-Marinca\u0219-800x800-1-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Vlad-Marinca\u0219-800x800-1-768x768.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Vlad-Marinca\u0219-800x800-1.jpg 800w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/>La InsightOut Analytics ne concentr\u0103m pe atragerea clien\u021bilor \u0219i m\u0103rirea conversiei prin personalizarea con\u021binutului cu motoare de recomandare a produselor \u0219i segment\u0103ri de clien\u021bi, dar \u0219i pe solu\u021bii de augmented analytics pentru optimizarea ofertei de produse \u0219i a campaniilor de marketing. Ne bucur\u0103m de parteneriatul cu Postis, cu ajutorul c\u0103ruia am putut construi o imagine complet\u0103, bazat\u0103 pe date dincolo de comanda de pe website.<\/em><\/p>\n<p><strong>Vlad Marinca\u0219<\/strong><strong><br \/>\nCEO &amp; Data Scientist la InsightOut Analytics<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Raportul Click-to-door este propus ca solu\u021bie de viitor cu scopul de a sprijini dezvoltarea magazinelor online. Pute\u021bi desc\u0103rca raportul gratuit de aici:<\/strong><\/p>\n<p><a href=\"https:\/\/report.click2door.io\/?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=C2D\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18664 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-1024x148.png\" alt=\"\" width=\"910\" height=\"132\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-1024x148.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-300x43.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-768x111.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-1536x222.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/Descarca-raportul-Click-to-Door-2-2048x296.png 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/click-to-door-conceptul-care-poate-schimba-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Unul dintre cele mai am\u0103nun\u021bite rapoarte de analiz\u0103 a pie\u021bei de e-commerce din Rom\u00e2nia &#8211; la baza c\u0103ruia st\u0103 conceptul de livrare Click-to-door &#8211; s-a lansat \u00een Octombrie 2021 \u0219i este de acum disponibil publicului larg.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":18668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3821,45,56],"tags":[3809],"class_list":["post-18662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica-curierat","category-piata-de-ecommerce-din-romania","category-resurse-e-commerce","tag-postis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18662"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18662\/revisions"}],"predecessor-version":[{"id":18676,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18662\/revisions\/18676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18668"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}