{"id":18691,"date":"2021-10-15T20:14:21","date_gmt":"2021-10-15T17:14:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18691"},"modified":"2021-11-25T15:29:15","modified_gmt":"2021-11-25T13:29:15","slug":"gpec-live-top-5-campanii-de-efect-pentru-black-friday","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-top-5-campanii-de-efect-pentru-black-friday","title":{"rendered":"GPeC LIVE: Top 5 campanii de efect pentru Black Friday"},"content":{"rendered":"
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Preg\u0103tirile pentru Black Friday au \u00eenceput deja, iar noi am vrut s\u0103 afl\u0103m ce pot face magazinele online pentru a construi campanii care dau rezultatele dorite. A\u0219a c\u0103 am invitat-o la o discu\u021bie pe baza acestei teme pe Alina Mitric\u0103, Chief Commercial Officer Retargeting.biz<\/a>, \u00een cadrul webinarului GPeC LIVE moderat de aceast\u0103 dat\u0103 de Raluca Radu, Country Manager ANSWEAR Rom\u00e2nia.<\/strong><\/p>\n

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To\u021bi juc\u0103torii din sectorul e-commerce se \u00eentreab\u0103 dac\u0103 anul acesta Black Friday va fi sau nu atipic, dat\u0103 fii evolu\u021bia pandemiei pe plan local. Alina Mitric\u0103 a vorbit despre previziunile pentru edi\u021bia din Noiembrie \u0219i la ce se pot a\u0219tepta at\u00e2t comercian\u021bii online, c\u00e2t \u0219i clien\u021bii acestora.<\/p>\n

Experien\u021ba Alinei \u00een marketing online vine at\u00e2t din postura de client al agen\u021biilor, c\u00e2t \u0219i – recent – din perspectiva unei agen\u021bii de digital marketing. Red\u0103m mai jos cele mai interesante idei din cadrul discu\u021biei:<\/p>\n

Black Friday se preg\u0103te\u0219te din timp. Sunt camapnii care se pot implementa \u00eenainte de eveniment, \u00een ziua de Black Friday, dar nu trebuie neglijate nici campaniile post-Black Friday.<\/p>\n

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Black Friday poate genera un volum de v\u00e2nz\u0103ri foarte mare, dar este important s\u0103 fie urm\u0103ri\u021bi \u0219i al\u021bi indicatori de performan\u021b\u0103, cum ar fi rata de profitabilitate, rota\u021bia stocurilor, brand awareness.<\/p>\n

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Cea mai mare rat\u0103 de conversie o au clien\u021bii deja existen\u021bi. A\u0219adar, e bine ca ace\u0219tia s\u0103 fie targeta\u021bi cu newslettere personalizate \u0219i campanii de retargeting.<\/p>\n

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Retargeting.biz a lansat recent noua platform\u0103 de online marketing. Aceasta pune la dispozi\u021bia magazinelor online diverse op\u021biuni de personalizare a campaniilor \u0219i de profilare a clien\u021bilor. Func\u021bia de newsletter a primit \u0219i ea un upgrade printr-un modul de recomand\u0103ri de produse ce poate fi personalizat \u00een func\u021bie de profilul clientului.<\/p>\n

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Viitorul \u00een performance marketing const\u0103 \u00een personalizarea campaniilor \u0219i profilarea clientului final astfel \u00eenc\u00e2t acesta s\u0103 primeasc\u0103 sugestii de produse c\u00e2t mai apropiate de preferin\u021bele sale. Astfe se pot diferen\u021bia magazinele online \u00eentr-o pia\u021b\u0103 care este din ce \u00een ce mai aglomerat\u0103.<\/p>\n

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Pentru magazinele la \u00eenceput de drum, Alina \u00eencurajeaz\u0103 achizi\u021bia de trafic nou relevant folosind canalele clasice de advertising – Google Ads, Facebook, Instagram, trafic organic, campanii de brand awareness. De asemenea, \u00eencurajeaz\u0103 \u201d\u00eemprietenirea\u201d cu clien\u021bii prin abonarea la newsletter \u0219i comunicarea cu ace\u0219tia \u00een Social Media.<\/p>\n

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Campaniile de SMS func\u021bioneaz\u0103 foarte bine \u00eempreun\u0103 cu cele de newsletter \u00een perioada de Black Friday. Chiar dac\u0103 este mai costisitor, este un tip de campanie care d\u0103 rezultate.<\/p>\n

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Dintre tipurile de promo\u021bii care dau cele mai bune rezultate sunt cele de countdown sau de stoc limitat.<\/p>\n

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Rata de conversie nu \u021bine doar de pre\u021b \u0219i promo\u021bie, ci \u0219i de oferta de produse pe care o prezint\u0103 magazinele online \u00een perioada de Black Friday. De asemenea, s\u0103 aleag\u0103 produsele \u201dtractor\u201d care au cele mai multe \u0219anse s\u0103 fie cump\u0103rate \u0219i s\u0103 le foloseasc\u0103 \u00een campaniile de promovare pre-Black Friday.<\/p>\n

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Preg\u0103tirile pentru Black Friday au \u00eenceput deja, iar noi am vrut s\u0103 afl\u0103m ce pot face magazinele online pentru a construi campanii care dau rezultatele dorite. A\u0219a c\u0103 am invitat-o la o discu\u021bie pe baza acestei teme pe Alina Mitric\u0103, Chief Commercial Officer Retargeting.biz, \u00een cadrul webinarului GPeC LIVE moderat de aceast\u0103 dat\u0103 de Raluca Radu, Country Manager ANSWEAR Rom\u00e2nia.<\/p>\n","protected":false},"author":19,"featured_media":18692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[905,3302],"class_list":["post-18691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-gpec-live","tag-retargeting-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18691"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18691\/revisions"}],"predecessor-version":[{"id":18699,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18691\/revisions\/18699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18692"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}