{"id":18751,"date":"2021-12-20T19:23:19","date_gmt":"2021-12-20T17:23:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18751"},"modified":"2021-12-20T19:23:19","modified_gmt":"2021-12-20T17:23:19","slug":"comunicat-de-presa-cum-arata-anul-2021-in-cifre-pentru-compania-2performant","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-cum-arata-anul-2021-in-cifre-pentru-compania-2performant","title":{"rendered":"Comunicat de pres\u0103: Cum arat\u0103 anul 2021 \u00een cifre pentru compania 2Performant"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-cum-arata-anul-2021-in-cifre-pentru-compania-2performant\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Un an de la listarea pe Bursa de Valori Bucure\u0219ti \u0219i o opera\u021biune de majorare de capital derulat\u0103 cu succes, organizarea companiei \u00een 2 Business Units, dar \u0219i numeroase campanii de afiliere \u0219i parteneriate noi, toate au marcat anul 2021 pentru compania de tehnologie 2Performant, liderul pie\u021bei de marketing afiliat din Rom\u00e2nia, listat\u0103 pe pia\u021ba AeRO a BVB (simbol bursier <a href=\"https:\/\/bvb.ro\/FinancialInstruments\/Details\/FinancialInstrumentsDetails.aspx?s=2P\" target=\"_blank\" rel=\"noopener noreferrer\">2P<\/a>).<\/strong><\/p>\n<p><!--more--><\/p>\n<p>2Performant este un marketplace bazat pe o platform\u0103 tehnologic\u0103 dezvoltat\u0103 in-house prin care profesioni\u0219ti \u00een marketingul digital colaboreaz\u0103 cu magazinele online. \u00cen 2021, <strong>2Performant a intermediat 21.300 de rela\u021bii de business productive \u00eentre 800 de magazine online din 30 de industrii \u0219i 7.900 de afilia\u021bi<\/strong>. Rela\u021biile productive \u00eenseamn\u0103 c\u0103 traficul trimis de un afiliat s-a materializat \u00eentr-un client care a plasat o comand\u0103 unui magazin online.<\/p>\n<p>Totodat\u0103, <strong>la \u00eenceputul lunii noiembrie 2Performant dep\u0103\u0219ea pragul de 1 milion de v\u00e2nz\u0103ri generate \u00een 2021, at\u00e2t c\u00e2t realizase pe tot parcursul anului anterior<\/strong>, astfel c\u0103 p\u00e2n\u0103 la finalul anului curent estim\u0103rile arat\u0103 c\u0103 vor fi dep\u0103\u0219ite 1,3 milioane de v\u00e2nz\u0103ri. Rezultatul este unul spectaculos \u00een contextul \u00een care \u00een mod tradi\u021bional luna noiembrie este cea cu cele mai multe v\u00e2nz\u0103ri din an datorit\u0103 evenimentului Black Friday.<\/p>\n<p>\u00cen <strong>primele 11 luni ale acestui an<\/strong>, 2Performant.com a \u00eensemnat:<\/p>\n<ul>\n<li><strong>61,2 milioane de click-uri<\/strong>, adic\u0103 peste 5,5 milioane pe lun\u0103, ceea ce se traduce prin trafic de calitate trimis c\u0103tre magazinele online;<\/li>\n<li>Un <strong>indice de v\u00e2nz\u0103ri de aproape 16 euro<\/strong>. Cu alte cuvinte, \u00een medie, \u00een 2021, un magazin care a investit un 1 euro \u00een afiliere \u00een cadrul re\u021belei 2Performant, a \u00eencasat aproape 16 euro;<\/li>\n<li><strong>Rata de conversie<\/strong> medie de 2,2%;<\/li>\n<li>Valoare medie a <strong>co\u0219ului de cump\u0103r\u0103turi<\/strong> de <strong>52,92 euro<\/strong> per co\u0219, \u00eentr-un magazin online, \u00een cre\u0219tere cu 6,4% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut;<\/li>\n<li><strong>Categoriile de produse<\/strong> cu cel mai mare num\u0103r de v\u00e2nz\u0103ri: Fashion cu peste 318.000 v\u00e2nz\u0103ri, Books Movies &amp; Music cu peste 284.000 de v\u00e2nz\u0103ri, Beauty cu peste 125.000 de v\u00e2nz\u0103ri, Pharma cu peste 123.000 de v\u00e2nz\u0103ri, Electronics IT &amp; C cu peste 71.000 de v\u00e2nz\u0103ri.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18753\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/2performant-cifre-2021-gpec-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><strong>\u00a0<\/strong><strong>Gamificarea \u00een afiliere \u0219i 2 competi\u021bii importante \u00een 2021<\/strong><\/h2>\n<p>Cu o experien\u021b\u0103 de peste 9 ani \u00een organizarea de competi\u021bii pentru afilia\u021bi, 2Performant a propus anul acesta \u00een premier\u0103 pentru Rom\u00e2nia conceptul de gamificare profesional\u0103 \u00een marketing. Compania a organizat competi\u021bii motivante, bazate pe transparen\u021b\u0103 total\u0103 \u0219i clasamente publice urm\u0103rind criterii specifice afilierii, precum rata de conversie, valoarea v\u00e2nz\u0103rilor generate sau volumul de trafic trimis.<\/p>\n<p>Cel mai recent exemplu este <a href=\"https:\/\/www.gpec.ro\/blog\/2performant-lanseaza-open-world-un-proiect-de-gamificare-pentru-afiliati\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Open World<\/strong><\/a>, \u00een care 65 de afilia\u021bi de top au devenit concuren\u021bi \u00eentr-o curs\u0103 cu etape, provoc\u0103ri \u0219i rezultate c\u00e2t se poate de concrete. Open World reprezint\u0103 o competi\u021bie cu o miz\u0103 de business serioas\u0103, \u00een care dup\u0103 11 s\u0103pt\u0103m\u00e2ni au fost generate v\u00e2nz\u0103ri de 11,6 milioane de euro pentru magazine online din 2Performant \u0219i comisioane de 735.000 euro pentru afilia\u021bi.<\/p>\n<p>Tot pe ideea de competi\u021bie, performan\u021b\u0103 \u0219i recunoa\u0219tere a meritelor s-a bazat \u0219i <a href=\"https:\/\/www.gpec.ro\/blog\/2performant-lanseaza-liga-nationala-de-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Liga Na\u021bional\u0103 de Marketing<\/strong><\/a>, organizat\u0103 la \u00eenceputul anului, devenind prima competi\u021bie din Rom\u00e2nia dedicat\u0103 marketingului pe echipe. Speciali\u0219tii \u00een digital au format echipe cu magazinele online, iar timp de 4 s\u0103pt\u0103m\u00e2ni, 12 echipe au concurat \u0219i au generat peste 9.000 de v\u00e2nz\u0103ri \u00een valoare de peste 350.000 de euro.<\/p>\n<h2><strong>Black Friday extins \u0219i v\u00e2nz\u0103ri de peste 6,9 milioane euro \u00een 2 s\u0103pt\u0103m\u00e2ni<\/strong><\/h2>\n<p>Aflat la intersec\u021bia dintre comer\u021bul online \u0219i marketingul digital, dou\u0103 industrii cu cre\u0219teri spectaculoase \u00een contextul pandemic, 2Performant reu\u0219e\u0219te s\u0103 capteze oportunit\u0103\u021bile din pia\u021b\u0103 \u0219i s\u0103 maximizeze poten\u021bialul evenimentelor de v\u00e2nz\u0103ri tradi\u021bionale. Black Friday 2021 la 2Performant a adus cifre semnificative: \u00een perioada 1-14 noiembrie, 462 de magazine online care activeaz\u0103 \u00een 25 de industrii diferite \u0219i care au lansat campanii de reduceri au realizat prin intermediul platformei 2Performant.com 115.000 v\u00e2nz\u0103ri, \u00een valoare de 6.929.804 euro + TVA, cu 47,8% mai mari dec\u00e2t anul trecut. Iar 1.282 afilia\u021bi au generat pentru ei comisioane \u00een valoare de 418.500 euro + TVA, \u00een cre\u0219tere cu 37,5% fa\u021b\u0103 de anul trecut.<\/p>\n<h2><strong>Peste 5,3 milioane de lei \u00een majorarea de capital pe BVB <\/strong><\/h2>\n<p>Dup\u0103 listarea tehnic\u0103 pe pia\u021ba AeRO a Bursei de Valori Bucure\u0219ti din 9 decembrie 2020, 2Performant a devenit prima companie de tehnologie de pe pia\u021ba de capital rom\u00e2neasc\u0103 cu focus 100% pe dezvoltarea produsului propriu. \u00cen 2021, compania a derulat o opera\u021biune de majorare de capital social cu aport \u00een numerar \u0219i a ob\u021binut investi\u021bii de peste 5,3 milioane de lei pentru finan\u021barea principalelor direc\u021bii de cre\u0219tere a companiei. Dup\u0103 \u00eencheierea acestei opera\u021biuni, compania a realizat o majorare de capital pentru acordarea de 4 ac\u021biuni gratuite la 1 de\u021binut\u0103. \u00cen octombrie 2021, 2Performant intr\u0103 \u00een componen\u021ba indicelui BET AeRO lansat de BVB, cu o pondere de 2,47%.<\/p>\n<h2><strong>Organizarea companiei \u00een 2 Business Units<\/strong><\/h2>\n<p>\u00cen 2021, 2Performant a anun\u021bat organizarea companiei \u00een 2 Business Units: 2Performant Rom\u00e2nia \u0219i Bulgaria, care vizeaz\u0103 opera\u021biunile pentru pie\u021bele validate pe care compania este deja activ\u0103, cu o pozi\u021bie puternic\u0103, \u0219i 2Performant Growth Unit, care testeaz\u0103 \u0219i valideaz\u0103 pie\u021be \u0219i abord\u0103ri noi \u00een business, at\u00e2t pe pie\u021bele externe, c\u00e2t \u0219i \u00een \u021bar\u0103. Aceast\u0103 mi\u0219care de business face parte din planurile 2Performant de consolidare pe pia\u021ba local\u0103, dar \u0219i de extindere \u00een regiune \u0219i captare a noilor oportunit\u0103\u021bi de business.<\/p>\n<p>Totodat\u0103, compania a lansat anul acesta un <strong>d<\/strong><strong>epartament dedicat de Business Support<\/strong>, o investi\u021bie pentru a cre\u0219te capacitatea de a oferi suport tehnic \u0219i de business pentru absolut to\u021bi utilizatorii platformei.<\/p>\n<h2><strong>Interna\u021bionalizare prin tehnologie <\/strong><\/h2>\n<p>\u00cen 2021, 2Performant \u00eencheie un parteneriat cu <strong>Admitad<\/strong>, o re\u021bea de afiliere prezent\u0103 pe pie\u021bele din Europa, Asia \u0219i America de Sud, \u0219i <strong>lanseaz\u0103 \u00een platforma de marketing afiliat, \u00een premier\u0103 pentru \u021bara noastr\u0103, AliExpress<\/strong>, unul dintre cele mai mari marketplace-uri online din lume. Astfel de integr\u0103ri cu alte re\u021bele care au \u00een portofoliul lor clien\u021bi mari \u0219i foarte mari, dintr-o mul\u021bime de pie\u021be, reprezint\u0103 o strategie eficient\u0103 pentru extinderea unei companii de tehnologie, a\u0219a cum este 2Performant, care \u00een acest fel poate deveni un juc\u0103tor interna\u021bional \u00een afiliere. \u00cen 2021, <strong>35 de noi programe de afiliere au fost lansate \u00een 2Performant.com<\/strong>, printre care: AliExpress, Zaful, Hawes &amp; Curtis UK sau Lacoste Ungaria, Cehia, Polonia, Slovacia.<\/p>\n<h2><strong>Upgrade tehnic de platform\u0103 pentru atribuirea conversiilor<\/strong><\/h2>\n<p>\u00cen 2021 2Performant a lansat <strong>Big Bear<\/strong>, un <strong>upgrade major de platform\u0103 dezvoltat de echipa intern\u0103 de developeri<\/strong> a companiei, care va permite atribuirea conversiilor \u00een regim first party cookie. Primele rezultate ale testelor cu o serie de magazine din platform\u0103 au validat produsul, care a generat rezultate bune pe toate browserele, iar \u00een prezent Big Bear se afl\u0103 \u00een teste cu 12 dintre cei mai mari advertiseri, printre care C\u0103rture\u0219ti, Elefant, Vivre, iHunt \u0219i cu c\u00e2teva sute de afilia\u021bi.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-cum-arata-anul-2021-in-cifre-pentru-compania-2performant\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Un an de la listarea pe Bursa de Valori Bucure\u0219ti \u0219i o opera\u021biune de majorare de capital derulat\u0103 cu succes, organizarea companiei \u00een 2 Business Units, dar \u0219i numeroase campanii de afiliere \u0219i parteneriate noi, toate au marcat anul 2021 pentru compania de tehnologie 2Performant, liderul pie\u021bei de marketing afiliat din Rom\u00e2nia, listat\u0103 pe pia\u021ba AeRO a BVB (simbol bursier 2P).<\/p>\n","protected":false},"author":19,"featured_media":18753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[613,3646],"class_list":["post-18751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-2performant","tag-marketing-afiliat"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18751"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18751\/revisions"}],"predecessor-version":[{"id":18754,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18751\/revisions\/18754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18753"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}