{"id":18757,"date":"2022-01-10T14:01:40","date_gmt":"2022-01-10T12:01:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18757"},"modified":"2022-01-10T14:01:40","modified_gmt":"2022-01-10T12:01:40","slug":"stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-23","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-23","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din E-commerce & Digital Marketing #23"},"content":{"rendered":"
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\u00cencepem 2022 cu o serie de \u0219tiri \u0219i resurse utile care s\u0103 fie tuturor de folos \u00een planurile de business pe noul an. Vedem ce s-a \u00eent\u00e2mplat \u00een 2021, afl\u0103m ce tendin\u021be \u0219i tehnologii vor domina pia\u021ba de e-commerce \u0219i marketing online \u00een viitorul apropiat: de la BNPL, la moduri de \u00eembun\u0103t\u0103\u021bire a calit\u0103\u021bii serviciilor. Iar pentru toate acestea am pus pe list\u0103 \u0219i tips&tricks de management pentru antreprenori. Spor la lectur\u0103!<\/strong><\/p>\n

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Cifre \u0219i statistici Social Media utile pentru marketeri \u00een 2022<\/a> – Date demografice, statistici generale \u0219i tendin\u021be pentru Facebook, LinkedIn, Instagram, TikTok \u0219i YouTube.<\/p>\n

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E-commerce \u00een 2021:<\/a> Lec\u021bii \u00eenv\u0103\u021bate, trend-uri \u0219i \u201dbestsellers\u201d din industrie. Dispozitivele mobile au dominat pia\u021ba anul trecut, mai mult de jum\u0103tate din comenzile online au fost efectuate de pe acestea. \u00cens\u0103 nu toate verticalele de business au \u00eenregistrat acest trend. O alt\u0103 tendin\u021b\u0103 de cre\u0219tere \u00een 2021 au avut-o mobile banking-ul \u0219i portofelele digitale.<\/p>\n

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\u201dDac\u0103 magazinul t\u0103u online are o rat\u0103 mic\u0103 de retur, \u00eenseamn\u0103 c\u0103 nu vinzi destul\u201d. Cum s\u0103 manageriezi procesele de retur<\/a> – mai ales dac\u0103 vinzi cross-border -, care sunt provoc\u0103rile logistice \u0219i din ce motiv returneaz\u0103 clien\u021bii produsele cump\u0103rate.<\/p>\n

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O nou\u0103 modalitate de plat\u0103<\/a> c\u00e2\u0219tig\u0103 teren \u00een sectorul e-commerce: BNPL (Buy Now Pay Later). Aceast\u0103 solu\u021bie este mult mai simplu de implementat pentru magazine online, dar \u0219i mult mai prietenoas\u0103 pentru clien\u021bi pentru c\u0103 nu necesit\u0103 deschiderea unui cont la o anumit\u0103 banc\u0103.<\/p>\n

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…\u0218i totu\u0219i, BNPL are riscurile sale<\/a>. Un studiu efectuat \u00een 2021 \u00een UK arat\u0103 c\u0103 un num\u0103r semnificativ de clien\u021bi se \u00eendatoreaz\u0103 peste posibilit\u0103\u021bi, \u00een special \u00een perioada s\u0103rb\u0103torilor de iarn\u0103.<\/p>\n

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10 tendin\u021be e-commerce<\/a> care vor marca anul 2022 – C\u00e2\u0219tig\u0103 teren comer\u021bul omnichannel, experien\u021bele hiper-personalizate pentru clien\u021bi, livrarea ultra-rapid\u0103, comer\u021bul eco-friendly \u0219i live shopping-ul, printre altele.<\/p>\n

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Insourcing versus Outsourcing<\/a> – Aceste dou\u0103 strategii au fiecare avantajele \u0219i dezavantajele lor. Dac\u0103 \u00ee\u021bi cuno\u0219ti foarte bine echipa \u0219i ai o direc\u021bie clar\u0103 a strategiei tale de business, le po\u021bi implementa cu succes.<\/p>\n

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Comer\u021bul social (s-commerce) cre\u0219te de 3 ori mai repede<\/a> dec\u00e2t e-commerce-ul tradi\u021bional. Dezvoltarea acestuia va fi alimentat\u0103 \u00een principal de genera\u021biile Z (persoane p\u00e2n\u0103 \u00een 24 de ani) \u0219i Millennials (25-39 ani).<\/p>\n

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7 moduri<\/a> prin care un antreprenor \u00ee\u0219i poate face dimine\u021bile mai productive \u0219i mai organizate.<\/p>\n

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9 moduri<\/a> prin care po\u021bi \u00eembun\u0103t\u0103\u021bi (\u0219i cre\u0219te) conversiile din Instagram, cu sau f\u0103r\u0103 campanii pl\u0103tite.<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u00cencepem 2022 cu o serie de \u0219tiri \u0219i resurse utile care s\u0103 fie tuturor de folos \u00een planurile de business pe noul an. Vedem ce s-a \u00eent\u00e2mplat \u00een 2021, afl\u0103m ce tendin\u021be \u0219i tehnologii vor domina pia\u021ba de e-commerce \u0219i marketing online \u00een viitorul apropiat: de la BNPL, la moduri de \u00eembun\u0103t\u0103\u021bire a calit\u0103\u021bii serviciilor. Iar pentru toate acestea am pus pe list\u0103 \u0219i tips&tricks de management pentru antreprenori. Spor la lectur\u0103!<\/p>\n","protected":false},"author":19,"featured_media":18758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-18757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18757"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18757\/revisions"}],"predecessor-version":[{"id":18761,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18757\/revisions\/18761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18758"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}