{"id":18780,"date":"2021-12-14T19:27:21","date_gmt":"2021-12-14T17:27:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18780"},"modified":"2022-01-12T15:09:35","modified_gmt":"2022-01-12T13:09:35","slug":"eplan-tot-ce-trebuie-sa-stiti-despre-seo-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-tot-ce-trebuie-sa-stiti-despre-seo-in-e-commerce","title":{"rendered":"ePlan &#8211; Tot ce trebuie s\u0103 \u0219ti\u021bi despre SEO \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-tot-ce-trebuie-sa-stiti-despre-seo-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18781\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/eplan-dwf-seo-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Este SEO potrivit pentru orice tip de business online? R\u0103spunsul la aceast\u0103 \u00eentrebare \u0219i multe alte informa\u021bii utile le-am aflat de la invitatul acestei edi\u021bii ePlan by \u0218tirile ProTV: Mihai V\u00een\u0103toru, Co-fondatorul DWF, una dintre cele mai mari agen\u021bii de SEO din Rom\u00e2nia.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>\u00cen deschiderea discu\u021biei cu Andrei Radu, gazda emisiunii, Mihai explic\u0103 pe scurt ce reprezint\u0103 SEO, acronim din limba englez\u0103 pentru Search Engine Optimization (optimizare pentru motoarele de c\u0103utare):<\/p>\n<blockquote><p><em>\u201dEste, practic, un ansamblu de activit\u0103\u021bi, de demersuri pe care le po\u021bi face, astfel \u00eenc\u00e2t site-ul t\u0103u s\u0103 apar\u0103 mai sus, respectiv \u00een prima pagin\u0103, pe primele pozi\u021bii, atunci c\u00e2nd oamenii fac c\u0103ut\u0103ri relevante pentru business-ul t\u0103u. (&#8230;) Scopul activit\u0103\u021bii de SEO este ca site-ul t\u0103u s\u0103 apar\u0103 \u00een primele rezultate pe Google la astfel de c\u0103ut\u0103ri.\u201d<\/em><\/p><\/blockquote>\n<p>El mai adaug\u0103 c\u0103:<\/p>\n<blockquote><p>\u201d<em>SEO face parte din tot arsenalul de marketing al unui magazin, al\u0103turi de tehnici precum Google Ads, Facebook Ads, adic\u0103 reclam\u0103 pl\u0103tit\u0103, al\u0103turi de ini\u021biative din zona de branding, al\u0103turi de newslettere \u0219i a\u0219a mai departe.\u201d<\/em><\/p><\/blockquote>\n<p>\u00centrebat dac\u0103 serviciile de SEO sunt potrivite sau esen\u021biale oric\u0103rui tip de business online, Mihai spune c\u0103 depinde de ce vinde respectivul magaizn online \u0219i de obiceiul de cump\u0103rare al clien\u021bilor. A\u0219adar, antreprenorii trebuie s\u0103 \u00ee\u0219i cunoasc\u0103 foarte bine publicul \u00eenainte de a lua o decizie asupra unei strategii de SEO.<\/p>\n<blockquote><p><em>\u201dSunt industrii la care decizia de cump\u0103rare se ia foarte rapid \u0219i pe baz\u0103 de impuls. Acolo oamenii nu stau neap\u0103rat s\u0103 intre pe Google, s\u0103 fac\u0103 c\u0103ut\u0103ri, s\u0103 compare lucruri, ci v\u0103d o reclam\u0103 \u00een social media, dau click \u0219i cump\u0103r\u0103. \u00cen cazul \u0103sta nu este foarte prioritar\u0103 zona de SEO. Dac\u0103 ai, \u00eens\u0103, un tip de produse pentru care oamenii fac o anumit\u0103 documentare, caut\u0103 pu\u021bin pe Google, atunci cu siguran\u021b\u0103 ai nevoie de lucrul \u0103sta.\u201d <\/em>a explicat Mihai \u00een timpul interviului.<\/p><\/blockquote>\n<p>SEO este un proces on-going care trebuie actualizat \u0219i optimizat periodic. Deseori actualiz\u0103rile sunt necesare pentru ca strategia de SEO s\u0103 se adapteze schimb\u0103rilor din algoritmul Google.<\/p>\n<p>Mihai a mai dat exemple de moduri prin care un business owner poate s\u0103 fac\u0103 o parte din SEO f\u0103r\u0103 implicarea unei agen\u021bii, dac\u0103 este la \u00eenceput de drum. Una din variante este crearea de articole de blog relevante pentru ni\u0219a \u00een care activeaz\u0103. Articolele pot con\u021bine cuvinte sau expresii cheie prin care poten\u021bialii clien\u021bi s\u0103 ajung\u0103 din c\u0103ut\u0103rile pe Google c\u0103tre magazinul lui online. O alt\u0103 variant\u0103 este s\u0103 aleag\u0103 cele mai bine v\u00e2ndute produse din magazin \u0219i s\u0103 scrie texte originale \u00een descrierea acestora, astfel \u00eenc\u00e2t s\u0103 se poat\u0103 diferen\u021bia \u00een c\u0103ut\u0103rile Google.<\/p>\n<p>Afla\u021bi ce presupune s\u0103 lucra\u021bi cu o agen\u021bie de SEO \u0219i la ce update-uri Google s\u0103 ne a\u0219tept\u0103m \u00een 2022 urm\u0103rin emisiunea integral\u0103 pe site-ul <a href=\"https:\/\/stirileprotv.ro\/stiri\/eplan\/mihai-vanatoru-co-fondator-dwf-la-eplan-tot-ce-trebuie-sa-stiti-despre-seo-in-e-commerce.html?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=ePlan\" target=\"_blank\" rel=\"noopener noreferrer\">\u0218tirileProTV.ro<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-tot-ce-trebuie-sa-stiti-despre-seo-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Este SEO potrivit pentru orice tip de business online? R\u0103spunsul la aceast\u0103 \u00eentrebare \u0219i multe alte informa\u021bii utile le-am aflat de la invitatul acestei edi\u021bii ePlan by \u0218tirile ProTV: Mihai V\u00een\u0103toru, Co-fondatorul DWF, una dintre cele mai mari agen\u021bii de SEO din Rom\u00e2nia.<\/p>\n","protected":false},"author":19,"featured_media":18781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[657,3801,67],"class_list":["post-18780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-dwf","tag-eplan","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18780"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18780\/revisions"}],"predecessor-version":[{"id":18784,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18780\/revisions\/18784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18781"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}