{"id":18785,"date":"2021-12-20T18:01:59","date_gmt":"2021-12-20T16:01:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18785"},"modified":"2022-01-12T17:57:57","modified_gmt":"2022-01-12T15:57:57","slug":"eplan-despre-legislatie-pentru-magazine-online-si-aspecte-esentiale-de-gdpr","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-despre-legislatie-pentru-magazine-online-si-aspecte-esentiale-de-gdpr","title":{"rendered":"ePlan &#8211; Despre legisla\u021bie pentru magazine online \u0219i aspecte esen\u021biale de GDPR"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-despre-legislatie-pentru-magazine-online-si-aspecte-esentiale-de-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18787\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/12\/eplan-gdpr-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Bogdan Manolea, invitatul acestei edi\u021bii ePlan by \u0218tirile ProTV, are peste 20 de ani de experien\u021b\u0103 \u00een Dreptul tehnologiei informa\u021biilor \u0219i proprietate intelectual\u0103 sau industrial\u0103. El a vorbit \u00een cadrul emisiunii despre c\u00e2t de stufoas\u0103 este \u00een Rom\u00e2nia legisla\u021bia pentru magazinele online \u0219i c\u00e2t de u\u0219or, sau de dificil, este pentru acestea s\u0103 respecte legisla\u021bia \u00een domeniu.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>\u00cen sfera e-commerce, Bogdan este co-fondator TRUSTED.ro, marca de \u00eencredere pentru magazine online. De asemenea, el evalueaz\u0103 din punct de vedere juridic magazinele online participante la <a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/regulament\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competi\u021bia GPeC<\/a>.<\/p>\n<p>Bogdan spune c\u0103 legisla\u021bia online din Rom\u00e2nia este mult mai u\u0219or \u201ddigerabil\u0103\u201d comparativ cu alte domenii de activitate. \u201d<em>O persoan\u0103 care nu are neap\u0103rat studii juridice poate s\u0103 treac\u0103 prin legisla\u021bie \u0219i s\u0103 \u00een\u021beleag\u0103 principalele obliga\u021bii \u0219i s\u0103-\u0219i lanseze magazinul online baz\u00e2ndu-se pe informa\u021biile respective.\u201d<\/em> El mai men\u021bioneaz\u0103 c\u0103 sunt trei aspecte importante la care magazinele online trebuie s\u0103 fie atente pentru a respecta legisla\u021bia: <strong>transparen\u021ba, prelucrarea datelor cu caracter personal (GDPR) <\/strong>\u0219i<strong> protec\u021bia consumatorului<\/strong>.<\/p>\n<p>Transparen\u021ba se refer\u0103 la <em>\u201dobliga\u021bia de a publica pe site-ul propriu toate informa\u021biile care pot s\u0103 duc\u0103 la magazinul t\u0103u\u201d<\/em>: numele firmei, a\u0219a cum a fost \u00eenregistrat la Registrul Comer\u021bului, codul fiscal, capitalul social, adresa sediului social, date de contact, telefon, e-mail \u0219i, eventual, \u201d<em>orice element de \u00eencredere pe care un ter\u021b poate s\u0103 \u00eel acorde magazinului online<\/em>\u201d.<\/p>\n<p>Bogdan aduce aici \u00een discu\u021bie \u0219i marca \u00eenregistrat\u0103: \u201d<em>Marca \u00eenregistrat\u0103 este unul dintre cele mai iportante asset-uri pe care un magazin \u00eel are \u0219i care vrea s\u0103 fie cunoscut sub denumirea respectiv\u0103. (&#8230;) Singurul mod \u00een care po\u021bi s\u0103 te protejezi \u00een mod eficient c\u0103 nimeni altcineva s\u0103 nu poat\u0103 folosi marca respectiv\u0103 este protec\u021bia printr-o marc\u0103 \u00eenregistrat\u0103.<\/em>\u201d Aceasta se poate face fie \u00een Rom\u00e2nia la Oficiul de Stat pentru Inven\u021bii \u0219i M\u0103rci, fie la nivel comunitar, la euipo.eu.<\/p>\n<p>\u00cen ceea ce prive\u0219te respectarea regulamentului GDPR, Bogdan puncteaz\u0103 c\u0103 \u201du<em>n magazin online trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 prelucreaz\u0103 date cu caracter personal \u0219i nu poate s\u0103 o fac\u0103 dec\u00e2t respect\u00e2nd principiile pe care le prevede GDPR-ul. (&#8230;) Fie c\u0103 vorbim de datele pentru comenzi, fie c\u0103 vorbim de date pentru asisten\u021ba cu clien\u021bii, fie c\u0103 vorbim de activitatea de marketing. Cu siguran\u021b\u0103 \u021bi se aplic\u0103 acest regulament \u0219i trebuie s\u0103 \u00eel respec\u021bi\u201d.<\/em><\/p>\n<p>Referitor la protec\u021bia consumatorilor, Bogdan Manolea a atras aten\u021bia c\u0103 sunt trei zone \u00een care magazinele online nu \u021bin pe deplin cont de drepturile clien\u021bilor: partea de promo\u021bii, partea de retur \u0219i partea de garan\u021bii.<\/p>\n<p>Discu\u021bia continu\u0103 cu informa\u021bii importante despre amenzile pe care risc\u0103 s\u0103 le primeasc\u0103 magazinele online dac\u0103 nu se conformeaz\u0103 legisla\u021biei. Iar dac\u0103 vre\u021bi s\u0103 afla\u021bi \u0219i de ce nu are Bogdan cont de Facebook sau Instagram, urm\u0103ri\u021bi emisiunea integral\u0103 pe site-ul <a href=\"https:\/\/stirileprotv.ro\/stiri\/actualitate\/la-ce-trebuie-sa-fie-atent-un-magazin-online-cand-vine-vorba-de-datele-gdpr-explicatiile-lui-bogdan-manolea-trusted-ro.html?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=ePlan\" target=\"_blank\" rel=\"noopener noreferrer\">\u0218tirileProTV.ro<\/a>!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-despre-legislatie-pentru-magazine-online-si-aspecte-esentiale-de-gdpr\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Bogdan Manolea, invitatul acestei edi\u021bii ePlan by \u0218tirile ProTV, are peste 20 de ani de experien\u021b\u0103 \u00een Dreptul tehnologiei informa\u021biilor \u0219i proprietate intelectual\u0103 sau industrial\u0103. El a vorbit \u00een cadrul emisiunii despre c\u00e2t de stufoas\u0103 este \u00een Rom\u00e2nia legisla\u021bia pentru magazinele online \u0219i c\u00e2t de u\u0219or, sau de dificil, este pentru acestea s\u0103 respecte legisla\u021bia \u00een domeniu.<\/p>\n","protected":false},"author":19,"featured_media":18787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[462,3801,841,463,3642,13],"class_list":["post-18785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-bogdan-manolea","tag-eplan","tag-gdpr","tag-legislatie-e-commerce","tag-legislatie-online","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18785"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18785\/revisions"}],"predecessor-version":[{"id":18788,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18785\/revisions\/18788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18787"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}