{"id":18793,"date":"2021-11-05T15:54:22","date_gmt":"2021-11-05T13:54:22","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18793"},"modified":"2022-01-14T10:35:03","modified_gmt":"2022-01-14T08:35:03","slug":"gpec-live-despre-fulfillment-si-extindere-internationala-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-despre-fulfillment-si-extindere-internationala-in-e-commerce","title":{"rendered":"GPeC LIVE: Despre fulfillment \u0219i extindere interna\u021bional\u0103 \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-despre-fulfillment-si-extindere-internationala-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18794\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-frisbo.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-frisbo.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-frisbo-300x157.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-frisbo-1024x536.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-frisbo-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Bogdan Colceriu, CEO Frisbo, a fost invitatul acestei edi\u021bii GPeC LIVE. El a vorbit cu mult entuziasm despre fulfillment, cu prec\u0103dere pentru zona de e-commerce, \u0219i despre oportunit\u0103\u021bile de v\u00e2nz\u0103ri cross-border pentru magazinele online din Rom\u00e2nia.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Red\u0103m aici \u00een articol chestiuni importante de re\u021binut pentru magazinele online care sunt interesate de o colaborare cu un serviciu de fulfillment \u00een viitor:<\/p>\n<p>Un fulfiller este un <strong>operator logistic<\/strong> care preia operationalul zilnic tipic al unui magazin online: \u021bine marfa \u00eentr-un depozit \u0219i, odat\u0103 ce intr\u0103 o comand\u0103 online, acesta intr\u0103 \u00een procesul de <em>picking&amp;packing<\/em> \u0219i predare la curier &#8211; totul \u00een numele magazinului online (pentru clientul final nu este vizibil acest operator). Serviciul nu implic\u0103 doar partea logistic\u0103, ci \u0219i partea de tehnologie.<\/p>\n<hr \/>\n<p>Frisbo a pornit ca un start-up, unde scopul e s\u0103 faci businessul s\u0103 scaleze. Modelul Frisbo de cre\u0219tere este modelul <strong>shared economy<em>:<\/em><\/strong> compania aceseaz\u0103 capacit\u0103\u021bi de fulfillment de oriunde \u00een lume. Tocmai de aceea componenta de tehnologie este cheie, pentru c\u0103 sistemul lor trebuie s\u0103 aduc\u0103 la unison capacit\u0103\u021bi logistice de peste tot:\u00a0 integrare cu WMS (Warehouse Management Systems), cu platforme de e-commerce disponibile \u00een fiecare \u021bar\u0103 specific etc.<\/p>\n<hr \/>\n<p>Un serviciu de fulfillment bun trebuie s\u0103 aib\u0103 tehnologia necesar\u0103 pentru a \u021bine <strong>eviden\u021ba \u00een timp real<\/strong> a stocurilor de produse listate de un magazin online pe toate platformele pe care vinde (website propriu, marketplace-uri, magazin fizic etc.).<\/p>\n<p>O alt\u0103 integrare important\u0103 este cea cu <strong>solu\u021biile de facturare<\/strong>, pentru ca num\u0103rul de serie al produsului care iese din depozitul fulfiller-ului s\u0103 se reg\u0103seasc\u0103 pe factura trimis\u0103 de comerciant c\u0103tre client.<\/p>\n<hr \/>\n<p>Pe scurt, <strong>procesul de fulfillment<\/strong> pentru un magazin online, a\u0219a cum este oferit de Frisbo, implic\u0103: recep\u021bie marf\u0103, depozitare stoc, preg\u0103tirea comenzii, printare documente, generare de facturi, generare de AWB, \u00eempachetare colet \u0219i predare c\u0103tre curier.<\/p>\n<p>De exemplu, un magazin online cu 300 de comenzi pe lun\u0103, cu un volum de marf\u0103 de 10m<sup>3<\/sup>, se \u00eencadreaz\u0103 \u00eenrt-un cost total de servicii de p\u00e2n\u0103 \u00een 500 de euro. Frisbo pune la dispozi\u021bie pe site un calculator de pre\u021b pentru cei interesa\u021bi de serviciile lor.<\/p>\n<hr \/>\n<p>\u00cen cazul retururilor, cea mai mare problem\u0103 \u00een fulfillment este <strong>tracking-ul<\/strong> unui colet returnat c\u0103tre comanda ini\u021bial\u0103. Asta implic\u0103 o tehnologie complex\u0103 \u00een spate care este \u00eenc\u0103 greu de automatizat.<\/p>\n<hr \/>\n<p>Fulfillerul poate s\u0103 fie implicat \u00een procesul de <strong>personalizare<\/strong> a coletelor \u0219i poate ad\u0103uga ambalaje personalizate, poate face ambal\u0103ri de kit-uri, poate scrie mesaje personalizate. \u00cen aceste cazuri, comanda venit\u0103 din magazinul online c\u0103tre fulfiller trebuie s\u0103 con\u021bin\u0103 datele complete pentru personalizare (tip de ambalaj, mesaj etc.).<\/p>\n<hr \/>\n<p>\u00cen prezent, exist\u0103 pu\u021bine excep\u021bii de produse care se preteaz\u0103 pentru fulfillment. Anumite\u00a0<strong>limit\u0103ri<\/strong> au produsele alimentare care au nevoie de condi\u021bii speciale de p\u0103strare sau temperatur\u0103 controlat\u0103 (aici costurile sunt \u00een principiu mai mari) \u0219i excep\u021biile pentru care \u00ee\u021bi trebuie autoriza\u021bie special\u0103 (inflamabile, de exemplu). Mai nou,\u00a0fulfillerii \u00eencep s\u0103 se specializeze \u00een func\u021bie de anumite tipuri de produse pe care le proceseaz\u0103.<\/p>\n<hr \/>\n<p>\u00cen ceea ce prive\u0219te <strong>extinderea Frisbo<\/strong> \u00een spa\u021biul interna\u021bional, num\u0103rul mai mare de depozite \u00eel au \u00een Rom\u00e2nia, urmat de Ungaria \u0219i Bulgaria. Moldova este o \u021bar\u0103 care a fost mult peste a\u0219tept\u0103rile Frisbo c\u00e2nd vine vorba de deschiderea c\u0103tre colabor\u0103ri. Polonia a fost o \u021bar\u0103 dificil\u0103, reticent\u0103, mai dezvoltat\u0103 \u0219i cu concuren\u021b\u0103 mai mare. \u00cen total, Frisbo de\u021bine 19 hale de unde se pot face livr\u0103ri cross-border next day.<\/p>\n<hr \/>\n<p>Consumatorul rom\u00e2n este <em>early adopter.<\/em> Ca urmare, multe firme au lansat produse \u00een premier\u0103 aici pentru c\u0103 este o pia\u021b\u0103 deschis\u0103 la nou.<\/p>\n<hr \/>\n<p>Ca s\u0103 vinzi cross-border trebuie s\u0103 te asiguri c\u0103 exist\u0103 <strong>interes<\/strong> \u00een pia\u021b\u0103 \u0219i <strong>putere de cump\u0103rare<\/strong> pentru produsele pe care le vinzi.<\/p>\n<hr \/>\n<p>Pie\u021be deschise \u0219i permisive cu comercian\u021bii rom\u00e2ni care v\u00e2nd cross-border: Republica Moldova, Bulgaria, Ungaria. Slovacia are un mare avantaj geografic pentru hub-uri de logistic\u0103.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-despre-fulfillment-si-extindere-internationala-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Bogdan Colceriu, CEO Frisbo, a fost invitatul acestei edi\u021bii GPeC LIVE. El a vorbit cu mult entuziasm despre fulfillment, cu prec\u0103dere pentru zona de e-commerce, \u0219i despre oportunit\u0103\u021bile de v\u00e2nz\u0103ri cross-border pentru magazinele online din Rom\u00e2nia.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":18794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[769,658,3362,905,3374],"class_list":["post-18793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-e-fulfillment","tag-frisbo","tag-fulfillment","tag-gpec-live","tag-logistica"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18793"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18793\/revisions"}],"predecessor-version":[{"id":18796,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18793\/revisions\/18796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18794"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}