{"id":18797,"date":"2021-10-29T10:35:17","date_gmt":"2021-10-29T07:35:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18797"},"modified":"2022-01-14T12:43:05","modified_gmt":"2022-01-14T10:43:05","slug":"gpec-live-provocarea-click-collect-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-provocarea-click-collect-in-e-commerce","title":{"rendered":"GPeC LIVE: Provocarea click &#038; collect \u00een e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-provocarea-click-collect-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18798\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-clickandcollect.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-clickandcollect.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-clickandcollect-300x157.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-clickandcollect-1024x536.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/Right_Column_gpeclive-clickandcollect-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>C\u0103t\u0103lin Maftei, Founder &amp; CEO C Solution, a acceptat invita\u021bia noastr\u0103 de a vorbi \u00een cadrul webinarului GPeC LIVE despre cum func\u021bioneaz\u0103 procesul click&amp;collect \u0219i ce beneficii aduce comercian\u021bilor online.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Iat\u0103 mai jos detaliile, pe scurt, din cadrul discu\u021biei:<\/p>\n<p>C Solution este compania de tehnologie care de\u021bine subsidiarele Pl\u0103\u021biOnline.ro, Livr\u0103riOnline.ro \u0219i Po\u0219ta Panduri, prima re\u021bea de pachetomate (<em>parcel lockers<\/em>) care permite op\u021biuni de <em>click&amp;collect<\/em> \u0219i <em>pick-up in store<\/em>.<\/p>\n<hr \/>\n<p>Este normal ca tehnologia s\u0103 intervin\u0103 \u00een logistic\u0103, \u00een special \u00een a\u0219a-numita component\u0103 <strong><em>last mile<\/em><\/strong> (ultima faz\u0103 de livrare, momentul \u00een care curierul preia coletul \u0219i \u00eel livreaz\u0103 c\u0103tre client).<\/p>\n<hr \/>\n<p>\u00cen momentul de fa\u021b\u0103 se contureaz\u0103 pia\u021ba de lockere din Rom\u00e2nia. Exist\u0103 3 mari juc\u0103tori \u00een aceast\u0103 pia\u021b\u0103 \u0219i to\u021bi se declar\u0103 ca <strong>re\u021bele publice<\/strong>, care permit \u0219i altor servicii de curierat s\u0103 foloseasc\u0103 re\u021beaua lor ca infrastructur\u0103.<\/p>\n<hr \/>\n<p>C\u0103t\u0103lin a povestit despre experien\u021ba echipei C Solution prezent\u0103 la Viena Post Expo, cel mai important eveniment pe zona de logistic\u0103 \u0219i curierat. Au observat c\u0103 juc\u0103torii din pia\u021b\u0103 manifest\u0103 o dorin\u021b\u0103 mai mare de a se interconecta, de a avea serviciile c\u00e2t mai digitalizate \u0219i de a deveni c\u00e2t mai eco, de a avea o infrastructur\u0103 de livrare care se bazeaz\u0103 pe <strong>energie regenerabil\u0103<\/strong> (biciclete electrice, ma\u0219ini electrice).<\/p>\n<hr \/>\n<p>Magazinele online trebuie s\u0103 \u021bin\u0103 cont de acest aspect de sustenabilitate, la care genera\u021bia t\u00e2n\u0103r\u0103 de consumatori este mult mai atent\u0103. Magazinele online trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 este o nevoie la care trebuie s\u0103 r\u0103spund\u0103 \u0219i s\u0103 fac\u0103 demersuri \u00een aceast\u0103 direc\u021bie.<\/p>\n<hr \/>\n<p>Printre alte concepte inovatoare de livrare prezentate la Viena Post Expo se num\u0103r\u0103 lockerele mobile \u0219i cargo bikes.<\/p>\n<hr \/>\n<p>Orice magazin online are 3 piloni: un catalog de produse, metode de plat\u0103 \u0219i metode de livrare. Ultimele dou\u0103 formeaz\u0103, la r\u00e2ndul lor, componentele serviciului <strong>Click&amp;Collect<\/strong>. Acesta acoper\u0103 c\u00e2t mai multe nevoie ale clien\u021bilor, \u00een func\u021bie de situa\u021bia \u00een care se afl\u0103.<\/p>\n<p>Trend-ul prezent este c\u0103 majoritatea clien\u021bilor \u00ee\u0219i doresc s\u0103 aleag\u0103 modul prin care pl\u0103tesc (online banking, cu cardul la pachetomat sau ramburs) \u0219i modul \u00een care \u00ee\u0219i ridic\u0103 comenzile (din magazin, dintr-un punct partener, din re\u021beaua de pachetomate\/easybox, de la po\u0219t\u0103 etc.).<\/p>\n<hr \/>\n<p>Pozi\u021bionarea pachetomatelor Po\u0219ta Panduri este g\u00e2ndit\u0103 astfel \u00eenc\u00e2t clien\u021bii finali s\u0103 \u00eembine drumul c\u0103tre acestea cu rezolvarea altei probleme sau altui task. Cea mai apreciat\u0103 este <strong>pozi\u021bionarea<\/strong> \u00een \u201dhub-uri de cartier\u201d cum ar fi mall-urile \u0219i centrele comerciale. Exist\u0103, de asemenea, preferin\u021b\u0103 pentru zone u\u0219or accesibile precum sta\u021biile de autobuz, benzin\u0103rii \u0219i oficiile po\u0219tale.<\/p>\n<hr \/>\n<p>\u00cen ceea ce prive\u0219te pre\u021bul pentru livrarea la pachetomat, acesta este stabilit de comerciant. Po\u0219ta Panduri nu impune unul fix, ci recomand\u0103 ca acesta s\u0103 fie sub pre\u021bul livr\u0103rii la u\u0219\u0103, aceasta din urm\u0103 fiind considerat\u0103 un serviciu premium.<\/p>\n<hr \/>\n<p>Metoda click&amp;collect nu vine cu pre\u021bul ca principal avantaj, ci cu <strong>op\u021biunea<\/strong> de a l\u0103sa la decizia clientului c\u00e2nd \u0219i de unde dore\u0219te s\u0103 ridice comanda din pachetomat. Clien\u021bii care apeleaz\u0103 la astfel de servicii nu sunt genul de clien\u021bi care \u00ee\u0219i fac programul \u00een func\u021bie de c\u00e2nd ajunge curierul.<\/p>\n<hr \/>\n<p>O alt\u0103 component\u0103 important\u0103 a pachetomatelor este <strong>temperatura controlat\u0103<\/strong>. Echipa monitorizeaz\u0103 \u0219i men\u021bine temepratura din containerele de livrare la aproximativ 20\u00b0C.<\/p>\n<hr \/>\n<p>Compania C Solution preg\u0103te\u0219te lansarea serviciului Open Banking care const\u0103 \u00een plata online din contul clientului direct \u00een contul comerciantului, o plat\u0103 online f\u0103r\u0103 card, securizat\u0103. Serviciul este lansat \u00eempreun\u0103 cu fintech-ul Smart Pay care este prima companie de acest gen autorizat\u0103 la BNR.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-provocarea-click-collect-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>C\u0103t\u0103lin Maftei, Founder &amp; CEO C Solution, a acceptat invita\u021bia noastr\u0103 de a vorbi \u00een cadrul webinarului GPeC LIVE despre cum func\u021bioneaz\u0103 procesul click&amp;collect \u0219i ce beneficii aduce comercian\u021bilor online.<\/p>\n","protected":false},"author":19,"featured_media":18798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[905,96,3811],"class_list":["post-18797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-gpec-live","tag-plati-online","tag-posta-panduri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18797"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18797\/revisions"}],"predecessor-version":[{"id":18803,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18797\/revisions\/18803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18798"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}