{"id":18831,"date":"2022-01-28T15:37:38","date_gmt":"2022-01-28T13:37:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18831"},"modified":"2022-01-28T15:37:38","modified_gmt":"2022-01-28T13:37:38","slug":"comunicat-de-presa-vtex-incepe-anul-in-forta-cu-aplicatia-de-live-shopping-noi-clienti-si-un-nou-cto","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-vtex-incepe-anul-in-forta-cu-aplicatia-de-live-shopping-noi-clienti-si-un-nou-cto","title":{"rendered":"Comunicat de pres\u0103 – VTEX \u00eencepe anul \u00een for\u021b\u0103 cu aplica\u021bia de Live Shopping, noi clien\u021bi \u0219i un nou CTO"},"content":{"rendered":"
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\u00a0VTEX<\/a> (NYSE: VTEX), platforma enterprise de comer\u021b digital pentru branduri de top \u0219i retaileri, marcheaz\u0103 un moment important odat\u0103 cu succesul aplica\u021biei sale VTEX Live Shopping<\/a>, utilizat\u0103 \u00een 10 \u021b\u0103ri de peste 100 de branduri, printre care \u0219i Victoria’s Secret, Caterpillar, Oster \u0219i Xiaomi. <\/strong><\/p>\n

Compania \u0219i-a extins portofoliul global cu Whirlpool, parteneriat valabil \u00een \u0219ase \u021b\u0103ri europene, cu Unilever \u00een Spania, dar \u0219i cu noi clien\u021bi enterprise precum Briggs & Stratton \u00een SUA, cel mai mare produc\u0103tor mondial de motoare pentru echipamente electrice pentru exterior. De asemenea, \u00een efortul de a sus\u021bine permanent procesul de inovare a produselor \u0219i a satisface cerin\u021bele clien\u021bilor, VTEX a desemnat-o pe Fernanda Weiden \u00een pozi\u021bia de Chief Technology Officer (CTO).<\/p>\n

<\/p>\n

\u201eDevine din ce \u00een ce mai dificil pentru branduri \u0219i retaileri s\u0103 atrag\u0103 consumatorii \u0219i s\u0103 le re\u021bin\u0103 aten\u021bia, av\u00e2nd \u00een vedere op\u021biunile practic nelimitate pe care ace\u0219tia le au \u00een ceea ce prive\u0219te modul \u0219i loca\u021biile din care pot face cump\u0103r\u0103turi. Suntem \u00een pragul unei noi ere, \u00een care tendin\u021be precum comer\u021bul conversa\u021bional vor deveni standard, iar browserele vor fi l\u0103sate \u00een plan secund. Acum, mai mult ca niciodat\u0103, este esen\u021bial pentru companiile din \u00eentreaga lume s\u0103 fie preg\u0103tite s\u0103 \u00eent\u00e2mpine dorin\u021bele consumatorilor, oriunde s-ar afla ace\u0219tia, cu experien\u021be moderne care le dep\u0103\u0219esc pe cele dintr-un magazin fizic\u201d, <\/span><\/em>a declarat Mariano Gomide de Faria, fondator \u0219i co-CEO al VTEX.\u00a0<\/span><\/p>\n

\u201eSuntem m\u00e2ndri c\u0103 putem s\u0103 ne preg\u0103tim clien\u021bii enterprise pentru viitor, acceler\u00e2ndu-le tranzi\u021bia spre aceast\u0103 nou\u0103 er\u0103. Succesul aplica\u021biei VTEX Live Shopping demonstreaz\u0103 nevoia consumatorilor pentru experien\u021be similare magazinelor fizice \u00een mediul online, iar retailerii descoper\u0103 poten\u021bialul ridicat de engagement \u0219i conversie\u201d, <\/span><\/em>a ad\u0103ugat Cristi Movil\u0103, <\/span>Eastern Europe General Manager & EMEA Sales VP \u00een cadrul VTEX.\u00a0<\/span><\/p><\/blockquote>\n

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Cristi Movil\u0103 – Eastern Europe General Manager VTEX<\/figcaption><\/figure>\n

Durata medie a sesiunii online poate cre\u0219te de 5 ori prin folosirea aplica\u021biei<\/b><\/h2>\n

De la lansare, aplica\u021bia VTEX Live Shopping a fost adoptat\u0103 rapid de clien\u021bi. Brandurile \u0219i retailerii care folosesc solu\u021bia au \u00eenregistrat o cre\u0219tere de cinci ori mai mare a duratei medii a sesiunii online de shopping. Speciali\u0219tii \u00een ecommerce pot folosi acum aplica\u021bia Live Shopping pentru a planifica, executa \u0219i gestiona evenimente live one-to-one \u0219i one-to-many. Datorit\u0103 acestei aplica\u021bii, consumatorii pot interac\u021biona cu exper\u021bi \u00een anumite categorii de produse sau influenceri \u0219i, \u00een acela\u0219i timp, pot promova evenimentul \u00een cadrul propriilor comunit\u0103\u021bi, aduc\u00e2nd experien\u021bele interactive din magazinele fizice \u00een lumea digital\u0103.\u00a0<\/span><\/p>\n

De asemenea, a<\/span>plica\u021bia ofer\u0103 posibilitatea de a urm\u0103ri<\/span> desf\u0103\u0219urarea evenimentelor live, inclusiv num\u0103rul de participan\u021bi, num\u0103rul de produse ad\u0103ugate \u00een co\u0219, valoarea medie a comenzii, aprecierile, distribuirile \u0219i multe altele. Acest tip de informa\u021bii referitoare la comportamentul \u0219i preferin\u021bele consumatorilor permit brandurilor \u0219i retailerilor s\u0103 optimizeze sortimentul de produse \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 continuu experien\u021ba utilizatorului final, cre\u00e2nd un ciclu de engagement continuu \u0219i <\/span>cresc\u00e2nd conversia cu peste 30%<\/b> \u00een timpul evenimentelor live.<\/span><\/p>\n

Noi clien\u021bi enterprise la nivel global<\/b><\/h2>\n

VTEX a \u00eenregistrat o cre\u0219tere masiv\u0103 pe segmentul clien\u021bilor enterprise: printre noile nume se num\u0103r\u0103 Whirlpool, care folose\u0219te VTEX pentru a-\u0219i extinde platforma de ecommerce \u00een \u0219ase \u021b\u0103ri noi din Europa, sau Unilever, care colaboreaz\u0103 cu VTEX pentru a derula un proiect de marketplace \u00een Spania. \u00cen plus, VTEX continu\u0103 s\u0103 sprijine nume mari precum H&M \u0219i BMW, \u00een Chile, dar \u0219i alte companii din \u00eentreaga lume care vor s\u0103-\u0219i extind\u0103 amprenta global\u0103 <\/span>cu un time to revenue avantajos.<\/span><\/p>\n

\u00cen SUA, Briggs & Stratton, cel mai mare produc\u0103tor mondial de motoare pentru echipamente electrice pentru exterior, a ales VTEX pentru a-i gestiona comenzile de ecommerce B2B, care acum sunt plasate prin intermediul unui Power Portal. VTEX a fost selectat\u0103 pentru capacitatea sa de a scala \u0219i de a se integra cu sistemele ERP back-end, oferind, \u00een acela\u0219i timp, valoarea unui SaaS multi-tenant <\/span>cu actualiz\u0103ri automate.<\/span><\/p>\n

Nou CTO, \u00een echipa de management executiv\u00a0<\/b><\/h2>\n

\u00cen demersul de a-\u0219i sus\u021bine expansiunea global\u0103 \u0219i de a inova continuu, VTEX a numit-o pe Fernanda Weiden, expert \u00een tehnologie, \u00een pozi\u021bia de Chief Technology Officer (CTO). Ea va superviza echipele globale de inginerie, dezvoltare \u0219i design de produs ale companiei. \u00cenainte de VTEX, Weiden<\/span> a ocupat pozi\u021bii executive \u00een cadrul altor mari companii de tehnologie, activ\u00e2nd \u00een cadrul Meta <\/span>(cunoscut\u0103 anterior drept Facebook)<\/span> \u0219i Google, unde a fost responsabil\u0103 de scalabilitatea, fiabilitatea, performan\u021ba \u0219i monetizarea aplica\u021biilor.<\/span><\/p>\n

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Fernanda Weiden – CTO VTEX<\/figcaption><\/figure>\n

\u201e<\/span>Sunt al\u0103turi de VTEX din 2020<\/span>, fiind \u00eenc\u0103 de atunci atras\u0103 de abordarea pe care fondatorii, Geraldo \u0219i Mariano, au adoptat-o pentru a construi o echip\u0103 puternic\u0103 \u0219i pasionat\u0103 \u0219i un produs uimitor. <\/span><\/em>Sunt entuziasmat\u0103 de toate posibilit\u0103\u021bile de cre\u0219tere pe care le avem la dispozi\u021bie. Avem talentul, poten\u021bialul \u0219i devotamentul pentru a livra produse \u0219i solu\u021bii \u00eembun\u0103t\u0103\u021bite, de ultim\u0103 or\u0103\u201d,<\/em> afirm\u0103 Fernanda Weiden, noul CTO al VTEX.\u00a0<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

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\u00a0VTEX (NYSE: VTEX), platforma enterprise de comer\u021b digital pentru branduri de top \u0219i retaileri, marcheaz\u0103 un moment important odat\u0103 cu succesul aplica\u021biei sale VTEX Live Shopping, utilizat\u0103 \u00een 10 \u021b\u0103ri de peste 100 de branduri, printre care \u0219i Victoria’s Secret, Caterpillar, Oster \u0219i Xiaomi. Compania \u0219i-a extins portofoliul global cu Whirlpool, parteneriat valabil \u00een \u0219ase \u021b\u0103ri europene, cu Unilever \u00een Spania, dar \u0219i cu noi clien\u021bi enterprise precum Briggs & Stratton \u00een SUA, cel mai mare produc\u0103tor mondial de motoare pentru echipamente electrice pentru exterior. De asemenea, \u00een efortul de a sus\u021bine permanent procesul de inovare a produselor \u0219i a satisface cerin\u021bele clien\u021bilor, VTEX a desemnat-o pe Fernanda Weiden \u00een pozi\u021bia de Chief Technology Officer (CTO).<\/p>\n","protected":false},"author":19,"featured_media":18832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[3839,3166],"class_list":["post-18831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-in-lume","tag-live-shopping","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18831"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18831\/revisions"}],"predecessor-version":[{"id":18834,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18831\/revisions\/18834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18832"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}