{"id":18852,"date":"2022-02-07T17:19:14","date_gmt":"2022-02-07T15:19:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18852"},"modified":"2022-02-07T17:19:14","modified_gmt":"2022-02-07T15:19:14","slug":"stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-26","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-26","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce \u0219i digital marketing #26"},"content":{"rendered":"
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\u201dThe future is now\u201d \u00een articolul cu \u0219tiri \u0219i resurse de s\u0103pt\u0103m\u00e2na aceasta. Ne preg\u0103tim pentru apari\u021bia \u0219i implementarea de noi strategii pentru comer\u021bul online, pentru a fi mai aproape de clien\u021bi \u0219i mai adapta\u021bi cerin\u021belor acestora. Spor la lectur\u0103!<\/strong><\/p>\n

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8 tendin\u021be \u00een digital marketing<\/a> <\/strong>care vor avea impact major \u00een 2022. Printre acestea: colectarea de date zero-party, personalizarea, inova\u021biile de automatizare \u00een PPC marketing, con\u021binutul video \u0219i Social commerce.<\/p>\n

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Infografic: Statistici \u0219i tendin\u021be e-commerce, la nivel mondial, pe fondul pandemiei<\/a><\/strong>. V\u00e2nz\u0103rile e-commerce au crescut substan\u021bial, comparativ cu restul industriei de retail – acum, 36% dintre consumatori fac s\u0103pt\u0103m\u00e2nal achizi\u021bii pe Internet (fa\u021b\u0103 de 28%, \u00eenainte de pandemie). Num\u0103rul de cump\u0103r\u0103tori digitali unici a crescut cu 40% YoY.<\/p>\n

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Platforma de Influencer Marketing MOCAPP a realizat\u00a0o analiz\u0103 a principalelor 7 tendin\u021be care vor marca pia\u021ba din domeniu \u00een anul 2022<\/strong><\/a>. Trendurile selectate din articol iau \u00een considerare comportamentul consumatorilor \u0219i al profesioni\u0219tilor din industria de marketing la nivel global, inova\u021biile tehnologice \u0219i politicile marilor juc\u0103tori din Social Media, iar fiecare con\u021bine \u0219i c\u00e2te o recomandare pentru influenceri sau branduri.<\/p>\n

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Cele mai importante tendin\u021be tehnologice din industria de e-commerce<\/strong><\/a> \u00een 2022: D2C, Buy Now Pay Later \u0219i Live Shopping sunt principalele strategii pe care magazinele online le pot adopta cu succes \u00een 2022.<\/p>\n

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Ve\u0219ti bune pentru antreprenori: de la 1 Februarie 2022, obliga\u021biile fiscale \u0219i bugetare pot fi achitate prin intermediul cardurilor bancare<\/strong><\/a> la terminalele POS instalate la unit\u0103\u021bile teritoriale ale Trezoreriei Statului.<\/p>\n

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Cele mai importante 8 trenduri din Social Media<\/a><\/strong> pe care s\u0103 le urm\u0103ri\u021bi \u0219i poate chiar s\u0103 le implementa\u021bi \u00een 2022 – cu exemple.<\/p>\n

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Dup\u0103 ce ac\u021biunile Meta au sc\u0103zut \u00een mod record, CEO-ul Mark Zuckerberg a anun\u021bat c\u0103 va schimba focusul platformei Facebook c\u0103tre con\u021binutul video<\/strong><\/a>, pentru a \u021bine pasul cu competitorul TikTok.<\/p>\n

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Tot ce trebuie s\u0103 \u0219tii despre Facebook Business Suit<\/strong><\/a> (redenumit actual Meta Business Suit) \u0219i cum se diferen\u021biaz\u0103 de tool-ul Facebook Business Manager.<\/p>\n

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Cum \u00een\u021belege Google c\u0103ut\u0103rile din Google Search<\/strong><\/a> – o analiz\u0103 detaliat\u0103 a sistemelor AI (RannkBrain, Neural Matching, BERT \u0219i MUM).<\/p>\n

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Cele mai folosite metode de plat\u0103 din \u021b\u0103rile europene<\/strong><\/a> – doar Rom\u00e2nia \u0219i Polonia mai prefer\u0103 plata cash-on-delivery, \u00een timp ce in restul \u021b\u0103rilor c\u00e2\u0219tig\u0103 teren portofelele digitale \u0219i pl\u0103\u021bile tip BNPL.<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u201dThe future is now\u201d \u00een articolul cu \u0219tiri \u0219i resurse de s\u0103pt\u0103m\u00e2na aceasta. Ne preg\u0103tim pentru apari\u021bia \u0219i implementarea de noi strategii pentru comer\u021bul online, pentru a fi mai aproape de clien\u021bi \u0219i mai adapta\u021bi cerin\u021belor acestora. Spor la lectur\u0103!<\/p>\n","protected":false},"author":19,"featured_media":18854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18852"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18852\/revisions"}],"predecessor-version":[{"id":18855,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18852\/revisions\/18855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18854"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}