{"id":18916,"date":"2022-03-07T10:34:29","date_gmt":"2022-03-07T08:34:29","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18916"},"modified":"2022-03-07T10:35:18","modified_gmt":"2022-03-07T08:35:18","slug":"stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-27","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-27","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce \u0219i digital marketing #27"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-27\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Companiile de logistic\u0103 e-commerce prind av\u00e2nt \u0219i se extind at\u00e2t local, c\u00e2t \u0219i pe pia\u021ba interna\u021bional\u0103. Doi mari juc\u0103tori din verticalele Fashion \u0219i Groceries intr\u0103 pe pia\u021ba din Rom\u00e2nia anul acesta. Doar 3 companii absorb cel mai mult buget global de marketing, \u00eens\u0103 evenimentele recente au \u00eencetinit traficul \u0219i comenzile din magazine online. Toate acestea \u0219i multe alte sfaturi \u00een articolul de ast\u0103zi.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Postis, start-up-ul rom\u00e2nesc de optimizare a proceselor de livrare, <a href=\"https:\/\/bit.ly\/35PCP6Z\" target=\"_blank\" rel=\"noopener\"><strong>se extinde cu primul birou \u00een Polonia<\/strong><\/a> \u0219i va lansa o aplica\u021bie pentru consumatorul final, care va controla toate etapele unei comenzi. Compania a dublat num\u0103rul de clien\u021bi care utilizeaz\u0103 serviciile, iar la finalul anului a ajuns la venituri recurente de 1 milion de euro.<\/p>\n<hr \/>\n<p>Sezamo.ro, un nou serviciu online de livrare produse alimentare, <a href=\"https:\/\/bit.ly\/34cglN9\" target=\"_blank\" rel=\"noopener\"><strong>se va lansa \u00een Rom\u00e2nia \u00een prima jum\u0103tate a anului 2022<\/strong><\/a>. Serviciul este parte din Rohlik Group, unul dintre cei mai importan\u021bi juc\u0103tori de pe pia\u021ba de livrare online de produse alimentare din Europa.<\/p>\n<hr \/>\n<p>Packeta Romania \u00ee\u0219i propune pentru acest an <a href=\"https:\/\/bit.ly\/3tBnxLI\" target=\"_blank\" rel=\"noopener\"><strong>dublarea re\u021belei de puncte pick-up<\/strong><\/a>. \u021ainta de cre\u0219tere la peste 1.000 de puncte are loc pe fondul cererii mari de loca\u021bii de proximitate, de unde clien\u021bii magazinelor online partenere \u00ee\u0219i pot ridica produsele.<\/p>\n<hr \/>\n<p>Zalando, gigantul german de fashion e-commerce, a avut <a href=\"https:\/\/bit.ly\/3hFWedi\" target=\"_blank\" rel=\"noopener\"><strong>c\u00e2\u0219tiguri de peste 10 miliarde de euro \u00een 2021<\/strong><\/a>. Tot \u00een acest an a intrat pe 6 pie\u021be noi: Croa\u021bia, Estonia, Letonia, Lituania, Slovacia, \u0219i Slovenia, cu 2 centre noi de fulfillment \u00een Polonia, ajung\u00e2nd la un total de 23 de pie\u021be \u00een care activeaz\u0103. \u00cen 2022 Zalando se preg\u0103te\u0219te s\u0103 intre \u0219i pe pia\u021ba din Rom\u00e2nia.<\/p>\n<hr \/>\n<p>Aplica\u021biile de livrare <a href=\"https:\/\/bit.ly\/34iKw5y\" target=\"_blank\" rel=\"noopener\"><strong>Glovo \u0219i Deliveroo c\u00e2\u0219tig\u0103 popularitate<\/strong><\/a> \u00een fa\u021ba platformelor proprii ale supermarketurilor. Aplica\u021biile sunt avantajate de pre\u021burile competitive, calitatea serviciilor de comand\u0103 \u0219i livrare, iar clien\u021bii le prefer\u0103 \u00een locul magazinelor clasice.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3pC9sMA\" target=\"_blank\" rel=\"noopener\"><strong>Gre\u0219eli de evitat<\/strong><\/a> atunci c\u00e2nd vindem pe un marketplace.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3tuEOpB\" target=\"_blank\" rel=\"noopener\"><strong>Cum s\u0103 atragi lead-uri de calitate<\/strong><\/a> prin intermediul Instagram.<\/p>\n<hr \/>\n<p>&#8222;Dac\u0103 \u00een 2021 \u00een perioada 14 \u2013 21 februarie versus 22-28 februarie se plasau un num\u0103r similar de comenzi, anul acesta ultima s\u0103pt\u0103m\u00e2n\u0103 a adus o sc\u0103dere cu 20% a num\u0103rului acestora comparativ cu s\u0103pt\u0103m\u00e2na precedent\u0103 din februarie.&#8221; <a href=\"https:\/\/bit.ly\/3MrFRzw\" target=\"_blank\" rel=\"noopener\"><strong>observ\u0103 echipa <span class=\"nc684nl6\">MerchantPro Romania<\/span><\/strong><\/a> \u00eentr-un comunicat recent, pe fondul evenimentelor din Ucraina.<\/p>\n<hr \/>\n<div dir=\"auto\"><a href=\"https:\/\/bit.ly\/3KekU9d\" target=\"_blank\" rel=\"noopener\"><strong>Google, Meta \u0219i Amazon<\/strong><\/a> au absorbit 47% din bugetul global de publicitate \u00een 2021. Ceilal\u021bi juc\u0103tori au o cre\u0219tere cumulat\u0103 de 3% YoY anual.<\/div>\n<div dir=\"auto\">\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/35nReI5\" target=\"_blank\" rel=\"noopener\"><strong>4 schimb\u0103ri majore<\/strong><\/a> pe care Instagram le va face \u00een 2022 \u0219i ce trebuie s\u0103 \u0219tim despre ele ca s\u0103 ne optimiz\u0103m strategia de marketing.<\/p>\n<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-27\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Companiile de logistic\u0103 e-commerce prind av\u00e2nt \u0219i se extind at\u00e2t local, c\u00e2t \u0219i pe pia\u021ba interna\u021bional\u0103. Doi mari juc\u0103tori din verticalele Fashion \u0219i Groceries intr\u0103 pe pia\u021ba din Rom\u00e2nia anul acesta. Doar 3 companii absorb cel mai mult buget global de marketing, \u00eens\u0103 evenimentele recente au \u00eencetinit traficul \u0219i comenzile din magazine online. Toate acestea \u0219i multe alte sfaturi \u00een articolul de ast\u0103zi.<\/p>\n","protected":false},"author":19,"featured_media":18919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-18916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18916"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18916\/revisions"}],"predecessor-version":[{"id":18921,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18916\/revisions\/18921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18919"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}