{"id":18932,"date":"2022-03-14T17:31:00","date_gmt":"2022-03-14T15:31:00","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18932"},"modified":"2022-03-18T13:43:34","modified_gmt":"2022-03-18T11:43:34","slug":"stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-28","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-28","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce \u0219i digital marketing #28"},"content":{"rendered":"
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S\u0103pt\u0103m\u00e2na aceasta am pus pe list\u0103 dou\u0103 studii foarte interesante despre comportamentele clien\u021bilor \u0219i o analiz\u0103 asupra pie\u021bei serviciilor de curierat din Rom\u00e2nia. \u00cen completare, am avut grij\u0103 s\u0103 ad\u0103ug\u0103m articole utile speciali\u0219tilor de marketing online \u0219i social media. S\u0103 fie cu folos!<\/strong><\/p>\n

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Studiu Eurostat<\/strong><\/a>: 74% dintre utilizatorii de internet din UE au f\u0103cut cump\u0103r\u0103turi online \u00een 2021. Studiul compar\u0103 comportamentul utilizatorilor de anul trecut cu cel din 2016. \u00cen acest context, Rom\u00e2nia \u00eenregistreaz\u0103 cea mai mare cre\u0219tere a num\u0103rului de cump\u0103r\u0103tori online(+26%), al\u0103turi de Cehia, Slovenia \u0219i Ungaria.<\/p>\n

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Agen\u021bia de marketing MTH Digital anun\u021b\u0103, \u00eentr-un comunicat de pres\u0103<\/strong><\/a>, un parteneriat cu Retargeting Biz, platforma de marketing automatizat care reune\u0219te toate canalele de marketing relevante pentru magazinele online: reclame automatizate, push notifications, pop-up-uri, SMS-uri, recomand\u0103ri de produse, newslettere personalizate.<\/p>\n

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Analiz\u0103 KeysFin: Pia\u021ba serviciilor de po\u0219t\u0103 \u0219i curierat din Rom\u00e2nia<\/strong><\/a> face parte din pu\u021binele domenii \u00een care num\u0103rul de companii a crescut considerabil \u00een pandemie, cu aproape 39% \u00a0fa\u021b\u0103 de 2019 \u0219i cu aproximativ 242% peste nivelul din 2011, ating\u00e2nd nivelul record de 3,4 mii de companii \u00een 2020.<\/p>\n

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Consumer Report 2021<\/strong><\/a> by Starcom Rom\u00e2nia: Cum s-a schimbat comportamentul consumatorilor rom\u00e2ni \u00een al doilea an de pandemie. Studiul a avut \u00een vedere patru categorii de consumatori: familii cu copii, adolescen\u021bi, tinerii nec\u0103s\u0103tori\u021bi, familii f\u0103r\u0103 copii \u00een grij\u0103.<\/p>\n

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Facebook a anun\u021bat recent c\u0103 a ad\u0103ugat noi feature-uri<\/strong><\/a> pentru grupurile de pe platform\u0103. Ele au fost introduse pentru a ajuta administratorii \u0219i moderatorii de grupuri s\u0103 controleze r\u0103sp\u00e2ndirea de fake news \u0219i a dezinform\u0103rilor.<\/p>\n

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Cum creezi un calendar pentru Social Media<\/strong><\/a>: un articol complet cu tips \u0219i template-uri utile actualizate.<\/p>\n

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Pentru aceia dintre voi care fac rapoarte zi de zi, v\u0103 recomand\u0103m un ghid util despre cum s\u0103 creezi un meniu drop-down \u00een Google Sheets<\/strong><\/a>.<\/p>\n

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4 metode<\/strong><\/a> prin care \u00ee\u021bi po\u021bi fideliza clien\u021bii dac\u0103 e\u0219ti un magazin online.<\/p>\n

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20 de idei despre cum \u00ee\u021bi po\u021bi promova canalul de YouTube<\/strong><\/a> f\u0103r\u0103 s\u0103 aloci buget de marketing.<\/p>\n

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Sfaturi de la Neil Patel: Cum creezi o campnie de remarketing \u00een Google Ads<\/strong><\/a> de la A la Z.<\/p>\n","protected":false},"excerpt":{"rendered":"

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S\u0103pt\u0103m\u00e2na aceasta am pus pe list\u0103 dou\u0103 studii foarte interesante despre comportamentele clien\u021bilor \u0219i o analiz\u0103 asupra pie\u021bei serviciilor de curierat din Rom\u00e2nia. \u00cen completare, am avut grij\u0103 s\u0103 ad\u0103ug\u0103m articole utile speciali\u0219tilor de marketing online \u0219i social media. S\u0103 fie cu folos!<\/p>\n","protected":false},"author":19,"featured_media":18933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-18932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18932"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18932\/revisions"}],"predecessor-version":[{"id":18937,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18932\/revisions\/18937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18933"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}