{"id":18938,"date":"2022-03-21T12:12:55","date_gmt":"2022-03-21T10:12:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18938"},"modified":"2022-03-21T12:12:55","modified_gmt":"2022-03-21T10:12:55","slug":"stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-29","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-si-digital-marketing-29","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce \u0219i digital marketing #29"},"content":{"rendered":"
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Trecerea la Google Analytics 4 este \u0219tirea momentului, \u00eens\u0103 noi am adunat pentru voi o list\u0103 de alte nout\u0103\u021bi din e-commerce important de \u0219tiut. Sameday \u0219i Cargus \u00ee\u0219i extind serviciile, cre\u0219terea e-commerce din Rom\u00e2nia are \u0219i p\u0103r\u021bi nepl\u0103cute iar un update Netopia aduce ve\u0219ti bune bucure\u0219tenilor.<\/strong><\/p>\n

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Sameday preg\u0103te\u0219te investi\u021bii de 50 de milioane de euro<\/strong><\/a> pentru cele dou\u0103 pie\u021be \u00een care este activ\u0103: Rom\u00e2nia \u0219i Ungaria. Banii vor fi direc\u021biona\u021bi c\u0103tre dezvoltarea aplica\u021biilor interne, automatizarea depozitelor \u0219i a fluxurilor logistice, extinderea re\u021belei de easybox-uri la 5.000 de puncte \u00een cele dou\u0103 \u021b\u0103ri \u0219i a flotei auto electrice.<\/p>\n

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Sectorul e-commerce din Rom\u00e2nia se confrunt\u0103 cu o lips\u0103 de speciali\u0219ti \u00een domeniile care \u00eel sus\u021bin. O evolu\u021bie accelerat\u0103 din ultimii 2 ani a dus la cre\u0219teri semnificative pentru afacerile online, \u00eens\u0103 nu a l\u0103sat timp pentru ca firmele s\u0103 dezvolte speciali\u0219ti. Astfel, \u201db\u0103t\u0103lia\u201d companiilor pentru resurse umane<\/strong><\/a> a ajuns echivalent\u0103 cu cea pentru pre\u021buri.<\/p>\n

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Cargus \u00ee\u0219i extinde re\u021beaua na\u021bional\u0103 Ship & GO \u00een patru noi ora\u0219e din Rom\u00e2nia<\/strong><\/a>: Ia\u0219i, Bac\u0103u, Ploie\u0219ti \u0219i Oradea, re\u021beaua Ship & Go ajung\u00e2nd la 750 de centre partenere. De asemenea, compania de curierat \u00ee\u0219i propune ca luna viitoare s\u0103 lanseze o nou\u0103 serie de parteneriate pentru deschiderea de puncte Ship & Go \u00een Bistri\u021ba, Arad, Sibiu, Craiova \u0219i Br\u0103ila.<\/p>\n

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H&M a \u00eenceput s\u0103 testeze H&M with Friends<\/em>, noul model de marketplace<\/strong><\/a> de pe site-urile proprii din Germania \u0219i Suedia. Retailerul va comercializa, \u00een sec\u021biunea dedicat\u0103 de pe site, produse ale altor branduri de \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte \u0219i accesorii.<\/p>\n

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Cum ne preg\u0103tim pentru trecerea la Google Analytics 4<\/strong><\/a> de anul viitor.<\/p>\n

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Infografic: c\u00e2t de interesa\u021bi sunt utilizatorii s\u0103 fac\u0103 shopping direct din platformele Social Media<\/strong><\/a>.<\/p>\n

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Netopia anun\u021b\u0103 c\u0103, din luna Martie 2022, bucure\u0219tenii vor putea pl\u0103ti factura la Apa Nova direct de pe telefon<\/strong><\/a>, prin aplica\u021bia mobilPay Wallet, primul portofel digital din Romania si singurul cu care se pot face pl\u0103\u021bi \u00een toate mediile de comer\u021b, online \u0219i offline<\/p>\n

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Rom\u00e2nia a \u00eenregistrat, \u00een ultimii zece ani, cu 733% mai mul\u0163i cump\u0103r\u0103tori online, de \u015fapte ori peste cifrele din Polonia, Cehia, Slovacia, Ungaria \u015fi Bulgaria. Conform unui studiu publicat de Horvath \u0219i citat de Agerpres<\/strong><\/a>, \u00een cursul anului 2020, v\u00e2nz\u0103rile prin e-commerce din Rom\u00e2nia au \u00eenregistrat o cre\u015ftere de 71%, comparativ cu anul precedent, \u00eens\u0103 \u00een 2021 majorarea a fost de doar 29%.<\/p>\n

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Cum s\u0103 urm\u0103re\u0219ti corect conversiile din Facebook Ads<\/strong><\/a> – sfaturi actualizate pentru 2022.<\/p>\n

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Cum s\u0103 \u00ee\u021bi preg\u0103te\u0219ti strategia de SEO pentru un website nou lansat<\/strong><\/a>.<\/p>\n

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Trecerea la Google Analytics 4 este \u0219tirea momentului, \u00eens\u0103 noi am adunat pentru voi o list\u0103 de alte nout\u0103\u021bi din e-commerce important de \u0219tiut. Sameday \u0219i Cargus \u00ee\u0219i extind serviciile, cre\u0219terea e-commerce din Rom\u00e2nia are \u0219i p\u0103r\u021bi nepl\u0103cute iar un update Netopia aduce ve\u0219ti bune bucure\u0219tenilor.<\/p>\n","protected":false},"author":19,"featured_media":18939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-18938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18938"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18938\/revisions"}],"predecessor-version":[{"id":18940,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18938\/revisions\/18940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18939"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}