{"id":18948,"date":"2022-03-28T13:12:35","date_gmt":"2022-03-28T10:12:35","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18948"},"modified":"2022-03-28T14:24:20","modified_gmt":"2022-03-28T11:24:20","slug":"gpec-2022-start-la-inscrieri-in-programul-gpec-e-commerce-proficiency-si-la-evenimentul-gpec-summit-30-31-mai","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-2022-start-la-inscrieri-in-programul-gpec-e-commerce-proficiency-si-la-evenimentul-gpec-summit-30-31-mai","title":{"rendered":"GPeC 2022: Start la \u00eenscrieri \u00een Programul GPeC E-Commerce Proficiency \u0219i la evenimentul GPeC SUMMIT 30-31 Mai"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-2022-start-la-inscrieri-in-programul-gpec-e-commerce-proficiency-si-la-evenimentul-gpec-summit-30-31-mai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cu o tradi\u021bie de 17 ani, <a href=\"https:\/\/www.gpec.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC<\/strong><\/a> este considerat\u0103 cea mai important\u0103 serie de evenimente E-Commerce \u0219i Digital Marketing din Rom\u00e2nia. Primele dou\u0103 evenimente majore din aceast\u0103 serie au luat startul ast\u0103zi, respectiv programul de auditare \u0219i consultan\u021b\u0103 pentru magazinele online <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC E-Commerce Proficiency<\/strong><\/a> \u0219i <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT<\/strong><\/a> \u2013 eveniment care se va desf\u0103\u0219ura cu prezen\u021b\u0103 fizic\u0103 \u00een Bucure\u0219ti, \u00een zilele de 30 \u0219i 31 Mai.<!--more--><\/p>\n<h2>GPeC E-Commerce Proficiency: audit \u0219i consultan\u021b\u0103 pentru magazinele online \u00een scopul cre\u0219terii v\u00e2nz\u0103rilor<\/h2>\n<p><a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC E-Commerce Proficiency<\/strong><\/a> este un program de mentorship pentru magazinele online &#8211; indiferent de dimensiunea lor de business &#8211; care const\u0103 \u00eentr-un proces complex de <strong>auditare, consultan\u021b\u0103 1 la 1 \u0219i optimizare<\/strong> a magazinelor cu scopul \u00eembun\u0103t\u0103\u021birii experien\u021bei utilizatorilor pe site (UX) \u0219i cre\u0219terii ratei de conversie (CRO).<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16670 size-thumbnail alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Andrei-Radu-CEO-GPeC-150x150.jpg\" alt=\"Andrei Radu CEO &amp; Founder GPeC\" width=\"150\" height=\"150\" \/>\u201c<\/em><em>Prin intermediul programului sprijinim echipele din spatele magazinelor online s\u0103 se specializeze \u00een tot ce este actual \u0219i important \u00een E-Commerce \u0219i Digital Marketing pentru a st\u0103p\u00e2ni tehnicile esen\u021biale de cre\u0219tere a ratei de conversie \u0219i, astfel, pentru a cre\u0219te v\u00e2nz\u0103rile online\u201d<\/em>, spune Andrei Radu, CEO &amp; Founder GPeC.<\/p>\n<p>Concret, magazinele online care se \u00eenscriu \u00een programul GPeC E-Commerce Proficiency trec prin urm\u0103toarele etape:<\/p>\n<ul>\n<li>Evaluarea website-ului \u0219i a prezen\u021bei online printr-un audit complex con\u021bin\u00e2nd <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/criteriile-de-auditare-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>peste 200 de elemente de verificare<\/strong><\/a>, astfel \u00eenc\u00e2t fiecare magazin s\u0103 ob\u021bin\u0103 o radiografie a situa\u021biei sale actuale;<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/etapele-gpec-e-commerce-proficiency\/#intalnirile-consultative-gpec\" target=\"_blank\" rel=\"noopener\"><strong>Etapa de mentorat<\/strong><\/a> \u00een cadrul c\u0103reia magazinele online primesc consultan\u021b\u0103 de specialitate \u00een \u00eent\u00e2lniri 1 la 1 despre cum pot optimiza site-ul pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor \u0219i pentru a cre\u0219te rata de conversie;<\/li>\n<li>Reevaluarea magazinelor \u0219i a prezen\u021bei online, urm\u0103rind optimiz\u0103rile f\u0103cute la recomandarea GPeC \u0219i continuarea mentoratului al\u0103turi de speciali\u0219tii programului.<\/li>\n<\/ul>\n<h2>\u00cen ce const\u0103 Auditul GPeC?<\/h2>\n<p>Auditul GPeC este <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/criteriile-de-auditare-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>singurul audit all-in-one<\/strong><\/a> din Rom\u00e2nia pentru magazinele online care analizeaz\u0103 toate aspectele esen\u021biale ale unui website e-commerce:<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18953 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/audit-gpec-ecommerce-proficiency.png\" alt=\"\" width=\"423\" height=\"346\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/audit-gpec-ecommerce-proficiency.png 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/audit-gpec-ecommerce-proficiency-300x245.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/audit-gpec-ecommerce-proficiency-768x628.png 768w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/h2>\n<ul>\n<li><strong>Audit UX<\/strong> (User Experience) pentru \u00eentregul site at\u00e2t pe Mobil, c\u00e2t \u0219i pe Desktop;<\/li>\n<li><strong>Audit Marketing Online<\/strong> (Bannere, Diferen\u021biatori, Promo\u021bii, Cross\/Up-Sell, Bundles, Loializare etc.);<\/li>\n<li><strong>SEO Health Check<\/strong> (verificarea elementelor esen\u021biale pentru o bun\u0103 optimizare \u00een Google);<\/li>\n<li><strong>Security Health Check<\/strong> (identificarea eventualelor vulnerabilit\u0103\u021bi de securitate);<\/li>\n<li><strong>Audit Campanii de E-Mail Marketing \/ Newslettere<\/strong>;<\/li>\n<li><strong>Audit Con\u021binut \u0219i Prezen\u021b\u0103 \u00een Social Media<\/strong>;<\/li>\n<li><strong>Audit Juridic<\/strong> (conformarea cu principalele obliga\u021bii legale \u00een e-commerce, Termeni \u0219i Condi\u021bii, Privacy Policy etc.);<\/li>\n<li><strong>Mystery Shopping<\/strong> (calitatea serviciilor magazinului online \u0219i de Customer Support)<\/li>\n<\/ul>\n<p>Auditul GPeC con\u021bine toate rapoartele de mai sus, fiind analizate peste 200 de criterii pentru fiecare magazin online \u00eenscris \u00een programul GPeC E-Commerce Proficiency.<\/p>\n<p>Evaluarea magazinelor online este f\u0103cut\u0103 de <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/auditorii-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>30 de speciali\u0219ti<\/strong><\/a> cu vast\u0103 experien\u021b\u0103 \u00een E-Commerce \u0219i Digital Marketing.<\/p>\n<p>\u00censcrierea magazinelor online \u00een programul GPeC E-Commerce Proficiency porne\u0219te de la 449 EUR + TVA pentru pachetul Lite \u0219i ajunge la 949 EUR + TVA \u00een cazul pachetului Incognito, pre\u021burile fiind valabile p\u00e2n\u0103 pe <strong>22 aprilie c\u00e2nd expir\u0103 Oferta Early Bird<\/strong>. Dup\u0103 aceast\u0103 dat\u0103, pre\u021burile vor cre\u0219te.<\/p>\n<p>Detaliile complete despre program, precum \u0219i \u00eenscrierile se pot face pe site-ul GPeC aici: <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18959\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/gpec-summit-30-mai-2022.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/gpec-summit-30-mai-2022.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/gpec-summit-30-mai-2022-300x157.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/gpec-summit-30-mai-2022-1024x536.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/gpec-summit-30-mai-2022-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>GPeC SUMMIT 30-31 Mai: Conferin\u021b\u0103, Expo, Cursuri, Masterclass \u0219i Networking cu elita pie\u021bei de E-Commerce \u0219i Digital Marketing<\/h2>\n<p>GPeC SUMMIT este considerat evenimentul reprezentativ al pie\u021bei de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia, acesta desf\u0103\u0219ur\u00e2ndu-se cu prezen\u021b\u0103 fizic\u0103 pe 30-31 Mai, \u00een Bucure\u0219ti, astfel:<\/p>\n<ul>\n<li>Conferin\u021ba GPeC &amp; GPeC Expo 30 Mai \u2013 Teatrul Na\u021bional Bucure\u0219ti<\/li>\n<li>Cursuri &amp; Masterclass 31 Mai \u2013 Hotel Sheraton, Bucure\u0219ti<\/li>\n<\/ul>\n<h2>4 Speakeri interna\u021bionali legendari, \u00een premier\u0103 \u00een Rom\u00e2nia: Avinash Kaushik, Krista Seiden, Erin Weigel \u0219i Michael Aagaard<\/h2>\n<p>\u00cen cadrul Conferin\u021bei GPeC din 30 Mai vor urca pe scen\u0103 unii dintre cei mai aprecia\u021bi speciali\u0219ti la nivel interna\u021bional, pentru prima dat\u0103 \u00een Rom\u00e2nia:<\/p>\n<ul>\n<li><strong>Avinash Kaushik<\/strong> \u2013 Digital Marketing Evangelist Google, Co-Founder Market Motive \u0219i Autor cu dou\u0103 c\u0103r\u021bi bestseller la activ (Web Analytics: An Hour a Day \u0219i Web Analytics 2.0)<\/li>\n<li><strong>Krista Seiden<\/strong> \u2013 Senior Consultant Digital Analytics, fost VP Google Marketing Platform<\/li>\n<li><strong>Erin Weigel<\/strong> \u2013 Senior Design Manager Deliveroo, fost Principal Designer la Booking.com<\/li>\n<li><strong>Michael Aagaard<\/strong> \u2013 Senior CRO Consultant, expert \u00een User Experience \u0219i Optimizarea Ratei de Conversie<\/li>\n<\/ul>\n<p>Lor li se vor al\u0103tura speciali\u0219tii autohtoni \u00een E-Commerce \u0219i Digital Marketing, organizatorii preg\u0103tind peste 25 de speakeri \u00een cele dou\u0103 zile de GPeC SUMMIT.<\/p>\n<p>Ziua de 31 Mai aduce tuturor celor interesa\u021bi de domeniu nu mai pu\u021bin de 5 cursuri intensive \u0219i 4 workshop-uri cu traineri rom\u00e2ni \u0219i 1 Masterclass de 4 ore cu Avinash Kaushik.<\/p>\n<p>Subiectele abordate \u00een cadrul cursurilor sunt de maxim interes pentru oricine activeaz\u0103 \u00een E-Commerce \u0219i Marketing Online, iar cursurile urmeaz\u0103 s\u0103 fie anun\u021bate foarte cur\u00e2nd:<\/p>\n<ul>\n<li>UX \u0219i Optimizarea Ratei de Conversie<\/li>\n<li>Facebook &amp; Instagram Ads<\/li>\n<li>Google Ads<\/li>\n<li>Google Analytics<\/li>\n<li>SEO<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<p>\u00censcrierile la GPeC SUMMIT au \u00eenceput, iar p\u00e2n\u0103 pe <strong>22 aprilie este valabil\u0103 Oferta Early Bird<\/strong> care aduce discount-uri semnificative din taxa de \u00eenscriere. Pre\u021bul biletelor de acces porne\u0219te de la 149 EUR + TVA, iar detaliile complete despre eveniment, precum \u0219i \u00eenscrierile se pot face pe site-ul GPeC aici: <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gpec.ro\/gpec-summit-mai\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2022 este un eveniment powered by <\/strong><a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener\"><strong>FAN Courier<\/strong><\/a><\/p>\n<p>Gold Partner: <a href=\"https:\/\/vtex.com\/ro\/\" target=\"_blank\" rel=\"noopener\">VTEX<\/a><\/p>\n<p>Supported by: <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<p>Recommended Payment Processor: <a href=\"https:\/\/netopia-payments.com\/\" target=\"_blank\" rel=\"noopener\">NETOPIA Payments<\/a><\/p>\n<p>Eveniment sus\u021binut de: <a href=\"https:\/\/baselinker.com\/ro-RO\/home\/\">BaseLinker<\/a>, <a href=\"https:\/\/www.cora.ro\/\">Cora<\/a>, <a href=\"https:\/\/www.debonaire.ro\/\">Debonaire<\/a>, <a href=\"https:\/\/dwf.ro\/\">DWF<\/a>, <a href=\"https:\/\/easy-sales.com\/rohttps:\/easy-sales.com\/ro\">EasySales<\/a>, <a href=\"https:\/\/marketplace.emag.ro\/infocenter\/\">eMAG Marketplace<\/a>, <a href=\"https:\/\/www.fiveelementsdigital.com\/\">Five Elements Digital<\/a>, <a href=\"https:\/\/www.frisbo.ro\/\">Frisbo<\/a>, <a href=\"https:\/\/www.gomag.ro\/\">Gomag<\/a>, <a href=\"https:\/\/www.gts.ro\/ro\">GTS<\/a>, <a href=\"https:\/\/innoship.com\/\">Innoship<\/a>, <a href=\"https:\/\/moloso.ro\/\">MOLOSO<\/a>, <a href=\"https:\/\/www.mth.digital\/ro\/\">MTH Digital<\/a>, <a href=\"https:\/\/plati.online\/\">Pl\u0103\u021bi.Online<\/a>, <a href=\"https:\/\/www.postis.eu\/\">Postis<\/a>, <a href=\"https:\/\/postapanduri.ro\/\">Po\u0219ta Panduri<\/a>, <a href=\"https:\/\/sameday.ro\/\" target=\"_blank\" rel=\"noopener\">Sameday<\/a><\/p>\n<p>Partener Media Principal: <a href=\"https:\/\/protvplus.ro\/\" target=\"_blank\" rel=\"noopener\">PRO TV PLUS<\/a><\/p>\n<p>Official Radio: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener\">KISS FM<\/a><\/p>\n<p>Official Hosting: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener\">HOSTERION<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-2022-start-la-inscrieri-in-programul-gpec-e-commerce-proficiency-si-la-evenimentul-gpec-summit-30-31-mai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cu o tradi\u021bie de 17 ani, GPeC este considerat\u0103 cea mai important\u0103 serie de evenimente E-Commerce \u0219i Digital Marketing din Rom\u00e2nia. Primele dou\u0103 evenimente majore din aceast\u0103 serie au luat startul ast\u0103zi, respectiv programul de auditare \u0219i consultan\u021b\u0103 pentru magazinele online GPeC E-Commerce Proficiency \u0219i GPeC SUMMIT \u2013 eveniment care se va desf\u0103\u0219ura cu prezen\u021b\u0103 fizic\u0103 \u00een Bucure\u0219ti, \u00een zilele de 30 \u0219i 31 Mai.<\/p>\n","protected":false},"author":1,"featured_media":18959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3854,724],"tags":[3852,100,3848,3850],"class_list":["post-18948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-e-commerce-proficiency","category-gpec-summit","tag-gpec-e-commerce-proficiency","tag-gpec-summit","tag-gpec-summit-2022","tag-gpec-summit-mai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18948"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18948\/revisions"}],"predecessor-version":[{"id":18960,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18948\/revisions\/18960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18959"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}