{"id":18975,"date":"2022-04-13T10:18:59","date_gmt":"2022-04-13T07:18:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18975"},"modified":"2022-04-13T10:18:59","modified_gmt":"2022-04-13T07:18:59","slug":"ai-un-magazin-online-te-ajutam-sa-il-optimizezi-ca-sa-cresti-vanzarile","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ai-un-magazin-online-te-ajutam-sa-il-optimizezi-ca-sa-cresti-vanzarile","title":{"rendered":"Ai un magazin online? Te ajut\u0103m s\u0103 \u00eel optimizezi ca s\u0103 cre\u0219ti v\u00e2nz\u0103rile!"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ai-un-magazin-online-te-ajutam-sa-il-optimizezi-ca-sa-cresti-vanzarile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anul acesta am lansat programul <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC Proficiency<\/strong><\/a> dedicat magazinelor online &#8211; indiferent de dimensiunea business-ului pentru c\u0103 \u00eentotdeauna este loc de optimiz\u0103ri pentru a cre\u0219te v\u00e2nz\u0103rile. :)<\/p>\n<p>Pe scurt, <strong>scopul GPeC Proficiency este s\u0103 ajut\u0103m magazinele online s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorilor pe site (UX)\u00a0+ s\u0103 creasc\u0103 rata de conversie \u0219i, implicit, v\u00e2nz\u0103rile<\/strong>. Cum facem asta? Prin auditarea \u00een detaliu a site-ului \u0219i a prezen\u021bei online \u0219i prin acordarea de consultan\u021b\u0103 de c\u0103tre <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/auditorii-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>unii dintre cei mai buni speciali\u0219ti din Rom\u00e2nia<\/strong><\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18984\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/04\/gpec-ecommerce-proficiency-program.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/04\/gpec-ecommerce-proficiency-program.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/04\/gpec-ecommerce-proficiency-program-300x157.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/04\/gpec-ecommerce-proficiency-program-1024x536.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/04\/gpec-ecommerce-proficiency-program-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><!--more--><\/p>\n<h2>GPeC Proficiency = Pachet complet de Audit \u0219i Consultan\u021b\u0103 ca s\u0103 cre\u0219ti v\u00e2nz\u0103rile online<\/h2>\n<p>La GPeC Proficiency \u00eencepem cu o radiografie la zi a magazinului t\u0103u online prin <strong>cel mai complex Audit E-Commerce din Rom\u00e2nia<\/strong> compus din:<\/p>\n<ul>\n<li><strong>Audit UX (User Experience)<\/strong> &#8211; c\u00e2t de u\u0219or se descurc\u0103 utilizatorii \u00een site-ul t\u0103u at\u00e2t pe Desktop, c\u00e2t \u0219i pe Mobil urm\u0103rind \u00eentregul proces de navigare, c\u0103utare \u0219i identificare produse, p\u00e2n\u0103 la analizarea procesului de checkout<\/li>\n<li><strong>Audit Marketing Online<\/strong> &#8211; analiz\u0103m tot ce \u021bine de bannere, diferen\u021biatori, promo\u021bii, cross-sell, up-sell, bundles, loializare, vouchers etc.<\/li>\n<li><strong>SEO Health Check<\/strong> &#8211; verificarea elementelor esen\u021biale pentru o bun\u0103 optimizare \u00een Google<\/li>\n<li><strong>Security Health Check<\/strong> &#8211; identificarea eventualelor vulnerabilit\u0103\u021bi majore de securitate<\/li>\n<li><strong>Audit E-Mail Marketing \/ Newsletters<\/strong> &#8211; de la chestiuni tehnice de abonare \/ dezabonare, frecven\u021b\u0103 de trimitere etc. p\u00e2n\u0103 la con\u021binutul mesajelor<\/li>\n<li><strong>Audit Content \u0219i Prezen\u021b\u0103 \u00een Social Media<\/strong> &#8211; calitatea \u0219i engagement-ul generat \u00een re\u021belele sociale<\/li>\n<li><strong>Audit Juridic<\/strong> &#8211; conformarea cu principalele obliga\u021bii legale \u00een e-commerce, Termeni \u0219i Condi\u021bii, Privacy Policy etc.<\/li>\n<li><strong>Mystery Shopping<\/strong> &#8211; plasarea unei comenzi pe site pentru a analiza calitatea serviciilor magazinului \u0219i a echipei de Customer Support.<\/li>\n<\/ul>\n<p>Pentru a realiza toate auditurile de mai sus, sunt analizate <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/criteriile-de-auditare-gpec\/\" target=\"_blank\" rel=\"noopener\"><strong>peste 200 de elemente-cheie<\/strong><\/a> astfel \u00eenc\u00e2t s\u0103 ob\u021bii o imagine complet\u0103 a prezen\u021bei tale online ca s\u0103 \u0219tii ce optimiz\u0103ri po\u021bi face pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor \u0219i pentru a cre\u0219te rata de conversie.<\/p>\n<h2>Consultan\u021b\u0103 de specialitate \u00een cadrul sesiunilor de mentorship 1 la 1<\/h2>\n<p>Pe l\u00e2ng\u0103 auditul \u00een sine, magazinele \u00eenscrise la GPeC Proficiency beneficiaz\u0103 de 2 runde de \u00eent\u00e2lniri de consultan\u021b\u0103 cu auditorii site-ului:<\/p>\n<ul>\n<li>Discu\u021bi 1 la 1 cu auditorii site-ului t\u0103u asupra eventualelor probleme semnalate \u00een raportul de audit<\/li>\n<li>Prime\u0219ti consultan\u021b\u0103 de specialitate despre cum s\u0103 le remediezi \u0219i cum s\u0103 optimizezi prezen\u021ba ta online pentru a cre\u0219te v\u00e2nz\u0103rile<\/li>\n<\/ul>\n<p>\u00cent\u00e2lnirile sunt 100% private, iar fiecare magazin trece prin 2 runde de \u00eent\u00e2lniri x aprox. 2 ore fiecare \u00een cadrul programului GPeC Proficiency (mai &#8211; septembrie 2022).<\/p>\n<h2>Parcursul unui magazin online la GPeC Proficiency<\/h2>\n<ol>\n<li>Te \u00eenscrii \u00een program p\u00e2n\u0103 cel t\u00e2rziu pe 3 Iunie (cu precizarea c\u0103 <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/#inscriere\" target=\"_blank\" rel=\"noopener\"><strong>p\u00e2n\u0103 pe 22 aprilie ai pre\u021buri reduse prin Oferta Early Bird<\/strong><\/a>)<\/li>\n<li>\u00cencepem cu <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/informatii-pentru-inscrierea-in-program\/#criterii-de-eligibilitate\" target=\"_blank\" rel=\"noopener\"><strong>auditul juridic<\/strong><\/a> \u0219i te consiliem s\u0103 fii conform cu legisla\u021bia \u00een vigoare. Dup\u0103 ce toate criteriile sunt \u00eendeplinite, \u00ee\u021bi acord\u0103m certificarea Trusted.ro care are rolul de a reduce scepticismul consumatorilor neini\u021bia\u021bi, c\u0103rora le este \u00eenc\u0103 team\u0103 s\u0103 cumpere online.<\/li>\n<li>Trecem la auditul complet al prezen\u021bei tale online descris mai sus: UX, Marketing Online, SEO, Security, E-Mail Marketing, Content \u0219i Prezen\u021b\u0103 \u00een Social Media, Mystery Shopping.<\/li>\n<li>\u00ce\u021bi trimitem raportul de audit pe email \u0219i program\u0103m \u00eent\u00e2lnirile de consultan\u021b\u0103 \/ mentorship 1 la 1<\/li>\n<li>Participi la \u00eent\u00e2lniri \u0219i prime\u0219ti consultan\u021b\u0103 avizat\u0103 pentru optimizarea prezen\u021bei tale online<\/li>\n<li>Implementezi recomand\u0103rile pe site-ul t\u0103u<\/li>\n<li>Reevalu\u0103m magazinul t\u0103u urm\u0103rind, cu prec\u0103dere, optimiz\u0103rile f\u0103cute \u0219i prime\u0219ti al doilea raport complet de audit<\/li>\n<li>Te re\u00eent\u00e2lne\u0219ti cu auditorii pentru runda final\u0103 de consultan\u021b\u0103 1 la 1 \u0219i prime\u0219ti ultimele recomand\u0103ri ca s\u0103 continui evolu\u021bia.<\/li>\n<\/ol>\n<p>C\u00e2\u0219tigul major al magazinelor online \u00eenscrise \u00een program este c\u0103 <strong>acumulezi know-how \u0219i experien\u021b\u0103<\/strong>, <strong>ob\u021bii p\u0103rerile obiective ale unor speciali\u0219ti \u00een domeniu<\/strong> (\u00een niciun moment al business-ului nu stric\u0103 o p\u0103rere ter\u021b\u0103 \u0219i obiectiv\u0103), <strong>interac\u021bionezi t\u00eate-\u00e0-t\u00eate cu principalii furnizori<\/strong> \u0219i <strong>\u00ee\u021bi l\u0103rge\u0219ti re\u021beaua de contacte<\/strong>. Toate te vor ajuta s\u0103 te dezvol\u021bi profesional al\u0103turi de echipa ta \u0219i s\u0103 ai o privire de ansamblu mai bun\u0103 asupra business-ului t\u0103u e-commerce. \u00cen plus:<\/p>\n<ul>\n<li>Magazinele online care ob\u021bin cele mai mari punctaje la audit, sunt desemnate c\u00e2\u0219tig\u0103toare la Gala Premiilor eCommerce din 26 septembrie<\/li>\n<li>De asemenea, magazinele online care ob\u021bin un scor de peste 120 de puncte \u00een urma auditului, ob\u021bin Certificarea GPeC Proficiency care atest\u0103 absolvirea programului.<\/li>\n<\/ul>\n<h2>Participare 100% confiden\u021bial\u0103 prin pachetul INCOGNITO<\/h2>\n<p>Dac\u0103 nu vrei s\u0103 afle concuren\u021ba sau, din orice alt motiv, vrei s\u0103 \u021bii secret\u0103 participarea magazinului t\u0103u online \u00een Programul GPeC Proficiency, po\u021bi alege pachetul de \u00eenscriere INCOGNITO care \u00ee\u021bi asigur\u0103 100% confiden\u021bialitate:<\/p>\n<ul>\n<li>Brand-ul t\u0103u nu va fi comunicat public nic\u0103ieri<\/li>\n<li>\u00cent\u00e2lnirile cu auditorii sunt 100% confiden\u021biale<\/li>\n<li>Nu vei fi men\u021bionat nic\u0103ieri, dec\u00e2t dac\u0103 e\u0219ti desemnat c\u00e2\u0219tig\u0103tor la Gala Premiilor eCommerce din 26 Septembrie<\/li>\n<\/ul>\n<h2>Participare gratuit\u0103 la GPeC SUMMIT 30 Mai \u0219i 26 Septembrie<\/h2>\n<p>Cu excep\u021bia pachetului LITE, magazinele online care se \u00eenscriu la GPeC Proficiency au acces gratuit la ambele edi\u021bii GPeC SUMMIT &#8211; cele mai importante evenimente de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia.<\/p>\n<p>Astfel, vei fi \u00een mijlocul industriei din care faci parte, afli ultimele nout\u0103\u021bi din domeniu, \u00eenve\u021bi de la cei mai buni speciali\u0219ti rom\u00e2ni \u0219i interna\u021bionali \u0219i faci networking cu cei mai importan\u021bi furnizori de servicii din domeniu.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"><strong>GPeC SUMMIT are loc pe 30-31 Mai<\/strong><\/a> \u0219i pe <strong>26 Septembrie<\/strong> anul acesta, iar participarea este gratuit\u0103 pentru magazinele online care se \u00eenscriu la GPeC Proficiency cu pachetele PLATINUM sau INCOGNITO.<\/p>\n<h2>C\u00e2t cost\u0103 \u00eenscrierea magazinului t\u0103u online la GPeC Proficiency?<\/h2>\n<p>Participarea la GPeC Proficiency cost\u0103 <strong>\u00eentre 499 \u0219i 949 EUR + TVA p\u00e2n\u0103 pe 22 aprilie<\/strong>. Extrem de pu\u021bin pentru auditul \u0219i consultan\u021ba primit\u0103, a c\u0103rei valoare de pia\u021b\u0103 dep\u0103\u0219e\u0219te 5.000 EUR. <strong>De ce a\u0219a pu\u021bin?<\/strong><\/p>\n<p>Pentru c\u0103, \u00eempreun\u0103 cu sponsorii no\u0219tri \u0219i cu auditorii GPeC, investim \u00een cre\u0219terea pie\u021bei de e-commerce \u0219i sus\u021binem cea mai mare parte a costurilor din bugetele partenerilor GPeC. Asta pentru c\u0103 dac\u0103 magazinele online sunt optimizate \u0219i ofer\u0103 servicii de calitate, clien\u021bii online sunt ferici\u021bi \u0219i tot mai numero\u0219i &#8211;&gt; ecosistemul cre\u0219te, iar \u00een final avem cu to\u021bii de c\u00e2\u0219tigat.<\/p>\n<p>Detaliile complete despre program precum \u0219i \u00eenscrierile sunt <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\"><strong>disponibile pe site-ul nostru<\/strong><\/a>, cu precizarea c\u0103 pre\u021burile de mai sus sunt valabile doar p\u00e2n\u0103 pe <strong>22 Aprilie, c\u00e2nd expir\u0103 Oferta Early Bird<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ai-un-magazin-online-te-ajutam-sa-il-optimizezi-ca-sa-cresti-vanzarile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anul acesta am lansat programul GPeC Proficiency dedicat magazinelor online &#8211; indiferent de dimensiunea business-ului pentru c\u0103 \u00eentotdeauna este loc de optimiz\u0103ri pentru a cre\u0219te v\u00e2nz\u0103rile. :) Pe scurt, scopul GPeC Proficiency este s\u0103 ajut\u0103m magazinele online s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorilor pe site (UX)\u00a0+ s\u0103 creasc\u0103 rata de conversie \u0219i, implicit, v\u00e2nz\u0103rile. Cum facem asta? Prin auditarea \u00een detaliu a site-ului \u0219i a prezen\u021bei online \u0219i prin acordarea de consultan\u021b\u0103 de c\u0103tre unii dintre cei mai buni speciali\u0219ti din Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":18984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3854,724],"tags":[3852],"class_list":["post-18975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-e-commerce-proficiency","category-gpec-summit","tag-gpec-e-commerce-proficiency"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18975"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18975\/revisions"}],"predecessor-version":[{"id":18985,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18975\/revisions\/18985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18984"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}