{"id":19050,"date":"2022-06-06T08:00:23","date_gmt":"2022-06-06T05:00:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19050"},"modified":"2022-06-03T16:57:48","modified_gmt":"2022-06-03T13:57:48","slug":"trenduri-in-digital-marketing-pentru-2022","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/trenduri-in-digital-marketing-pentru-2022","title":{"rendered":"Trenduri \u00een Digital Marketing pentru 2022"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/trenduri-in-digital-marketing-pentru-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Evenimentele din ultimii doi ani &#8211; pandemia Covid-19 \u0219i r\u0103zboiul din Ucraina &#8211; au generat o schimbare radical\u0103 \u00een fiecare aspect al vie\u021bii noastre \u0219i \u00een privin\u021ba modului \u00een care companiile fac afaceri. Perioada actual\u0103, de recuperare la nivelul \u00eentregii societ\u0103\u021bi, decide viitorul \u0219i \u00een Digital Marketing. Anul 2021 nu a fost o \u00eencercare de revenire la normal \u2013 deoarece normalitatea \u0219tiut\u0103 a devenit, la r\u00e2ndul s\u0103u, istorie \u2013 ci mai mult o reconfigurare a ceea ce via\u021ba poate fi, potrivit noilor priorit\u0103\u021bi.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19058\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022.jpg\" alt=\"daniel ene moloso limitless agency digital marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/gpec_blog_daniel-ene_trenduri-digital-marketing-2022-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Este timpul ca fiecare afacere s\u0103 dep\u0103\u0219easc\u0103 momentele de reflec\u021bie, s\u0103 pun\u0103 \u00een aplicare constat\u0103rile din 2021, s\u0103 \u00een\u021beleag\u0103 noile nevoi ale consumatorilor \u0219i s\u0103 capteze noi oportunit\u0103\u021bi de cre\u0219tere. Agilitatea, adaptabilitatea \u0219i inovarea constant\u0103 sunt acum mizele organiza\u021biilor de toate dimensiunile, din fiecare sector de activitate.<\/span><\/p>\n<h3><b>Care sunt cele mai mari provoc\u0103ri, potrivit Oracle<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103, referitor la 2021, 94% dintre cei 850 profesioni\u0219ti \u00een marketing afla\u021bi \u00een roluri de conducere care au participat la studiu consider\u0103 c\u0103 eforturile lor de marketing au avut succes, iat\u0103 ce eviden\u021biaz\u0103 studiul referitor la <strong>principalele <\/strong><\/span><strong><a href=\"https:\/\/www.searchenginejournal.com\/state-of-seo-challenges-threats\/420504\/\" target=\"_blank\" rel=\"noopener\">marketing challenges<\/a> <\/strong><span style=\"font-weight: 400;\"><strong>\u00een 2022<\/strong>:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximizarea performan\u021bei pe canale \u2013 38%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capacitatea de a se adapta la circumstan\u021be pe m\u0103sur\u0103 ce apar \u2013 36%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferirea unor experien\u021be excep\u021bionale clien\u021bilor \u2013 35%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alinierea eforturilor de marketing \u0219i v\u00e2nz\u0103ri \u2013 32%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentarea \u0219i direc\u021bionarea audien\u021belor \u2013 32%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abilitatea de a scala programe, con\u021binut, personalizare \u2013 31%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dovedirea atribuirii de marketing \u0219i ROI \u2013 31%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tot de la Oracle afl\u0103m care sunt <strong>solu\u021biile vitale pentru organiza\u021biile moderne<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">platforme de date despre clien\u021bi \u2013 36%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">platforme de marketing prin e-mail \u2013 36%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sisteme de management al con\u021binutului \u2013 32%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">platforme de automatizare a marketingului \u2013 28%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testare \u0219i optimizare \u2013 25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">solu\u021bii de segmentare \u0219i targetare \u2013 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">solu\u021bii de marketing \u00een privin\u021ba fideliz\u0103rii \u2013 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">solu\u021bii software de editare video \u2013 21%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">inteligen\u021ba artificial\u0103 \u2013 19%<\/span><\/li>\n<\/ul>\n<h2><b>Predic\u021biile Google pentru 2022 \u00een privin\u021ba trendurilor \u00een Digital Marketing<\/b><\/h2>\n<h3><b>Confiden\u021bialitatea conteaz\u0103<\/b> <span style=\"font-weight: 400;\">(Matt Brittin, Pre\u0219edinte EMEA Business &amp; Operations, Google)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oamenii iau mai multe m\u0103suri dec\u00e2t \u00eenainte pentru a-\u0219i proteja confiden\u021bialitatea online, <strong>73% declar\u00e2nd c\u0103 utilizeaz\u0103 servicii online care promit o protec\u021bie ridicat\u0103 a datelor<\/strong>, cum ar fi e-mailuri criptate \u0219i motoare de c\u0103utare care protejeaz\u0103 confiden\u021bialitatea. \u00cen acela\u0219i timp, \u0219tim c\u0103 datele sunt necesare pentru a oferi consumatorilor informa\u021bii utile \u0219i anun\u021buri relevante. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Datele ajut\u0103 la conturarea mesajelor semnificative \u0219i memorabile care \u00eembun\u0103t\u0103\u021besc experien\u021bele online, permi\u021b\u00e2nd \u00een acela\u0219i timp comercian\u021bilor s\u0103 ajung\u0103 la clien\u021bii potrivi\u021bi \u0219i s\u0103 le dep\u0103\u0219easc\u0103 a\u0219tept\u0103rile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen 2022, marketerii trebuie s\u0103 se concentreze pe <strong>construirea unei strategii de protec\u021bie a datelor<\/strong> care s\u0103 fie pe primul loc pentru clien\u021bi. Asta \u00eenseamn\u0103 reg\u00e2ndirea metodelor de m\u0103surare \u0219i de a ajunge la public, astfel \u00eenc\u00e2t oamenii s\u0103 se simt\u0103 \u00een control \u0219i capabili s\u0103 gestioneze datele pe care le partajeaz\u0103. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.ON, unul dintre cei mai mari furnizori de energie electric\u0103 \u0219i gaze din Europa, a f\u0103cut exact acest lucru cu instrumente precum Google Analytics 4 \u0219i Global Site Tag, care i-au ajutat s\u0103 ob\u021bin\u0103 o imagine mai complet\u0103 a publicului lor, p\u0103str\u00e2nd \u00een acela\u0219i timp confiden\u021bialitatea utilizatorilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este nevoie de timp pentru a construi \u00eencrederea. Iar marketerii pot \u00eencepe prin a fi deschi\u0219i \u0219i one\u0219ti cu privire la modul \u0219i momentul \u00een care colecteaz\u0103 informa\u021bii cu caracter personal, folosindu-le pentru a afi\u0219a anun\u021buri valoroase pentru clien\u021bi \u0219i pun\u00e2nd utilizatorii \u00een controlul datelor lor.<\/span><\/p>\n<h3><b>Relevan\u021ba este la fel de important\u0103 ca acoperirea<\/b> <span style=\"font-weight: 400;\">(Linah Maigurira, Sector Lead for Retail, Travel, Tech &amp; Gaming, Google Africa Sub-Saharian\u0103)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru a ie\u0219i \u00een eviden\u021b\u0103 \u00een 2022, brandurile ar trebui s\u0103 fie mai atente \u00een a-\u0219i comunica valoarea \u0219i scopul autentic. <strong>Trebuie s\u0103 creezi mesaje \u0219i experien\u021be care s\u0103 fie fidele brandului t\u0103u \u0219i relevante pentru oameni, reflect\u00e2nd nevoile acestora.<\/strong> \u00cen acest context, relevan\u021ba este la fel de important\u0103 ca \u0219i acoperirea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219adar, \u00een 2022, este necesar\u0103 concentrarea pe valoare \u0219i scop autentic. Aceasta este ceea ce poate &#8211; \u0219i va &#8211; diferen\u021bia brand-ul \u00een cadrul experien\u021bei din ce \u00een ce mai aglomerate de cump\u0103rare online.<\/span><\/p>\n<h3><b>Con\u021binut \u201ecump\u0103rabil\u201d<\/b> <span style=\"font-weight: 400;\">(Pauline Butor, Head of YouTube Ads &amp; Creative Work, Google Fran\u021ba)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lumea cump\u0103r\u0103turilor s-a schimbat. V\u00e2nz\u0103rile globale de comer\u021b electronic au crescut cu aproape 30% anul trecut \u0219i au ap\u0103rut noi modalit\u0103\u021bi de a face con\u021binutul online mai \u201eaccesibil\u201d. Utilizatorii pot cump\u0103ra acum produse direct din post\u0103rile sociale, atunci c\u00e2nd vizioneaz\u0103 emisiunile preferate \u0219i \u00een timp ce vizioneaz\u0103 con\u021binut pe YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storytelling-ul este esen\u021bial pentru crearea de con\u021binut din care utilizatorii doresc s\u0103 fac\u0103 cump\u0103r\u0103turi. Reclamele eficiente care pot fi cump\u0103rate ar trebui s\u0103 fie ancorate \u00een cadrul ABCD: <\/span><\/p>\n<ul>\n<li><strong>Aten\u021bie<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Oamenii s\u0103 fie conecta\u021bi \u0219i sus\u021binu\u021bi cu o poveste captivant\u0103. <\/span><\/li>\n<li><strong>Branding<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> \u00cen mod repetat. <\/span><\/li>\n<li><strong>Conexiune<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Oamenii s\u0103 fie ajuta\u021bi s\u0103 g\u00e2ndeasc\u0103 \u0219i s\u0103 simt\u0103 ceva. <\/span><\/li>\n<li><strong>Direc\u021bie<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> S\u0103 li se cear\u0103 s\u0103 ia m\u0103suri. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cercet\u0103rile arat\u0103 c\u0103 este probabil ca anun\u021burile cu drivere ABCD s\u0103 \u00eenregistreze<strong> o cre\u0219tere de 30% a v\u00e2nz\u0103rilor pe termen scurt<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfatul este s\u0103 se ia \u00een considerare modul \u00een care brandul se poate orienta c\u0103tre povestea con\u021binutului, pentru a-l face mai accesibil publicului. Se poate exprima identitatea de brand, optimiz\u00e2nd \u00een acela\u0219i timp eficien\u021ba campaniei \u0219i a reclamelor \u2013 a fi un mare povestitor \u0219i un mare v\u00e2nz\u0103tor.<\/span><\/p>\n<h2><b>Trendurile eviden\u021biate de Falcon, Brandwatch \u0219i BuzzSumo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dup\u0103 monitorizarea a 100 milioane de surse online, consultarea a 100.000 branduri \u0219i analizarea a peste 8 miliarde de materiale de con\u021binut publicate online, iat\u0103 c\u0103tre ce concluzioneaz\u0103 Falcon c\u0103 se \u00eendreapt\u0103 lumea marketingului digital, cum brandurile de top valorific\u0103 deja aceste tendin\u021be \u0219i care sunt ac\u021biunile concrete care se pot ini\u021bia.<\/span><\/p>\n<h3><b>Trend #1. Revolu\u021bia retro.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pandemia ne-a f\u0103cut s\u0103 ne fie dor de vremurile trecute, iar potrivit <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a>, men\u021bionarea cuvintelor \u201enostalgic\u201d \u0219i \u201enostalgie\u201d este mult mai mare acum dec\u00e2t \u00een perioada de dinaintea pandemiei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vibe-ul old-school este din nou \u00een trend. ABBA a anun\u021bat primul album de studio \u00een 40 de ani, Tamagotchi a revenit \u0219i din ce \u00een ce mai multe branduri folosesc nostalgia \u00een campaniile lor.<\/span><\/p>\n<p><b>Provocarea #1:<\/b><span style=\"font-weight: 400;\"> G\u0103se\u0219te tema exact\u0103 cu care audien\u021ba ta se va conecta. Cerceteaz\u0103-\u021bi audien\u021ba \u0219i decide c\u0103rei genera\u021bii se adreseaz\u0103 cel mai mult produsul\/serviciul t\u0103u. Fii relevant \u0219i ac\u021bioneaz\u0103 f\u0103r\u0103 \u00eent\u00e2rziere.<\/span><\/p>\n<h3><b>Trend #2. Community content.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Din ce \u00een ce mai multe m\u0103rci realizeaz\u0103 valoarea con\u021binutului generat de utilizatori \u0219i aplic\u0103 m\u0103suri pentru a-l scala. 56% dintre consumatori au dezv\u0103luit prin intermediul sondajului Stackla c\u0103 sunt mai influen\u021ba\u021bi de post\u0103rile din social media \u00een timp ce fac cump\u0103r\u0103turi online, dec\u00e2t \u00een perioada prepandemic\u0103. Iar consumatorii de ast\u0103zi caut\u0103 din ce \u00een ce mai mult <strong>autenticitatea<\/strong> \u00een branduri. \u201eNostalgia marketing\u201d este noua tendin\u021b\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i conceptul de con\u021binut generat de utilizatori nu este nou, aceast\u0103 nou\u0103 direc\u021bie, c\u0103tre cump\u0103r\u0103turile direc\u021bionate de convingeri, a f\u0103cut din marketingul prin peer reviews \u0219i word-of-mouth un instrument mai important dec\u00e2t fluxul de Instagram atent conceput al unui brand, de exemplu.<\/span><\/p>\n<p><b>Provocarea #2:<\/b><span style=\"font-weight: 400;\"> Analizeaz\u0103 la ce dau share clien\u021bii t\u0103i. Ini\u021biaz\u0103 o provocare sau un concurs \u0219i \u00eencurajeaz\u0103 utilizatorii s\u0103 participe. Interac\u021bioneaz\u0103 cu comunitatea brandului \u0219i inspir\u0103-i mai mult.<\/span><\/p>\n<h3><b>Trend #3. Realitatea mixt\u0103.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Realitatea augmentat\u0103 este o tendin\u021b\u0103 comunicat\u0103 foarte mult la sf\u00e2r\u0219itul fiec\u0103rui an, ca o predic\u021bie pentru viitor. Dar niciodat\u0103 nu a avut virtualul un impact at\u00e2t de puternic precum \u00een timpul pandemiei. \u201eHibrid\u201d a fost cuv\u00e2ntul anului trecut \u00een toate industriile, iar \u00een 2022 amalgamul fizicului cu digitalul se va men\u021bine, mai ales c\u0103 marile companii, precum Facebook &#8211; <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rebranduit\u0103 Meta<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i creatoare de 10.000 noi locuri de munc\u0103 \u00een toat\u0103 Uniunea European\u0103 &#8211; sprijin\u0103 aceast\u0103 tendin\u021b\u0103.<\/span><\/p>\n<p><b>Provocarea #3:<\/b><span style=\"font-weight: 400;\"> Implementeaz\u0103 o mentalitate de inovare, deoarece peisajul actual de marketing necesit\u0103 <strong>inova\u021bie \u0219i testare<\/strong>. Fii creativ \u0219i dezvolt\u0103 mijloace out-of-the-box, pentru a te plasa deasupra \u201ezgomotului\u201d din re\u021belele sociale. Experien\u021bele digitale imersive sunt o modalitate excelent\u0103 de a crea buzz \u00een jurul produselor sau serviciilor \u0219i a solicita utilizatorilor s\u0103 interac\u021bioneze cu marca.<\/span><\/p>\n<h3><b>Trend #4. Influencer commerce.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avem mai mult\u0103 \u00eencredere \u00een oameni dec\u00e2t \u00een branduri, iar brandurile care nu sunt capabile s\u0103 incite \u0219i astfel \u00een social media pierd, deoarece mediul \u00een care ne petrecem o parte din ce \u00een ce mai mare a timpului este cel online.<\/span><\/p>\n<p><b>Provocarea #4:<\/b><span style=\"font-weight: 400;\"> Define\u0219te-\u021bi scopurile. Pentru a construi o strategie adecvat\u0103 de influencer marketing, trebuie ca mai \u00eent\u00e2i s\u0103 \u00ee\u021bi define\u0219ti obiectivele \u0219i rezultatele cheie pe care vrei s\u0103 le ob\u021bii. Astfel vei putea apoi s\u0103 identifici acei influenceri care sunt cei mai potrivi\u021bi pentru a te ajuta s\u0103 \u00ee\u021bi \u00eendepline\u0219ti obiectivele.\u00a0<\/span><\/p>\n<h3><b>Trend #5. Comunit\u0103\u021bile mici aduc c\u00e2\u0219tiguri mari.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">BookTok, comunitatea de carte a TikTok, avea anul trecut peste 20 miliarde vizualiz\u0103ri, fiind un semn al importan\u021bei nu doar a divertismentului de form\u0103 scurt\u0103, precum TikToks, ci \u0219i al comunit\u0103\u021bilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen social media este mult \u201ezgomot\u201d, iar unii utilizatori se \u00eendep\u0103rteaz\u0103, pentru a crea <strong>comunit\u0103\u021bi de ni\u0219\u0103<\/strong>, unde pot comunica cu persoane care \u00eemp\u0103rt\u0103\u0219esc aceea\u0219i viziune referitoare la interese comune. Aceste comunit\u0103\u021bi ofer\u0103 utilizatorilor un sentiment de apartenen\u021b\u0103, \u00een special \u00een perioade precum cea actual\u0103, \u00een care conexiunea uman\u0103 real\u0103 s-a diminuat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anul acesta vom asista cu siguran\u021b\u0103 la migrarea unor utilizatori c\u0103tre comunit\u0103\u021bi mai mici, de aceea din ce \u00een ce mai multe branduri vor viza aceste comunit\u0103\u021bi de ni\u0219\u0103. Urmarea acestui trend c\u00e2t mai cur\u00e2nd ajut\u0103 la construirea unei rela\u021bii puternice cu publicul, \u00eenaintea concuren\u021bei.\u00a0<\/span><\/p>\n<p><b>Provocarea #5:<\/b><span style=\"font-weight: 400;\"> La ce public vrei s\u0103 ajungi? Unde \u00eel g\u0103se\u0219ti, de regul\u0103? Vrei s\u0103-\u021bi creezi propriul canal sau vrei s\u0103 participi la discu\u021biile dintr-un grup existent? Odat\u0103 ce ai r\u0103spuns la aceste \u00eentreb\u0103ri, ac\u021bioneaz\u0103 urm\u00e2nd unul dintre urm\u0103toarele sfaturi: <strong>creeaz\u0103 o comunitate \u00een jurul ni\u0219ei tale<\/strong> (\u0219i asigur\u0103-te c\u0103 nu te concentrezi prea mult pe a face v\u00e2nzare \u0219i a \u00eendep\u0103rta astfel utilizatorii din comunitatea creat\u0103); sau marcheaz\u0103-\u021bi prezen\u021ba \u00eentr-o comunitate deja existent\u0103.<\/span><\/p>\n<h3><b>Trend #6. Con\u021binut consumabil.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Studiile (<\/span><a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Science: You Now Have a Shorter Attention Span Than a Goldfish | Time<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"> au ar\u0103tat c\u0103 durata medie a aten\u021biei umane a sc\u0103zut de la 12 secunde \u00een 2000, la 8 secunde \u00een prezent. Odat\u0103 cu sc\u0103derea aten\u021biei, intervine un apetit crescut pentru microcon\u021binut digestibil. Trecerea la device-uri mobile a creat, de asemenea, nevoia de con\u021binut care capteaz\u0103 rapid aten\u021bia publicului. <strong>Visual storytelling<\/strong> are un impact mult mai mare dec\u00e2t un text, iar 2022 este anul \u00een care mai multe m\u0103rci folosesc micro-con\u021binutul pentru a ajunge la un public numeros.<\/span><\/p>\n<p><b>Provocarea #6:<\/b><span style=\"font-weight: 400;\"> Concizia este cheia. Con\u021binutul trebuie s\u0103 informeze publicul \u0219i, \u00een acela\u0219i timp, s\u0103-l determine s\u0103 se implice. \u00cen privin\u021ba con\u021binutului video, fiecare secund\u0103 \u0219i fiecare cuv\u00e2nt conteaz\u0103.<\/span><\/p>\n<h3><b>Trend #7. Marketing trans-genera\u021bional.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Multe business-uri au realizat greu c\u0103, prin concentrarea pe Millenials \u0219i Gen Z cu marketingul digital se priveaz\u0103 singure de <strong>audien\u021be cheie care au poten\u021bial de cump\u0103rare<\/strong> (Gen X \u0219i Baby Boomers). Dac\u0103 publicul \u021bint\u0103 al m\u0103rcii tale este format din oameni de toate v\u00e2rstele, \u0219i marketingul trebuie s\u0103 r\u0103spund\u0103 diferitelor genera\u021bii \u0219i preferin\u021belor acestora.<\/span><\/p>\n<p><b>Provocarea #7:<\/b><span style=\"font-weight: 400;\"> Fiecare genera\u021bie are calit\u0103\u021bi specifice \u0219i unice care trebuie identificate \u0219i corelate cu puterea de cump\u0103rare \u0219i cu re\u021belele sociale pe care le frecventeaz\u0103. Ceea ce func\u021bioneaz\u0103 pentru o genera\u021bie, poate s\u0103 nu func\u021bioneze pentru alta, a\u0219adar asigur\u0103-te c\u0103 adaptezi mesajele \u00een func\u021bie de statisticile pe care le ai despre fiecare.<\/span><\/p>\n<p><b>Concluzia<\/b><span style=\"font-weight: 400;\"> \u00een privin\u021ba trendurilor din marketingul digital situeaz\u0103 cump\u0103r\u0103torul la loc de cinste. \u00cen locul <a href=\"https:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener\">serviciilor<\/a> generice, care s\u0103 r\u0103spund\u0103 unui num\u0103r mare de oameni, companiile \u00ee\u0219i adapteaz\u0103 din ce \u00een ce mai mult produsele conform specifica\u021biilor individuale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tehnica de marketing cu cea mai rapid\u0103 cre\u0219tere, Digital Marketing ajunge imediat la clien\u021bii online \u0219i este o modalitate u\u0219oar\u0103 pentru companii de a-\u0219i spune povestea m\u0103rcii lor. \u00cens\u0103, \u00een aceast\u0103 re\u021bea social\u0103 care devine din ce \u00een ce mai aglomerat\u0103, va fi din ce \u00een ce mai greu s\u0103 ie\u0219i \u00een eviden\u021b\u0103 \u0219i s\u0103 te faci remarcat. A\u0219adar, marketingul digital va necesita \u00een cur\u00e2nd o execu\u021bie excep\u021bional\u0103, pentru a fi productiv.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18284\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-1024x939.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-768x704.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319.jpg 1152w\" alt=\"\" width=\"207\" height=\"189\" \/>Daniel Ene<\/strong><\/p>\n<p><em><strong>Growth Hacker &amp; SEO Strategist\u00a0<a href=\"https:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielene\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Ene<\/a>\u00a0se consider\u0103 unul dintre noroco\u0219ii care \u0219i-a g\u0103sit pasiunea \u00eenc\u0103 de la \u00eenceputul carierei sale. De c\u00e2nd a descoperit SEO, s-a \u00eendr\u0103gostit de aceast\u0103 disciplin\u0103 de marketing. De peste 9 ani s-a implicat \u00een proiecte mari \u0219i mici, de la start-up-uri p\u00e2n\u0103 la companii interna\u021bionale. Este \u00een permanen\u021b\u0103 \u00een c\u0103utare de nou \u0219i de dezvoltare, at\u00e2t profesional\u0103, c\u00e2t \u0219i personal\u0103. Zi de zi caut\u0103, testeaz\u0103 \u0219i implementeaz\u0103 noi trucuri de SEO pentru a-\u0219i ajuta clien\u021bii s\u0103 aib\u0103 succes.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/trenduri-in-digital-marketing-pentru-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Evenimentele din ultimii doi ani &#8211; pandemia Covid-19 \u0219i r\u0103zboiul din Ucraina &#8211; au generat o schimbare radical\u0103 \u00een fiecare aspect al vie\u021bii noastre \u0219i \u00een privin\u021ba modului \u00een care companiile fac afaceri. Perioada actual\u0103, de recuperare la nivelul \u00eentregii societ\u0103\u021bi, decide viitorul \u0219i \u00een Digital Marketing. Anul 2021 nu a fost o \u00eencercare de revenire la normal \u2013 deoarece normalitatea \u0219tiut\u0103 a devenit, la r\u00e2ndul s\u0103u, istorie \u2013 ci mai mult o reconfigurare a ceea ce via\u021ba poate fi, potrivit noilor priorit\u0103\u021bi.<\/p>\n","protected":false},"author":35,"featured_media":19058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3547],"tags":[184,779,610],"class_list":["post-19050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-moloso","tag-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19050"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19050\/revisions"}],"predecessor-version":[{"id":19071,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19050\/revisions\/19071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19058"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}