{"id":19065,"date":"2022-06-07T08:01:27","date_gmt":"2022-06-07T05:01:27","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19065"},"modified":"2022-06-07T11:52:14","modified_gmt":"2022-06-07T08:52:14","slug":"tot-ce-trebuie-sa-stii-despre-parcely-by-postis-aplicatia-prin-care-cumparatorii-finali-isi-pot-urmari-toate-comenzile","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/tot-ce-trebuie-sa-stii-despre-parcely-by-postis-aplicatia-prin-care-cumparatorii-finali-isi-pot-urmari-toate-comenzile","title":{"rendered":"Tot ce trebuie s\u0103 \u0219tii despre Parcely by Postis, aplica\u021bia prin care cump\u0103r\u0103torii finali \u00ee\u0219i pot urm\u0103ri toate comenzile"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/tot-ce-trebuie-sa-stii-despre-parcely-by-postis-aplicatia-prin-care-cumparatorii-finali-isi-pot-urmari-toate-comenzile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19066\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB.png\" alt=\"\" width=\"2531\" height=\"963\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB.png 2531w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB-300x114.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB-1024x390.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB-768x292.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB-1536x584.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Parcely-Header-FB-2048x779.png 2048w\" sizes=\"auto, (max-width: 2531px) 100vw, 2531px\" \/><\/p>\n<p><em>*Advertorial<\/em><\/p>\n<p><strong>\u00cen ultimii doi ani, am fost martorii unui nou mod \u00een care facem cump\u0103r\u0103turi online. Ne-am schimbat semnificativ lista priorit\u0103\u021bilor c\u00e2nd vine vorba de ce anume conteaz\u0103 atunci c\u00e2nd plas\u0103m o comand\u0103. Spre exemplu, au devenit tot mai importante flexibilitatea, transparen\u021ba \u0219i rapiditatea atunci c\u00e2nd vine vorba de livrare \u0219i, nu \u00een ultimul r\u00e2nd, ne dorim s\u0103 fim informa\u021bi \u00een timp real cu privire la statusul comenzii.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219a c\u0103, \u00een luna martie a anului acestuia, a fost lansat\u0103 aplica\u021bia Parcely by Postis, pornind de la concluziile unui <\/span><a href=\"https:\/\/insights.postis.eu\/click-to-door-study?_gl=1*6rvu9e*_ga*MTkxMzI1ODYzMS4xNjUxNTU2NTA4*_ga_ZBJVLKREYK*MTY1MTkxNjUwMy4zLjEuMTY1MTkxNjUyNC4zOQ..\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">studiu asupra experien\u021bei de cump\u0103rare Click-to-Door<\/span><\/a><span style=\"font-weight: 400;\"> efectuat \u00een ultimul an de Postis \u00een colaborare cu InsightOut Analytics, \u00een care au fost analizate peste 500.000 de comenzi online, pentru 35 de retaileri care utilizeaz\u0103 Platforma Postis.<\/span><\/p>\n<p><b>Aceasta este prima aplica\u021bie integrat\u0103 de Track &amp; Trace destinat\u0103 cump\u0103r\u0103torilor finali<\/b><span style=\"font-weight: 400;\">, prin intermediul c\u0103reia \u00ee\u0219i pot urm\u0103ri \u00een mod transparent, direct pe telefonul mobil, <\/span><b>toate comenzile pe care urmeaz\u0103 s\u0103 le primeasc\u0103, indiferent de magazinul de la care au f\u0103cut achizi\u021bia \u0219i de compania de curierat folosit\u0103 pentru livrare.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aplica\u021bia are o interfa\u021b\u0103 simpl\u0103 \u0219i intuitiv\u0103 \u0219i este disponibil\u0103 \u00een mod gratuit, \u00een Google Play \u0219i App Store. \u00cen prezent, poate fi utilizat\u0103 de cump\u0103r\u0103torii din Rom\u00e2nia, urm\u00e2nd ca ulterior s\u0103 fie disponibil\u0103 \u0219i \u00een alte \u021b\u0103ri din Europa Central\u0103 \u0219i de Est.<\/span><\/p>\n<h2><b>Cum func\u021bioneaz\u0103 Parcely?<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen cazul \u00een care livrarea este optimizat\u0103 de retailer prin intermediul Platformei Postis, informa\u021biile sunt preluate automat, iar notific\u0103rile sunt transmise c\u0103tre num\u0103rul de telefon care a fost introdus de cump\u0103r\u0103tor la momentul lans\u0103rii comenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen cazul \u00een care cump\u0103r\u0103torul dore\u0219te s\u0103 urm\u0103reasc\u0103 un colet care nu a fost procesat prin intermediul platformei, poate introduce manual num\u0103rul comenzii (AWB-ul) primit de la curier sau comerciant, iar comanda va fi ad\u0103ugat\u0103 \u00een lista sa, urm\u00e2nd ca aplica\u021bia s\u0103 \u00eel notifice ulterior la fiecare schimbare a st\u0103rii \u00een livrare.<\/span><\/li>\n<\/ol>\n<h2><b>Cum vine Parcely by Postis \u00een sprijinul retailerilor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La fel de mult conteaz\u0103 calitatea livr\u0103rii \u0219i pentru comercian\u021bi, nu doar pentru clien\u021bii finali, din mai multe motive. De exemplu, \u00een cazul deterior\u0103rii coletelor sau \u00eent\u00e2rzierii livr\u0103rii, clientul poate refuza comanda, costurile generate de retur fiind semnificative. \u0218i, cel mai probabil, acel client nemul\u021bumit nu va mai achizi\u021biona prea cur\u00e2nd produse de la retailerul respectiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici, avantajul principal oferit de Parcely pentru retaileri este c\u0103 ofer\u0103 posibilitatea de comunicare cu clientul final pe tot parcursul livr\u0103rii, inclusiv prin colectarea de feedback dup\u0103 fiecare livrare, aspect ce va ajuta retailerul respectiv s\u0103 ia decizii de business informate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alte caracteristici importante ale aplica\u021biei sunt date de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibilitate: <\/b><span style=\"font-weight: 400;\">Parcely by Postis este <\/span><i><span style=\"font-weight: 400;\">carrier agnostic<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; cum men\u021bionam anterior, cump\u0103r\u0103torii \u00ee\u0219i pot urm\u0103ri coletele indiferent dac\u0103 magazinele de la care au cump\u0103rat \u00ee\u0219i optimizeaz\u0103 sau nu livr\u0103rile prin Platforma Postis \u0219i indiferent de c\u00e2\u021bi curieri sunt folosi\u021bi de comercian\u021bi pentru eficientizarea ecosistemului lor de livrare.<br \/>\n<\/span>La momentul lans\u0103rii, aplica\u021bia integra cele mai importante 4 firme de curierat de pe pia\u021ba local\u0103: FAN Courier, Cargus, Sameday \u0219i DPD, care acoper\u0103 aproximativ 90% dintre comenzile livrate \u00een Rom\u00e2nia. De atunci s-au ad\u0103ugat \u0219i Nemo Express, GLS \u0219i TNT, iar lista este actualizat\u0103 continuu.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizare:<\/b><span style=\"font-weight: 400;\"> dac\u0103 este optimizat\u0103 prin Platforma Postis, datele despre comand\u0103 sunt preluate automat \u0219i notific\u0103rile sunt trimise c\u0103tre cump\u0103r\u0103tor f\u0103r\u0103 a mai fi necesar\u0103 interven\u021bia acestuia;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparen\u021b\u0103 \u0219i comunicare bidirec\u021bional\u0103:<\/b><span style=\"font-weight: 400;\"> notific\u0103rile push din aplica\u021bie completeaz\u0103 sau pot \u00eenlocui complet mesajele de notificare prin SMS sau e-mail, care pot genera costuri suplimentare sau \u00eent\u00e2rzieri \u00een actualizarea informa\u021biei; la finalul livr\u0103rii, cump\u0103r\u0103torul poate oferi rating \u0219i feedback, pe baza c\u0103ruia comerciantul va \u0219ti ce a fost bine \u0219i ce poate fi \u00eembun\u0103t\u0103\u021bit, astfel \u00eenc\u00e2t loialitatea clientului s\u0103 creasc\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00cembun\u0103t\u0103\u021bire continu\u0103: <\/b><span style=\"font-weight: 400;\">aplica\u021bia se dezvolt\u0103 \u00een permanen\u021b\u0103 cu noi func\u021bionalit\u0103\u021bi pentru optimizarea livr\u0103rilor \u0219i cre\u0219terea loialit\u0103\u021bii clien\u021bilor.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19067\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu.jpg\" alt=\"\" width=\"822\" height=\"586\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu.jpg 2426w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu-300x214.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu-1024x729.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu-768x547.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu-1536x1094.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Andrei-Moldoveanu-2048x1459.jpg 2048w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/p>\n<blockquote><p><i>\u201eCu ajutorul algoritmilor de machine learning, aplica\u021bia Parcely este capabil\u0103 s\u0103 ofere informa\u021bii legate de intervalul \u00een care se va livra coletul cu o precizie \u00eentre 80 \u0219i 99%, o func\u021bionalitate foarte important\u0103 pentru cump\u0103r\u0103torii finali. Estim\u0103m c\u0103 Parcely va \u00eembun\u0103t\u0103\u021bi calitatea livr\u0103rilor pentru mai mult de 250.000 de cump\u0103r\u0103tori \u00een primele 6 luni de la lansare\u201d, <\/i>spune Andrei Moldoveanu, Product Owner Postis.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">De la momentul lans\u0103rii aplica\u021biei \u0219i p\u00e2n\u0103 \u00een prezent, Parcely by Postis \u0219i-a dovedit utilitatea:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">num\u0103rul de desc\u0103rc\u0103ri este de ordinul sutelor pe zi;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizatorii plaseaz\u0103, \u00een medie, 1.8 comenzi pe s\u0103pt\u0103m\u00e2n\u0103, \u0219i 30% dintre ei au comenzi la mai mult de 3 retaileri diferi\u021bi;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">num\u0103rul mediu de comenzi este \u00eentre minimum 1 \u0219i maximum 7 comenzi;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">categoriile de produse cump\u0103rate cel mai frecvent de cei care au instalat aplica\u021bia \u0219i de la retailerii \u00eenregistra\u021bi \u00een Parcely sunt: FMCG, home&amp;deco \u0219i fashion.<\/span><\/li>\n<\/ul>\n<p><b>Afl\u0103 mai multe detalii despre <\/b><a href=\"https:\/\/insights.postis.eu\/parcely-mobile-app-by-postis?_gl=1*12g3aox*_ga*MTkxMzI1ODYzMS4xNjUxNTU2NTA4*_ga_ZBJVLKREYK*MTY1MTkxNjUwMy4zLjEuMTY1MTkxNjUyMS40Mg..\" target=\"_blank\" rel=\"noopener\"><b>cum func\u021bioneaz\u0103 Parcely by Postis<\/b><\/a><b> \u0219i \u00eencearc\u0103 \u0219i tu noua experien\u021b\u0103 de livrare a cump\u0103r\u0103torilor online, inclusiv cei care cump\u0103r\u0103 din magazinul t\u0103u online.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/tot-ce-trebuie-sa-stii-despre-parcely-by-postis-aplicatia-prin-care-cumparatorii-finali-isi-pot-urmari-toate-comenzile\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>*Advertorial \u00cen ultimii doi ani, am fost martorii unui nou mod \u00een care facem cump\u0103r\u0103turi online. Ne-am schimbat semnificativ lista priorit\u0103\u021bilor c\u00e2nd vine vorba de ce anume conteaz\u0103 atunci c\u00e2nd plas\u0103m o comand\u0103. Spre exemplu, au devenit tot mai importante flexibilitatea, transparen\u021ba \u0219i rapiditatea atunci c\u00e2nd vine vorba de livrare \u0219i, nu \u00een ultimul r\u00e2nd, ne dorim s\u0103 fim informa\u021bi \u00een timp real cu privire la statusul comenzii.<\/p>\n","protected":false},"author":19,"featured_media":19075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3821],"tags":[3858,3809],"class_list":["post-19065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica-curierat","tag-parcely","tag-postis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19065"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19065\/revisions"}],"predecessor-version":[{"id":19073,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19065\/revisions\/19073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19075"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}