{"id":19086,"date":"2022-06-24T17:33:47","date_gmt":"2022-06-24T14:33:47","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19086"},"modified":"2022-06-24T17:33:47","modified_gmt":"2022-06-24T14:33:47","slug":"esti-pregatit-pentru-migrarea-platformei-de-comert","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/esti-pregatit-pentru-migrarea-platformei-de-comert","title":{"rendered":"E\u0219ti preg\u0103tit pentru migrarea platformei de comer\u021b?"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/esti-pregatit-pentru-migrarea-platformei-de-comert\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><h2><span style=\"font-weight: 400;\">Ce trebuie s\u0103 \u0219tii \u00eenainte de a-\u021bi schimba tehnologia.\u00a0<\/span><\/h2>\n<p><strong>\u00centr-o pia\u021b\u0103 \u00een continu\u0103 expansiune \u0219i schimbare, a te adapta nu mai este o op\u021biune, ci o investi\u021bie necesar\u0103. Un astfel de mediu este \u0219i comer\u021bul digital, un domeniu unde cu numai 10 ani \u00een urm\u0103 expresii precum \u201eomnichannel\u201d, \u201elive shopping\u201d sau \u201eBuy Now, Pay Later\u201d p\u0103reau simple experimente. Ast\u0103zi, sunt doar c\u00e2teva dintre cerin\u021bele standard pe care cump\u0103r\u0103torii le au de la magazine.<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19090\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Vizual-VTEX-Gpec-300x139.png\" alt=\"\" width=\"759\" height=\"352\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Vizual-VTEX-Gpec-300x139.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Vizual-VTEX-Gpec-768x356.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/06\/Vizual-VTEX-Gpec.png 821w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen astfel de condi\u021bii, nu este de mirare c\u0103 business-urile de ecommerce caut\u0103 \u00een mod constant cele mai noi \u0219i adaptate tehnologii. P\u00e2n\u0103 la urm\u0103, chiar \u0219i cel mai vizibil brand risc\u0103 s\u0103 se piard\u0103 \u00een mul\u021bime dac\u0103 nu este prezent pe toate canalele frecventate de cump\u0103r\u0103torii s\u0103i. Indiferent c\u00e2t de divers\u0103 este gama ta de produse \u0219i c\u00e2t de accesibile pre\u021burile, dac\u0103 ele nu pot fi g\u0103site cu u\u0219urin\u021b\u0103 de c\u0103tre clien\u021bi, ratele de conversie vor r\u0103m\u00e2ne mici. Pentru astfel de probleme, migrarea platformei de comer\u021b poate fi o solu\u021bie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O defini\u021bie simpl\u0103 ne spune c\u0103 migrarea platformei (\u201eplatform migration\u201d sau \u201ereplatforming\u201d) este procesul select\u0103rii unei noi platforme tehnologice \u0219i al transfer\u0103rii datelor magazinului t\u0103u pe ea. O descriere mai complex\u0103 ne spune \u00eens\u0103 c\u0103 migrarea platformei implic\u0103 at\u00e2t transferul unor elemente grafice \u0219i func\u021bionalit\u0103\u021bi, dar \u0219i a catalogului de produse, integr\u0103rilor, bazelor de date \u0219i dezvolt\u0103rilor create de ter\u021be p\u0103r\u021bi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vorbim deci despre un proces complex, ale c\u0103rui beneficii pot fi multiple (de la cre\u0219terea traficului \u0219i ratei de conversie la oferirea de noi func\u021bionalit\u0103\u021bi \u0219i extinderea interna\u021bional\u0103), dar ale c\u0103rui costuri pot fi la fel de ridicate. Prin urmare, \u00een acest articol ne vom concentra nu asupra beneficiilor evidente ale schimb\u0103rii platformei sau a procesului \u00een sine, ci asupra pa\u0219ilor premerg\u0103tori migr\u0103rii.<\/span><\/p>\n<h3><strong>Mul\u021bi proprietari de magazine g\u00e2ndesc migrarea \u00een termeni de costuri de dezvoltare \u0219i opera\u021bionale, dar o abordare mai corect\u0103 ar fi s\u0103-\u021bi evaluezi platforma \u00een termeni de venituri \u0219i oportunit\u0103\u021bi.<\/strong><\/h3>\n<h4><b>Trei \u00eentreb\u0103ri esen\u021biale<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00cenainte de a demara procesul de migrare, sunt trei \u00eentreb\u0103ri pe care merit\u0103 s\u0103 le adresezi at\u00e2t echipei tehnice, c\u00e2t \u0219i echipei de management. \u00cen primul r\u00e2nd va trebui s\u0103 ne \u00eentreb\u0103m: \u201c<\/span><b>Este oare vina platformei actuale?<\/b><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 magazinul t\u0103u are o arhitectur\u0103 \u00eenvechit\u0103, cu sisteme monolitice \u0219i greu de adaptat, r\u0103spunsul este un DA r\u0103sun\u0103tor. \u00cen alte condi\u021bii \u00eens\u0103, merit\u0103 s\u0103 aprofundezi motivul pentru care platforma ta existent\u0103 are probleme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O vitez\u0103 mare de \u00eenc\u0103rcare poate \u00eensemna \u0219i un plan de hosting prost ales, o g\u0103zduire on-premise sau lipsa unor optimiz\u0103ri de CDN. Traficul mic poate fi \u00eentr-adev\u0103r vina platformei, dar \u0219i a unui branding neatr\u0103g\u0103tor, a optimiz\u0103rii SEO sau a unor descrieri de produs incorecte. La fel, operatorii neinstrui\u021bi ar putea ignora anumite op\u021biuni ale platformei existente, l\u0103s\u00e2ndu-\u021bi impresia c\u0103 ele nu sunt disponibile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin urmare, \u00eenainte de a \u00eencepe procesul migr\u0103rii, trebuie s\u0103 fii sigur c\u0103 magazinul t\u0103u chiar a dep\u0103\u0219it capacit\u0103\u021bile platformei existente!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><b>Putem rezolva problema prin integrare?<\/b><span style=\"font-weight: 400;\">\u201d este a doua \u00eentrebare pe care orice CIO sau CTO ar trebui s\u0103 \u0219i-o pun\u0103 \u00eenainte de schimbare. Desigur, r\u0103spunsul implic\u0103 mai multe consult\u0103ri cu echipa \u0219i partenerii de implementare, \u00eens\u0103 e posibil ca o integrare s\u0103 fie mai ieftin\u0103 \u0219i mai rapid\u0103 dec\u00e2t o migrare, mai ales dac\u0103 platforma suport\u0103 API-uri moderne. De exemplu, lipsa unor integr\u0103ri cu platformele de marketing poate fi consecin\u021ba unei platforme \u201e\u00eenchise\u201d, dar poate fi \u0219i o problem\u0103 u\u0219or de rezolvat prin c\u00e2teva ore de dezvoltare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe de alt\u0103 parte, printre <a href=\"https:\/\/vtex.com\/en\/blog\/strategy\/reasons-to-migrate-ecommerce-website\/\">alte motive care pot duce la decizia de migrare<\/a>, <\/span><span style=\"font-weight: 400;\">lipsa capabilit\u0103\u021bilor native de marketp<\/span><span style=\"font-weight: 400;\">l<\/span><span style=\"font-weight: 400;\">ace<\/span><span style=\"font-weight: 400;\"> este genul de problem\u0103 pe care simpla integrare nu o va putea rezolva niciodat\u0103 \u00een totalitate\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O ultim\u0103 \u00eentrebare este \u201c<\/span><b>Care este adev\u0103ratul cost al migr\u0103rii<\/b><span style=\"font-weight: 400;\">?\u201d, sau, mai bine zis, \u201cCare este adev\u0103ratul cost al stagn\u0103rii?\u201d. Mul\u021bi proprietari de magazine g\u00e2ndesc migrarea \u00een termeni de costuri de dezvoltare \u0219i opera\u021bionale, dar o abordare mai corect\u0103 ar fi s\u0103-\u021bi evaluezi platforma \u00een termeni de venituri \u0219i oportunit\u0103\u021bi. C\u00e2\u021bi clien\u021bi po\u021bi pierde pe termen lung dac\u0103 nu faci migrarea? De c\u00e2te ori s-au pl\u00e2ns clien\u021bii t\u0103i loiali de platforma existent\u0103 \u0219i c\u00e2te ore de suport tehnic ai economisi cu una nou\u0103? Cu alte cuvinte: C\u00e2t te cost\u0103 s\u0103 men\u021bii status quo-ul? \u00cen func\u021bie de r\u0103spuns, po\u021bi decide dac\u0103 merit\u0103 sau nu s\u0103 faci urm\u0103torul pas\u2026<\/span><\/p>\n<p><b>Primii pa\u0219i spre o migrare reu\u0219it\u0103<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai decis c\u0103 migrarea este cea mai bun\u0103 solu\u021bie, exist\u0103 c\u00e2teva lucruri pe care trebuie s\u0103 le faci \u00eenainte de a \u00eencepe, dar \u0219i c\u00e2teva pe care va trebui cu siguran\u021b\u0103 s\u0103 le evi\u021bi.<\/span><\/p>\n<p><b>Cu ce ar trebui s\u0103 \u00eencepi:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O evaluare complet\u0103 a solu\u021biei actuale, cu toate func\u021bionalit\u0103\u021bile vitale, integr\u0103rile, dar \u0219i cu lipsurile pe care speri s\u0103 le acopere viitoare platform\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O prioritizare a acestor func\u021bionalit\u0103\u021bi \u0219i a implement\u0103rii lor. O metod\u0103 cunoscut\u0103 este metoda MoSCoW, unde procesele sunt \u00eemp\u0103r\u021bite \u00eentre <\/span><b>M<\/b><span style=\"font-weight: 400;\">ust-haves (necesare), <\/span><b>S<\/b><span style=\"font-weight: 400;\">hould-haves (importante), <\/span><b>C<\/b><span style=\"font-weight: 400;\">ould-haves (secundare), <\/span><b>W<\/b><span style=\"font-weight: 400;\">ould-like-to-haves (dorite pe viitor).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ob\u021bine aprobarea tuturor factorilor de conducere \u00eenainte de a \u00eencepe s\u0103 cau\u021bi o platform\u0103 nou\u0103.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seteaz\u0103 un buget \u0219i un timp de implementare cu partenerii t\u0103i \u0219i calculeaz\u0103-\u021bi corect perioada de lansare, lu\u00e2nd \u00een calcul \u0219i testarea. Evit\u0103 lansarea \u00een perioadele promo\u021bionale aglomerate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preg\u0103te\u0219te schimbarea \u00een interiorul organiza\u021biei, dar \u0219i \u00een al bazei de cump\u0103r\u0103tori. Procesul de \u201echange management\u201d este vital.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaz\u0103 back-up-uri \u0219i trece \u00een revist\u0103 toate paginile \u0219i subpaginile site-ului t\u0103u \u00eenainte de migrare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creeaz\u0103 \u00eempreun\u0103 cu echipa ta scenarii de testare realiste pentru viitoarea platform\u0103 \u0219i roag\u0103-i pe poten\u021bialii furnizori s\u0103 le pun\u0103 \u00een aplicare.<\/span><\/li>\n<\/ul>\n<p><b>Ce ar trebui s\u0103 evi\u021bi:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u0103rirea peste etapa de selec\u021bie \u0219i alegerea unei platforme care \u00ee\u021bi \u00eendepline\u0219te toate condi\u021biile \u201epe h\u00e2rtie\u201d. O astfel de decizie poate scurta etapa de alegere, \u00eens\u0103 o va lungi pe cea de implementare. Utilizarea unor scenarii de test realiste \u0219i validarea lor cu furnizorii este vital\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transformarea migr\u0103rii \u00een responsabilitatea unui singur departament. De\u0219i este necesar s\u0103 ai un manager de proiect, schimbarea platformei de comer\u021b va afecta toat\u0103 compania.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neconsultarea managementului sau a clien\u021bilor \u00eenainte de alegerea platformei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concentrarea pe partea de front end, cea mai vizibil\u0103, dar probabil cea mai u\u0219or de abordat la nivel de implementare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignorarea website-ului existent pe parcursul procesului de migrare &#8211; p\u00e2n\u0103 la urm\u0103, el r\u0103m\u00e2ne principala ta surs\u0103 de venit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nedocumentarea func\u021bionalit\u0103\u021bilor existente sau a procesului de migrare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neinstruirea operatorilor existen\u021bi, \u00eenaintea migr\u0103rii.<\/span><\/li>\n<\/ul>\n<p><b>Concluzii<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Alegerea unei noi platforme de comer\u021b nu este un proces u\u0219or, \u00eens\u0103, dac\u0103 motiva\u021biile companiei tale sunt corecte \u0219i dac\u0103 pa\u0219ii preg\u0103titori au fost urma\u021bi, cump\u0103r\u0103torii vor aprecia experien\u021ba \u00eembun\u0103t\u0103\u021bit\u0103 de utilizare, iar tu inevitabila cre\u0219tere de profit.<\/span><\/p>\n<p>________________________________________________________________________________________<\/p>\n<p>Autor: <b>Vlad Stoiculescu &#8211; <\/b><i><b><\/b><\/i><i><b>B2B Marketing Coordinator \u2013 VTEX CEE<\/b><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18909 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/02\/Vlad-Stoiculescu-e1645623024104-300x281.jpg\" alt=\"\" width=\"202\" height=\"189\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/02\/Vlad-Stoiculescu-e1645623024104-300x281.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/02\/Vlad-Stoiculescu-e1645623024104-1024x959.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/02\/Vlad-Stoiculescu-e1645623024104-768x719.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/02\/Vlad-Stoiculescu-e1645623024104.jpg 1191w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><b><\/b><\/p>\n<div>Cu peste 15 ani de comunicare \u00eemp\u0103r\u021bi\u021bi \u00eentre publicitate \u0219i marketing pentru companii de tip SaaS,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/vladstoiculescu\/\" target=\"_blank\" rel=\"noopener\">Vlad Stoiculescu<\/a>\u00a0e pasionat de tehnologiile aflate la grani\u021ba fin\u0103 dintre marketing digital \u0219i comer\u021b online.<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/esti-pregatit-pentru-migrarea-platformei-de-comert\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ce trebuie s\u0103 \u0219tii \u00eenainte de a-\u021bi schimba tehnologia.\u00a0 \u00centr-o pia\u021b\u0103 \u00een continu\u0103 expansiune \u0219i schimbare, a te adapta nu mai este o op\u021biune, ci o investi\u021bie necesar\u0103. Un astfel de mediu este \u0219i comer\u021bul digital, un domeniu unde cu numai 10 ani \u00een urm\u0103 expresii precum \u201eomnichannel\u201d, \u201elive shopping\u201d sau \u201eBuy Now, Pay Later\u201d p\u0103reau simple experimente. Ast\u0103zi, sunt doar c\u00e2teva dintre cerin\u021bele standard pe care cump\u0103r\u0103torii le au de la magazine.<\/p>\n","protected":false},"author":40,"featured_media":19090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[3451,432,62,3166],"class_list":["post-19086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-business-know-how","tag-comert-online","tag-e-commerce","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19086"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19086\/revisions"}],"predecessor-version":[{"id":19094,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19086\/revisions\/19094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19090"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}