{"id":19095,"date":"2022-06-29T17:00:13","date_gmt":"2022-06-29T14:00:13","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19095"},"modified":"2026-03-25T10:34:01","modified_gmt":"2026-03-25T08:34:01","slug":"tendinte-in-e-commerce-crestere-de-pana-la-10-fata-de-2021-anticiparea-de-stocuri-pentru-livrari-rapide-livrarea-la-lockere","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/tendinte-in-e-commerce-crestere-de-pana-la-10-fata-de-2021-anticiparea-de-stocuri-pentru-livrari-rapide-livrarea-la-lockere","title":{"rendered":"Tendin\u021be \u00een e-commerce: cre\u0219tere de p\u00e2n\u0103 la 10% fa\u021b\u0103 de 2021, anticiparea de stocuri pentru livr\u0103ri rapide, livrarea la lockere"},"content":{"rendered":"
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Potrivit estim\u0103rilor principalilor juc\u0103tori din domeniu la GPeC SUMMIT<\/a> desf\u0103\u0219urat pe 30-31 Mai, \u00een acest an, sectorul e-commerce rom\u00e2nesc va aduce cre\u0219tere o cuprins\u0103 \u00eentre 5 \u0219i 10% fa\u021b\u0103 de 2021, anul trecut pia\u021ba de e-commerce ating\u00e2nd pragul de 6,2 miliarde. Comer\u021bul online rom\u00e2nesc va continua etapa de consolidare \u0219i u\u0219oar\u0103 cre\u0219tere, apropiindu-se de valoarea de 7 miliarde de euro la finalul anului 2022.<\/p>\n

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A\u0219adar, opinia general\u0103 a juc\u0103torilor din pia\u021ba de curierat din Rom\u00e2nia (FAN Courier, Sameday, Packeta) este c\u0103 anul 2022 va aduce o cre\u0219tere \u00een e-commerce cuprins\u0103 \u00eentre 5 \u0219i 10% fa\u021b\u0103 de 2021, \u00eens\u0103 procentele depind de cum va evolua \u00een continuare situa\u021bia din Ucraina.<\/p>\n

Imediat dup\u0103 izbucnirea r\u0103zboiului din Ucraina, comenzile livrate de la magazinele online au sc\u0103zut cu p\u00e2n\u0103 la 40%. \u00cen plus, potrivit reprezentan\u021bilor din e-commerce, la finalul lunii mai 2022 pia\u021ba e-commerce din Rom\u00e2nia nu atinsese \u00eenc\u0103 nivelul lunii Mai 2021, dar valoarea \u00eentre cele dou\u0103 perioade e apropiat\u0103, pia\u021ba de comer\u021b online fiind pe un trend crescator.<\/p>\n

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\u201c\u021ain\u00e2nd cont de situa\u021bia economic\u0103 actual\u0103, consumatorii finali tind s\u0103 fie mai chibzui\u021bi cu achizi\u021biile indiferent c\u0103 sunt online sau offline, iar trendul se poate amplifica \u00een toamn\u0103-iarn\u0103, c\u00e2nd re\u00eencep facturile la utilit\u0103\u021bi (\u00eenc\u0103lzire, electricitate). Ca urmare, magazinele online trebuie s\u0103 se orienteze pe fidelizarea clien\u021bilor existen\u021bi \u0219i pe extinderea c\u0103tre noi canale de v\u00e2nzare precum marketplace-urile sau cross-border (interna\u021bionalizare)<\/em>\u201d, spune Andrei Radu, CEO & Founder GPeC.<\/p>\n

Potrivit speciali\u0219tilor, c\u00e2\u0219tig\u0103tori \u00een e-commerce vor fi comercian\u021bii care anticipeaz\u0103 bine cererea \u0219i \u00ee\u0219i asigur\u0103 stocul propriu din timp. \u00centruc\u00e2t exist\u0103 probleme \u00een lan\u021bul de aprovizionare, doar magazinele online care au produsele \u00een stoc vor putea face livr\u0103ri rapide, a\u0219a cum se a\u0219teapt\u0103 consumatorii finali.<\/p>\n

Livrarea la lockere este una din principalele tendin\u021be ale anului deoarece consumatorii \u00ee\u0219i doresc convenien\u021b\u0103 \u0219i independen\u021b\u0103 fa\u021b\u0103 de programul curierului. De aceea, magazinele online vor trebui s\u0103 integreze \u0219i s\u0103 ofere modalit\u0103\u021bi alternative de livrare (cum sunt lockerele) fa\u021b\u0103 de livrarea clasic\u0103 door-to-door. Potrivit Google, 8 din 10 companii din Rom\u00e2nia opereaz\u0103 exclusiv local \u0219i doar 2 din 10 au \u0219i prezen\u021b\u0103 interna\u021bional\u0103. Aceasta \u00een condi\u021biile \u00een care, conform Eurostat, peste 30% dintre europeni cump\u0103r\u0103 online de la magazine din alte \u021b\u0103ri fa\u021b\u0103 de \u021bara de origine.<\/p>\n

\u201cV\u00e2nzarea \u00een afara grani\u021belor Rom\u00e2niei este extrem de oportun\u0103 pentru magazinele online autohtone. Mai mult dec\u00e2t at\u00e2t, Google pune la dispozi\u021bie comercian\u021bilor online un instrument gratuit – Google Market Finder care ajut\u0103 magazinele online s\u0103 identifice u\u0219or pie\u021bele \u00een care se pot extinde. Avantajul major al pie\u021bei de e-commerce din Rom\u00e2nia este c\u0103 e o pia\u021b\u0103 \u00een plin\u0103 dezvoltare \u0219i are mult loc de cre\u0219tere de la aproximativ 12% c\u00e2t \u00eenseamn\u0103 \u00een prezent e-commerce share din total retail, la peste 30% c\u00e2t se \u00eenregistreaz\u0103 \u00een \u021b\u0103rile vestice precum UK (conform Euromonitor)<\/em>\u201d, spune Andrei Radu, CEO & Founder GPeC.<\/p>\n

Conform estim\u0103rilor juc\u0103torilor din e-commerce-ul rom\u00e2nesc, un alt trend important al anului este BNPL (Buy Now, Pay Later), iar magazinele online care au implementat astfel de metode de plat\u0103 de tip creditare au cunoscut \u00eembun\u0103t\u0103\u021birea ratei de conversie \u0219i cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n

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GPeC 2022 este un eveniment powered by FAN Courier<\/a><\/strong><\/p>\n

Gold Partner<\/strong>: VTEX<\/a><\/strong><\/p>\n

Supported by Google<\/a><\/strong><\/p>\n

Recommended Payment Processor: NETOPIA Payments<\/a><\/strong><\/p>\n

Eveniment sus\u021binut de<\/strong>: BaseLinker<\/a><\/strong>, Cora<\/a><\/strong>, Debonaire<\/a><\/strong>, DWF<\/a><\/strong>, easySales<\/a><\/strong>, eMAG Marketplace<\/a><\/strong>, Five Elements Digital<\/a><\/strong>, Frisbo<\/a><\/strong>, Gomag<\/a><\/strong>, GTS<\/a><\/strong>, Innoship<\/a><\/strong>, MOLOSO<\/a><\/strong>, MTH Digital<\/a><\/strong>, OSF Digital<\/a><\/strong>, Packeta<\/a><\/strong>, Pl\u0103\u021bi.Online<\/a><\/strong>, Po\u0219ta Panduri<\/a><\/strong>, Postis<\/a><\/strong>, RTB House<\/a><\/strong>, Salesforce<\/a><\/strong>, Sameday<\/a><\/strong>, SEPHORA<\/a><\/strong>, TBI Bank<\/a><\/strong><\/p>\n

Coffee by Nespresso<\/a><\/strong><\/p>\n

Refreshments by Pepsi<\/a><\/strong><\/p>\n

Treats by Eisberg<\/a><\/strong><\/p>\n

Partener Media Principal: PRO TV PLUS<\/a><\/strong><\/p>\n

Official Radio: KISS FM<\/a><\/strong><\/p>\n

Official Hosting: HOSTERION<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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Potrivit estim\u0103rilor principalilor juc\u0103tori din domeniu la GPeC SUMMIT desf\u0103\u0219urat pe 30-31 Mai, \u00een acest an, sectorul e-commerce rom\u00e2nesc va aduce cre\u0219tere o cuprins\u0103 \u00eentre 5 \u0219i 10% fa\u021b\u0103 de 2021, anul trecut pia\u021ba de e-commerce ating\u00e2nd pragul de 6,2 miliarde. Comer\u021bul online rom\u00e2nesc va continua etapa de consolidare \u0219i u\u0219oar\u0103 cre\u0219tere, apropiindu-se de valoarea de 7 miliarde de euro la finalul anului 2022.<\/p>\n","protected":false},"author":40,"featured_media":19106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,45],"tags":[3848,3070],"class_list":["post-19095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","category-piata-de-ecommerce-din-romania","tag-gpec-summit-2022","tag-tendinte-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19095"}],"version-history":[{"count":12,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19095\/revisions"}],"predecessor-version":[{"id":20624,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19095\/revisions\/20624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19106"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}