{"id":19114,"date":"2022-07-12T17:40:17","date_gmt":"2022-07-12T14:40:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19114"},"modified":"2024-03-12T13:34:22","modified_gmt":"2024-03-12T11:34:22","slug":"30-din-romani-isi-propun-sa-faca-mai-multe-achizitii-online-anul-acesta","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/30-din-romani-isi-propun-sa-faca-mai-multe-achizitii-online-anul-acesta","title":{"rendered":"30% din rom\u00e2ni \u00ee\u0219i propun s\u0103 fac\u0103 mai multe achizi\u021bii online anul acesta"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/30-din-romani-isi-propun-sa-faca-mai-multe-achizitii-online-anul-acesta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Potrivit unui <a href=\"https:\/\/ecompedia.ro\/83-dintre-romani-sunt-deranjati-de-stereotipurile-din-reclamele-online-studiu\/\">studiu realizat de Zitec si Ipsos<\/a>, inten\u021bia de cump\u0103rare online a rom\u00e2nilor anul acesta se mentine la un nivel relativ ridicat \u0219i anul acesta. Astfel, circa 52% dintre responden\u021bi estimeaz\u0103 c\u0103 vor face anul acesta la fel de multe cump\u0103r\u0103turi online precum \u00een 2021, iar 30% \u00ee\u0219i propun s\u0103 fac\u0103 mai multe achizi\u021bii online comparativ cu anul precedent. Doar 16% dintre participan\u021bi estimeaz\u0103 c\u0103 vor face mai pu\u021bine cump\u0103r\u0103turi online \u00een 2022.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18840\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25-1360x765.jpg 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/01\/social-media-gpec-stirile-saptamanii-25.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Alte c\u00e2teva informa\u021bii utile pentru magazinele online, reie\u0219ite din studiu:<\/p>\n<div>&#8211; Mai bine de jum\u0103tate dintre participan\u021bii la studiu au declarat c\u0103 au achizi\u021bionat un produs dup\u0103 ce l-au v\u0103zut promovat de c\u0103tre un influencer, iar 25% au c\u0103utat mai multe informa\u021bii despre acel produs sau brand.<\/div>\n<div>&#8211; 81% dintre responden\u021bi au descoperit un brand sau o companie dup\u0103 ce le-au v\u0103zut promovate de c\u0103tre un influencer.<\/div>\n<div>&#8211; aproape 60% dintre participan\u021bi prefer\u0103 con\u021binutul video \u0219i imaginile<\/div>\n<div>&#8211; jum\u0103tate dintre respondenti au afirmat c\u0103 motivul care \u00eei determin\u0103 s\u0103 se aboneze la newsletter-ele companiilor sunt reducerile sau beneficiile pe care le primesc \u00een urma acestei ac\u021biuni.<\/div>\n<div>&#8211; printre cele mai putin apreciate reclame se numara cele care nu au ac\u021biune \u0219i doar prezint\u0103 un produs sau o ofert\u0103<\/div>\n<div>&#8211; Cele mai apreciate tipuri de reclame \u00een ultima perioad\u0103 de c\u0103tre rom\u00e2ni au fost cele cu con\u021binut amuzant, care \u00eei ajut\u0103 s\u0103 se deconecteze, \u00een propor\u021bie de 63%, urmate de cele care prezint\u0103 direct specifica\u021biile sau caracteristicile unui produs (56%)<\/div>\n<p>Mai multe detalii gasiti <a href=\"https:\/\/ecompedia.ro\/83-dintre-romani-sunt-deranjati-de-stereotipurile-din-reclamele-online-studiu\/\">in comunicatul de presa emis<\/a> de cele 2 companii.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/30-din-romani-isi-propun-sa-faca-mai-multe-achizitii-online-anul-acesta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Potrivit unui studiu realizat de Zitec si Ipsos, inten\u021bia de cump\u0103rare online a rom\u00e2nilor anul acesta se mentine la un nivel relativ ridicat \u0219i anul acesta. Astfel, circa 52% dintre responden\u021bi estimeaz\u0103 c\u0103 vor face anul acesta la fel de multe cump\u0103r\u0103turi online precum \u00een 2021, iar 30% \u00ee\u0219i propun s\u0103 fac\u0103 mai multe achizi\u021bii online comparativ cu anul precedent. Doar 16% dintre participan\u021bi estimeaz\u0103 c\u0103 vor face mai pu\u021bine cump\u0103r\u0103turi online \u00een 2022.<\/p>\n","protected":false},"author":40,"featured_media":18840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[],"class_list":["post-19114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19114"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19114\/revisions"}],"predecessor-version":[{"id":20041,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19114\/revisions\/20041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18840"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}