{"id":19127,"date":"2022-07-21T15:55:54","date_gmt":"2022-07-21T12:55:54","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19127"},"modified":"2022-08-31T17:31:30","modified_gmt":"2022-08-31T14:31:30","slug":"care-este-strategia-potrivita-pentru-a-vinde-pe-marketplace-uri","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/care-este-strategia-potrivita-pentru-a-vinde-pe-marketplace-uri","title":{"rendered":"Care este strategia potrivit\u0103 pentru a vinde pe marketplace-uri?"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/care-este-strategia-potrivita-pentru-a-vinde-pe-marketplace-uri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">\u00cen contextul actual, business-urile de ecommerce \u0219tiu c\u0103, pentru a cre\u0219te v\u00e2nz\u0103rile, este necesar s\u0103 atrag\u0103 cote noi de pia\u021b\u0103 &#8211; \u0219i una dintre strategii este prin intermediul marketplace-urilor (care au fidelizat deja o baz\u0103 uria\u0219\u0103 de clien\u021bi).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 acum nenum\u0103rate op\u021biuni de a vinde pe marketplace-uri, fiecare cu propriul set de reguli, cerin\u021be \u0219i audien\u021be. Orice comerciant care dore\u0219te maximizarea oportunit\u0103\u021bilor pe aceste canale trebuie mai \u00eent\u00e2i s\u0103 st\u0103p\u00e2neasc\u0103 mai mul\u021bi pa\u0219i, parte dintr-o strategie.\u00a0<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19128\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1-300x172.png\" alt=\"\" width=\"672\" height=\"385\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1-1536x879.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/gpec_blog_Diana_Mates-1.png 2048w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Specialistii easySales au observat 3 tipuri de produse care se v\u00e2nd bine pe marketplace-uri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produse foarte c\u0103utate, dar care nu se g\u0103sesc \u00een alt\u0103 parte;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produse care au un pre\u021b mult mai bun, fa\u021b\u0103 de ce se g\u0103se\u0219te \u00een online\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produse de consum curent \u0219i constant pentru firme \u0219i gospod\u0103rie;<\/span><\/li>\n<\/ul>\n<p><b>Pentru ca afacerea ta de ecommerce s\u0103 func\u021bioneze \u00eentr-un astfel de ecosistem complex \u0219i brand-ul t\u0103u s\u0103 se diferen\u021bieze de celelalte, exista cateva ac\u021biuni \u0219i strategii de care trebuie s\u0103 \u021bii cont.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Indiferent dac\u0103 brandul t\u0103u este nou sau urm\u0103re\u0219ti s\u0103-i cre\u0219ti prezen\u021ba online,<\/span><span style=\"font-weight: 400;\"> po\u021bi beneficia de principalele avantaje ale unui marketplace: logistica \u0219i accesul la o baz\u0103 mare de clien\u021bi noi, op\u021biuni multiple de plat\u0103 \u0219i de livrare disponibile pentru clien\u021bii t\u0103i \u0219i po\u021bi extinde afacerea cross-border mult mai simplu<span style=\"position:absolute;visibility:collapse\"> <a href=\"http:\/\/loans-cash.net\/faq.php\">loans-cash.net<\/a> <\/span>. Decizia de a te integra pe un marketplace \u00eenseamn\u0103 ad\u0103ugarea unui nou canal de v\u00e2nzare, pe care nu-l po\u021bi gestiona f\u0103r\u0103 o strategie specific\u0103 pie\u021bei.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimizeaz\u0103 website-ul \u0219i content-ul documenta\u021biei de produse<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru a avea un flux sustenabil de venituri, ofertele de produse trebuie s\u0103 fie bine concepute \u0219i s\u0103 \u00eendeplineasc\u0103 obiectivele de profitabilitate ale marketplace-ului, odat\u0103 ce incluzi costurile de transport c\u0103tre consumatorul final. Un alt aspect de urm\u0103rit este ca atributele \u0219i caracteristicile prezentate pe marketplace-uri s\u0103 fie prezentate \u0219i pe site-ul t\u0103u, a\u0219a \u00eenc\u00e2t, atunci c\u00e2nd te hot\u0103r\u0103\u0219ti s\u0103 integrezi magazinul t\u0103u online cu marketplace-uri pentru fluidizarea proceselor, acestea s\u0103 fie transmise direct prin API \u0219i listate, f\u0103r\u0103 s\u0103 mai munce\u0219ti manual pentru\u00a0 a le posta.<\/span><\/p>\n<p><strong>Nu este important doar cum listezi produsele, ci \u0219i cum anume structurezi <a href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-scrii-descrieri-de-produs-care-te-ajuta-sa-vinzi-mai-mult\">descrierile de ofert\u0103<\/a> \u0219i care sunt diferen\u021biatorii t\u0103i:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu ce este brandul t\u0103u diferit fa\u021b\u0103 de concuren\u021b\u0103?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce ar trebui s\u0103 re\u021bin\u0103 clien\u021bii t\u0103i despre tine?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Care sunt acele elemente cu care vrei s\u0103 fie asociat brand-ul t\u0103u?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 de\u021bii documenta\u021bia de produs, c\u0103 ai \u00eenregistrat brandul t\u0103u pentru anumite produse unde ai observat competi\u021bie mai mare \u0219i c\u0103 ai imagini de calitate, cuvinte cheie \u0219i etichete pe care le vei include \u00een descrierile detaliate ale produselor, ceea ce \u00ee\u021bi va \u00eembun\u0103t\u0103\u021bi ratele de clic \u0219i SEO. Preg\u0103te\u0219te toate informa\u021biile despre produs pe care clientul le-ar putea c\u0103uta (dimensiuni, specifica\u021bii, instruc\u021biuni etc.). <\/span><\/p>\n<p><b>Sfat:<\/b><span style=\"font-weight: 400;\"> include un videoclip 360 grade pentru produsele de top, acesta \u00ee\u021bi va cre\u0219te cu 37% vizibilitatea produsului t\u0103u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 poten\u021bialii clien\u021bi primesc informa\u021bii corecte \u0219i complete despre produsele tale \u00eentr-o form\u0103 u\u0219or de scanat. Este important s\u0103:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritizezi produsele de top<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorizezi rezultatele<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faci un keyword research am\u0103nun\u021bit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reoptimizezi periodic ofertele tale<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19129\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-300x169.jpg\" alt=\"\" width=\"733\" height=\"413\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2-1360x765.jpg 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/07\/Strategia-ta-pe-marketplacejpg-2.jpg 1920w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><br \/>\n<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Coordoneaz\u0103 pre\u021burile, distribu\u021bia \u0219i aspectele tehnice \u00een rela\u021bia cu marketplace-ul<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unul dintre cei mai importan\u021bi factori \u00een concuren\u021ba de pe marketplace este pre\u021bul. Coordonarea pre\u021burilor \u0219i a activit\u0103\u021bilor de promovare a campaniilor de promo\u021bii este esen\u021bial\u0103 pentru a ob\u021bine rezultate bune.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E important s\u0103 utilizezi un sistem sau un instrument care s\u0103 \u00ee\u021bi alinieze pre\u021burile competitive pe marketplace-uri prin folosirea unui algoritm de setare pre\u021b minim \u0219i maxim,\u00a0 aspect care te degreveaz\u0103 de supervizarea manual\u0103 \u0219i \u00ee\u021bi cre\u0219te profitabilitatea. Astfel, protejezi profitul prin stabilirea, \u00een mod automat, a limitei inferioare \u0219i superioare pentru pre\u021bul produsului t\u0103u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplic\u0103 o strategie care folose\u0219te regulile pentru a crea o structur\u0103 dinamic\u0103 a pre\u021burilor, care sunt ajustate automat \u00een func\u021bie de performan\u021ba v\u00e2nz\u0103rilor. Dac\u0103 v\u00e2nz\u0103rile scad, la fel \u0219i pre\u021bul. C\u00e2nd comenzile apar cu mai mult\u0103 frecven\u021b\u0103, costul articolului respectiv cre\u0219te din nou. Deci, dac\u0103 dore\u0219ti s\u0103 men\u021bii un produs \u00een mi\u0219care, de exemplu, po\u021bi seta ca pre\u021bul unui produs s\u0103 fie redus automat cu 10% atunci c\u00e2nd nu sunt v\u00e2ndute mai mult de cinci articole \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O bun\u0103 practic\u0103 pentru a avea rezultate este segmentarea rolurilor \u0219i stabilirea de proceduri. Este necesar s\u0103 stabile\u0219ti cine este responsabilul care va acorda 90% din timpul lui pentru a cre\u0219te v\u00e2nz\u0103rile de pe marketplace-urile pe care te-ai hot\u0103r\u00e2t s\u0103 vinzi.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Maximizeaza vizibilitatea produsului prin publicitate.\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 investe\u0219ti \u00een publicitate \u0219i promovarea produselor tale \u00een special dac\u0103 marketplace-ul permite. Consumatorii \u00eenregistreaz\u0103 la eMag cu 25%<\/span> <span style=\"font-weight: 400;\">mai multe v\u00e2nz\u0103ri, pentru produsele \u00eenscrise \u00een Campanii.<\/span><\/p>\n<p><b>Sfat:<\/b><span style=\"font-weight: 400;\"> Testeaz\u0103 promo\u021biile \u0219i particip\u0103 mai ales la campania de Black Friday. Consumatorii se a\u0219teapt\u0103 s\u0103 le preg\u0103te\u0219ti ceva special \u0219i s\u0103 faci cunoscut\u00a0 brandul t\u0103u.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Un customer service excelent\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Primele interac\u021biuni sunt foarte importante pentru orice afacere. O prim\u0103 interac\u021biune de succes poate duce la o a doua interac\u021biune, \u0219i tot a\u0219a. Fiecare marketplace construie\u0219te a\u0219tept\u0103ri diferite ale clien\u021bilor privind transportul \u0219i serviciul pentru clien\u021bi \u0219i trebuie s\u0103 le \u00eendepline\u0219ti \u0219i tu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 vei construi o strategie adecvat\u0103 \u0219i vei lua \u00een considerare s\u0103 fii mai flexibil, oferind reduceri, retururi gratuite, livr\u0103ri rapide, chiar dac\u0103 clientul dep\u0103\u0219e\u0219te politica ta intern\u0103. De asemenea, adaptarea la a\u0219tept\u0103rile clien\u021bilor \u0219i cre\u0219terea recenziilor tale sunt cheia succesului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distribuie pove\u0219tile clien\u021bilor: con\u021binutul generat de utilizatori (UGC) sub form\u0103 de recenzii de produse este una dintre cele mai mari tendin\u021be \u00een retailul online. Asigur\u0103-te c\u0103 incluzi pove\u0219tile clien\u021bilor t\u0103i \u00een imaginile produselor, \u00een descrierile produselor, astfel vei oferi autenticitate \u0219i \u00eencredere.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Diversific\u0103 strategia de livrare<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ai primit o nou\u0103 comand\u0103 cu c\u00e2teva cerin\u021be specifice: trebuie livrat\u0103 a doua zi \u00een regim de urgen\u021b\u0103 \u00een cel\u0103lalt cap\u0103t al \u021b\u0103rii, p\u00e2n\u0103 la o anumit\u0103 or\u0103. Vrei s\u0103 afli care dintre companiile de curierat pe care le utilizezi te-ar putea ajuta s\u0103 faci aceast\u0103 livrare la cel mai bun cost?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este esen\u021bial s\u0103 ai acces la servicii de calitate, la cele mai competitive pre\u021buri ale transportatorului \u0219i la op\u021biuni de livrare complexe, dac\u0103 vrei s\u0103 te diferen\u021biezi\u00a0 de al\u021bi selleri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crezi c\u0103 ai prea pu\u021bine comenzi ca s\u0103 ai putere de negociere? Destul de fals! Negociaz\u0103 un pre\u021b bun \u00een ideea \u00een care urmeaz\u0103 s\u0103 livrezi un anumit volum de comenzi \u00een urm\u0103toarele 3 sau 4 luni, iar dac\u0103 nu \u00eendepline\u0219ti \u021binta, curierul \u00ee\u021bi poate ajusta oferta la pre\u021bul standard. Pentru a avea o gam\u0103 complet\u0103 de op\u021biuni la \u00eendem\u00e2n\u0103, ai nevoie s\u0103 integrezi mai mul\u021bi curieri \u0219i s\u0103 testezi serviciile acestora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu exist\u0103 o modalitate corect\u0103 de a livra comenzi, dar, ca regul\u0103 general\u0103, ar trebui s\u0103 testezi diferite op\u021biuni p\u00e2n\u0103 c\u00e2nd ajungi la o combina\u021bie care duce la bun sf\u00e2r\u0219it treaba, eficient \u0219i rentabil.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Men\u021bine-\u021bi pozi\u021bia<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odat\u0103 ce ai reu\u0219it s\u0103-\u021bi integrezi brandul \u0219i s\u0103-l pozi\u021bionezi pe un marketplace, este important s\u0103 continui activit\u0103\u021bile de monitorizare \u0219i analiz\u0103 a concuren\u021bei. Informa\u021biile despre stocuri, pre\u021buri \u0219i promo\u021bii, con\u021binut si review-uri te vor ajuta s\u0103 men\u021bii pozi\u021bia brandului t\u0103u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomand\u0103ri despre cum po\u021bi s\u0103 adaugi produsele \u00een paginile de listare:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Listeaz\u0103 oferte pe diferite categorii de produse cu diferite titluri, pentru diferite buyer persona<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2713 Listeaz\u0103 poze realiste, nu doar de la produc\u0103tor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2713 Adun\u0103 multe review-uri bune\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Introdu un mesaj comercial Call To Action<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2713 Ofer\u0103 descrieri complete u\u0219or de scanat<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 \u00cenregistreaz\u0103 produsul cu brand-ul t\u0103u<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2713 Investe\u0219te \u00een ads\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Seteaz\u0103 algoritmi de Auto-price Un algoritm bazat pe reguli este o necesitate pentru a concura pe orice pia\u021b\u0103 major\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2713 Ofer\u0103 un stoc bine dimensionat<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Ofer\u0103 o gam\u0103 diversificat\u0103<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfat: Dac\u0103 toate acestea \u021bi se par dificile, automatizeaz\u0103 totul: cel mai bun mod de a \u021bine eviden\u021ba pre\u021burilor, stocului \u0219i list\u0103rilor este s\u0103 utilizezi un software de management multichannel. A\u0219a vei putea s\u0103 scapi de complexitatea opera\u021bional\u0103 de a administra \u0219i\u00a0 testa manual diferite marketplace-uri.<\/span><\/p>\n<p><b>Dac\u0103 te-ai hot\u0103r\u00e2t s\u0103 \u00ee\u021bi extinzi prezen\u021ba pe un marketplace:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Creeaz\u0103 un cont pe dou\u0103 sau trei marketplace-uri\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Alege produsele cu stoc ce urmeaz\u0103 s\u0103 fie listate\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Alege persoana responsabil\u0103 privind rela\u021bia cu marketplace-ul \u0219i care va lista ofertele<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Folose\u0219te recomand\u0103rile din articol\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Particip\u0103 activ \u0219i constant la campaniile organizate de marketplace-uri\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Stai conectat la comunit\u0103\u021bi de E-Commerce \u0219i las\u0103 speciali\u0219tii s\u0103 te ghideze<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2713 Investe\u0219te mai departe in know-how\u00a0<\/span><\/p>\n<p><b>Concluzie: <\/b><span style=\"font-weight: 400;\">Exist\u0103 modalit\u0103\u021bi strategice prin care orice magazin online poate s\u0103 se integreze \u00een acest ecosistem al marketplace-urilor. Dac\u0103 \u021bi-ai f\u0103cut bine temele, un astfel de parteneriat ar trebui s\u0103 fie un &#8222;c\u00e2\u0219tig&#8221; at\u00e2t pentru tine, c\u00e2t \u0219i pentru marketplace-ul unde e\u0219ti prezent, dar \u0219i pentru consumator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheia este s\u0103 determini care marketplace este cel mai potrivit pentru catalogul t\u0103u de produse. Aducerea produselor tale \u00een fa\u021ba consumatorilor potrivi\u021bi ar putea \u00eensemna trecerea dincolo de gigan\u021bii pie\u021bei. Sau poate e timpul s\u0103 \u00eencepi s\u0103 vinzi consumatorilor interna\u021bionali prin op\u021biuni precum eBay \u0219i Amazon.<\/span><\/p>\n<p>_______________________________________________________________________________________<\/p>\n<p>Autor: <strong>Diana Mete<span lang=\"RO\">\u0219 &#8211; <\/span><\/strong><em><strong><span lang=\"RO\">Manager Marketing \u0219i Consultant\u00a0<a href=\"https:\/\/easy-sales.com\/ro?utm_source=Articole_GPEC&amp;utm_medium=Cold+leads&amp;utm_campaign=GPEC_blog_Martie_2022&amp;utm_id=Marketing+017%2F2022\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/easy-sales.com\/ro?utm_source%3DArticole_GPEC%26utm_medium%3DCold%2Bleads%26utm_campaign%3DGPEC_blog_Martie_2022%26utm_id%3DMarketing%2B017%252F2022&amp;source=gmail&amp;ust=1648634199158000&amp;usg=AOvVaw2d3bnmIxY-FcMWYmD5gy5T\">easySales<\/a><\/span><\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18964 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/diana-metes-easysales-blog-gpec-300x300.jpg\" alt=\"\" width=\"162\" height=\"162\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/diana-metes-easysales-blog-gpec-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/diana-metes-easysales-blog-gpec-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/03\/diana-metes-easysales-blog-gpec.jpg 512w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/>Din anul 2019, Diana s-a implicat activ \u00een lansarea, promovarea \u0219i cre\u0219terea start-up-ului pe tehnologie easySales \u2013 o platform\u0103 SaaS popular\u0103 \u0219i accesibil\u0103 de management automatizare \u0219i centralizarea activit\u0103\u021bilor de eCommerce.\u00a0Pasionat\u0103 de lumea antreprenoriatului \u0219i de solu\u021bii tehnice pentru eCommerce eficient, promoveaz\u0103 easySales, scrie articole pentru educarea pie\u021bei de eCommerce \u0219i surprinde pove\u0219ti inspira\u021bionale ale antreprenorilor.<\/p>\n<p>Peste 12 ani experien\u021b\u0103 \u00een marketing, banking \u0219i proiecte de finan\u021bare Start-up-uri&amp; IMM pentru companii ca: Banca Transilvania, CEC Bank, Agen\u021bia pentru IMM \u2013 Ministerul Economiei. Diana este convins\u0103 c\u0103 un business s\u0103n\u0103tos are nevoie de angaja\u021bi deschi\u0219i care s\u0103 implementeze solu\u021bii de automatizare \u0219i digitalizare \u00een companiile lor.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/care-este-strategia-potrivita-pentru-a-vinde-pe-marketplace-uri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen contextul actual, business-urile de ecommerce \u0219tiu c\u0103, pentru a cre\u0219te v\u00e2nz\u0103rile, este necesar s\u0103 atrag\u0103 cote noi de pia\u021b\u0103 &#8211; \u0219i una dintre strategii este prin intermediul marketplace-urilor (care au fidelizat deja o baz\u0103 uria\u0219\u0103 de clien\u021bi). Exist\u0103 acum nenum\u0103rate op\u021biuni de a vinde pe marketplace-uri, fiecare cu propriul set de reguli, cerin\u021be \u0219i audien\u021be. Orice comerciant care dore\u0219te maximizarea oportunit\u0103\u021bilor pe aceste canale trebuie mai \u00eent\u00e2i s\u0103 st\u0103p\u00e2neasc\u0103 mai mul\u021bi pa\u0219i, parte dintr-o strategie.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":19128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[3856,354,2787,3865],"class_list":["post-19127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-easysales","tag-marketplace","tag-marketplaces","tag-strategie-marketplace"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19127"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19127\/revisions"}],"predecessor-version":[{"id":19155,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19127\/revisions\/19155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19128"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}