{"id":19185,"date":"2022-10-10T12:01:26","date_gmt":"2022-10-10T09:01:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19185"},"modified":"2022-10-11T15:46:30","modified_gmt":"2022-10-11T12:46:30","slug":"inovatie-in-logistica-si-livrarile-last-mile-platforma-postis-5-years-of-firsts","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/inovatie-in-logistica-si-livrarile-last-mile-platforma-postis-5-years-of-firsts","title":{"rendered":"Inova\u021bie \u00een logistica \u0219i livr\u0103rile last-mile &#8211; Platforma Postis: 5 Years of Firsts"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/inovatie-in-logistica-si-livrarile-last-mile-platforma-postis-5-years-of-firsts\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19189\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-300x169.png\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-1536x864.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR-1360x765.png 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-red-LR.png 1920w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">[Advertorial] <\/span><em><span style=\"font-weight: 400;\">Pentru prima dat\u0103, Postis a propus pie\u021bei <\/span><b>un model de business deschis<\/b><span style=\"font-weight: 400;\">, \u00een care toate p\u0103r\u021bile implicate \u00een procesele logistice s\u0103 colaboreze \u0219i s\u0103 dezvolte moduri de lucru eficiente.\u00a0<\/span><\/em><\/p>\n<p><!--more--><\/p>\n<h4><b><i>De 5 ani, Postis inoveaz\u0103 logistica \u0219i livr\u0103rile last-mile, pentru un comer\u021b mai simplu \u0219i eficient.<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">2017 pare extrem de departe. Nu doar pentru c\u0103 s-au \u00eent\u00e2mplat at\u00e2t de multe \u2013 pandemie, lockdown, r\u0103zboi, crize economice, nelini\u0219ti sociale. Ci pentru c\u0103 via\u021ba noastr\u0103 s-a schimbat semnificativ. Remote working, meetinguri, evenimente \u0219i conferin\u021be online, credite f\u0103cute de pe smartphone, cump\u0103r\u0103turi din e-shop-uri pentru orice &#8211; de la ma\u0219ini, mobil\u0103 sau ciment, p\u00e2n\u0103 la bijuterii, medicamente sau salat\u0103, m\u00e2ncare livrat\u0103 la u\u0219\u0103 \u00een doar 15 minute. Toate astea erau privite \u00een 2017 ca ni\u0219te concepte exotice, sau wishful thinking. \u0218i totu\u0219i, toate sunt ast\u0103zi parte din realitatea noastr\u0103 de zi cu zi. Vremurile interesante prin care am trecut ne-au afectat vie\u021bile, dar ne-au \u0219i ajutat s\u0103 ie\u0219im mai rezisten\u021bi, mai eficien\u021bi \u0219i mai adapta\u021bi la schimbare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen urm\u0103 cu vreo 6 ani, echipa Postis \u00ee\u0219i propunea s\u0103 schimbe modul \u00een care func\u021bionau \u00eempreun\u0103 trei industrii vitale &#8211; transportul, logistica \u0219i retailul. Era vremea c\u00e2nd fiecare sistem IT din logistic\u0103 vorbea pe limba lui. C\u00e2nd datele se mutau dintr-o aplica\u021bie \u00een alta prin fi\u0219iere CSV \u0219i nu se potriveau unele cu altele c\u00e2nd erau importate. Iar rapoartele f\u0103cute la final de lun\u0103 \u00een Excel erau folosite ca instrumente de fundamentare a deciziilor de business. Numeroasele puncte de ruptur\u0103 \u00een fluxul de date, lipsa de vizibilitate \u0219i predictibilitate, ineficien\u021ba proceselor, toate duceau la costuri, erori, \u00eent\u00e2rzieri. Fiecare juc\u0103tor din lan\u021bul logistic g\u0103sea cauzele \u00een curtea celorlal\u021bi. Clien\u021bii erau nemul\u021bumi\u021bi. Iar lucrurile evoluau cu greutate.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19186\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-300x169.png\" alt=\"\" width=\"545\" height=\"307\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-1536x864.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR-1360x765.png 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/5-Years-of-Firsts-Cover-SM-2-LR.png 1920w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru prima dat\u0103, Postis a propus pie\u021bei <\/span><b>un model de business deschis<\/b><span style=\"font-weight: 400;\">, \u00een care toate p\u0103r\u021bile implicate \u00een procesele logistice s\u0103 colaboreze \u0219i s\u0103 dezvolte moduri de lucru eficiente. Platforma Postis a integrat toate sistemele IT relevante (sisteme WMS, ERP, CMS, platforme de e-commerce, sisteme de management al transportului) \u0219i a f\u0103cut ca datele de proces, performan\u021b\u0103 \u0219i cele legate de experien\u021ba clien\u021bilor s\u0103 fie colectate unitar \u0219i s\u0103 circule eficient \u0219i \u00een siguran\u021b\u0103 de la un sistem la altul, \u00een timp real. Pentru prima oar\u0103 era adus\u0103 \u00een sectorul logistic o abordare bazat\u0103 pe platforme deschise, procese automate \u0219i \u0219tiin\u021ba datelor, iar Postis crea o nou\u0103 categorie \u0219i devenea <\/span><b>primul startup LogTech din Rom\u00e2nia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen 2017 era lansat\u0103 <\/span><b>prima platform\u0103 digital\u0103 dezvoltat\u0103 \u00een Rom\u00e2nia pentru automatizarea, optimizarea \u0219i managementul unitar al proceselor de last-mile delivery<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu contribu\u021bia tuturor partenerilor din <\/span><b>Comunitatea Postis<\/b><span style=\"font-weight: 400;\"> \u2013 retaileri, juc\u0103tori din e-commerce, furnizori de tehnologie, fulfilleri, transportatori, curieri, cump\u0103r\u0103tori \u2013 Platforma Postis s-a dezvoltat \u0219i \u0219i-a demonstrat eficien\u021ba pentru cele mai variate obiective de business, \u00een diferite modele de afaceri, ecosisteme logistice \u0219i tipologii de produs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tehnologii avansate, algoritmi de Machine Learning \u0219i <\/span><b>Inteligen\u021ba Artificial\u0103<\/b><span style=\"font-weight: 400;\"> au fost implementate \u00een premier\u0103 pentru automatizarea deciziilor de business \u0219i optimizarea proceselor de livrare \u0219i post-livrare a comenzilor. Iar \u00een cei 5 ani care au trecut, Postis a contribuit la adoptarea pe scar\u0103 larg\u0103 a <\/span><b>abord\u0103rii omnichannel \u0219i simplificarea interac\u021biunilor de cump\u0103rare,<\/b><span style=\"font-weight: 400;\"> indiferent c\u0103 vorbim de magazinele fizice sau de cele online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2teva dintre cele mai importante instrumente lansate de Postis care au contribuit la maturizarea industriei de e-commerce \u0219i la \u00eembun\u0103t\u0103\u021birea proceselor \u0219i experien\u021belor de livrare sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.postis.eu\/platforma\/cx-tracker?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>Postis CX Tracker<\/b><\/a><span style=\"font-weight: 400;\">, instrument prin care clien\u021bii finali pot acorda feedback companiilor de la care au f\u0103cut cump\u0103r\u0103turi imediat dup\u0103 livrarea comenzii. Prin formulare de rating, feedback \u0219i NPS (Net Promoter Score), retailerii afl\u0103 \u00een timp real ce e important pentru cump\u0103r\u0103torii lor \u0219i care sunt zonele care trebuie \u00eembun\u0103t\u0103\u021bite \u00een procesele lor de livrare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/parcely.postis.eu\/?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>Parcely by Postis<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">prima <\/span><b>aplica\u021bie de urm\u0103rire \u00een timp real a livr\u0103rii tuturor comenzilor<\/b><span style=\"font-weight: 400;\">, indiferent de comerciant \u0219i de firma de curierat, destinat\u0103 cump\u0103r\u0103torilor din Rom\u00e2nia \u0219i \u00een cur\u00e2nd, din alte \u021b\u0103ri europene;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/insights.postis.eu\/click-to-door-study?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>Click-to-Door<\/b><\/a><span style=\"font-weight: 400;\">, un concept revolu\u021bionar de integrare a proceselor logistice \u0219i de livrare. Pe baza acestuia, Postis a realizat \u00een 2021 primul raport am\u0103nun\u021bit dedicat pie\u021bei de e-commerce, \u00een care au fost analizate rela\u021biile de cauzalitate pe tot parcursul experien\u021bei de cump\u0103rare, de la prima interac\u021biune online cu comunicarea promo\u021bional\u0103 a retailerilor, continu\u00e2nd cu accesarea site-ului \u0219i vizualizarea informa\u021biilor despre produse, urm\u00e2nd selec\u021bia \u00een co\u0219ul de cump\u0103r\u0103turi a op\u021biunilor de achizi\u021bie \u0219i livrare, p\u00e2n\u0103 la livrarea coletului la u\u0219a clientului \u0219i interac\u021biunile de dup\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.postis.eu\/platforma\/postis-delivery-widget?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>Postis Delivery Widget<\/b><\/a><span style=\"font-weight: 400;\">, instrument care se implementeaz\u0103 \u00een co\u0219ul de cump\u0103r\u0103turi al magazinului online pentru a le ofer\u0103 cump\u0103r\u0103torilor posibilitatea de a decide unde, c\u00e2nd \u0219i cum le sunt livrate comenzile. Prin diversificarea op\u021biunilor de livrare, retailerii pot s\u0103 r\u0103spund\u0103 mai bine preferin\u021belor \u0219i nevoilor specifice fiec\u0103rui client, \u00eembun\u0103t\u0103\u021besc constant experien\u021ba oferit\u0103 \u0219i pot cre\u0219te rata de conversie \u0219i loialitatea fa\u021b\u0103 de brand;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.postis.eu\/platforma\/track-trace?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>Postis Driver App<\/b><\/a><span style=\"font-weight: 400;\">, aplica\u021bie mobil\u0103 pentru dispecerizarea \u0219i managementul comenzilor direct pe telefonul \u0219oferilor, dedicat\u0103 companiilor care au flote de vehicule proprii \u0219i doresc s\u0103 le integreze cu restul solu\u021biilor de livrare utilizate pentru un management unitar, eficient \u0219i predictibil.<\/span><\/li>\n<\/ul>\n<p><b>C\u00e2teva cifre, la 5 ani de la lansarea Postis<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.postis.eu\/platforma\/integrari?utm_source=GPeC-Blog&amp;utm_medium=referral&amp;utm_campaign=5-Years-of-Firsts\"><b>un catalog cu peste 200 de curieri, livratori \u0219i transportatori<\/b><\/a><span style=\"font-weight: 400;\">, pentru toate tipologiile de produse \u0219i experien\u021be de client, facilit\u00e2nd livr\u0103ri \u00een \u0219i din peste 25 \u021b\u0103ri;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">servicii de automatizare, optimizare \u0219i management al livr\u0103rilor pentru <\/span><b>peste 200 de clien\u021bi<\/b><span style=\"font-weight: 400;\">, medii \u0219i mari, locali \u0219i interna\u021bionali;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cre\u0219teri constante ale business-ului timp de 5 ani consecutivi, ajung\u00e2nd la finalul anului 2021 la <\/span><b>1 milion de euro venituri recurente<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>40% din venituri provin din procesarea livr\u0103rilor c\u0103tre \u0219i din alte teritorii dec\u00e2t Rom\u00e2nia<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00een 2021, tehnologiile avansate dezvoltate au fost recunoscute interna\u021bional, iar Platforma Postis a fost prima \u0219i singura platforma IT din Rom\u00e2nia desemnat\u0103 <\/span><b>Challenge Master<\/b><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/www.postis.eu\/ro-news\/atunci-cand-ai-ul-este-mai-mult-decat-marketing\"><span style=\"font-weight: 400;\">c\u00e2\u0219tig\u0103toarea<\/span><\/a><span style=\"font-weight: 400;\"> unui premiu de 100.000 USD \u00een cadrul concursului <\/span><b>AWS AI Challenge<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">activitatea este coordonat\u0103 din s<\/span><b>ediul central din Bucure\u0219ti \u0219i biroul regional din Polonia<\/b><span style=\"font-weight: 400;\">, urm\u00e2nd ca al doilea birou regional s\u0103 fie deschis p\u00e2n\u0103 la finalul anului, \u00een <\/span><b>Germania<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>La 5 ani de la lansare, Postis a devenit o prezen\u021b\u0103 important\u0103 \u00een ecosistemul LogTech european \u0219i asigur\u0103 servicii de optimizare a livr\u0103rilor \u00een Europa Central\u0103 \u0219i de Est, Europa de Sud-Est, Regiunea Balcanic\u0103 \u0219i Europa de Vest.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru toate aceste realiz\u0103ri suntem recunosc\u0103tori tuturor partenerilor \u0219i clien\u021bilor no\u0219tri. \u00cempreun\u0103, celebr\u0103m primii 5 ani de inova\u021bii \u00een last-mile delivery \u0219i ne preg\u0103tim pentru urm\u0103torii 5.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/inovatie-in-logistica-si-livrarile-last-mile-platforma-postis-5-years-of-firsts\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[Advertorial] Pentru prima dat\u0103, Postis a propus pie\u021bei un model de business deschis, \u00een care toate p\u0103r\u021bile implicate \u00een procesele logistice s\u0103 colaboreze \u0219i s\u0103 dezvolte moduri de lucru eficiente.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":19186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,56],"tags":[561,603,3809],"class_list":["post-19185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-resurse-e-commerce","tag-delivery-ro-ro","tag-inovatii","tag-postis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19185"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19185\/revisions"}],"predecessor-version":[{"id":19196,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19185\/revisions\/19196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19186"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}