{"id":19197,"date":"2022-10-18T08:40:16","date_gmt":"2022-10-18T05:40:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19197"},"modified":"2022-10-19T11:51:47","modified_gmt":"2022-10-19T08:51:47","slug":"statistici-digital-marketing-2022","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/statistici-digital-marketing-2022","title":{"rendered":"Statistici Digital Marketing 2022"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/statistici-digital-marketing-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Cunoa\u0219te\u021bi adev\u0103ratele motive pentru care implementa\u021bi o strategie de marketing fa\u021b\u0103 de alta? Strategia aleas\u0103 este cea mai potrivit\u0103 \u00een contextul actual? Iat\u0103 c\u00e2teva repere care pot sus\u021bine cu \u00eencredere fiecare decizie de marketing pe care o lua\u021bi \u00een prezent \u0219i \u00een viitorul apropiat.<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19207\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-300x169.jpg\" alt=\"\" width=\"607\" height=\"342\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1-1360x765.jpg 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/gpec_blog_daniel-ene-v1-1.jpg 1920w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><b>Statistici generale Digital Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2t de mare este industria de marketing digital?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pia\u021ba global\u0103 de publicitate \u0219i marketing digital a fost estimat\u0103 la 350 miliarde de dolari \u00een 2020 \u0219i se estimeaz\u0103 c\u0103 va ajunge la <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-digital-advertising-and-marketing-market-to-reach-786-2-billion-by-2026--301331318.html\"><span style=\"font-weight: 400;\">$786.2 miliarde<\/span><\/a><span style=\"font-weight: 400;\"> p\u00e2n\u0103 \u00een 2026.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pia\u021ba de marketing \u0219i publicitate digital\u0103 din SUA este estimat\u0103 \u00een prezent la<\/span> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/digital-marketing-market-to-be-valued-at-460-billion-by-2022-says-beroe-inc-301497636.html\"><span style=\"font-weight: 400;\">$460 miliarde<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce procent din marketing este digital?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/how-much-budget-for-online-marketing#:~:text=Marketing%20budgets%20as%20a%20percentage,the%20August%202021%20CMO%20Survey.&amp;text=While%20the%20B2C%20product%20sector,revenue%20dedicated%20to%20marketing%20spend.\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> din bugetele totale de marketing sunt destinate canalelor de marketing digital.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55% din marketing este digital. Cheltuielile totale pentru publicitatea digital\u0103 \u00een 2021 au fost de 436 miliarde dolari, comparativ cu publicitatea offline, de 196 miliarde dolari.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este rata de cre\u0219tere a marketingului digital?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata anual\u0103 de cre\u0219tere compus\u0103 a marketingului digital \u00een perioada 2020-2026 este proiectat\u0103 la <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-digital-advertising-and-marketing-market-to-reach-786-2-billion-by-2026--301331318.html\"><span style=\"font-weight: 400;\">9%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se estimeaz\u0103 c\u0103 afi\u0219ajul digital va cre\u0219te cu 15,5% CAGR, \u00een timp ce c\u0103utarea va cre\u0219te la 12,2%. C\u0103utarea reprezint\u0103 40,9% din pia\u021ba global\u0103 de publicitate \u0219i marketing digital.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/marketing-budget\/\"><span style=\"font-weight: 400;\">63%<\/span><\/a> <span style=\"font-weight: 400;\">dintre companii \u0219i-au crescut bugetele de marketing digital \u00een ultimul an.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00centre 2020 \u0219i 2021 a existat o rat\u0103 de cre\u0219tere de 14% a cheltuielilor bugetare pentru marketingul digital \u00een cadrul companiilor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este rata de succes a marketingului digital?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC returneaz\u0103<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ppc-stats\/#gref\"><span style=\"font-weight: 400;\">$2 pentru fiecare $1 cheltuit<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">rezult\u00e2nd o rat\u0103 a rentabilit\u0103\u021bii investi\u021biei de 200%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canalele de anun\u021buri pl\u0103tite cu cea mai mare rat\u0103 a investi\u021biei raportate sunt <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">Facebook Ads \u0219i Google Ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/backlinko.com\/seo-stats\"><span style=\"font-weight: 400;\">49%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companii spun c\u0103 cel mai bun <\/span><a href=\"https:\/\/localiq.com\/blog\/marketing-roi\/\"><span style=\"font-weight: 400;\">ROI \u00een marketing<\/span> <\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">provine din c\u0103utarea organic\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketingul prin e-mail returneaz\u0103 <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">$36<\/span><\/a><span style=\"font-weight: 400;\"> pentru fiecare dolar cheltuit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companiile mici sus\u021bin c\u0103 marketingul prin e-mail este canalul de marketing care le aduce cel mai mare randament al investi\u021biei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peste <\/span><a href=\"https:\/\/www.impression.co.uk\/blog\/marketing-census-2021\/\"><span style=\"font-weight: 400;\">20%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companii spun c\u0103 num\u0103rul de clien\u021bi poten\u021biali genera\u021bi este factorul principal pe care \u00ee\u0219i bazeaz\u0103 succesul canalele de marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketingul de con\u021binut \u0219i SEO ofer\u0103 cea mai bun\u0103 rentabilitate a investi\u021biei \u00een func\u021bie de speciali\u0219tii de marketing din acest <\/span><a href=\"https:\/\/databox.com\/how-to-calculate-your-marketing-roi\"><span style=\"font-weight: 400;\">Databox<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cum arat\u0103 pia\u021ba muncii \u00een marketingul digital \u00een 2022?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conform Biroului de Statistic\u0103 a Muncii, cererea de locuri de munc\u0103 \u00een marketing va cre\u0219te cu <\/span><a href=\"https:\/\/www.ziprecruiter.com\/e\/What-Is-the-Job-Outlook-for-Careers-in-Digital-Marketing\"><span style=\"font-weight: 400;\">10%<\/span><\/a> <span style=\"font-weight: 400;\">p\u00e2n\u0103 \u00een 2026 \u2013 peste media pentru toate carierele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer marketing manager \u0219i search marketing manager sunt pozi\u021bii care se afl\u0103 pe lista <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/01\/19\/the-10-fastest-growing-jobs-in-the-united-states-and-how-much-they-pay.html\"><span style=\"font-weight: 400;\">CNBC<\/span><\/a><span style=\"font-weight: 400;\"> a celor 10 locuri de munc\u0103 cu cea mai rapid\u0103 cre\u0219tere din SUA \u00een 2022.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alte statistici generale referitoare la marketingul digital<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companiile locale medii \u00ee\u0219i aloc\u0103 <\/span><a href=\"https:\/\/localiq.com\/blog\/marketing-budget\/\"><span style=\"font-weight: 400;\">5-10%<\/span><\/a><span style=\"font-weight: 400;\"> din venituri pentru bugetul de marketing digital, iar pentru companiile mai mari, procentul poate cre\u0219te p\u00e2n\u0103 la <\/span><a href=\"https:\/\/localiq.com\/blog\/marketing-budget\/\"><span style=\"font-weight: 400;\">14%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oamenii cheltuiesc cu <\/span><a href=\"https:\/\/localiq.com\/blog\/how-to-deal-with-bad-reviews\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> mai mult la companiile care <\/span><a href=\"https:\/\/localiq.com\/blog\/how-to-respond-to-negative-reviews\/\"><span style=\"font-weight: 400;\">r\u0103spund \u00een mod regulat la recenzii<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/online-review-stats\/\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> dintre oameni citesc recenzii online \u00eenainte de a face o achizi\u021bie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google de\u021bine <\/span><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-statistics\/#close\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> din cota total\u0103 de pia\u021b\u0103 a motoarelor de c\u0103utare la nivel mondial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-statistics\/#close\"><span style=\"font-weight: 400;\">45%<\/span><\/a><span style=\"font-weight: 400;\"> dintre cump\u0103r\u0103tori fac achizi\u021bia online, apoi ridic\u0103 produsele din magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">Trei sferturi<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><span style=\"font-weight: 400;\">din companii raporteaz\u0103 cum campaniile lor de marketing influen\u021beaz\u0103 direct veniturile totale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> dintre oamenii de marketing folosesc un soft CRM pentru <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2021\/09\/07\/ppc-reporting\"><span style=\"font-weight: 400;\">raportare<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veniturile din comer\u021bul electronic \u00een SUA au crescut cu <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\"><span style=\"font-weight: 400;\">7%<\/span><\/a> <span style=\"font-weight: 400;\">\u00eentre 2021 \u0219i 2022. Se estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile totale din eCommerce \u00een SUA vor ajunge la \u00a0<\/span><a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\"><span style=\"font-weight: 400;\">$1,001.5 miliarde<\/span> <\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">p\u00e2n\u0103 \u00een 2023.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/video-marketing-strategy\/\"><span style=\"font-weight: 400;\">Video marketing<\/span><\/a> <span style=\"font-weight: 400;\">este<\/span> <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/#top-seo-statistics\"><span style=\"font-weight: 400;\">cea mai popular\u0103 tactic\u0103<\/span><\/a> <span style=\"font-weight: 400;\">pentru marketingul de con\u021binut.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><span style=\"font-weight: 400;\">49%\u00a0<\/span><\/a> <span style=\"font-weight: 400;\">dintre companii raporteaz\u0103 c\u0103 \u00ee\u0219i cresc veniturile mai rapid atunci c\u00e2nd folosesc<\/span> <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/09\/15\/video-content-marketing\"><span style=\"font-weight: 400;\">con\u021binut video.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen 2021, <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">35%<\/span><\/a><span style=\"font-weight: 400;\"> dintre m\u0103rci foloseau AR sau VR \u00een strategiile lor. 42% pl\u0103nuiesc s\u0103 \u00ee\u0219i creasc\u0103 investi\u021biile \u00een 2022.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumatorii au \u0219anse de<\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">35 de ori<\/span><\/a><span style=\"font-weight: 400;\"> mai mari s\u0103 deschid\u0103 mesajele primite pe mobil dec\u00e2t e-mail-urile clasice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile globale cu am\u0103nuntul vor ajunge la <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">$26 trilioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">\u00a0 p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2022.<\/span><\/li>\n<\/ul>\n<p><b>Statistici SEO 2022<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Speciali\u0219tii \u00een marketing digital \u0219tiu c\u0103 optimizarea pentru motoarele de c\u0103utare (SEO) este una dintre cele mai importante investi\u021bii pentru a-\u021bi dezvolta afacerea online \u0219i, atunci c\u00e2nd este f\u0103cut\u0103 corect, poate costa foarte pu\u021bin, \u00een afar\u0103 de timpul alocat. Pentru mul\u021bi, SEO este o form\u0103 de art\u0103 care combin\u0103 crearea de con\u021binut, branding \u0219i promovarea pentru a aduce vizitatori califica\u021bi pe propriul site, \u00een mod natural, prin intermediul unui motor de c\u0103utare. Iar aceste statistici arat\u0103 de ce <\/span><a href=\"https:\/\/limitless.ro\/servicii\/seo\/\"><span style=\"font-weight: 400;\">SEO este at\u00e2t de important<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2t valoreaz\u0103 industria SEO?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industria SEO valoreaz\u0103 <\/span><a href=\"https:\/\/theguerrilla.agency\/seo-industry-forecast-80-billion-in-spending\"><span style=\"font-weight: 400;\">$80 miliarde<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen 2019, industria SEO valora <\/span><a href=\"https:\/\/www.thebusinessresearchcompany.com\/press-release\/search-engine-optimization-services-market\"><span style=\"font-weight: 400;\">$43 miliarde<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u0219i se estimeaz\u0103 c\u0103 va ajunge la 86 miliarde de dolari \u00een 2023.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2t trafic genereaz\u0103 SEO?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/seo-statistics\/#gref\"><span style=\"font-weight: 400;\">53%<\/span><\/a><span style=\"font-weight: 400;\"> din traficul website provine din c\u0103ut\u0103ri organice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companiile care au un blog ob\u021bin cu <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> mai mult trafic pe site-urile lor web.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2t cheltuie marile companii pe SEO?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen func\u021bie de strategia aleas\u0103, marile companii pot cheltui \u00eentre <\/span><a href=\"https:\/\/www.rswebsols.com\/tutorials\/seo-tutorials\/large-corporations-spend-seo\"><span style=\"font-weight: 400;\">$10.000 \u2013 $20.000<\/span><\/a><span style=\"font-weight: 400;\"> pe SEO lunar, companiile mijlocii \u0219i mici \u00eentre $5.000 \u0219i $10.000 pe lun\u0103, iar companiile locale \u00eentre $1.000 \u0219i $5.000.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este procentajul celor care merg la pagina 2 pe Google?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Numai 25% dintre oameni fac asta, cu alte cuvinte, <\/span><a href=\"https:\/\/inter-growth.co\/seo-stats\/\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">dintre utilizatori nu trec mai departe de prima pagin\u0103 \u00een SERP.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alte statistici generale referitoare la SEO<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% dintre agen\u021bii de marketing online descriu crearea de con\u021binut ca fiind cea mai eficient\u0103 tactic\u0103 a lor.<\/span><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/www.isitwp.com\/amazing-blogging-stats-facts\/#seo\"><span style=\"font-weight: 400;\">isitwp<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google prime\u0219te peste 77.000 c\u0103ut\u0103ri pe secund\u0103. <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\"><span style=\"font-weight: 400;\">Internet Live Stats<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">67% dintre clickuri ajung la primele 5 rezultate afi\u0219ate \u00een motoarele de c\u0103utare. <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.zerolimitweb.com\/organic-vs-ppc-2019-ctr-results-best-practices\/\"><span style=\"font-weight: 400;\">Advanced Web Ranking<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% dintre paginile web ob\u021bin trafic organic zero de la Google.<\/span><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/databox.com\/seo-statistics\"><span style=\"font-weight: 400;\">Databox<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% dintre interog\u0103rile de c\u0103utare au 4 cuvinte sau mai mult. <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/propecta.com\/long-tail-keywords\"><span style=\"font-weight: 400;\">Propecta<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><b>Statistici social media marketing 2022<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2t de mare este pia\u021ba de social media?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dimensiunea pie\u021bei de social media este estimat\u0103 la <\/span><a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/market-size\/social-networking-sites-united-states\/#:~:text=The%20market%20size%2C%20measured%20by,to%20increase%2015.6%25%20in%202022.\"><span style=\"font-weight: 400;\">$72,2 miliarde<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ce procent din marketing se face pe social media?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen medie, companiile aloc\u0103 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1223663\/social-media-marketing-budget-share-usa\/#:~:text=In%20a%20survey%20conducted%20in,devoted%20to%20social%20media%20marketing.\"><span style=\"font-weight: 400;\">14.9%<\/span><\/a><span style=\"font-weight: 400;\"> din bugetul lor de marketing c\u0103tre re\u021belele sociale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2te companii folosesc re\u021belele sociale pentru marketing?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peste <\/span><a href=\"https:\/\/www.statista.com\/statistics\/203513\/usage-trands-of-social-media-platforms-in-marketing\/\"><span style=\"font-weight: 400;\">91%<\/span><\/a> <span style=\"font-weight: 400;\">fac acest lucru.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2t de competitiv\u0103 este industria social media?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companii sunt active pe Facebook, iar 86% profit\u0103 \u0219i de <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/02\/10\/facebook-advertising-tips-for-small-business\"><span style=\"font-weight: 400;\">publicitatea Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen prezent, exist\u0103 <\/span><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">55 milioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span> <span style=\"font-weight: 400;\">de companii pe LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103 peste <\/span><a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/#:~:text=There%20are%20more%20than%20200,follow%20at%20least%20one%20brand.\"><span style=\"font-weight: 400;\">200 millioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> de conturi de afaceri pe Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peste <\/span><a href=\"https:\/\/backlinko.com\/snapchat-users#:~:text=Snapchat%20feature%3A%20Snap%20Map&amp;text=According%20to%20Snap%20Inc.'s,viewable%20on%20the%20Snap%20Map.\"><span style=\"font-weight: 400;\">30 millioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> de companii sunt vizibile pe Snapchat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este platforma de social media cu cea mai rapid\u0103 cre\u0219tere \u00een 2022?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok este platforma cu cea mai rapid\u0103 cre\u0219tere, <\/span><a href=\"https:\/\/browsermedia.agency\/blog\/state-of-social-media-2022\/#:~:text=All%20channels%20have%20seen%20an,of%20their%20social%20media%20strategy.\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companii pl\u0103nuind s\u0103 o includ\u0103 \u00een strategia lor pentru 2022.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok a ajuns la <\/span><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">1 miliard<\/span><\/a><span style=\"font-weight: 400;\"> de utilizatori activi \u00een doar 5 ani (\u00een cazul Facebook, a fost nevoie de 8), <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-files-lawsuit\"><span style=\"font-weight: 400;\">100 milioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> dintre utilizatori av\u00e2nd sediul \u00een SUA.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alte statistici referitoare la social media<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> dintre consumatori acceseaz\u0103 site-urile de social media de pe un dispozitiv mobil. Asta \u00eenseamn\u0103 c\u0103 ve\u021bi dori s\u0103 v\u0103 asigura\u021bi c\u0103 strategia voastr\u0103 de <\/span><a href=\"https:\/\/localiq.com\/blog\/mobile-marketing-strategies\/\"><span style=\"font-weight: 400;\">mobile marketing<\/span><\/a><span style=\"font-weight: 400;\"> include <\/span><a href=\"https:\/\/localiq.com\/local-marketing-lab\/local-social-media-marketing\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">Aproape jum\u0103tate<\/span><\/a><span style=\"font-weight: 400;\"> dintre utilizatorii re\u021belelor sociale se bazeaz\u0103 pe recomand\u0103rile de brand de la influenceri.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> dintre utilizatorii Instagram urm\u0103resc cel pu\u021bin o companie pe platform\u0103.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">Mai pu\u021bin de 5%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companii folosesc reclame video Facebook, a\u0219adar este o oportunitate major\u0103 pentru <\/span><a href=\"https:\/\/localiq.com\/blog\/how-to-make-your-business-stand-out\/\"><span style=\"font-weight: 400;\">m\u0103rcile care doresc s\u0103 ias\u0103 \u00een eviden\u021b\u0103<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peste <\/span><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companiile B2B folosesc Twitter pentru marketing organic \u00een re\u021belele sociale \u0219i <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/11\/05\/twitter-versus-facebook-ad-performance\"><span style=\"font-weight: 400;\">Twitter ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103<\/span> <a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">265 milioan<\/span><\/a><span style=\"font-weight: 400;\">e<\/span> <span style=\"font-weight: 400;\">de utilizatori Snapchat activi zilnic \u0219i deschid aplica\u021bia de peste<\/span> <a href=\"https:\/\/investor.snap.com\/news\/news-details\/2020\/Snap-Inc.-Announces-Second-Quarter-2020-Financial-Results\/default.aspx\"><span style=\"font-weight: 400;\">30 de ori<\/span><\/a> <span style=\"font-weight: 400;\">pe zi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platforma de social media \u00een care utilizatorii americani au cea mai mare \u00eencredere este<\/span><a href=\"https:\/\/localiq.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\">\u00a0LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% dintre companiile B2B folosesc <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/05\/linkedin-advertising\"><span style=\"font-weight: 400;\">LinkedIn Advertising<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">iar <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/2020\/09\/b2b-industry-benchmarks-budgets-trends-research\/\"><span style=\"font-weight: 400;\">96%<\/span><\/a><span style=\"font-weight: 400;\"> dintre marketerii de con\u021binut B2B folosesc LinkedIn pentru marketing organic \u00een re\u021belele sociale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Ads este o platform\u0103 de top pentru <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/15\/audience-targeting\"><span style=\"font-weight: 400;\">targetarea audien\u021bei<\/span><\/a><span style=\"font-weight: 400;\">, cu <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2020\/reaching-your-audience-on-linkedin-with-precision--a-primer--inf\"><span style=\"font-weight: 400;\">peste 200<\/span><\/a><span style=\"font-weight: 400;\"> de caracteristici, din care cei din domeniul marketingului pot alege.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok c\u00e2\u0219tig\u0103 ca platform\u0103 de social media cu <\/span><a href=\"https:\/\/blog.iconosquare.com\/50-important-tiktok-statistics-for-2021\/\"><span style=\"font-weight: 400;\">cea mai mare rat\u0103 de implicare per postare<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/business.pinterest.com\/en\/blog\/how-pinterest-drives-purchases-online-and-off\"><span style=\"font-weight: 400;\">95%<\/span><\/a><span style=\"font-weight: 400;\"> dintre utilizatorii Pinterest folosesc aplica\u021bia pentru a-i ajuta s\u0103 planifice sau s\u0103 fac\u0103 o achizi\u021bie.<\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/pinterest-releases-new-stats-how-pinners-use-platform-make-purchases\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">52%<\/span><\/a><span style=\"font-weight: 400;\"> dintre ei au v\u0103zut ceva \u00een aplica\u021bie \u0219i au f\u0103cut achizi\u021bia online mai t\u00e2rziu.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Statistici e-mail marketing 2022<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2t valoreaz\u0103 industria de e-mail marketing?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen prezent, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\"><span style=\"font-weight: 400;\">$9,62 miliarde<\/span><\/a><span style=\"font-weight: 400;\">, dar se estimeaz\u0103 c\u0103 va cre\u0219te la 17,9 miliarde p\u00e2n\u0103 \u00een 2027.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2t de mare este industria de e-mail marketing?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se estimeaz\u0103 c\u0103 num\u0103rul utilizatorilor de e-mail la nivel mondial va cre\u0219te la <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">48 miliarde<\/span><\/a><span style=\"font-weight: 400;\"> p\u00e2n\u0103 \u00een 2024.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este rata de succes a marketingului prin e-mail?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata medie de deschidere \u00een toate industriile este de <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/email-marketing-conversion-rate-comparison\/\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\">, iar rata medie de click este de 2,78%.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companiile mici sus\u021bin c\u0103 marketingul prin e-mail este canalul de marketing care le aduce <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\">cel mai mare randament al investi\u021biei<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Care este rentabilitatea medie a investi\u021biei pentru marketingul prin e-mail?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Este de <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-the-roi-of-email-marketing\/#:~:text=The%20average%20ROI%20through%20email,36%25%20of%20email%20marketing%20ROI.\"><span style=\"font-weight: 400;\">$36 pentru $1<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mai func\u021bioneaz\u0103 marketingul prin e-mail \u00een 2022?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics#:~:text=The%20latest%20statistics%20show%20that,social%20media%20at%2089%20percent.\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\"> dintre companii folosesc marketingul prin e-mail pentru a-\u0219i distribui con\u021binutul. Acest lucru \u00eel face al doilea cel mai popular canal de marketing, dup\u0103 re\u021belele sociale, care \u00eenregistreaz\u0103 89%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketingul prin e-mail este \u00een cre\u0219tere?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Num\u0103rul de e-mailuri trimise pe zi va cre\u0219te cu <\/span><a href=\"https:\/\/financesonline.com\/email-statistics\/\"><span style=\"font-weight: 400;\">2 miliarde<\/span><\/a><span style=\"font-weight: 400;\"> \u00een urm\u0103torii trei ani. Asta \u00eenseamn\u0103 c\u0103 e-mail-ul va deveni \u0219i mai popular \u00een r\u00e2ndul utilizatorilor \u0219i, \u00een mod inerent, \u00een r\u00e2ndul oamenilor de marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alte statistici referitoare la e-mail marketing<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#:~:text=64%25%20of%20small%20businesses%20use,3%2D5%20emails%20per%20week.\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> dintre companiile mici spun c\u0103 folosesc marketingul prin e-mail pentru a ajunge la clien\u021bii ideali.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/localiq.com\/blog\/december-email-subject-lines\/\"><span style=\"font-weight: 400;\">33%<\/span><\/a><span style=\"font-weight: 400;\"> dintre oameni vor deschide un e-mail pur \u0219i simplu deoarece cred c\u0103 subiectul este captivant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\"><span style=\"font-weight: 400;\">47%<\/span><\/a><span style=\"font-weight: 400;\"> dintre destinatarii e-mailului decid s\u0103 deschid\u0103 mesajul numai pe baza subiectului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aproape <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"><span style=\"font-weight: 400;\">1 din 5<\/span><\/a><span style=\"font-weight: 400;\"> campanii de e-mail nu este compatibil\u0103 cu dispozitivele mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> dintre speciali\u0219tii \u00een marketing spun c\u0103 prefer\u0103 s\u0103 renun\u021be la re\u021belele sociale, dec\u00e2t la marketingul prin e-mail.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dup\u0103 cum pute\u021bi vedea, <\/span><a href=\"https:\/\/limitless.ro\/\"><span style=\"font-weight: 400;\">marketingul digital este crucial pentru supravie\u021buirea afacerilor de ast\u0103zi<\/span><\/a><span style=\"font-weight: 400;\">. Este vital s\u0103 \u00ee\u021bi expui marca unui public c\u00e2t mai mare, dac\u0103 vrei ca afacerea ta s\u0103 creasc\u0103. Marketingul digital poate suna \u00eenfrico\u0219\u0103tor la \u00eenceput, dar dac\u0103 \u00ee\u021bi faci timp s\u0103 \u00eenve\u021bi despre el, vei vedea cum compania ta are un mare poten\u021bial de extindere astfel.<\/span><\/p>\n<p><b>Beneficiile Marketing-ului Digital\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketingul digital \u00eenseamn\u0103 strategiile de marketing online create pentru a identifica, construi \u0219i viza un public care s\u0103 se transforme \u00een clien\u021bi pl\u0103titori pentru un produs sau serviciu. Presupune utilizarea mai multor canale digitale pentru a intra \u00een leg\u0103tur\u0103 cu clien\u021bii actuali \u0219i poten\u021biali, iar beneficiile sunt clare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Costuri mai mici. <\/span><span style=\"font-weight: 400;\">Marketingul digital este mai ieftin dec\u00e2t cel tradi\u021bional. Dac\u0103 este f\u0103cut corect, rentabilitatea investi\u021biei bugetului poate fi uria\u0219\u0103. Concentrarea eforturilor de marketing \u00een zonele \u00een care oamenii \u00ee\u0219i petrec deja timpul online are ca rezultat poten\u021biali clien\u021bi de calitate superioar\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acoperire global\u0103. <\/span><span style=\"font-weight: 400;\">Operarea unei afaceri online cost\u0103 mai pu\u021bin \u0219i extinde acoperirea la clien\u021bi din \u00eentreaga lume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poten\u021bial de con\u021binut viral. <\/span><span style=\"font-weight: 400;\">Distribuirea de con\u021binut online vine cu posibilitatea de partajare viral\u0103 prin intermediul re\u021belelor sociale, f\u0103r\u0103 costuri suplimentare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rezultate m\u0103surabile. <\/span><span style=\"font-weight: 400;\">Eforturile f\u0103cute pot fi mai u\u0219or urm\u0103rite dec\u00e2t \u00een marketingul tradi\u021bional, \u00een special datorit\u0103 faptului c\u0103 acum exist\u0103 mai multe instrumente de analiz\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u021aine\u021bi pasul cu concuren\u021ba. <\/span><span style=\"font-weight: 400;\">Devine un lucru obi\u0219nuit din partea clien\u021bilor s\u0103 se a\u0219tepte ca toate m\u0103rcile, produsele \u0219i serviciile s\u0103 aib\u0103 o prezen\u021b\u0103 online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalizare<\/span><span style=\"font-weight: 400;\">. Unul dintre motivele pentru care marketingul digital func\u021bioneaz\u0103 at\u00e2t de bine este faptul c\u0103 pute\u021bi folosi personalizarea pentru a modifica automat experien\u021ba utilizatorilor \u00een func\u021bie de interesele acestora. Astfel, se pot prezenta oferte direc\u021bionate la nivel de pagin\u0103 pentru anumite profiluri de clien\u021bi, bazate pe comportamentul acestora.<\/span><\/p>\n<p>________________________________________________________________________________________<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19204 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/Daniel-Ene-295x300.png\" alt=\"\" width=\"217\" height=\"221\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/Daniel-Ene-295x300.png 295w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/Daniel-Ene.png 344w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/>Daniel Ene<\/strong><\/p>\n<p>Entrepreneur. Growth Hacker &amp; Partner @ <a href=\"https:\/\/limitless.ro\/\">Limitless Agency<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielene\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Ene<\/a>\u00a0se consider\u0103 unul dintre noroco\u0219ii care \u0219i-a g\u0103sit pasiunea \u00eenc\u0103 de la \u00eenceputul carierei sale. De c\u00e2nd a descoperit SEO, s-a \u00eendr\u0103gostit de aceast\u0103 disciplin\u0103 de marketing. De peste 9 ani s-a implicat \u00een proiecte mari \u0219i mici, de la start-up-uri p\u00e2n\u0103 la companii interna\u021bionale. Este \u00een permanen\u021b\u0103 \u00een c\u0103utare de nou \u0219i de dezvoltare, at\u00e2t profesional\u0103, c\u00e2t \u0219i personal\u0103. Zi de zi caut\u0103, testeaz\u0103 \u0219i implementeaz\u0103 noi trucuri de SEO pentru a-\u0219i ajuta clien\u021bii s\u0103 aib\u0103 succes.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/statistici-digital-marketing-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cunoa\u0219te\u021bi adev\u0103ratele motive pentru care implementa\u021bi o strategie de marketing fa\u021b\u0103 de alta? Strategia aleas\u0103 este cea mai potrivit\u0103 \u00een contextul actual? Iat\u0103 c\u00e2teva repere care pot sus\u021bine cu \u00eencredere fiecare decizie de marketing pe care o lua\u021bi \u00een prezent \u0219i \u00een viitorul apropiat.<\/p>\n","protected":false},"author":40,"featured_media":19207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,644,56],"tags":[739,3891,3893,595],"class_list":["post-19197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-in-lume","category-e-commerce-in-romania-europa","category-resurse-e-commerce","tag-ecommerce","tag-limitless","tag-piata-de-ecommerce","tag-statistici"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19197"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19197\/revisions"}],"predecessor-version":[{"id":19208,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19197\/revisions\/19208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19207"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}