{"id":19227,"date":"2022-09-28T11:28:16","date_gmt":"2022-09-28T08:28:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19227"},"modified":"2022-10-26T11:39:13","modified_gmt":"2022-10-26T08:39:13","slug":"insighturi-gpec-summit-26-septembrie-2022-1-stejara-pircan-senior-vp-emag","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/insighturi-gpec-summit-26-septembrie-2022-1-stejara-pircan-senior-vp-emag","title":{"rendered":"Insighturi GPeC Summit, 26 Septembrie 2022 (1): Stejara Pircan, Senior VP eMAG"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/insighturi-gpec-summit-26-septembrie-2022-1-stejara-pircan-senior-vp-emag\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19228\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354-300x200.jpg\" alt=\"\" width=\"467\" height=\"311\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/10\/AA8A0354.jpg 2048w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/p>\n<p>Iat\u0103 c\u00e2teva idei reie\u0219ite din primul speech al\u00a0<span class=\"il\">GPeC<\/span>\u00a0SUMMIT din 26 Septembrie &#8211; fireside chat-ul dintre\u00a0Stejara Pircan, Senior VP eMAG \u0219i Andrei Radu,\u00a0CEO &amp;\u00a0Founder\u00a0<span class=\"il\">GPeC<\/span>\u00a0pe tema Provoc\u0103rilor \u0219i Oportunit\u0103\u021bilor industriei de E-Commerce \u00een contextul actual:<\/p>\n<ul>\n<li>Specificul anul 2022 s-a v\u0103zut \u00een cre\u0219terea accelerat\u0103 \u00een beauty, sport, wearables, fashion &#8211; tot ce a \u021binut de ie\u0219it din cas\u0103 &amp; outdoor cu familia<\/li>\n<li>Comenzile au fost \u00een cre\u0219tere cu 10 &#8211; 15% &#8211; tendin\u021ba previzionata a\u00a0se men\u021bine p\u00e2n\u0103 la final de an<\/li>\n<li>Valoarea (din punct de vedere pre\u021b mediu) este mai mic\u0103 dec\u00e2t pentru categoriile care au crescut \u00een anii trecu\u021bi, ca atare de\u0219i cre\u0219te nr comenzilor, valoarea este mai mic\u0103 overall &#8211; o cre\u0219tere de 5 &#8211; 7 % \u00een valoare.<\/li>\n<li>Categoria electro IT &#8211; produse de folosin\u021b\u0103 \u00eendelungat\u0103 ptr cas\u0103, Home &amp; deco &#8211; au sc\u0103zut<\/li>\n<li>Categoriile\u00a0&#8222;telefoane mobile&#8221; &amp; tot ce \u021bine mobilitate sunt\u00a0\u00een cre\u0219tere<\/li>\n<li>O estimare a valorii pie\u021bei de ecommerce: o cre\u0219tere de 5 &#8211; 7% a valorii pie\u021bei, maxim 10% \u021b\u00een\u00e2nd cont \u0219i de\u00a0Q4\u00a0&#8211; Black Friday &amp; S\u0103rb\u0103tori) p\u00e2n\u0103 la\u00a06,8 mld Euro<\/li>\n<li>Provocarea pe termen scurt la nivelul magazinelor &#8211; g\u0103sirea factrorilor care duc la o cre\u0219tere sustenabil\u0103 pe termen lung<\/li>\n<li>Ce \u00ee\u0219i doresc clien\u021bii: game variate,oferte promo\u021bionale, UX ( shopping oric\u00e2nd, de pe orice device), livrare predictibil\u0103, pre\u021buri mai mici dec\u00e2t \u00een offline<\/li>\n<li>Driver de\u00a0cre\u0219tere &#8211; livrarea la Easy Box<\/li>\n<li>Clien\u021bii \u00ee\u0219i doresc mai multe promo\u021bii, mai multe reduceri<\/li>\n<li>Preg\u0103tire din timp a stocurilor &amp; parteneriatelor pentru perioada de BlackFriday &#8211;<\/li>\n<\/ul>\n<p>V\u0103 invit\u0103m s\u0103 urm\u0103ri\u021bi \u0219i\u00a0<a href=\"https:\/\/gpec.us12.list-manage.com\/track\/click?u=19b4fcb666cfa641f72195df2&amp;id=239e30df46&amp;e=a6c41499f4\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/gpec.us12.list-manage.com\/track\/click?u%3D19b4fcb666cfa641f72195df2%26id%3D239e30df46%26e%3Da6c41499f4&amp;source=gmail&amp;ust=1666859056311000&amp;usg=AOvVaw1HTyt1pW5VbKbkfilIRPUN\">Interviul cu Stejara Pircan<\/a>, precum \u0219i\u00a0<a href=\"https:\/\/gpec.us12.list-manage.com\/track\/click?u=19b4fcb666cfa641f72195df2&amp;id=318fee0758&amp;e=a6c41499f4\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/gpec.us12.list-manage.com\/track\/click?u%3D19b4fcb666cfa641f72195df2%26id%3D318fee0758%26e%3Da6c41499f4&amp;source=gmail&amp;ust=1666859056311000&amp;usg=AOvVaw1Jwd1_hUyJGcMZ4NEnGtx9\">o prima parte din Interviurile\u00a0<span class=\"il\">GPeC<\/span>\u00a0SUMMIT<\/a>\u00a0cu Marian Hurducas \u0219i speciali\u0219tii \u00een #ecommerce \u0219i #marketingdigital prezen\u021bi la #gpecsummit, pe 26 Septembrie 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/insighturi-gpec-summit-26-septembrie-2022-1-stejara-pircan-senior-vp-emag\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103 c\u00e2teva idei reie\u0219ite din primul speech al\u00a0GPeC\u00a0SUMMIT din 26 Septembrie &#8211; fireside chat-ul dintre\u00a0Stejara Pircan, Senior VP eMAG \u0219i Andrei Radu,\u00a0CEO &amp;\u00a0Founder\u00a0GPeC\u00a0pe tema Provoc\u0103rilor \u0219i Oportunit\u0103\u021bilor industriei de E-Commerce \u00een contextul actual: Specificul anul 2022 s-a v\u0103zut \u00een cre\u0219terea accelerat\u0103 \u00een beauty, sport, wearables, fashion &#8211; tot ce a \u021binut de ie\u0219it din cas\u0103 &amp; outdoor cu familia Comenzile au fost \u00een cre\u0219tere cu 10 &#8211; 15% &#8211; tendin\u021ba previzionata a\u00a0se men\u021bine p\u00e2n\u0103 la final de an Valoarea (din punct de vedere pre\u021b mediu) este mai mic\u0103 dec\u00e2t pentru categoriile care au crescut \u00een anii trecu\u021bi, ca atare de\u0219i cre\u0219te nr comenzilor, valoarea este mai mic\u0103 overall &#8211; o cre\u0219tere de 5 &#8211; 7 % \u00een valoare. Categoria electro IT &#8211; produse de folosin\u021b\u0103 \u00eendelungat\u0103 ptr cas\u0103, Home &amp; deco &#8211; au sc\u0103zut Categoriile\u00a0&#8222;telefoane mobile&#8221; &amp; tot ce \u021bine mobilitate sunt\u00a0\u00een cre\u0219tere O estimare a valorii pie\u021bei de ecommerce:<\/p>\n","protected":false},"author":40,"featured_media":19228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,45],"tags":[187,3848,3893],"class_list":["post-19227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","category-piata-de-ecommerce-din-romania","tag-emag","tag-gpec-summit-2022","tag-piata-de-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19227"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19227\/revisions"}],"predecessor-version":[{"id":19229,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19227\/revisions\/19229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19228"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}