{"id":19271,"date":"2022-11-10T12:37:15","date_gmt":"2022-11-10T10:37:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19271"},"modified":"2022-11-10T12:38:06","modified_gmt":"2022-11-10T10:38:06","slug":"payu-crestere-cu-15-a-numarului-de-tranzactii-de-black-friday-2022","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/payu-crestere-cu-15-a-numarului-de-tranzactii-de-black-friday-2022","title":{"rendered":"PayU: Cre\u0219tere cu 15% a num\u0103rului de tranzac\u021bii, de Black Friday  2022"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/payu-crestere-cu-15-a-numarului-de-tranzactii-de-black-friday-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/corporate.payu.com\/\">PayU<\/a> estimeaz\u0103 c\u0103 \u0219i \u00een edi\u021bia de anul acesta a Black Friday, de maine 11 noiembrie, la nivelul pie\u021bei de e-commerce se vor achizi\u021biona \u0219i pl\u0103ti online produse \u0219i servicii \u00een valoare de aproximativ 510 milioane lei, u\u0219or peste valoarea anului precedent. Pentru cel mai important eveniment de cump\u0103r\u0103turi al anului, se preconizeaz\u0103 o cre\u0219tere de aproximativ 15% a num\u0103rului de tranzac\u021bii cu plata online, ceea ce confirm\u0103 \u00eenc\u0103 odat\u0103 interesul rom\u00e2nilor pentru acest eveniment, care a intrat \u00eentr-o etap\u0103 de maturizare pe plan local.<!--more--><\/p>\n<p>Plata cu un singur click va reprezenta aproximativ 67% din totalul tranzac\u021biilor pl\u0103tite \u00een ziua de Black Friday 2022, cu o cre\u0219tere anual\u0103 de 8%, \u0219i se estimeaz\u0103 c\u0103 valoarea medie a achizi\u021biilor cu plata \u00een rate se va dubla fa\u021b\u0103 de o zi obi\u0219nuit\u0103. Acest trend este sus\u021binut \u0219i anul acesta de campaniile cu rate extinse preg\u0103tite de b\u0103ncile emitente, \u00eempreun\u0103 cu comercian\u021bii.<\/p>\n<p>Ca \u0219i \u00een anii preceden\u021bi, cump\u0103r\u0103torii din \u00eentreaga lume vor continua s\u0103 aleag\u0103 comercian\u021bii locali, \u00een timp ce rom\u00e2nii \u00ee\u0219i vor extinde c\u0103utarea produselor preferate pe platformele transfrontaliere. Astfel, similar cu 2021, este de a\u0219teptat ca aproximativ 9% din totalul pl\u0103\u021bilor online de Black Friday s\u0103 fie reprezentat de tranzac\u021bii efectuate cu un card emis \u00een alt\u0103 \u021bar\u0103, o tendin\u021b\u0103 de altfel constant\u0103 \u00een ultimii ani, ceea ce ne indic\u0103 o obi\u0219nuin\u021b\u0103 a clien\u021bilor din afara \u021b\u0103rii de a urm\u0103ri ofertele disponibile \u00een aceast\u0103<br \/>\nzi la comercian\u021bii din Rom\u00e2nia.<\/p>\n<p>Alte insighturi legate de Black Friday expuse de cei de la PayU:<\/p>\n<ul>\n<li>Cre\u0219terea diversit\u0103\u021bii produselor aflate \u00een oferta de Black Friday 2022 este posibil\u0103 \u0219i ca urmare a <strong>dezvolt\u0103rii segmentului de business de tip marketplace<\/strong><\/li>\n<li>Men\u021binerea trendului ascendent al tranzac\u021biilor online se datoreaz\u0103 <strong>\u00eencrederii consumatorilor<\/strong> de a achizi\u021biona \u00een ziua de Black Friday<\/li>\n<li>Preferintele de cump\u0103rare nu se limiteaz\u0103 doar la <strong>produse din categorii vedet\u0103 precum ITC sau fashion<\/strong>, ci \u0219i din alte categorii, precum <strong>cafea, parfurmuri&amp;cosmetice, juc\u0103rii, servicii medicale sau pachete turistice<\/strong><\/li>\n<li>Black Friday reprezint\u0103 pentru comer\u021bul online <strong>momentul din an c\u00e2nd se pot observa cu exactitate preferin\u021bele sau comportamentul rom\u00e2nilor<\/strong> \u00een materie de achizi\u021bii \u0219i pl\u0103\u021bi online.<\/li>\n<\/ul>\n<div>\n<div class=\"\" dir=\"auto\">\n<div id=\"jsc_c_jf\" class=\"x1iorvi4 x1pi30zi x1l90r2v x1swvt13\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"x78zum5 xdt5ytf xz62fqu x16ldp7u\">\n<div class=\"xu06os2 x1ok221b\">\n<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\">\n<div dir=\"auto\"><strong>Maine, 11 noiembrie,<\/strong> Andrei Radu &#8211; CEO &amp; Founder GPeC va fi gazda <strong>evenimentului live de Black Friday<\/strong> organizat de cei de la PayU &#8211; un live de o zi \u00eentreag\u0103 de la ora 09:00 la ora 18:00. Al\u0103turi de <span class=\"xt0psk2\">Elena Gheorghe &#8211; Country Manager PayU<\/span> \u0219i al\u021bi speciali\u0219ti din industrie, va lua pulsul BF \u00een fiecare clip\u0103 \u0219i va dezbate, al\u0103turi de invita\u021bi speciali, tot ce este <a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1qq9wsj xo1l8bm\" tabindex=\"0\" role=\"link\" href=\"https:\/\/web.facebook.com\/hashtag\/ecommerce?__eep__=6&amp;__cft__[0]=AZUm_KjPByureCMP72rguONQnsosDI_w1FGavajraASzYT-j91IjxiItiGcHfTwHdhaWp2Wu1UmTyAByStafxeJjYUPrAWIITfnEHFG-R0OM2u7J53MAsVKbpIUO04VlJlpIctFfxG5Qa0I7QR2ccaAt3EfPMFPTXCkM6kUCE-peaQ&amp;__tn__=*NK-R\">#eCommerce<\/a> related\u00a0 \u0219i\u00a0fiecare moment important care marcheaz\u0103 aceast\u0103 zi special\u0103. Evenimentul poate fi urmarit <a href=\"https:\/\/web.facebook.com\/events\/5716834148405534\/?__cft__[0]=AZUm_KjPByureCMP72rguONQnsosDI_w1FGavajraASzYT-j91IjxiItiGcHfTwHdhaWp2Wu1UmTyAByStafxeJjYUPrAWIITfnEHFG-R0OM2u7J53MAsVKbpIUO04VlJlpIctFfxG5Qa0I7QR2ccaAt3EfPMFPTXCkM6kUCE-peaQ&amp;__tn__=-UK-R\">aici\u00a0<\/a><\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"jsc_c_jg\" class=\"x1n2onr6\">\n<div class=\"x1n2onr6\">\n<div>\n<div class=\"x6s0dn4 x1jx94hy x78zum5 xdt5ytf x6ikm8r x10wlt62 x1n2onr6 xh8yej3\">\n<div>\n<div class=\"xqtp20y x6ikm8r x10wlt62 x1n2onr6\">\n<div class=\"x10l6tqk x13vifvy\"><img loading=\"lazy\" decoding=\"async\" class=\"x1ey2m1c xds687c x5yr21d x10l6tqk x17qophe x13vifvy xh8yej3 xl1xv1r\" src=\"https:\/\/scontent.fotp7-1.fna.fbcdn.net\/v\/t39.30808-6\/314893102_10160674314549047_234073188710191276_n.jpg?stp=dst-jpg_p526x296&amp;_nc_cat=108&amp;ccb=1-7&amp;_nc_sid=730e14&amp;_nc_eui2=AeFZNzhHnllTrb-qPysxHWZfjYhCwYgd9teNiELBiB3212kWUWJI-7-rRSRSFdoW2Tg&amp;_nc_ohc=Al6H6k7z9lcAX_aZPQf&amp;_nc_ht=scontent.fotp7-1.fna&amp;oh=00_AfBP4WAmJeB-XgN5MqJN-_qWt-y7HI0l94eUdMuI27snVA&amp;oe=63728D2C\" alt=\"May be an image of 2 people and text that says &quot;Black Friday HUB by PayU Andrei Radu CEO &amp; Founder GPeC Elena Gheorghe Country Manager, PayU Rom\u00e2nia&quot;\" width=\"526\" height=\"526\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/payu-crestere-cu-15-a-numarului-de-tranzactii-de-black-friday-2022\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>PayU estimeaz\u0103 c\u0103 \u0219i \u00een edi\u021bia de anul acesta a Black Friday, de maine 11 noiembrie, la nivelul pie\u021bei de e-commerce se vor achizi\u021biona \u0219i pl\u0103ti online produse \u0219i servicii \u00een valoare de aproximativ 510 milioane lei, u\u0219or peste valoarea anului precedent. Pentru cel mai important eveniment de cump\u0103r\u0103turi al anului, se preconizeaz\u0103 o cre\u0219tere de aproximativ 15% a num\u0103rului de tranzac\u021bii cu plata online, ceea ce confirm\u0103 \u00eenc\u0103 odat\u0103 interesul rom\u00e2nilor pentru acest eveniment, care a intrat \u00eentr-o etap\u0103 de maturizare pe plan local.<\/p>\n","protected":false},"author":40,"featured_media":19272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,207],"tags":[3909,739,3911,3319],"class_list":["post-19271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-stirile-saptamanii","tag-blackfriday","tag-ecommerce","tag-insighturi-ecommerce","tag-payu-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19271"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19271\/revisions"}],"predecessor-version":[{"id":19274,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19271\/revisions\/19274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19272"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}