{"id":19288,"date":"2022-11-17T13:10:48","date_gmt":"2022-11-17T11:10:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19288"},"modified":"2022-12-05T13:11:17","modified_gmt":"2022-12-05T11:11:17","slug":"comportamentul-si-atitudinea-consumatorilor-in-prag-de-sarbatori-studiu-united-media-services","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/comportamentul-si-atitudinea-consumatorilor-in-prag-de-sarbatori-studiu-united-media-services","title":{"rendered":"Comportamentul \u0219i atitudinea consumatorilor \u00een prag de s\u0103rb\u0103tori (studiu United Media Services)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comportamentul-si-atitudinea-consumatorilor-in-prag-de-sarbatori-studiu-united-media-services\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00centr-<a href=\"https:\/\/www.linkedin.com\/posts\/united-media-services-romania_unitedmediaservices-blackfriday2022-activity-6996087519788322816-eALX?utm_source=share&amp;utm_medium=member_desktop\">un studiu<\/a> realizat de <a href=\"https:\/\/www.unitedmedia.ro\/\">United Media Services<\/a> referitor la inten\u021biile de achizi\u021bie \u0219i consum ale clien\u021bilor \u00een mediul online, se eviden\u021biaz\u0103 c\u00e2teva tendin\u021be \u00een ceea ce prive\u0219te perioada imediat urm\u0103toare, a s\u0103rb\u0103torilor de iarn\u0103: <!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19305\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-05-at-13.07.10-300x153.png\" alt=\"\" width=\"502\" height=\"256\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-05-at-13.07.10-300x153.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-05-at-13.07.10-768x391.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-05-at-13.07.10.png 802w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<ul>\n<li>56% dintre Rom\u00e2ni declar\u0103 c\u0103 au \u00eenceput cump\u0103r\u0103turile pentru Cr\u0103ciun \u00een Noiembrie \u0219i chiar mai devreme &#8211; cu produsele de \u00eembr\u0103c\u0103minte \u0219i beauty fiind \u00een top categorii<\/li>\n<li>Consumatorii caut\u0103 valoare &#8211; \u00een ciuda specificului sezonului, oamenii sunt \u00eengrijora\u021bi cu privire la infla\u021bie, 3 din 4 declar\u00e2nd c\u0103 vor fi mai precau\u021bi cu cheltuielile de s\u0103rb\u0103tori compartiv cu al\u021bi ani (72%)<\/li>\n<li>Se a\u0219teapt\u0103 c\u0103 brandurile s\u0103 preia o parte din \u201cpovara\u201d infla\u021biei prin oferirea de promo\u021bii atractive<\/li>\n<li>E-commerce-ul a fost deja predefinit ca mod principal de a face cump\u0103r\u0103turile pentru s\u0103rb\u0103tori<\/li>\n<li>Inciden\u021ba comer\u021bului electronic aproape o egaleaz\u0103 pe cea a comer\u021bului fizic (76% vs. 83%); confortul \u0219i o mai mare varietate de produse sunt principalii factori ce determina preferin\u021b\u0103 pentru comer\u021bul online<\/li>\n<li>31% declar\u0103 c\u0103 vor urm\u0103ri con\u021binut pe platformele online \u00een timpul s\u0103rb\u0103torilor de iarn\u0103 (cu 11% mai mult dec\u00e2t urm\u0103resc de obicei)<\/li>\n<li>Aproximativ 2\/3 din\u00a0rom\u00e2ni \u00ee\u0219i vor folosi fondurile disponibile pentru cump\u0103r\u0103turile de S\u0103rb\u0103tori \u0219i 2 din 5 se a\u0219teapt\u0103 s\u0103 cheltuiasc\u0103 mai mul\u021bi bani comparativ cu anul trecut (\u00een special datorit\u0103 infla\u021biei)<\/li>\n<li>Principalele surse de informare pentru cump\u0103r\u0103turile de s\u0103rb\u0103tori sunt retailerii \u00een sine, fie prin intermediul website-ului sau prin materialele disponibile \u00een-store.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comportamentul-si-atitudinea-consumatorilor-in-prag-de-sarbatori-studiu-united-media-services\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00centr-un studiu realizat de United Media Services referitor la inten\u021biile de achizi\u021bie \u0219i consum ale clien\u021bilor \u00een mediul online, se eviden\u021biaz\u0103 c\u00e2teva tendin\u021be \u00een ceea ce prive\u0219te perioada imediat urm\u0103toare, a s\u0103rb\u0103torilor de iarn\u0103:<\/p>\n","protected":false},"author":40,"featured_media":19305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,56],"tags":[],"class_list":["post-19288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-resurse-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19288"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19288\/revisions"}],"predecessor-version":[{"id":19306,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19288\/revisions\/19306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19305"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}