{"id":19307,"date":"2022-11-23T13:12:54","date_gmt":"2022-11-23T11:12:54","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19307"},"modified":"2022-12-05T14:41:47","modified_gmt":"2022-12-05T12:41:47","slug":"eplan-dan-virtopeanu-breeze-mobile-acum-exista-si-cifre-care-ne-arata-interes-mare-in-folosirea-telefonului-mobil","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-dan-virtopeanu-breeze-mobile-acum-exista-si-cifre-care-ne-arata-interes-mare-in-folosirea-telefonului-mobil","title":{"rendered":"ePlan – Dan Virtopeanu, Breeze Mobile: „Acum exist\u0103 \u0219i cifre care ne arat\u0103 interes mare \u00een folosirea telefonului mobil.”"},"content":{"rendered":"
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\u00cen acest episod #ePlan<\/a> este invitat Dan Virtopeanu<\/span><\/a>, specialist cu peste 20 de ani de experien\u021b\u0103 \u00een Digital \u0219i Mobile \u0219i fondatorul Breeze Mobile<\/span><\/a>, agen\u021bie de Comunicare Digital\u0103.<\/div>\n
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Episodul este plin de informa\u021bii practice<\/a> despre tot ce \u021bine de prezen\u021ba pe mobil a magazinelor online, precum \u0219i despre aplica\u021biile mobile care au o rat\u0103 de conversie mult mai bun\u0103.<\/div>\n
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C\u00e2teva idei desprinse din dialog:<\/div>\n<\/div>\n
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  • Mobile responsive face experien\u021b\u0103 utilizatorului mai greoaie – de aceea e recomandat site dedicat de mobil.<\/li>\n
  • Check-out simplificat pe mobil ajut\u0103 la o experien\u021b\u0103 mai bun\u0103 a utilizatorului – dar trebuie testat \u0219i multistep \u0219i v\u0103zut care func\u021bioneaz\u0103 mai bine pentru fiecare magazin<\/li>\n
  • Optimizarea trebuie s\u0103 \u00eenceap\u0103 de la cele mai simple etape – bannere, butoane, existen\u021ba filtrelor, click-to-call<\/li>\n
  • \u00cen ecranul home: este important s\u0103 existe un header sticky – pentru u\u0219urin\u021b\u0103 \u00een accesare, „burger” meniu, Home personalizat cu Logo, co\u0219, c\u0103utare \u0219i contul meu.<\/li>\n
  • S\u0103 te duci doar pe aplica\u021bie se preteaz\u0103 doar \u00een anumite cazuri, \u00eentrec\u00e2nd site-ul mobil, nemafiind dependent de browser dar crearea aplica\u021biei poate costa mai mult dec\u00e2t site-ul. \u00cen schimb mobile website & aplica\u021bie este mai eficient \u0219i dovad\u0103 sunt marii juc\u0103tori din eCommerce.<\/li>\n
  • Costul unei aplica\u021bii este dependent de ceea ce vrei s\u0103 faci cu ea.<\/li>\n
  • Adapta\u021bi site-ul la mediul mobil – nu \u00eenc\u0103rca\u021bi acela\u0219i site (mare) de pe desktop pe mobil.<\/li>\n<\/ul>\n
    Tot \u00een acest episod au fost abordate modurile \u00een care pot fi determina\u021bi utilizatorii s\u0103 foloseasc\u0103 aplica\u021bia \u00een mod recurent, chiar dac\u0103 activ\u0103m \u00eentr-un domeniu \u00een care frecven\u021ba de achizi\u021bie este mai redus\u0103. Plus multe alte informa\u021bii importante despre trafic \u0219i conver\u0219ii \u0219i sfaturi practice despre cum s\u0103 optimizezi varianta de mobile a site-ului.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    S\u0103 fie cu folos! \"😉\"<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
    <\/div><\/div><\/div>

    \u00cen acest episod #ePlan este invitat Dan Virtopeanu, specialist cu peste 20 de ani de experien\u021b\u0103 \u00een Digital \u0219i Mobile \u0219i fondatorul Breeze Mobile, agen\u021bie de Comunicare Digital\u0103.<\/p>\n","protected":false},"author":40,"featured_media":19308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[92,3801,90],"class_list":["post-19307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-breeze-mobile","tag-eplan","tag-mobile-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19307"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19307\/revisions"}],"predecessor-version":[{"id":19309,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19307\/revisions\/19309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19308"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}