{"id":19310,"date":"2022-12-05T15:04:31","date_gmt":"2022-12-05T13:04:31","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19310"},"modified":"2022-12-05T15:04:31","modified_gmt":"2022-12-05T13:04:31","slug":"eplan-oana-dumitrescu-google-romania-studiul-de-anul-acesta-arata-o-intentie-de-a-pastra-obiceiurile-de-cumparare","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-oana-dumitrescu-google-romania-studiul-de-anul-acesta-arata-o-intentie-de-a-pastra-obiceiurile-de-cumparare","title":{"rendered":"ePlan &#8211; Oana Dumitrescu, Google Rom\u00e2nia: &#8222;Studiul de anul acesta arat\u0103 o inten\u021bie de a p\u0103stra obiceiurile de cump\u0103rare&#8221;"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-oana-dumitrescu-google-romania-studiul-de-anul-acesta-arata-o-intentie-de-a-pastra-obiceiurile-de-cumparare\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xdj266r x126k92a\">\n<div dir=\"auto\"><a href=\"https:\/\/stirileprotv.ro\/emisiuni-integrale\/romanii-si-achizitiile-online-cum-au-evoluat-obiceiurile-de-cumparare-ale-romanilor-dupa-pandemie.html\">Episodul acesta din ePlan <\/a>con\u021bine multe informa\u021bii despre cele mai recente cifre \u0219i statistici despre achizi\u021biile online, conform edi\u021biei de anul acesta a studiului Google Smart Shopper.<\/p>\n<div dir=\"auto\"><\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19312\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/IMG_8376-300x169.jpg\" alt=\"\" width=\"586\" height=\"330\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/IMG_8376-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/IMG_8376-1024x578.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/IMG_8376-768x434.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/IMG_8376.jpg 1280w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/div>\n<div dir=\"auto\">Sunt \u0219i multe grafice interesante de urm\u0103rit, a\u0219adar oricine activeaz\u0103 \u00een <a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1qq9wsj xo1l8bm\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.facebook.com\/hashtag\/ecommerce?__eep__=6&amp;__cft__[0]=AZXbm_Pgu1a-valhcwqjaeayUxgmbga1ZQRaoz_dPfVCyDPEc6BIUuQ6bR3qKhYUA6-pfhRS63lMCDzM0xJ9x3ZFRT0M_lAju3RO6pvJVBOdvreLZ2dgUJmm6la0uubVrb-zyo_p9vchi2kUQdspl0lRgbVvOMofiOwhdTQgXKk0Xg&amp;__tn__=*NK-R\">#eCommerce<\/a> \u0219i \u00ee\u0219i dore\u0219te o radiografie la zi a pie\u021bei, ar trebui s\u0103 urm\u0103reasc\u0103 integral acest episod. Lasam aici doar o foarte mic\u0103 parte din concluziile studiului discutate cu Oana \u00een acest episod:<\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<ul>\n<li dir=\"auto\">Procentul rom\u00e2nilor care cump\u0103r\u0103 online a crescut la 47% anul acesta, comparativ cu 41% \u00een 2021<\/li>\n<li dir=\"auto\">Achizi\u021biile spontane au sc\u0103zut \u00een 2022, arat\u0103 datele studiului Google: de la 36% \u00een 2021, la 13% \u00een 2022<\/li>\n<li dir=\"auto\">C\u0103ut\u0103rile pe Google legate de \u201ereduceri\u201d au crescut cu 23% \u00een primele 8 luni ale acestui an &#8211; deci campaniile de discount \/ promo\u021bii sunt importante \u00een <a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xt0b8zv x1qq9wsj xo1l8bm\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.facebook.com\/hashtag\/ecommerce?__eep__=6&amp;__cft__[0]=AZXbm_Pgu1a-valhcwqjaeayUxgmbga1ZQRaoz_dPfVCyDPEc6BIUuQ6bR3qKhYUA6-pfhRS63lMCDzM0xJ9x3ZFRT0M_lAju3RO6pvJVBOdvreLZ2dgUJmm6la0uubVrb-zyo_p9vchi2kUQdspl0lRgbVvOMofiOwhdTQgXKk0Xg&amp;__tn__=*NK-R\">#eCommerce<\/a> \u00een acest moment<\/li>\n<li dir=\"auto\">Consumatorii rom\u00e2ni \u00ee\u0219i doresc s\u0103 poat\u0103 comanda online f\u0103r\u0103 s\u0103 fie obliga\u021bi s\u0103 \u00ee\u0219i creeze un cont pe site-ul magazinelor<\/li>\n<li dir=\"auto\">Consumatorii \u00ee\u0219i doresc review-uri independente pe produse, iar acest lucru conteaz\u0103 mult \u00een luarea deciziei de cump\u0103rare<\/li>\n<li dir=\"auto\">Tinerii (aproape jum\u0103tate din segmentul de v\u00e2rst\u0103 18-24 de ani) cump\u0103r\u0103 semnificativ online &#8211;&gt; aten\u021bia magazinelor ar trebui s\u0103 fie sporit\u0103 pe acest segment, mai ales atunci c\u00e2nd fac marketing online (alegerea potrivit\u0103 a canalelor de marketing).<\/li>\n<\/ul>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">S\u0103 fie cu folos!<\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-oana-dumitrescu-google-romania-studiul-de-anul-acesta-arata-o-intentie-de-a-pastra-obiceiurile-de-cumparare\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Episodul acesta din ePlan con\u021bine multe informa\u021bii despre cele mai recente cifre \u0219i statistici despre achizi\u021biile online, conform edi\u021biei de anul acesta a studiului Google Smart Shopper.<\/p>\n","protected":false},"author":40,"featured_media":19312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[739,3801,409,3927,3899,3925],"class_list":["post-19310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-ecommerce","tag-eplan","tag-gpec","tag-obiceiuri-de-consum","tag-smart-shopper","tag-stirile-protv"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19310"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19310\/revisions"}],"predecessor-version":[{"id":19313,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19310\/revisions\/19313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19312"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}