{"id":19321,"date":"2022-12-08T16:32:32","date_gmt":"2022-12-08T14:32:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19321"},"modified":"2022-12-08T17:04:28","modified_gmt":"2022-12-08T15:04:28","slug":"truda-primul-start-up-romanesc-care-analizeaza-performanta-produselor-magazinelor-online-prin-machine-learning","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/truda-primul-start-up-romanesc-care-analizeaza-performanta-produselor-magazinelor-online-prin-machine-learning","title":{"rendered":"TRUDA &#8211; primul start-up rom\u00e2nesc care analizeaz\u0103 performan\u021ba produselor magazinelor online prin machine learning"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/truda-primul-start-up-romanesc-care-analizeaza-performanta-produselor-magazinelor-online-prin-machine-learning\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/truda.io\/\">TRUDA<\/a>, primul startup rom\u00e2nesc de machine learning capabil s\u0103 analizeze \u00een timp real performan\u021ba \u00een online pentru a promova produsele care se v\u00e2nd cel mai bine \u00een industria de ecommerce, se lanseaz\u0103 pe pia\u021b\u0103 \u00een urma unei investi\u021bii de 82.000 de euro. \u00cen primul an de activitate, compania pl\u0103nuie\u0219te noi investi\u021bii \u00een valoare de cel pu\u021bin 250.000 euro \u00een dezvoltarea infrastructurii tehnologice \u0219i \u00een echipa de v\u00e2nz\u0103ri \u0219i estimeaz\u0103 o cifr\u0103 de afaceri de 500.000 de euro &#8211; se men\u021bioneaz\u0103 \u00eentr-un comunicat de pres\u0103 emis de companie.\u00a0<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19322\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-300x206.jpg\" alt=\"\" width=\"516\" height=\"354\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-300x206.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-1024x703.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-768x528.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-1536x1055.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-2048x1407.jpg 2048w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Comunicatul de pres\u0103 mai aminte\u0219te c\u0103, \u00eentr-o er\u0103 \u201ecookieless\u201d, \u00een care nu mai este cunoscut comportamentul consumatorilor, o tehnologie avansate cum este cea folosit\u0103 de TRUDA, vine \u00een ajutorul antreprenorilor, managerilor \u0219i al speciali\u0219tilor de marketing prin optimizarea campaniilor de marketing, folosind informa\u021bii despre produsele comercializate; <\/span>fiind o solu\u021bie ce ofer\u0103\u00a0<b>etichet\u0103ri de produse<\/b>,\u00a0<b>feed management<\/b>\u00a0\u0219i segment\u0103ri ale produselor f\u0103cute \u00eentr-o manier\u0103 \u201csmart\u201d, prin intermediul TRUDA magazinele online reuesc, folosind datele lor interne, s\u0103 \u00ee\u0219i promoveze \u00eentr-un mod mai eficient campaniile de\u00a0<b>performance marketing<\/b>\u00a0ce rezult\u0103 \u00een\u00a0<b>cre\u0219terea veniturilor<\/b>\u00a0\u0219i o\u00a0<b>sc\u0103dere a costurilor de advertising<\/b>. Solu\u021bia se conecteaz\u0103 via API la conturile lor de publicitate \u0219i de analiz\u0103 deci nu au nevoie de o implementare custom care necesit\u0103 timp.<\/p>\n<p>Clien\u021bii TRUDA observ\u0103 dup\u0103 30-60 de zile<\/p>\n<ul>\n<li>O cre\u0219tere a ratei de conversie cu p\u00e2n\u0103 la 33%<\/li>\n<li>O sc\u0103dere a costurilor de advertising cu 20%<\/li>\n<li>un ROI mai bun al campaniilor cu p\u00e2n\u0103 la 30%<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creat\u0103 ca o platform\u0103 care faciliteaz\u0103 promovarea produsele performante \u00een baza unor algoritmi de machine learning, solu\u021bia TRUDA este dedicat\u0103 magazinelor online cu<\/span> <span style=\"font-weight: 400;\">minimum 2.500 de produse \u0219i 30 de comenzi pe zi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezent, tehnologia TRUDA este implementat\u0103 \u00een 44 de magazine online de fashion, home&amp;garden \u0219i IT&amp;C, iar \u00een primele dou\u0103 s\u0103pt\u00e2m\u00e2ni au fost \u00eenregistrate cre\u0219teri de p\u00e2n\u0103 la 30% ale ratei de conversie, cre\u0219teri de peste 50% ale num\u0103rului de comenzi \u0219i sc\u0103deri de cel pu\u021bin 20% ale costurilor de promovare.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Cum func\u021bioneaz\u0103 tehnologia <a href=\"https:\/\/truda.io\/\">TRUDA<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Platforma se conecteaz\u0103 prin API la Google Analytics, Google Ads, Google Merchant Center, Facebook Ads sau alte platforme, conexiune care are loc \u00een 20-30 de minute, \u0219i descarc\u0103 informa\u021bii despre costurile de marketing asociate cu fiecare produs \u0219i rezultatele ob\u021binute de acestea. TRUDA apoi ruleaz\u0103 algoritmi complec\u0219i pentru a determina importan\u021ba fiec\u0103rui produs \u00een \u00eentregul ecosistem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen baza machine learning, TRUDA analizeaz\u0103 produsele \u0219i venitul generat de aceastea, le eticheteaz\u0103 dup\u0103 criterii relevante pentru fiecare business \u00een parte (venit, cantitate, pre\u021bul produsului, trenduri, viteza de v\u00e2nzare, produse toxice \u0219i produse tractor &#8211; HERO) \u0219i sugereaz\u0103 campanii de marketing. Astfel, fiind identificate produsele care doar genereaz\u0103 costuri, f\u0103r\u0103 s\u0103 aduc\u0103 v\u00e2nz\u0103ri (\u0219i le poate elimina din campanii), magazinele online pot promova numai acele produse care aduc venituri \u0219i pot eficientiza costurile de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementarea sistemului TRUDA pentru magazine online este realizat\u0103 de echipa TRUDA, format\u0103 din 5 speciali\u0219ti \u00een marketing digital. Costul serviciilor de implementare, analiz\u0103 \u0219i consultan\u021b\u0103 specializat\u0103 porne\u0219te de la 350 euro, fiind oferite \u0219i servicii customizate \u00een func\u021bie de nevoile fiec\u0103rui magazin online. Campaniile de marketing sunt desf\u0103\u0219urate de antreprenor, agen\u021bia de marketing sau specialistul de marketing, care are \u00een continuare control.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/truda-primul-start-up-romanesc-care-analizeaza-performanta-produselor-magazinelor-online-prin-machine-learning\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>TRUDA, primul startup rom\u00e2nesc de machine learning capabil s\u0103 analizeze \u00een timp real performan\u021ba \u00een online pentru a promova produsele care se v\u00e2nd cel mai bine \u00een industria de ecommerce, se lanseaz\u0103 pe pia\u021b\u0103 \u00een urma unei investi\u021bii de 82.000 de euro. \u00cen primul an de activitate, compania pl\u0103nuie\u0219te noi investi\u021bii \u00een valoare de cel pu\u021bin 250.000 euro \u00een dezvoltarea infrastructurii tehnologice \u0219i \u00een echipa de v\u00e2nz\u0103ri \u0219i estimeaz\u0103 o cifr\u0103 de afaceri de 500.000 de euro &#8211; se men\u021bioneaz\u0103 \u00eentr-un comunicat de pres\u0103 emis de companie.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":19322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,207],"tags":[778,899,3929],"class_list":["post-19321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","category-stirile-saptamanii","tag-catalin-macovei","tag-machine-learning","tag-truda"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19321"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19321\/revisions"}],"predecessor-version":[{"id":19327,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19321\/revisions\/19327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19322"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}