{"id":19338,"date":"2022-12-14T16:02:12","date_gmt":"2022-12-14T14:02:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19338"},"modified":"2022-12-14T16:02:12","modified_gmt":"2022-12-14T14:02:12","slug":"marketplace-ul-oportunitate-de-dezvoltare-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/marketplace-ul-oportunitate-de-dezvoltare-in-e-commerce","title":{"rendered":"Marketplace-ul &#8211; oportunitate de dezvoltare in e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/marketplace-ul-oportunitate-de-dezvoltare-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen cadrul GPeC Live din dat\u0103 de 13 decembrie, Andrei Radu l-a avut ca invitat pe Drago\u0219 Matei, Business Manager Goods, OLX. Discu\u021bia s-a concentrat pe oportunit\u0103\u021bile pe care platforma OLX le ofer\u0103 business-urilor din e-commerce. Ideile principale ale discu\u021biei le reg\u0103si\u021bi mai jos iar \u00eenregistrarea poate fi urm\u0103rit\u0103 \u00een\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/1712401335770035\">Comunitatea GPeC<\/a>.<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19339\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-300x169.png\" alt=\"\" width=\"502\" height=\"283\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-1536x864.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei-1360x765.png 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/gpec_1920x1080_Dragos\u0326-Matei.png 1920w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<ul>\n<li>OLX este top of mind atunci c\u00e2nd vine vorba de tranzac\u021b\u00eei online \u0219i este cunoscut\u0103 \u0219i preferat\u0103 ca metod\u0103 de v\u00e2nzare \u0219i cump\u0103rare de majoritatea utilizatorilor<\/li>\n<li>80% din utilizatori acceseaz\u0103 platforma de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103<\/li>\n<li>De\u0219i percep\u021bia asupra platformei OLX este c\u0103\u00a0fiind\u00a0una C2C &#8211; platforma ofer\u0103 servicii care faciliteaz\u0103 tranzi\u021bia c\u0103tre un business de e-commerce, pentru speciali\u0219ti \u0219i business-uri mici. \u00cen condi\u021biile cre\u0219terii competitivit\u0103\u021b\u00eei pie\u021bei, un marketplace (a\u0219a cum este \u0219i OLX) ofer\u0103 vizibilitate \u0219i un canal \u00een plus \u00een strategia omnichannel.<\/li>\n<li>Pentru utilizatorii business &#8211; este un canal de v\u00e2nzare alternativ, \u00een func\u021bie de gradul de maturitate al business-ului.<\/li>\n<li>Pentru cei afla\u021bi la \u00eenceput de drum, OLX \u00eei poate ajut\u0103 cu lansarea unui magazin online \u00een c\u00e2teva minute (fie printr-un subdomeniu dedicat fie printr-o pagin\u0103 dedicat\u0103 a magazinului, \u00een cadrul platformei) , bine indexat, care poate atinge o audien\u021b\u0103 na\u021bional\u0103 cu inten\u021bie clar\u0103 de cump\u0103rare &#8211; 83% din utilizatori fac o achizi\u021bie la primul contact cu v\u00e2nz\u0103torul<\/li>\n<li>Pentru magazinele online mai mari &#8211; posibilitatea atingerii unei audien\u021be de 14 -15 mil potientiali cump\u0103r\u0103tori care acceseaz\u0103 platforma \u00een mod recurent<\/li>\n<li>Pe platform\u0103 sunt 2 mld de produse c\u0103utate din 4 mld de anun\u021buri listate\u00a0 &#8211; un raport foarte bun cerere ofert\u0103<\/li>\n<li>250.000 de comercian\u021bi care listeaz\u0103 produse pe platforma OLX<\/li>\n<li>14 milioane de interac\u021biuni = &#8222;Succesful events&#8221;<\/li>\n<li>25% din comercian\u021bi investesc suplimentar \u00een pachete de promovare sau anun\u021buri<\/li>\n<li>C\u0103 tendin\u021ba a pie\u021bei, a sc\u0103zut valoarea medie a co\u0219ului dar a crescut volumul de tranzac\u021b\u00eei<\/li>\n<li>Lansarea serviciului &#8222;cump\u0103r\u0103 cu livrare&#8221; &#8211; a afectat \u00eentr-o oarecare m\u0103sur\u0103 valoarea co\u0219ului \u00een platform\u0103<\/li>\n<li>Pre\u021bul livr\u0103rii influen\u021beaz\u0103 cu p\u00e2n\u0103 la 10 ori volumul de tranzac\u021b\u00eei<\/li>\n<li>Serviciul &#8222;comand\u0103 cu livrare&#8221; \u00eencearc\u0103 s\u0103 rezolve par\u021bial \u0219i problema phisingului \u0219i al &#8222;scam-urilor&#8221; din platform\u0103 prin cre\u0219terea , al\u0103turi de comunicare &amp; educare<\/li>\n<li>Recomand\u0103ri pentru antreprenorii \u00een e-commerce: considerarea strategiei omnichannel, siguran\u021b\u0103 \u0219i comoditate \u00een achizi\u021bie pentru utilizator, livrare \u0219i retur c\u00e2t mai facile<\/li>\n<li>De\u0219i exist\u0103 \u0219i comercian\u021bi str\u0103ini lista\u021bi \u00een platform\u0103, v\u00e2nz\u0103rile \u0219i livr\u0103rile se fac doar pe teritoriul Rom\u00e2niei &#8211; dar exist\u0103 \u00een plan \u0219i extinderea cross-border precum \u0219i implementarea livr\u0103rii la punct fix<\/li>\n<li>Cre\u0219te interesul utilizatorilor pentru calitatea descrierii produselor &amp; ratingurilor oferite<\/li>\n<\/ul>\n<p>Pentru mai multe cifre \u0219i informa\u021b\u00eei relevante despre cum poate OLX s\u0103 ajute business-urile de e-commerce, alte planuri de viitor \u0219i servicii noi \u00een platforma, v\u0103 invit\u0103m s\u0103 urm\u0103ri\u021bi dialogul integral.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/marketplace-ul-oportunitate-de-dezvoltare-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen cadrul GPeC Live din dat\u0103 de 13 decembrie, Andrei Radu l-a avut ca invitat pe Drago\u0219 Matei, Business Manager Goods, OLX. Discu\u021bia s-a concentrat pe oportunit\u0103\u021bile pe care platforma OLX le ofer\u0103 business-urilor din e-commerce. Ideile principale ale discu\u021biei le reg\u0103si\u021bi mai jos iar \u00eenregistrarea poate fi urm\u0103rit\u0103 \u00een\u00a0Comunitatea GPeC.<\/p>\n","protected":false},"author":40,"featured_media":19339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3941,56],"tags":[739,354,3943,3945],"class_list":["post-19338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpeclive","category-resurse-e-commerce","tag-ecommerce","tag-marketplace","tag-olx","tag-oportunitati"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19338"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19338\/revisions"}],"predecessor-version":[{"id":19341,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19338\/revisions\/19341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19339"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}