{"id":19365,"date":"2022-12-22T12:38:40","date_gmt":"2022-12-22T10:38:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19365"},"modified":"2022-12-22T12:38:40","modified_gmt":"2022-12-22T10:38:40","slug":"retrospectiva-anului-2022-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/retrospectiva-anului-2022-in-ecommerce","title":{"rendered":"Retrospectiva anului 2022 \u00een eCommerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retrospectiva-anului-2022-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cenainte de \u00eencheierea oficial\u0103 a anului \u0219i de startul S\u0103rb\u0103torilor, enumer\u0103m aici c\u00e2teva dintre cele mai importante momente ale anului 2022 pentru eCommerce-ul rom\u00e2nesc: <!--more--><\/p>\n<ul>\n<li>Cam toate\u00a0<a href=\"https:\/\/ecompedia.ro\/10-tendinte-e-commerce-care-vor-marca-anul-2022\/\" target=\"_blank\" rel=\"noopener\">tendin\u021bele anului 2022<\/a>\u00a0au devenit realitate \u0219i urmeaz\u0103 s\u0103 continue \u0219i \u00een 2023.<\/li>\n<li>VTEX\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-vtex-incepe-anul-in-forta-cu-aplicatia-de-live-shopping-noi-clienti-si-un-nou-cto\" target=\"_blank\" rel=\"noopener\">a lansat aplica\u021bia VTEX Live Shopping\u00a0<\/a><\/li>\n<li>Conform raportului GPeC E-Commerce Rom\u00e2nia, publicat la \u00eenceputul anului 2022,\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/raport-gpec-e-commerce-romania-2021-cumparaturi-online-de-62-miliarde-de-euro-in-crestere-cu-10-fata-de-2020\" target=\"_blank\" rel=\"noopener\">\u00een 2021 au fost \u00eenregistrate cump\u0103r\u0103turi online de 6,2 miliarde de euro, \u00een cre\u0219tere cu 10% fa\u021b\u0103 de 2020<\/a><\/li>\n<li>Agen\u021bia\u00a0<a href=\"https:\/\/ecompedia.ro\/mth-digital-si-retargeting-biz-anunta-un-parteneriat-benefic-magazinelor-online\/\" target=\"_blank\" rel=\"noopener\">MTH Digital \u00eencheie un parteneriat cu Retargeting BIZ\u00a0<\/a><\/li>\n<li>Una din provoc\u0103rile anului 2022:\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/noile-campanii-google-performance-max\" target=\"_blank\" rel=\"noopener\">Campaniile de Googe Performance Max\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.retail.ro\/articole\/interviuri-si-analize\/postis-start-up-de-optimizare-a-livrarilor-se-extinde-in-polonia-si-lanseaza-o-aplicatie-pentru-cumparatorul-final-6241.html\" target=\"_blank\" rel=\"noopener\">Postis a intrat \u0219i pe pia\u021b\u0103 din Polonia<\/a><\/li>\n<li>S-a\u00a0<a href=\"https:\/\/www.wall-street.ro\/articol\/eCommerce\/290598\/inca-un-supermarket-la-care-bucurestenii-se-pot-duce-online-sezamo-isi-lanseaza-serviciile-pentru-publicul-larg.html#gref\" target=\"_blank\" rel=\"noopener\">lansat Sezamo \u00een Rom\u00e2nia<\/a>\u00a0&#8211; un nou\u00a0serviciu online de livrare produse alimentare<\/li>\n<li><a href=\"https:\/\/www.revistabiz.ro\/consumer-report-2021-cum-s-a-schimbat-comportamentul-consumatorilor-romani-in-al-doilea-an-de-pandemie\/\" target=\"_blank\" rel=\"noopener\">Consumer Report 2021<\/a>\u00a0&#8211; schimb\u0103rile \u00een comportamentul de cump\u0103rare \u0219i consum dup\u0103 2 ani de pandemie<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/baselinker-se-lanseaza-in-romania-in-cadrul-evenimentului-e-commerce-expansion-booster\" target=\"_blank\" rel=\"noopener\">Se lanseaz\u0103 BaseLinker \u00een Rom\u00e2nia<\/a><\/li>\n<li>Cargus \u00ee\u0219i\u00a0<a href=\"https:\/\/www.retail.ro\/articole\/stiri-si-noutati\/cargus-isi-extinde-reteaua-nationala-ship-go-in-patru-noi-orase-din-romania-6399.html\" target=\"_blank\" rel=\"noopener\">extinde re\u021beaua na\u021bional\u0103 Ship &amp; GO<\/a>\u00a0\u00een\u00a0Ia\u0219i, Bac\u0103u, Ploie\u0219ti \u0219i Oradea, dep\u0103\u0219ind 10 ora\u0219e acoperite\u00a0de\u00a0re\u021beaua de puncte de livrare \u0219i colectare<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/fan-courier-a-inaugurat-hub-ul-de-la-cluj-napoca-cel-mai-modern-din-tara\" target=\"_blank\" rel=\"noopener\">FAN Courier a inaugurat HUB-ul de la Cluj-Napoca, cel mai modern din \u021bar\u0103<\/a>\u00a0\u0219i a\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/fan-courier-anunta-lansarea-platformei-fan-retur-care-poate-reduce-cu-pana-la-90-timpul-alocat-returnarii-produselor\" target=\"_blank\" rel=\"noopener\">lansat platforma FAN Retur<\/a><\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/tendinte-in-e-commerce-crestere-de-pana-la-10-fata-de-2021-anticiparea-de-stocuri-pentru-livrari-rapide-livrarea-la-lockere\" target=\"_blank\" rel=\"noopener\">Primul GPeC SUMMIT cu prezen\u021ba fizic\u0103 dup\u0103 2 ani de pandemie a avut loc pe 30 \u0219i 31 Mai 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.hotnews.ro\/stiri-specialisti_deloitte-25578290-directiva-omnibus-protectie-suplimentara-pentru-consumatori-sanctiuni-sporite-pentru-comercianti.htm\" target=\"_blank\" rel=\"noopener\">A intrat \u00een vigoare directiva Omnibus<\/a>\u00a0&#8211; cu implicatii importante pentru comerciantii online<\/li>\n<li><a href=\"https:\/\/trusted.ro\/2022\/08\/16\/plachetele-sol-si-sal-obligatorii-in-site-de-la-finalul-lui-august-2022\/\" target=\"_blank\" rel=\"noopener\">Noi obliga\u021bii pentru magazinele online &#8211; afisarea pictogramelor SOL \u0219i SAL<\/a><\/li>\n<li>Au fost premiate cele mai bune\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/cele-mai-importante-distinctii-din-comertul-online-romanesc-au-fost-acordate-in-cadrul-galei-premiilor-ecommerce-2022\" target=\"_blank\" rel=\"noopener\">magazine\u00a0online din 2022<\/a>, desemnate at\u00e2t \u00een urm\u0103 programului\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/\" target=\"_blank\" rel=\"noopener\">GPeC Proficiency<\/a>\u00a0c\u00e2t \u0219i\u00a0\u00een func\u021bie de votul consumatorilor online \u0219i al Comunit\u0103\u021bii GPeC, \u00een cadrul edi\u021biei GPeC SUMMIT din 26 septembrie.<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/insighturi-gpec-summit-26-septembrie-2022-1-stejara-pircan-senior-vp-emag\" target=\"_blank\" rel=\"noopener\">Oportunit\u0103\u021bile \u0219i provoc\u0103rile anului \u00een ecommerce<\/a>\u00a0&#8211; dezb\u0103tute \u00een cadrul GPeC SUMMIT &#8211; 26 septembrie<\/li>\n<li>A avut loc\u00a0<a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.8709409789084901&amp;type=3\" target=\"_blank\" rel=\"noopener\">\u0218coala de Var\u0103\u00a0\u00een eCommerce<\/a>\u00a0&#8211; acolo unde reprezentan\u021bii magazinelor online au avut parte de training intensiv \u00een ecommerce, know-how aplicat dar \u0219i disctractie.<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/paypo-leaderul-serviciilor-de-plati-amanate-in-polonia-se-lanseaza-in-romania-si-se-integreaza-cu-modivo\" target=\"_blank\" rel=\"noopener\">Compania polonez\u0103 PayPo\u00a0(BNPL) s-a\u00a0lansat\u00a0pe pia\u021ba din Rom\u00e2nia<\/a><\/li>\n<li>Studiul\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/cumparatorul-online-al-anului-2022-mai-putine-achizitii-din-impuls\" target=\"_blank\" rel=\"noopener\">Smart Shopper 2022\u00a0al Google indic\u0103 o sc\u0103dere a predispozi\u021biei cump\u0103r\u0103torilor rom\u00e2ni la achizi\u021bii din impuls<\/a><\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/rezultate-black-friday-11-noiembrie-2022-centralizarea-cifrelor-si-datelor\" target=\"_blank\" rel=\"noopener\">Black Friday 2022<\/a>\u00a0&#8211; cifre \u0219i informa\u021bii<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/truda-primul-start-up-romanesc-care-analizeaza-performanta-produselor-magazinelor-online-prin-machine-learning\" target=\"_blank\" rel=\"noopener\">S-a lansat TRUD\u0102\u00a0<\/a>\u2013 primul start-up rom\u00e2nesc care analizeaz\u0103 performan\u021ba produselor magazinelor online prin machine learning<\/li>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/innoship-se-extinde-pe-2-noi-piete-ca-urmare-a-fuziunii-cu-alsendo\" target=\"_blank\" rel=\"noopener\">Innoship se extinde pe 2 noi pie\u021be c\u0103 urmare a fuziunii cu Alsendo<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retrospectiva-anului-2022-in-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cenainte de \u00eencheierea oficial\u0103 a anului \u0219i de startul S\u0103rb\u0103torilor, enumer\u0103m aici c\u00e2teva dintre cele mai importante momente ale anului 2022 pentru eCommerce-ul rom\u00e2nesc:<\/p>\n","protected":false},"author":40,"featured_media":18939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,45],"tags":[739,3965,3963],"class_list":["post-19365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-piata-de-ecommerce-din-romania","tag-ecommerce","tag-ecommerce-2022","tag-retrospectiva-anului"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19365"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19365\/revisions"}],"predecessor-version":[{"id":19367,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19365\/revisions\/19367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18939"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}