{"id":19410,"date":"2023-02-22T08:28:30","date_gmt":"2023-02-22T06:28:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19410"},"modified":"2023-02-22T08:28:30","modified_gmt":"2023-02-22T06:28:30","slug":"analiza-merchant-pro-2023-anul-investitiilor-in-ux-optimizare-si-automatizare-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/analiza-merchant-pro-2023-anul-investitiilor-in-ux-optimizare-si-automatizare-in-e-commerce","title":{"rendered":"Analiza Merchant Pro: 2023, anul investi\u021biilor \u00een UX, optimizare \u0219i automatizare \u00een e-Commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-merchant-pro-2023-anul-investitiilor-in-ux-optimizare-si-automatizare-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dup\u0103 ce anul 2022 a fost un an de consolidare a pie\u021bei de ecommerce din Rom\u00e2nia, printre tendin\u021bele care se remarc\u0103 \u00een 2023\u00a0 sunt investi\u021biile \u00een automatiz\u0103ri, inclusiv pentru integrarea \u0219i adop\u021bia solu\u021biilor de inteligen\u021b\u0103 artificial\u0103, precum \u0219i cre\u0219terea performan\u021bei magazinelor din perspectiva vizitatorilor, la nivel de store front, se arat\u0103 \u00eentr-o analiz\u0103 a MerchanPro, platform\u0103 de solu\u021bii Saas pentru e-Commerce.<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19413\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator-300x200.jpg\" alt=\"\" width=\"470\" height=\"313\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator-1024x682.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/02\/Arthur-Radulescu-MerchantPro_CEO-si-Fondator.jpg 2000w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>Potrivit companiei, din analiza efectuat\u0103 reies c\u00e2teva concluzii interesante:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Comportamentul de achizi\u021bie a fluctuat \u00eentre\u00a0<em><strong>foarte precaut<\/strong><\/em>\u00a0(\u00een luni precum martie,c\u00e2nd num\u0103rul tranzac\u021biilor a crescut cu doar 5%), p\u00e2n\u0103 la\u00a0<em><strong>exuberant<\/strong><\/em>, (\u00een mai c\u00e2nd s-a \u00eenregistrat o cre\u0219tere de 30% la nivel de tranzac\u021bii) &#8211; ceea ce arat\u0103 o dinamic\u0103 mai temperat\u0103 dec\u00e2t \u00een al\u021bi ani.<\/li>\n<li>Analiz\u00e2nd datele magazinelor se \u00eenregistreaz\u0103\u00a0<strong><em>o cre\u0219tere de 12,5% \u00een<\/em>\u00a0num\u0103rul de comenzi<\/strong>\u00a0\u0219i de\u00a0<em><strong>22% ca valoare<\/strong><\/em>\u00a0la nivelul anului 2022, comparativ cu 2021.<\/li>\n<li><em><strong>Comanda medie a fost 56 euro<\/strong><\/em>, cu 12% mai mare fa\u021b\u0103 de 2021, (c\u00e2nd se situa la 50 euro)<\/li>\n<li><em><strong>Automatizarea<\/strong><\/em>\u00a0proceselor vizeaz\u0103 reducerea la minim a interven\u021biei umane, cre\u0219terea productivit\u0103\u021bii pe fluxurile interne \u0219i reducerea riscului de eroare<\/li>\n<li><em><strong>Alte tactici<\/strong>\u00a0<\/em>pe care business-urile online le au \u00een vedere anul acesta se num\u0103r\u0103: \u00eembun\u0103t\u0103\u021birea experien\u021bei vizitatorilor site-ului, cu efect imediat \u00een rata\u00a0de conversie \u0219i v\u00e2nz\u0103ri, investi\u021biile \u00een cre\u0219terea vitezei de \u00eenc\u0103rcare, \u00een simplificarea procesului de check-out sau a zonei de fulfillment post v\u00e2nzare.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-merchant-pro-2023-anul-investitiilor-in-ux-optimizare-si-automatizare-in-e-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dup\u0103 ce anul 2022 a fost un an de consolidare a pie\u021bei de ecommerce din Rom\u00e2nia, printre tendin\u021bele care se remarc\u0103 \u00een 2023\u00a0 sunt investi\u021biile \u00een automatiz\u0103ri, inclusiv pentru integrarea \u0219i adop\u021bia solu\u021biilor de inteligen\u021b\u0103 artificial\u0103, precum \u0219i cre\u0219terea performan\u021bei magazinelor din perspectiva vizitatorilor, la nivel de store front, se arat\u0103 \u00eentr-o analiz\u0103 a MerchanPro, platform\u0103 de solu\u021bii Saas pentru e-Commerce.<\/p>\n","protected":false},"author":40,"featured_media":19411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[3979,3977,3981],"class_list":["post-19410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-analiza-pietei","tag-merchant-pro","tag-piata-de-ecommerce-2022"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19410"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19410\/revisions"}],"predecessor-version":[{"id":19414,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19410\/revisions\/19414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19411"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}