{"id":19426,"date":"2023-03-02T13:35:20","date_gmt":"2023-03-02T11:35:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19426"},"modified":"2023-03-02T13:38:26","modified_gmt":"2023-03-02T11:38:26","slug":"analiza-limitless-agency-dupa-inflatia-de-anul-trecut-piata-de-marketing-digital-isi-revine-spectaculos","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/analiza-limitless-agency-dupa-inflatia-de-anul-trecut-piata-de-marketing-digital-isi-revine-spectaculos","title":{"rendered":"Analiz\u0103 Limitless Agency: Dup\u0103 infla\u021bia de anul trecut, pia\u021ba de marketing digital \u00ee\u0219i revine spectaculos."},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-limitless-agency-dupa-inflatia-de-anul-trecut-piata-de-marketing-digital-isi-revine-spectaculos\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Potrivit unei analize Limitless Agency, expus\u0103 printr-un comunicat de pres\u0103, cea mai mare cre\u0219tere a cererii este pentru servicii SEO (Search Engine Optimization), care reprezint\u0103 60% din business-ul Limitless Agency \u0219i care, \u00een campaniile din 2023 a adus o cre\u0219tere a performan\u021bei de 84%. Cererea pentru servicii SEO este urmat\u0103 de cererea pentru pentru servicii de tip PPC (pay-per-click), care reprezint\u0103 40% din business-ul Limitless Agency.<!--more--><\/p>\n<p>Conform aceluia\u0219i comunicat cre\u0219terea dubl\u0103 a interesului pentru servicii de marketing digital este generat\u0103 de cre\u0219terea accelerat\u0103 a v\u00e2nz\u0103rilor online la \u00eenceput de an, dup\u0103 ce \u00een 2022 cre\u0219terile din ecommerce au fost mai mici dec\u00e2t \u00een al\u021bi ani pe fondul infla\u021biei ridicate.<\/p>\n<p>\u00cen 2022, bugetele investite \u00een digital marketing au crescut cu 6,3%, la peste 600 milioane de euro, potrivit datelor Meltwater. Dintre acestea, peste 220 milioane de euro, \u00een cre\u0219tere cu 5,3% fa\u021b\u0103 de 2021, au fost investite \u00een reclame de tip Search \u0219i peste 213 milioane de euro, mai mult cu 5% fa\u021b\u0103 de 2021, au fost investite \u00een reclame de tip bannere. \u00cen total, pia\u021ba de advertising online \u0219i offline din Rom\u00e2nia se ridic\u0103 la peste 610 milioane euro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19427\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/IMG_Piata-de-advertising-Romania-300x178.png\" alt=\"\" width=\"512\" height=\"304\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/IMG_Piata-de-advertising-Romania-300x178.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/IMG_Piata-de-advertising-Romania-768x456.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/IMG_Piata-de-advertising-Romania.png 942w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Alte informa\u021bii interesante ce reies din comunicatul de pres\u0103:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>evolu\u021bia pie\u021bei de marketing digital depinde aproape exclusiv de evolu\u021bia industriei de ecommerce<\/li>\n<li>antreprenorii din online sunt tot mai dornici s\u0103 investeasc\u0103 \u00een promovarea magazinelor lor<\/li>\n<li>din ce \u00een ce mai multe start-up-uri din ecommerce intr\u0103 pe pia\u021ba din Rom\u00e2nia<\/li>\n<li>business-urile existente \u00ee\u0219i consolideaz\u0103 \u0219i mai mult pozi\u021bia \u00een pia\u021b\u0103<\/li>\n<li>cre\u0219te concuren\u021ba pe pia\u021ba\u00a0de ecommerce<\/li>\n<li>companiile aloc\u0103 bugete lunare \u00eentre 1.000 de euro \u0219i 200.000 de euro pentru servicii de promovare prin campanii PPC (Google Shopping Ads, Facebook Ads) \u0219i campanii SEO<\/li>\n<li>obiectivele de comunicare vizeaz\u0103 cre\u0219terea num\u0103rului de clien\u021bi, cre\u0219terea v\u00e2nz\u0103rilor \u0219i a valorii comenzii medii, dar \u0219i cre\u0219terea vizibilit\u0103\u021bii brandului<\/li>\n<li>2023, anul inteligen\u021bei artificiale: \u00een derularea campaniilor de promovare \u0219i analizarea datelor, entru a cre\u0219te traficul \u00een magazine online \u0219i valoarea v\u00e2nz\u0103rilor \u0219i pentru analiz\u0103 \u00een timp real a v\u00e2nzarilor din magazinele online.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-limitless-agency-dupa-inflatia-de-anul-trecut-piata-de-marketing-digital-isi-revine-spectaculos\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Potrivit unei analize Limitless Agency, expus\u0103 printr-un comunicat de pres\u0103, cea mai mare cre\u0219tere a cererii este pentru servicii SEO (Search Engine Optimization), care reprezint\u0103 60% din business-ul Limitless Agency \u0219i care, \u00een campaniile din 2023 a adus o cre\u0219tere a performan\u021bei de 84%. Cererea pentru servicii SEO este urmat\u0103 de cererea pentru pentru servicii de tip PPC (pay-per-click), care reprezint\u0103 40% din business-ul Limitless Agency.<\/p>\n","protected":false},"author":40,"featured_media":19428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,3547],"tags":[3891,63,3893],"class_list":["post-19426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-marketing","tag-limitless","tag-marketing-digital","tag-piata-de-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19426"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19426\/revisions"}],"predecessor-version":[{"id":19430,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19426\/revisions\/19430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19428"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}