{"id":19478,"date":"2023-03-23T11:38:30","date_gmt":"2023-03-23T09:38:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19478"},"modified":"2023-03-23T14:48:31","modified_gmt":"2023-03-23T12:48:31","slug":"ce-schimbari-aduce-chatgpt-in-business-marketing-si-in-sfera-profesionala","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ce-schimbari-aduce-chatgpt-in-business-marketing-si-in-sfera-profesionala","title":{"rendered":"Ce schimb\u0103ri aduce ChatGPT \u00een business, marketing \u0219i \u00een sfera profesional\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-schimbari-aduce-chatgpt-in-business-marketing-si-in-sfera-profesionala\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anul 2023 a debutat cu v\u00e2lv\u0103 \u00een jurul subiectului AI (Artificial Intelligence) &#8211; \u0219i mai nou, ChatGPT &#8211; software-ul tip chatbot, bazat pe OpenAI de generare de texte la cerere, conversa\u021bii &amp; con\u021binut, lansat \u00een noiembrie anul trecut &#8211; pare a fi \u00een vizorul tuturor, de la <a href=\"https:\/\/scoala9.ro\/partea-pozitiva-a-aplicatiei-chatgpt-profesorii-o-folosesc-deja-ca-unealta\/1589\/\">mediul academic (unde profesorii o folosesc deja)<\/a> p\u00e2n\u0103 la cel administrativ\/guvernamental \u0219i p\u00e2n\u0103 la cel de business. <!--more--><\/p>\n<p>Urm\u0103rind \u00eendeaproape subiectul \u0219i impactul sau \u00een comunicare am \u00eencercat s\u0103 compilam pentru voi, cititorii no\u0219tri, o serie de articole \u0219i resurse care s\u0103 va ajute s\u0103 \u00een\u021belege\u021bi \u0219i s\u0103 folosi\u021bi c\u00e2t mai eficient aceast\u0103 nou\u0103 tehnologie &#8211; pentru c\u0103 viitorul este al celor ce \u0219tiu s\u0103 valorifice aceast\u0103 tehnologie, nu s\u0103 se fereasc\u0103 de ea.<\/p>\n<p><strong>Fenomenul ChatGPT\u00a0<\/strong><\/p>\n<p>Este ilustrat de faptul c\u0103 a reu\u0219it\u00a0<a href=\"https:\/\/www.statista.com\/chart\/29174\/time-to-one-million-users\/\">s\u0103 ajung\u0103 la 1 Milion de utilizatori \u00een doar 5 zile<\/a>&#8230;comparativ cu alte &#8222;fenomene&#8221; la vremea lor, devenite obi\u0219nuin\u021b\u0103 deja \u00een vie\u021bile noastre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19481\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-users-300x300.jpeg\" alt=\"\" width=\"555\" height=\"555\" \/><\/p>\n<p>Capacitatea softului de a genera r\u0103spunsuri aproape &#8222;umane&#8221; este fenomenal\u0103 \u0219i al\u0103turi de vitez\u0103 de analiz\u0103 \u0219i corelare a datelor \u0219i informa\u021biilor deja existente, <span style=\"color: #000000;\">genereaz\u0103 <\/span>fascina\u021bie dar \u0219i reticen\u021b\u0103.<\/p>\n<p><strong>Ce poate face \u0219i cum func\u021bioneaz\u0103 ChatGPT?<\/strong><\/p>\n<p>\u00cen doar 7 ani, \u00eentr-un parcurs\u00a0<a href=\"https:\/\/bootcamp.uxdesign.cc\/how-chatgpt-really-works-explained-for-non-technical-people-71efb078a5c9\">eviden\u021biat \u0219i detaliat foarte bine aici<\/a>\u00a0(articol sumarizat mai jos), ChatGPT a evoluat de la crearea sistemului OpenAI p\u00e2n\u0103 la versiunea pe care o cunoa\u0219tem ast\u0103zi. \u0218i ea \u00eenc\u0103 prime\u0219te \u00eembun\u0103t\u0103\u021biri \u0219i update-uri \u00een mod constant. Acest lucru este util pentru a \u00een\u021belege pe ce se bazeaz\u0103 \u0219i cum func\u021bioneaz\u0103 algoritmul:<\/p>\n<ul>\n<li>Denumirea de GPT provine de la Generative Pre-trained Transformer &#8211; aceast\u0103 \u00eenseamn\u0103 c\u0103 genereaz\u0103 un rezultat (r\u0103spuns text) plec\u00e2nd de la un algoritm pre-stabilit de analiz\u0103 a unei cantit\u0103\u021bi mari, deja existente de date<\/li>\n<li>ChatGPT este bazat pe Natural Language Process (NLP) care este fundamentat pe capacitatea de \u00eenv\u0103\u021bare \u0219i procesare a unei cantit\u0103\u021bi imense de text \u0219i pe predictibilitate. Adic\u0103, poate prezice cuvintele care urmeaz\u0103 \u00eentr-o anumit\u0103 fraz\u0103 baz\u00e2ndu-se pe probabilit\u0103\u021bi<\/li>\n<li>\u00cen procesarea limbajului natural pe care se bazeaz\u0103 Chat GPT sunt c\u00e2teva etape: preprocesarea, codare \u0219i embedding, transmiterea inputului codificat c\u0103tre modelul prestabilit pentru procesare, ob\u021binerea rezultatului distribu\u021biei probabilistice a cuvintelor, decodificarea &#8211; traducerea \u00een limbaj uman \u0219i post-procesarea (scriere ortografic\u0103, gramatic\u0103, punctua\u021bie etc)<\/li>\n<li>Arhitectur\u0103 informa\u021biei pe care se bazeaz\u0103 ChatGPT poate determina contexte \u0219i secven\u021b\u0103 datelor\/informa\u021biilor introduse<\/li>\n<li>Chat GPT nu are abilitatea de a caut\u0103 referin\u021be \u00een real-time &#8211; asta \u00eenseamn\u0103 c\u0103, baz\u00e2ndu-se pe informa\u021bii deja existente, c\u0103r\u021bi \u0219i alte documente, poate genera r\u0103spunsuri false din punct de vedere al datelor. Din acela\u0219i motiv, poate genera r\u0103spunsuri subiective \u00een rela\u021bia cu anumite culturi, genuri, subiecte rasiale etc.<\/li>\n<\/ul>\n<p><strong>Utilitatea ChatGPT \u00een business, marketing \u0219i ecommerce<\/strong><\/p>\n<p>Una dintre <a href=\"https:\/\/internetretailing.net\/ai-and-chatgpt-woven-into-solution-to-manage-customer-interactions-and-reviews\/\">utiliz\u0103rile ChatGPT este \u00een zona de customer experience<\/a> &#8211; de exemplu platforma de marketing digital Uberall a integrat ChatGPT pentru a ajut\u0103 business-urile s\u0103 livreze \u0219i s\u0103 administreze informa\u021biile de\u021binute (\u00een special \u00een cazul business-urilor cu acoperire mare sau cu multiple loca\u021bii) \u0219i s\u0103 gestioneze review-urile \u0219i informa\u021biile privind stocurile, c\u0103tre clien\u021bi, la cerere. Asistentul virtual al celor de la Uberall poate asista clien\u021bii veni\u021bi din Google, Messenger sau alte platforme s\u0103 fac\u0103 rezerv\u0103ri. \u0218i \u00een ceea ce prive\u0219te gestionarea review-urilor, Inteligen\u021b\u0103 Artificial\u0103 pare s\u0103 se descurce bine, furniz\u00e2nd r\u0103spunsuri umane la aprecierile \u0219i mesajele online l\u0103sate de clien\u021bi. Similar, companii precum <a href=\"https:\/\/ecompedia.ro\/cifra-de-afaceri-merchantpro-crescut-cu-50-2022-pana-la-137-milioane-e\/\">MerchantPro dezvolt\u0103 \u00een prezent<\/a> sau au \u00een strategia anului 2023, dezvoltarea de solu\u021bii care integreaz\u0103 instrumente AI (c\u0103 Chat GPT, Google Translate sau Deepl) care vor permite comercian\u021bilor s\u0103 se diferen\u021bieze fa\u021b\u0103 de competi\u021bie prin con\u021binut \u0219i personalizare.<\/p>\n<p>Totodata, <a href=\"https:\/\/ecompedia.ro\/amazon-si-shopify-vor-sa-includa-experienta-de-shooping-ai-ul-si-chatgpt\/\">companii importante de e-commerce (ca Amazon, Shopify, JD.com) exploreaza metode<\/a> prin care aceste tehnologii emergente pot oferi consumatorilor o experienta de shopping personalizata. Mai exact, recomandari de produse care le-ar permite retailerilor sa concureze mai bine cu restul competitorilor de pe piata. Dar ar putea si raspunde la intrebarile consumatorilor sau i-ar putea ajuta in procesul de cumparare.<\/p>\n<p>O\u00a0<a href=\"https:\/\/www.wall-street.ro\/articol\/IT-C-Tehnologie\/295402\/analiza-ti-ar-putea-lua-chatgpt-locul-de-munca-pe-ce-posturi-s-ar-putea-angaja-in-companiile-din-romania.html\">analiz\u0103 recent\u0103 derulat\u0103 \u00een Rom\u00e2nia \u0219i distribuit\u0103 de agen\u021bia Confident PR pe baza datelor furnizate de\u00a0mai multe companii autohtone<\/a>, scoate \u00een eviden\u021b\u0103 faptul c\u0103 ChatGPT ar putea fi asistent, arhivist, analist de date, creator de con\u021binut pentru blog sau copywriter junior, av\u00e2nd un rol de suport pentru angaja\u021bii rom\u00e2ni.\u00a0 Companiile din Rom\u00e2nia consider\u0103 c\u0103 GhatGPT sau o tehnologie similar\u0103 nu ar putea \u00eenlocui angaja\u021bii, ci mai degrab\u0103 ar putea s\u0103 preia o parte din activit\u0103\u021bile zilnice, \u00een special cele de rutin\u0103, d\u00e2ndu-le acestora posibilitatea de a obtine ob\u021bin\u0103 func\u021bii mai importante \u0219i de a evolua profesional \u0219i personal.<\/p>\n<p>\u00cen aceea\u0219i analiz\u0103 se arat\u0103 c\u0103 \u021bin\u00e2nd cont de principala abilitate a ChatGPT &#8211; aceea de creare de text, acesta ar putea avea un rol important \u00een activit\u0103\u021bile de marketing, aduc\u00e2nd schimb\u0103ri mari \u00een industria creativ\u0103. Potrivit speciali\u0219tilor de la White Image, cea mai mare agen\u021bie de email marketing din Rom\u00e2nia, ChatGPT poate fi folosit par\u021bial \u00een activit\u0103\u021bi de crea\u021bie \u0219i de SEO \u00een agen\u021bii de<br \/>\npublicitate, de marketing digital sau \u00een departamentele de marketing ale companiilor.<\/p>\n<p>Daniel Ene, CMO &amp; Partner Limitless Agency, subliniaz\u0103, \u00een cadrul aceleia\u0219i analize, c\u0103 o aplica\u021bie ca ChatGPT nu va putea \u00eenlocui un om sau un departament \u00een industria de marketing digital, \u00eens\u0103 posibilit\u0103\u021bile sunt nelimitate. \u00cen opinia specialistului \u00een marketing digital, ChatGPT poate crea anun\u021buri, genera idei de con\u021binut \u0219i texte pentru site-uri \u0219i bloguri, c\u0103uta cuvinte-cheie, genera titluri \u0219i descrieri pentru zona de SEO \u0219i, implicit, poate genera con\u021binut pentru paginile de produse \u0219i paginile de categorii dintr-un magazin online.<\/p>\n<p>La nivel interna\u021bional, <a href=\"https:\/\/www.statista.com\/chart\/27127\/tasks-us-workers-want-ai-to-take-over\/\">o analiz\u0103 Statista<\/a> mentioneaz\u0103 sarcini similare pe care profesioni\u0219tii americani le identific\u0103 ca put\u00e2nd fi preluate de inteligen\u021ba artificial\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19492\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista-300x300.jpeg\" alt=\"\" width=\"361\" height=\"361\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista-300x300.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista-1024x1024.jpeg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista-150x150.jpeg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista-768x768.jpeg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/ChatGPT-Tasks-Statista.jpeg 1200w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><\/p>\n<p>Discu\u021biile despre ChatGPT \u0219i alte forme de inteligen\u021b\u0103 artificial\u0103 \u0219i prezen\u021ba lor tot mai pregnant\u0103 \u00een via\u021ba\u00a0noastr\u0103 personal\u0103 \u0219i profesional\u0103 sunt abia la \u00eenceput, a\u0219adar nu este doar o tendin\u021b\u0103 care va trece &#8211; fapt eviden\u021biat \u0219i de faptul c\u0103\u00a0<a href=\"https:\/\/www.claudiufarcas.ro\/google-lanseaza-asistentul-virtual-bard-ca-un-competitor-pentru-chatgpt\/\">Google a lansat versiunea proprie, Bard &#8211; momentan limitat\u0103 \u00een capabilit\u0103\u021bi<\/a>, dar de urm\u0103rit.<\/p>\n<p>Totodat\u0103, temerile legate de interferen\u021ba tot mai mare a inteligen\u021bei artificiale cu zona de resurse umane, pot fi \u00eendrept\u0103\u021bite p\u00e2n\u0103 la un anumit punct &#8211; a\u0219a cum se men\u021bioneaz\u0103 \u0219i mai sus, sarcinile repetitive pot fi automatizate \u0219i externalizate c\u0103tre AI &#8211; \u00eens\u0103 empatia, creativitatea \u0219i \u00eencrederea dintre business \u0219i client, apar\u021bin \u00een continuare oamenilor, dup\u0103 cum se arat\u0103 \u00een <a href=\"https:\/\/andreiu.ro\/relatiile-se-construiesc-pe-incredere\/\">articolul de aici care subliniaz\u0103 c\u0103 rela\u021biile se bazeaz\u0103 pe \u00eencredere<\/a>.<\/p>\n<p><strong>10 activit\u0103\u021bi de marketing care pot fi \u00eembun\u0103t\u0103\u021bite cu ajutorul ChatGPT<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19483\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-23-at-11.16.45-300x205.png\" alt=\"\" width=\"379\" height=\"259\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-23-at-11.16.45-300x205.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-23-at-11.16.45.png 514w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Sursa foto: TradePub.com<\/p>\n<p>\u00centr-un\u00a0<a href=\"https:\/\/sf.tradepub.com\/free\/w_accx02\/prgm.cgi?a=1\">ghid realizat \u0219i pus la dispozi\u021bie de TradePub.com<\/a>\u00a0sunt eviden\u021biate 10 sfaturi pentru marketeri \u0219i despre cum ace\u0219tia se pot folosi de ChatGPT \u00een activitatea lor curent\u0103. Le g\u0103si\u021bi detaliate \u00een ghid \u0219i sumarizate mai jos:<\/p>\n<ul>\n<li>Crearea de con\u021binut personalizat &amp; engaging pentru publicul \u021bint\u0103<\/li>\n<li>Automatizarea acivitatii \u00een Social Media &#8211; post\u0103ri, comentarii &amp; analiz\u0103 de date<\/li>\n<li>Customer service 24\/24<\/li>\n<li>Chat-bots pentru administrarea &amp; generarea de leaduri (adunarea de informa\u021bii, r\u0103spuns la \u00eentreb\u0103ri, date de contact ale poten\u021bialilor clien\u021bi, etc)<\/li>\n<li>Optimizarea con\u021binutului pentru c\u0103utare vocal\u0103<\/li>\n<li>Optimizarea con\u021binutului din site pentru SEO<\/li>\n<li>\u00cembun\u0103t\u0103\u021birea \u0219i eficientizarea analizelor de date ale clien\u021bilor<\/li>\n<li>Cre\u0219terea eficien\u021bei \u00een creare de con\u021binut prin identificarea de subiecte de intere<\/li>\n<li>Monitorizare de brand \u0219i managementul reputa\u021biei<\/li>\n<li>Cre\u0219terea accesibilit\u0103\u021bii \u0219i a incluziunii \u00een ac\u021biunile de marketing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-schimbari-aduce-chatgpt-in-business-marketing-si-in-sfera-profesionala\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Anul 2023 a debutat cu v\u00e2lv\u0103 \u00een jurul subiectului AI (Artificial Intelligence) &#8211; \u0219i mai nou, ChatGPT &#8211; software-ul tip chatbot, bazat pe OpenAI de generare de texte la cerere, conversa\u021bii &amp; con\u021binut, lansat \u00een noiembrie anul trecut &#8211; pare a fi \u00een vizorul tuturor, de la mediul academic (unde profesorii o folosesc deja) p\u00e2n\u0103 la cel administrativ\/guvernamental \u0219i p\u00e2n\u0103 la cel de business.<\/p>\n","protected":false},"author":40,"featured_media":19484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[3592,3993,602,3903],"class_list":["post-19478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-ai-ro","tag-chatgpt","tag-inteligenta-artificiala","tag-tendinte"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19478"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19478\/revisions"}],"predecessor-version":[{"id":19493,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19478\/revisions\/19493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19484"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}