{"id":19486,"date":"2023-03-22T09:38:37","date_gmt":"2023-03-22T07:38:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19486"},"modified":"2023-03-23T11:57:26","modified_gmt":"2023-03-23T09:57:26","slug":"segmentul-de-lux-inregistreaza-vanzari-spectaculoase-in-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/segmentul-de-lux-inregistreaza-vanzari-spectaculoase-in-online","title":{"rendered":"Segmentul de lux \u00eenregistreaz\u0103 v\u00e2nz\u0103ri spectaculoase \u00een online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/segmentul-de-lux-inregistreaza-vanzari-spectaculoase-in-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conform unei analize realizate de TRUDA, platform\u0103 unic\u0103 de identificare a produselor profitabile din magazine online, \u00een 2023, pia\u021ba de ecommerce este definit\u0103 de o serie de schimb\u0103ri, printre care faptul c\u0103 rom\u00e2nii iau decizii de achizi\u021bie mai greu, \u00eens\u0103 cump\u0103r\u0103 mai des \u0219i mai mult online, segmentul de lux are v\u00e2nz\u0103ri spectaculoase, iar magazinele online \u00ee\u0219i schimb\u0103 focusul pe promovarea produselor care aduc profit mai mare.<!--more--><\/p>\n<p>\u00cen cel mai recent comunicat de pres\u0103 al companiei sunt expuse principalele previziuni \u00een ecommerce-ul rom\u00e2nesc \u00een 2023<\/p>\n<p><strong>1. Pia\u021ba de ecommerce cre\u0219te cu 20%<\/strong><\/p>\n<p>Industria de ecommerce din Rom\u00e2nia continu\u0103 s\u0103 creasc\u0103 organic, av\u00e2nd \u00een vedere c\u0103 rom\u00e2nii \u0219i-au format obiceiul de a cump\u0103r\u0103 online, iar \u00eencrederea lor \u00een plata cu cardul a crescut considerabil. Astfel, \u00een contextul economic actual, estim\u0103rile TRUDA arat\u0103 c\u0103 pia\u021ba de ecommerce va cunoa\u0219te o cre\u0219tere de 20% \u00een acest an fa\u021b\u0103 de anul trecut \u0219i de 15% fa\u021b\u0103 de 2020, c\u00e2nd pe fondul pandemiei mare parte din achizi\u021biile din magazine fizice au fost f\u0103cute online.<\/p>\n<p><strong>2. Magazinele online se concentreaz\u0103 pe produse care aduc profit mai mare<\/strong><\/p>\n<p>\u00cen condi\u021biile \u00een care concuren\u021ba \u00een mediul online este tot mai mare \u0219i, prin urmare, costul promov\u0103rii a crescut cu 30% \u00een primele luni din an, magazinele online se concentreaz\u0103 pe promovarea de produse care aduc venituri \u0219i profit constant. Aceste produse sunt identificate cu ajutorul tehnologiilor avansate, cum este TRUDA, o tehnologie unic\u0103 \u00een Rom\u00e2nia, care indic\u0103 \u0219i clasific\u0103 produsele \u00een categorii precum: high revenue, average revenue, no revenue, super promoted, normal promoted, low promoted, not promoted; ROAS (return on ad spend) &#8211; cu etichetele high ROAS, medium ROAS, low ROAS, no ROAS, Revenue (high revenue, average revenue, no revenue), Price, Trending Products, Hero products, Toxic products \u015fi Profitable products, platforma av\u00e2nd peste 12 etichete pentru fiecare produs \u00een parte.<\/p>\n<p><strong>3. Segmentul de produse de lux \u00eenregistreaz\u0103 v\u00e2nz\u0103ri spectaculoase<\/strong><\/p>\n<p>V\u00e2nz\u0103rile pentru produse de lux au crescut cu 50% \u00een ecommerce-ul rom\u00e2nesc \u00een ultimul timp, ca urmare a interesului tot mai mare al rom\u00e2nilor pentru a achizi\u021biona astfel de produse din magazine online. Astfel, cele mai cump\u0103rate produse din gama luxury sunt cele din categoriile \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte, ceasuri \u0219i parfumuri, unde valoarea medie a comenzii este de 2.200 lei.<\/p>\n<p><strong>4. Consumatorii rom\u00e2ni iau mai greu decizii de achizi\u021bie<\/strong><\/p>\n<p>Infla\u021bia ridicat\u0103 a schimbat considerabil comportamentul rom\u00e2nilor atunci c\u00e2nd cump\u0103r\u0103 online. Dac\u0103 \u00eenainte utilizatorii online aveau cinci interac\u021biuni cu un brand \u00eenainte de achizi\u021biona un produs, acum sunt \u0219apte puncte de interac\u021biune cu brandul \u00een procesul de achizi\u021bie p\u00e2n\u0103 la plasarea \u0219i confirmarea comenzii pentru produsele cu o valoare mai mic\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19322 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-300x206.jpg\" alt=\"\" width=\"348\" height=\"239\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-300x206.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-1024x703.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-768x528.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-1536x1055.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2022\/12\/Ca\u0306ta\u0306lin-Macovei-fondator-TRUDA-2048x1407.jpg 2048w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/p>\n<p>\u201cAchizi\u021bia la impuls a sc\u0103zut at\u00e2t din cauza infla\u021biei, c\u00e2t \u0219i a faptului c\u0103 multe din produsele cele mai c\u0103utate sunt disponibile pe mai multe website-uri. De aceea, \u00een prezent, consumatorii rom\u00e2ni aleg mult mai atent de unde cump\u0103r\u0103 produse online \u0219i se<br \/>\ndocumenteaz\u0103 foarte mult despre produsul dorit \u0219i magazinul \u00een cauz\u0103 \u00eenainte de a plasa comanda. Pentru c\u0103 acest comportament de achizi\u021bie va fi dominant \u00een online, le recomand magazinelor online at\u00e2t s\u0103 aib\u0103 grij\u0103 de imaginea lor \u0219i s\u0103 investeasc\u0103 \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei clien\u021bilor \u0219i \u00een fidelizarea lor, c\u00e2t \u0219i s\u0103 analizeze ce produse aduc v\u00e2nz\u0103ri \u0219i profit \u0219i s\u0103 le promoveze pe acestea, ceea ce pot face prin tehnologia noastr\u0103, care \u00eei ajut\u0103 s\u0103 v\u00e2nd\u0103 mai mult\u201d, spune C\u0103t\u0103lin Macovei, fondator TRUDA.<\/p>\n<p><strong>5. Rom\u00e2nii cump\u0103r\u0103 mai multe produse la pre\u021buri mai mici<\/strong><\/p>\n<p>Deja o tendin\u021b\u0103 \u00een ecommerce-ul rom\u00e2nesc, achizi\u021bia tot mai des de produse din online va fi reprezentativ\u0103 \u00een acest an, av\u00e2nd \u00een vedere c\u0103 tot mai mul\u021bi rom\u00e2ni \u0219i-au dezvoltat obiceiul de a cump\u0103r\u0103 online. \u00cens\u0103, tot ca efect al infla\u021biei, rom\u00e2nii prefer\u0103 s\u0103 cumpere produse la pre\u021buri mai mici, dar \u00een cantit\u0103\u021bi mai mari, \u00een special produse din categoriile food, health&amp;amp;bio, fashion \u0219i beauty, ni\u0219e pe care astfel valoarea co\u0219ului de cump\u0103r\u0103turi este mai mare, \u00een medie \u00eentre 150 lei \u0219i 220 lei.<\/p>\n<p>Comunicatul integral cu mai multe detalii \u00eel g\u0103si\u021bi <a href=\"https:\/\/www.retail.ro\/articole\/stiri-si-noutati\/analiza-truda-cresteri-in-ecommerce-ul-romanesc-in-2023-ce-produse-de-lux-au-cumparat-romanii-8648.html\">aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/segmentul-de-lux-inregistreaza-vanzari-spectaculoase-in-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conform unei analize realizate de TRUDA, platform\u0103 unic\u0103 de identificare a produselor profitabile din magazine online, \u00een 2023, pia\u021ba de ecommerce este definit\u0103 de o serie de schimb\u0103ri, printre care faptul c\u0103 rom\u00e2nii iau decizii de achizi\u021bie mai greu, \u00eens\u0103 cump\u0103r\u0103 mai des \u0219i mai mult online, segmentul de lux are v\u00e2nz\u0103ri spectaculoase, iar magazinele online \u00ee\u0219i schimb\u0103 focusul pe promovarea produselor care aduc profit mai mare.<\/p>\n","protected":false},"author":40,"featured_media":19322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[3997,605,3999,3995,3929],"class_list":["post-19486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-ecommerce-2023","tag-piata-de-e-commerce-din-romania","tag-piata-de-lux","tag-previziuni-ecommerce","tag-truda"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19486"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19486\/revisions"}],"predecessor-version":[{"id":19487,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19486\/revisions\/19487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19322"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}