{"id":19549,"date":"2023-04-12T13:37:57","date_gmt":"2023-04-12T10:37:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19549"},"modified":"2023-04-12T23:52:27","modified_gmt":"2023-04-12T20:52:27","slug":"analiza-white-image-vanzarile-companiilor-au-scazut-cu-10-in-medie-in-primele-luni-ale-anului","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/analiza-white-image-vanzarile-companiilor-au-scazut-cu-10-in-medie-in-primele-luni-ale-anului","title":{"rendered":"Analiz\u0103 White Image: v\u00e2nz\u0103rile companiilor au sc\u0103zut cu 10% \u00een medie, \u00een primele luni ale anului"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-white-image-vanzarile-companiilor-au-scazut-cu-10-in-medie-in-primele-luni-ale-anului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe fondul infla\u021biei ridicate, primele luni din 2023 au fost dominate de un trend de sc\u0103dere a v\u00e2nz\u0103rilor la nivel de pia\u021b\u0103, \u00een medie cu 10%, cre\u0219teri \u00eenregistr\u00e2nd doar comercian\u021bii care v\u00e2nd produse ieftine, arat\u0103 o analiz\u0103 <a href=\"https:\/\/www.whiteimage.net\/\">White Image<\/a> publicat\u0103 prin intermediul unui comunicat de pres\u0103 pe data de 11 aprilie 2023. <!--more--><\/p>\n<p><a href=\"https:\/\/www.whiteimage.net\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19495 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-300x205.jpg\" alt=\"\" width=\"300\" height=\"205\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-300x205.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-1024x699.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-768x524.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-1536x1048.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-2048x1398.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Pe fondul sc\u0103derii puterii de cump\u0103rare, pentru a men\u021bine sau a cre\u0219te v\u00e2nz\u0103rile, companiile au investit mai mult \u00een promovare la \u00eenceput de an, num\u0103rul de campanii de marketing cresc\u00e2nd cu 35% \u00een perioada ianuarie-martie 2023 fa\u021b\u0103 de aceea\u0219i perioad\u0103 de anul trecut.<\/p>\n<p>Totodat\u0103, este preferat\u0103 tot mai mult promovarea c\u00e2t mai specific\u0103 c\u0103tre consumatori, pe baza segment\u0103rii audien\u021belor, ceea ce \u0219i genereaz\u0103 o cre\u0219tere a ratei de deschidere a email-urilor promo\u021bionale. De asemenea, companiile se orienteaz\u0103 spre canalele de promovare mai controlabile \u0219i la costuri mai mici, diminu\u00e2nd astfel la promovarea prin Facebook Ads \u0219i cresc\u00e2nd bugetele investi\u021bie \u00een comunicarea direct\u0103 prin email marketing\/SMS marketing, unde rata de conversie poate fi cu 40% mai mare.<\/p>\n<p>\u00cen plus, companiile acceseaz\u0103 tot mai mult servicii pentru gestiunea \u0219i integrarea datelor \u0219i servicii de creare de con\u021binut \u0219i mesaje targetate \u0219i relevante pentru consumatori.<\/p>\n<p>Companiile investesc \u00eentre 100 de euro \u0219i 5.000 de euro pe lun\u0103 \u00een servicii de email marketing, \u00een func\u021bie de complexitatea programului de comunicare \u0219i de m\u0103rimea bazei de email-uri pe care o de\u021bin, dar \u0219i integr\u0103ri multiple de date \u0219i programe de<br \/>\ncomunicare mai sofisticate cu multe personaliz\u0103ri.<\/p>\n<h4>Sfaturi pentru a cre\u0219te v\u00e2nz\u0103rile de Pa\u0219te 2023<\/h4>\n<p>Av\u00e2nd \u00een vedere contextul infla\u021biei ridicate \u0219i trendul de <a href=\"https:\/\/www.gpec.ro\/blog\/analiza-truda-aproape-80-dintre-magazinele-din-online-nu-vor-inregistra-vanzari-in-crestere-de-paste-2023\">sc\u0103dere a v\u00e2nz\u0103rilor \u00een primele luni ale anului<\/a>, speciali\u0219tii \u00een marketing de la White Image au o serie de recomand\u0103ri pentru cre\u0219terea v\u00e2nz\u0103rilor de Pa\u0219te 2023.<\/p>\n<ul>\n<li>cea mai important\u0103 tactic\u0103 de promovare este s\u0103 segmenteze c\u00e2t mai mult baza de date, cel mai indicat pe categorii de v\u00e2rst\u0103 ale audien\u021belor \u0219i \u00een func\u021bie de interesele manifestate \u00een rela\u021bia cu brandul<\/li>\n<li>subiectul mail-ul, care este primul lucru pe care utilizatorii \u00eel v\u0103d, este important s\u0103 fie c\u00e2t mai atractiv \u0219i conving\u0103tor pentru a deschide newsletter-ul cu oferte sau informa\u021bii &#8211; spre exemplu, s\u0103 includa un element de urgen\u021b\u0103, cum ar fi \u201eUltima \u0219ans\u0103 de a cump\u0103ra cadouri de Pa\u0219te\u201d<\/li>\n<li>\u00een aceast\u0103 perioad\u0103, \u00een ceea ce prive\u0219te ofertele, retailerii pot preg\u0103ti reduceri de pre\u021b sau pachete de produse 2 \u00een 1<\/li>\n<li>\u00een ceea ce prive\u0219te abordarea, brandurile se pot conecta cu poten\u021bialii consumatori, \u00een special cu cei din genera\u021biile Baby Boomers \u0219i genera\u021bia X, care \u00een general prefer\u0103 o comunicare tradi\u021bionalist\u0103. \u00cen acest context, integrarea ofertelor \u00een comunic\u0103ri mai tradi\u021bionaliste, adic\u0103 pe valorile familiei, pot impacta \u00een mod pozitiv v\u00e2nz\u0103rile<\/li>\n<li>\u00een comunicarea cu genera\u021biile Y \u0219i Z, brandurile pot folosi contextul de Pa\u0219tele drept un pretext mai general sub care s\u0103 promoveze oferte, cu un focus mai mare pe crearea de con\u021binut care \u00eei pun \u00een valoare \u0219i \u00eei ajut\u0103 s\u0103 se diferen\u021bieze<br \/>\npe tinerii consumatori<\/li>\n<li>nu \u00een ultimul rand Pa\u0219tele poate reprezenta un pretext pentru cre\u0219terea bazelor de date, adica brandurile pot cererea acordul de comunicare utilizatorilor pentru ca ace\u0219tia s\u0103 afle primii ofertele de Pa\u0219te, dar poate continua ca pretext \u0219i dup\u0103 campania de Pa\u0219te, prin mesaje de tipul \u201cAi ratat ofertele noastre de Pa\u0219te? Nu e nicio problem\u0103. Preg\u0103tim noi reduceri, las\u0103- ne datele de contact \u0219i vei fi primul care le vei afla\u201d, adic\u0103 Pa\u0219tele este doar un pretext de conectare cu audien\u021ba<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-white-image-vanzarile-companiilor-au-scazut-cu-10-in-medie-in-primele-luni-ale-anului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe fondul infla\u021biei ridicate, primele luni din 2023 au fost dominate de un trend de sc\u0103dere a v\u00e2nz\u0103rilor la nivel de pia\u021b\u0103, \u00een medie cu 10%, cre\u0219teri \u00eenregistr\u00e2nd doar comercian\u021bii care v\u00e2nd produse ieftine, arat\u0103 o analiz\u0103 White Image publicat\u0103 prin intermediul unui comunicat de pres\u0103 pe data de 11 aprilie 2023.<\/p>\n","protected":false},"author":40,"featured_media":19495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,45],"tags":[4021,4019,3471],"class_list":["post-19549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-piata-de-ecommerce-din-romania","tag-analize-de-piata","tag-cresterea-vanzarilor","tag-white-image"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19549"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19549\/revisions"}],"predecessor-version":[{"id":19550,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19549\/revisions\/19550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19495"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}