{"id":19562,"date":"2023-05-03T11:43:39","date_gmt":"2023-05-03T08:43:39","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19562"},"modified":"2023-05-05T11:51:04","modified_gmt":"2023-05-05T08:51:04","slug":"limitless-comenzi-online-in-valoare-de-180-de-milioane-de-euro-in-primul-trimestru-din-an","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/limitless-comenzi-online-in-valoare-de-180-de-milioane-de-euro-in-primul-trimestru-din-an","title":{"rendered":"Limitless: Comenzi online \u00een valoare de 180 de milioane de euro \u00een primul trimestru din an"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/limitless-comenzi-online-in-valoare-de-180-de-milioane-de-euro-in-primul-trimestru-din-an\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Pia\u021ba de ecommerce din Rom\u00e2nia a \u00eenregistrat un trend ascendent \u00een primul trimestru din 2023, valoarea total\u0103 a comenzilor fiind de peste 180 de milioane de euro, \u00een ciuda infla\u021biei ridicate, arat\u0103 datele unei analizate realizate de Limitless Agency<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19428 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-1024x768.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-768x576.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-1536x1152.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-2048x1536.jpg 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Daniel-Sla\u0306venie-CEOPartner-Limitless-Agency-600x450.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Conform analizei realizate \u00een baza datelor din aproximativ 400 de magazine online, valoarea medie a comenzii a fost de 1.060 lei (214,6 euro) \u00een perioada ianuarie-martie 2023. Totodat\u0103, au fost \u00eenregistrate 1.701.397 tranzac\u021bii, peste 80 de milioane de utilizatori \u0219i peste 99 milioane de sesiuni \u00een magazinele online din portofoliul agen\u021biei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cele mai comandate produse sunt din categoriile telefoane \/ tablete, TV \/ audio &#8211; video, electrocasnice, laptopuri \/ desktopuri, pantofi sport, pantofi dama, ghete, botine, ceasuri, bijuterii \u0219i ochelari de soare sau de vedere \u0219i lentile de contact. Cel mai scump produs comandat online este un televizor, din categoria smart TV, \u00een valoare de 729.999,90 lei (peste 148.000 euro), achizi\u021bionat \u00een ianuarie 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u00cenceputul de an indic\u0103 faptul c\u0103 pia\u021ba de ecommerce \u00ee\u0219i continu\u0103 cre\u0219terea \u00eentr-un ritmorganic, tot mai mul\u021bi rom\u00e2ni prefer\u00e2nd s\u0103 achizi\u021bioneze produse sau servicii online. De altfel, cre\u0219te tot mai mult \u00eencrederea consumatorilor \u00een platformele de ecommerce, av\u00e2nd loc achizi\u021bii cu valori mari, de mii sau sute de mii de lei. De asemenea, vom vedea o cre\u0219tere \u0219i a num\u0103rului de magazine \u00een online, av\u00e2nd \u00een vedere preferin\u021ba tot mai mare a rom\u00e2nilor pentru a comanda produse online pentru a beneficia de avantajele oferite de acest canal\u201d, declar\u0103 Daniel Sl\u0103venie, CEO &amp; Partner Limitless Agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen contextul cre\u0219terii concuren\u021bei \u00een ecommerce, se resimte o cre\u0219tere a cererii pentru servicii de marketing digital, pia\u021ba de marketing online revenindu-\u0219i spectaculos la \u00eenceput de 2023. De altfel, Limitless Agency a \u00eenregistrat o cre\u0219tere de aproape 100% a cererii pentru servicii promovare PPC \u0219i SEO la \u00eenceput de 2023 fa\u021b\u0103 de primul trimestru de anul trecut \u0219i estimeaz\u0103 o majorare de 30% a cifrei de afaceri, la 4,2 milioane de euro, p\u00e2n\u0103 la finalul anului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailerii online aloc\u0103 bugete lunare \u00eentre 1.000 de euro \u0219i 200.000 de euro pentru servicii de promovare prin campanii PPC (Google Shopping Ads, Facebook Ads) \u0219i campanii SEO, viz\u00e2nd cre\u0219terea num\u0103rului de clien\u021bi, cre\u0219terea v\u00e2nz\u0103rilor \u0219i a valorii comenzii medii, dar \u0219i cre\u0219terea vizibilit\u0103\u021bii brandului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru 2023, reprezentan\u021bii Limitless Agency estimeaz\u0103 o cre\u0219tere \u00een jur de 15% pentru pia\u021ba de ecommerce, punct\u00e2nd c\u0103 este loc de o cre\u0219tere dubl\u0103 \u00een domeniu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u00cen condi\u021biile \u00een care \u00een prezent doar 45% dintre rom\u00e2nii cu acces la Internet comand\u0103 online, poten\u021bialul ecommerce-ului rom\u00e2nesc este infinit, pia\u021ba cresc\u00e2nd organic de la an la an. De altfel, cu fiecare an vedem un num\u0103r tot mai mare de rom\u00e2ni care comand\u0103 online, cu v\u00e2rfuri \u00eenregistrate de s\u0103rb\u0103tori. Spre exemplu, cu ocazia Pa\u0219telui, consumatorii rom\u00e2ni au cheltuit cu aproape 40% mai mult online fa\u021b\u0103 de o zi obi\u0219nuit\u0103, valoarea medie a comenzii fiind de 370 lei, \u00een cre\u0219tere cu 27% fa\u021b\u0103 de anul trecut. Mai precis, a devenit deja o obi\u0219nuin\u021b\u0103 ca rom\u00e2nii s\u0103 comande tot mai des \u0219i mai mult online, \u00een special de s\u0103rb\u0103tori, pentru a evita aglomera\u021bia din magazine \u0219i pentru a beneficia de retur gratuit. Iar aceast\u0103 tendin\u021b\u0103 este tot mai prezent\u0103 zi de zi, inclusiv pentru alimente, nu doar pentru produse de care nu este nevoie imediat\u201d, explic\u0103 Daniel Sl\u0103venie, CEO&amp;Partner Limitless Agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, costurile de marketing vor cre\u0219te av\u00e2nd \u00een vedere concuren\u021ba tot mai mare \u00een online, reprezentan\u021bii Limitless Agency recomand\u00e2ndu-le magazinelor online s\u0103 \u00ee\u0219i fidelizeze clien\u021bii actuali pentru a-\u0219i optimiza costurile \u0219i a-\u0219i cre\u0219te v\u00e2nz\u0103rile.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/limitless-comenzi-online-in-valoare-de-180-de-milioane-de-euro-in-primul-trimestru-din-an\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba de ecommerce din Rom\u00e2nia a \u00eenregistrat un trend ascendent \u00een primul trimestru din 2023, valoarea total\u0103 a comenzilor fiind de peste 180 de milioane de euro, \u00een ciuda infla\u021biei ridicate, arat\u0103 datele unei analizate realizate de Limitless Agency<\/p>\n","protected":false},"author":40,"featured_media":19428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[3891,605],"class_list":["post-19562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-limitless","tag-piata-de-e-commerce-din-romania"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19562"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19562\/revisions"}],"predecessor-version":[{"id":19563,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19562\/revisions\/19563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19428"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}