{"id":19573,"date":"2023-05-29T10:41:58","date_gmt":"2023-05-29T07:41:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19573"},"modified":"2023-05-29T10:41:58","modified_gmt":"2023-05-29T07:41:58","slug":"gpec-summit-22-23-mai-2023-editia-de-majorat","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-22-23-mai-2023-editia-de-majorat","title":{"rendered":"GPeC SUMMIT &#8211; 22-23 Mai 2023, edi\u021bia de majorat"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-22-23-mai-2023-editia-de-majorat\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Din culise \u0219i p\u00e2n\u0103 la Aria TNB, ziua de 22 Mai a fost dedicat\u0103 <\/span><i><span style=\"font-weight: 400;\">celui mai important eveniment de E-Commerce \u0219i Digital Marketing din Europa Central\u0103 \u0219i de Est,<\/span><\/i><span style=\"font-weight: 400;\"> respectiv <\/span><b>prima Conferin\u021b\u0103 GPeC a anului 2023.<\/b><span style=\"font-weight: 400;\"> De la <\/span><i><span style=\"font-weight: 400;\">newbies,<\/span><\/i><span style=\"font-weight: 400;\"> speciali\u0219ti, antreprenori \u0219i <\/span><i><span style=\"font-weight: 400;\">gurus<\/span><\/i><span style=\"font-weight: 400;\"> \u00een marketing online, cu to\u021bii\u00a0\u0219i-au g\u0103sit locul \u00een mijlocul Comunit\u0103\u021bii Digital, la ceas de s\u0103rb\u0103toare, \u00een cadrul <\/span><i><span style=\"font-weight: 400;\">GPeC SUMMIT,<\/span><\/i><span style=\"font-weight: 400;\"> care \u0219i-a petrecut majoratul \u00een inima Bucure\u0219tiului. V\u0103\u00a0l\u0103s\u0103m mai jos ideile principale \u0219i momentele cele mai importante ale zilei de 22 Mai.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19576 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Andrei-Radu.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Deschiderea evenimentului a fost f\u0103cut\u0103 de <\/span><i><span style=\"font-weight: 400;\">Andrei Radu (CEO &amp; Founder GPeC), <\/span><\/i><span style=\"font-weight: 400;\">care a dat cuv\u00e2ntul, \u00een lumina reflectoarelor, celor 5 speakeri interna\u021bionali de top, al\u0103turi de cei 24 de speciali\u0219ti din Rom\u00e2nia, care au urcat pe scen\u0103 sub ochii celor aproape 1200 de participan\u021bi din audien\u021b\u0103.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Keynote speeches sau paneluri,<\/span><\/i><span style=\"font-weight: 400;\"> fiecare dintre ele a venit ca o gur\u0103 de aer proasp\u0103t, cu informa\u021bii utile, practice sau inspira\u021bionale, cu un status al industriei \u0219i perspective de cre\u0219tere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u0103s\u0103m mai jos un rezumat \u0219i ideile principale desprinse din speechurile invitatilor:\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19575 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Oana-Dumitrescu2.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Decoding Decisions: Close the gap between intent and purchase | Oana Dumitrescu (Industry Manager Retail &amp; Travel, Google)\u00a0<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">\u2018It is far easier for a new entrant retailer to gain a foothold than it is for a new entrant product brand\u2019.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Retail in crescendo.<\/span><\/i><span style=\"font-weight: 400;\"> Pre\u021burile cresc, c\u0103ut\u0103rile cresc, la fel \u0219i v\u00e2nz\u0103rile (ieftin, second hand, \u00een rate) fie c\u0103 vorbim de fashion, home &amp; garden, electronice. Performance Max e un ajutor de n\u0103dejde.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Procesul de achizi\u021bie.<\/span><\/i><span style=\"font-weight: 400;\"> Cu c\u00e2t cump\u0103r\u0103torul depune un efort mai mic, iar procesul de achizi\u021bie nu este unul sinuos (inclusiv respectarea termenelor de livrare), reu\u0219im s\u0103 gr\u0103bim achizi\u021bia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">6 bias-uri care influen\u021beaz\u0103 o decizie de cump\u0103rare. <\/span><\/i><span style=\"font-weight: 400;\">Mai mult dec\u00e2t strategia de branding \u0219i de cea de stabilire a pre\u021burilor, comportamentul de cump\u0103rare este influen\u021bat de: euristica categoriei, puterea momentului, dovezi sociale, biasul rarit\u0103\u021bii, particularitatea autorit\u0103\u021bii \u0219i puterea gratuit\u0103\u021bilor.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The power of Emotion: The secret to driving more sales and revenue | Talia Wolf (Conversion Optimization Specialist, GetUplift)<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">\u2018Conversion optimization isn\u2019t about changing elements on the page, it\u2019s about solving people\u2019s problems\u2019.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19577 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Talia-Wolf.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Nostalgia.<\/span><\/i><span style=\"font-weight: 400;\"> McDonald&#8217;s folose\u0219te puterea emo\u021biilor \u0219i relanseaz\u0103 <\/span><i><span style=\"font-weight: 400;\">Happy Meal.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cum iau oamenii decizii? Pe baza experien\u021belor \u0219i a emo\u021biilor. <\/span><\/i><span style=\"font-weight: 400;\">Emo\u021biile influen\u021beaz\u0103 deciziile, deciziile afecteaz\u0103 conversiile, iar conversiile influen\u021beaz\u0103 veniturile. Tocmai de aceea, dincolo de v\u00e2rst\u0103, localizare geografic\u0103, trebuie s\u0103 \u00een\u021belegem emo\u021biile clien\u021bilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">4 pa\u0219i pentru cre\u0219terea conversiilor cu targetare emo\u021bional\u0103: <\/span><\/i><span style=\"font-weight: 400;\">Research, audit funnel, adaug\u0103 emo\u021bie \u00een copy &amp; \u00een design \u0219i ofer\u0103-le consumatorilor un scop astfel \u00eenc\u00e2t s\u0103 fie o achizi\u021bie cu care s\u0103 se identifice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018Not following my goal, but customer goal &amp; see the why\u2019: <\/span><\/i><span style=\"font-weight: 400;\">\u2018Stand better. Sit better. Feel better\u2019.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Comer\u021bul online rom\u00e2nesc \u00een stagnare? Ce \u00ee\u0219i doresc clien\u021bii \u0219i cum scalezi business-ul e-commerce \u00een contexul actual? | Moderator: Andrei Radu<\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19578\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1--300x200.jpg\" alt=\"\" width=\"603\" height=\"402\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1--300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1--1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1--768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1--1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-1-.jpg 2048w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">C\u0103t\u0103lin Maftei (Founder C-Solution)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Primele 4 luni ale anului: <\/span><\/i><span style=\"font-weight: 400;\">num\u0103rul de tranzac\u021bii a crescut cu 5%, dar s-a \u00eenregistrat o cre\u0219tere de 20% a sumelor tranzac\u021bionate; c<\/span><i><span style=\"font-weight: 400;\">re\u0219terea livr\u0103rilor pe weekend.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Transport la pachetomate:<\/span><\/i><span style=\"font-weight: 400;\"> exist\u0103 deja o tendin\u021b\u0103 spre alegerea pachetomatului preferat (33% din tranzac\u021bii &amp; rat\u0103 mic\u0103 de retur); <\/span><i><span style=\"font-weight: 400;\">pachetomate cu temperatur\u0103 controlat\u0103 pentru cosmetice: 15-20\u00b0C.<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Adrian Mihai (CEO FAN Courier)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De la \u00eenceputul anului, se observ\u0103 o <\/span><i><span style=\"font-weight: 400;\">cre\u0219tere a pie\u021bei cu 10%,<\/span><\/i><span style=\"font-weight: 400;\"> \u00eens\u0103 nu va mai ajunge la un procent de 30%, precum \u00een pandemie (c\u00e2nd achizi\u021bia de electronice era vital\u0103).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Zona de lockere<\/span><\/i><span style=\"font-weight: 400;\"> este din ce \u00een ce mai preferat\u0103 ca modalitate de livrare, din dorin\u021ba de a nu mai interac\u021biona neap\u0103rat cu curierii sau de a depinde de un interval orar pentru primirea coletului. Retururile se pot face mult mai u\u0219or la lockere.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Lucian Baltaru (CEO Sameday)<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Sc\u0103dere a comenzii medii, deci \u0219i mai multe comenzi de livrat.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sustenabilitatea nu vine cu pre\u021buri adi\u021bionale, <\/span><i><span style=\"font-weight: 400;\">lockerele <\/span><\/i><span style=\"font-weight: 400;\">fiind <\/span><i><span style=\"font-weight: 400;\">o solu\u021bie prietenoas\u0103 cu mediul \u00eenconjur\u0103tor.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Easybox-urile c\u00e2\u0219tig\u0103 teren: 48% din comenzi, fa\u021b\u0103 de 28%, ponderea comenzilor door to door.<\/span><\/i><span style=\"font-weight: 400;\"> Clien\u021bii caut\u0103 flexibilitate \u0219i livrare la timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cross-border \u00een cre\u0219tere.<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Oana Mandicescu (Chief Sales Officer Cargus)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Clien\u021bii \u00ee\u0219i doresc s\u0103 aib\u0103 un desf\u0103\u0219ur\u0103tor mult mai clar al transportului, <\/span><\/i><span style=\"font-weight: 400;\">astfel \u00eenc\u00e2t s\u0103 urm\u0103reasc\u0103 curierul p\u00e2n\u0103 \u00een momentul livr\u0103rii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Echitate \u0219i incluziune:<\/span><\/i><span style=\"font-weight: 400;\"> femei \u00een func\u021bii de conducere (board &amp; management).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sedii cu facilit\u0103\u021bi sustenabile.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">User testing done right<\/span><span style=\"font-weight: 400;\"> | Els Aerts (User Testing &amp; Usability Evangelist, AGConsult)<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19579 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Els-Aerts.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u2018You should talk very little and listen very much\u2019.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Urc\u0103 \u00een aceea\u0219i barc\u0103 cu utilizatorii t\u0103i,<\/span><\/i><span style=\"font-weight: 400;\"> \u00eencearc\u0103 s\u0103 ajungi \u00een profunzimea research-ului lor \u0219i s\u0103 le afli motiva\u021biile care \u00eei conduc \u00een cele din urm\u0103 spre decizia de cump\u0103rare.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">User testing at its finest:<\/span><\/i><span style=\"font-weight: 400;\"> alege utilizatorii potrivi\u021bi, scrie un scenariu bun, fii un bun moderator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus grupurile nu aduc acelea\u0219i rezultate precum 1 to 1-urile<\/span><i><span style=\"font-weight: 400;\"> (eye tracking: wink-wink;)).<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ce trebuie s\u0103 \u0219tii pentru a primi investi\u021bie \u00een business-ul t\u0103u? | Moderator: Nikola Yanev<\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19580\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-2-investitori.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">Bogdan Colceriu (CEO Frisbo)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pune \u00eentotdeauna <\/span><i><span style=\"font-weight: 400;\">oamenii pe primul loc. <\/span><\/i><span style=\"font-weight: 400;\">A\u0219a c\u0103, fie c\u0103 ai dreptul la un pitch de 1 sau de 5\u2019 poveste\u0219te despre echipa ta, iar abia dup\u0103 aceea despre problema pe care o rezolva\u021bi \u0219i c\u00e2t de departe pute\u021bi ajunge \u00een c\u00e2\u021biva ani cu aceast\u0103 solu\u021bie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e2t\u0103 vreme aduce valoare clien\u021bilor t\u0103i, afacerea va r\u0103m\u00e2ne sustenabil\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Face\u021bi-v\u0103 vizibili printre acei investitori care vor investi \u00een domeniul \u00een care activa\u021bi, viza\u021bi-i oric\u00e2nd prinde\u021bi ocazia de networking \u0219i lead generation.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Daniel Nicolae (Co-Founder &amp; Managing Partner Innoship)<\/span><\/h2>\n<ul>\n<li><i><span style=\"font-weight: 400;\">\u2018Raise money when you don&#8217;t have money\u2019.<\/span><\/i><\/li>\n<li><span style=\"font-weight: 400;\">\u00cenc\u0103 de la foarte bun \u00eenceput, sprijinul reciproc \u00eentr-un start-up este esen\u021bial sau, \u00een traducere liber\u0103, <\/span><i><span style=\"font-weight: 400;\">\u2018s\u0103 tragem to\u021bi la aceea\u0219i c\u0103ru\u021b\u0103\u2019.<\/span><\/i><\/li>\n<li><span style=\"font-weight: 400;\">Investe\u0219te timp, nu uita s\u0103 faci foarte bine research \u0219i s\u0103 creezi o comunitate \u00een jurul t\u0103u, un grup de sus\u021binere cu care \u00eemp\u0103rt\u0103\u0219e\u0219ti pasiuni \u0219i viziuni comune, fiind m\u00e2na\u021bi de aceea\u0219i misiune.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00cen prima etap\u0103 de fundraising ob\u021bii banii cel mai u\u0219or. De aceea, cea mai grea etap\u0103 este fix a doua, pentru c\u0103 \u00een tot acest timp trebuie s\u0103 r\u0103m\u00e2i consecvent.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">George Moroianu (Co-Founder Flip.ro)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00cen aten\u021bia investitorilor corporativi: investe\u0219te \u00een start-up-uri cu care ai o sinergie. <\/span><\/i><span style=\"font-weight: 400;\">(eMAG Ventures -&gt; Flip.ro).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concentreaz\u0103-\u021bi timpul \u0219i energia astfel \u00eenc\u00e2t prin business-ul t\u0103u s\u0103 rezolvi o problem\u0103, iar ulterior, investi\u021bia s\u0103 fi una bun\u0103 pentru compania ta, nu pentru VC.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Mihai Bocai (CEO Flaminjoy)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analizeaz\u0103 pia\u021ba, g\u0103se\u0219te cele mai promi\u021b\u0103toare start-up-uri tech \u00een care s\u0103 investe\u0219ti \u0219i ajut\u0103 aceste afaceri s\u0103 devin\u0103 mai bune \u0219i chiar de succes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cenva\u021b\u0103 s\u0103 mergi mai departe c\u00e2nd prime\u0219ti un<\/span><i><span style=\"font-weight: 400;\"> \u2018Nu!\u2019.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poate fi u\u0219or de negociat, \u00eens\u0103 primele etape ale investi\u021biei nu sunt niciodat\u0103 despre bani. Ci despre cum \u00ee\u021bi expui povestea \u0219i cum creionezi viitorul. La fel de mult conteaz\u0103 timpul \u0219i valoarea pe care le acorzi business-ului t\u0103u.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Discover the Brain Science that Drives Buyer Behavior | <\/span><span style=\"font-weight: 400;\">Nancy Harhut (Behavioral Marketing Expert &amp; Author | HBT Marketing)<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">\u2018We are influenced by what we hear first and what we hear often\u2019. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19581 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Nancy-Harhut.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Impulsurile<\/span><\/i><span style=\"font-weight: 400;\"> sunt scurt\u0103turi care ne conduc \u00een luarea deciziilor. <\/span><i><span style=\"font-weight: 400;\">Nu suntem ghida\u021bi de ceea ce g\u00e2ndim, ci de ceea ce sim\u021bim: <\/span><\/i><span style=\"font-weight: 400;\">emo\u021bie, aversiunea fa\u021b\u0103 de risc, efectul de \u00eenzestrare (endowment effect).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Po\u021bi face foarte u\u0219or oamenii s\u0103 vad\u0103 lucrurile \u00eentr-un mod \u0219i o lumin\u0103 diferite. Chiar dac\u0103 alegerile sunt mai pu\u021bin ra\u021bionale \u0219i mai mult reac\u021bionale, descrierile sunt cele care declan\u0219eaz\u0103 deciziile implicite.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mai mult, av\u00e2nd op\u021biuni, sunt mai predispu\u0219i s\u0103 aleag\u0103. Pentru c\u0103 alegerile \u00eei fac pe oameni s\u0103 simt\u0103 c\u0103 de\u021bin controlul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103 dou\u0103 tipuri de oameni de v\u00e2nz\u0103ri: <\/span><i><span style=\"font-weight: 400;\">buy, buy, buy &#8211; ok, fine! &amp; bazat pe customer service. Nu fi ca primul!<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Listen to your users! (And stop doing stupid things)| <\/span><span style=\"font-weight: 400;\">Karl Gilis (Top 3 Most Influential CRO-Expert in the World | AGConsult)<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19582 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Karl-Gillis.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u2018We help you grow your business by putting your customer at the &#x2764;&#xfe0f; of everything\u2019.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cheia este \u00eembun\u0103t\u0103\u021birea continu\u0103, nu reinventarea din nou \u0219i din nou.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adreseaz\u0103 \u00eentreb\u0103ri deschise \u0219i nu pune pe g\u00e2nduri utilizatorii, acord\u0103-le aten\u021bie \u0219i nu striga dup\u0103 aten\u021bie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cirea\u0219a de pe tort este clientul \u00eensu\u0219i.<\/span><\/i><span style=\"font-weight: 400;\"> Opri\u021bi-v\u0103 din a vinde a\u0219a cum v\u0103 dori\u021bi s\u0103 vinde\u021bi \u0219i vinde\u021bi a\u0219a cum clientul \u00ee\u0219i dore\u0219te s\u0103 cumpere.<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Growth: Tendin\u021be \u0219i instrumente pe care le au la \u00eendem\u00e2n\u0103 magazinele online pentru a scala | Moderator: Raluca Radu<\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19583\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Panel-3.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">Augustin Dobre (CEO Capital Financial Services)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Minimize friendly fraud. <\/span><\/i><span style=\"font-weight: 400;\">O metod\u0103 de plat\u0103 de care se tot abuzeaz\u0103, dar care poate fi \u021binut\u0103 sub control cu <\/span><i><span style=\"font-weight: 400;\">Twispay,<\/span><\/i><span style=\"font-weight: 400;\"> brand de\u021binut de Capital Financial Services. Este o solu\u021bie care ajut\u0103 la recuperarea pl\u0103\u021bilor pierdute, protejeaz\u0103 comercian\u021bii de fraud\u0103 \u0219i combate refuzul la plat\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">All the best from Twispay. <\/span><\/i><span style=\"font-weight: 400;\">Este un fel de Revolut al Marii Britanii, licen\u021biat de Banca Na\u021bional\u0103, dar autorizat \u00een tot SEE. Mai ajut\u0103 pe partea de conversie, personalizare \u0219i raportare pl\u0103\u021bi.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">From Twispay to the world. Twispay<\/span><\/i><span style=\"font-weight: 400;\"> permite inclusiv acceptarea pl\u0103\u021bilor prin metode de plat\u0103 foarte des folosite \u00een Germania \u0219i Austria <\/span><i><span style=\"font-weight: 400;\">(Ideal),<\/span><\/i><span style=\"font-weight: 400;\"> respectiv Olanda <\/span><i><span style=\"font-weight: 400;\">(Sofort).<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ionu\u021b Sabadac (VP Merchant Solutions TBI Bank)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nevoia de a diversifica metoda de plat\u0103 aduce noi trenduri \u00een materie de pl\u0103\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pentru maximizarea v\u00e2nz\u0103rilor, metoda <\/span><i><span style=\"font-weight: 400;\">\u2018cump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u2019<\/span><\/i><span style=\"font-weight: 400;\"> este tot mai adesea \u00eembr\u0103\u021bi\u0219at\u0103 de consumatori, \u0219i, de\u0219i nu ne-am a\u0219tepta, ea nu vine cu un cost pentru comercian\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O solu\u021bie de tipul <\/span><i><span style=\"font-weight: 400;\">\u2018cump\u0103r\u0103 acum, pl\u0103te\u0219te mai t\u00e2rziu\u2019<\/span><\/i><span style=\"font-weight: 400;\"> \u00eenseamn\u0103 o cre\u0219tere semnificativ\u0103 a ratelor de conversie (de la 2-3% p\u00e2n\u0103 la 40%), cre\u0219te co\u0219ul de cump\u0103r\u0103turi, scade rata de abandon.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Mihai V\u00een\u0103toru (Managing Partner DWF)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu c\u00e2t ajungi s\u0103 livrezi mai multe informa\u021bii c\u0103tre platformele de m\u0103surare, ad-urile se livreaz\u0103 mai targetat. CPC &#8211; trafic mai scump, dar mai valoros.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4) a schimbat paradigma de m\u0103surare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poate ajuta ChatGPT \u00een cre\u0219terea unei companii? Da, pentru \u00een\u021belegerea anumitor business-uri mai ni\u0219ate, <\/span><i><span style=\"font-weight: 400;\">buyer personas.<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Olimpia Norsesovici (Senior Business Development Manager MGID)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cre\u0219terea ratei de click <\/span><\/i><span style=\"font-weight: 400;\">prin native, video, display, ca rezultat al unei target\u0103ri personalizate a cump\u0103r\u0103torilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spre deosebire de alte tipuri de ads, inten\u021bia de cump\u0103rare este de 18-19%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Constituie AI o piedic\u0103? <\/span><\/i><span style=\"font-weight: 400;\">Nu este vorba de competi\u021bie, ci mai degrab\u0103 este c\u00e2t se poate de util\u0103 integrarea cu Google, ChatGPT pentru maximizarea ROI sau ROAS.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Stejara Pircan (Senior VP eMAG)<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Trenduri ale pie\u021bei:<\/span><\/i><span style=\"font-weight: 400;\"> cre\u0219terea gamei de produse \u00een e-commerce, v\u00e2nz\u0103ri cross-border, mai pu\u021bin pe categorie, mai mult de focus pe produs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cum ajut\u0103 eMAG?<\/span><\/i><span style=\"font-weight: 400;\"> partenerii aduc produsele \u00een depozite, iar eMAG se ocup\u0103 de traducere (ungar\u0103, bulgar\u0103), extinderea lockerelor \u00een Bulgaria \u0219i Ungaria, dar \u0219i de alte servicii adiacente &#8211; cum este Genius &#8211; pentru care se urm\u0103re\u0219te o replicare \u0219i \u00een aceste \u021b\u0103ri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Varierea metodelor de plat\u0103 \u0219i de livrare \u00ee\u021bi permite s\u0103 ajungi pe c\u00e2t mai multe pie\u021be, reu\u0219ind \u00een acela\u0219i timp s\u0103 personalizezi \u0219i experien\u021ba fiec\u0103rui cump\u0103r\u0103tor.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Investing \u00a350k in an E-Commerce Project. What happened? (Real Case Study)| <\/span><span style=\"font-weight: 400;\">Jon Quinton (Performance Marketing &amp; Paid Media Specialist)<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19584 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Jon-Quinton.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u2018It&#8217;s not all roses and cupcakes, neither in digital marketing\u2019<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">F\u0103r\u0103 un context de afaceri, nicio campanie PPC nu va func\u021biona, chiar \u0219i cu un palmares de milioane de vizualiz\u0103ri pe TikTok.<\/span><\/i><span style=\"font-weight: 400;\"> \u00cen acela\u0219i timp, trebuie s\u0103 \u021bii cont \u0219i de provoc\u0103rile pie\u021bei, s-ar putea s\u0103 fie mai mult dec\u00e2t propriile reclame care nu aduc conversii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cembun\u0103t\u0103\u021birea descrierilor de produse, \u00eembun\u0103t\u0103\u021birea ADC, focusul pe produs, personalizarea de landing pages, automatizarea vor fi \u00eentotdeauna un pariu sigur pentru ca shop-ul t\u0103u s\u0103 aduc\u0103 rezultatele dorite. <\/span><i><span style=\"font-weight: 400;\">\u2018The best learning is doing\u2019.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cele mai bune performan\u021be: <\/span><\/i><span style=\"font-weight: 400;\">Social Media &amp; Email Marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0218i pentru c\u0103 ne-am apropiat de final, Jon \u0219i-a f\u0103cut intro-ul cu un bax de bere pentru cei mai \u00eenseta\u021bi digital connaisseurs participan\u021bi la conferin\u021b\u0103. <\/span><i><span style=\"font-weight: 400;\">Beers on you, Jon!<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19586\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Sala-GPeC.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Printre speech-uri \u0219i paneluri, \u00een paralel a avut loc \u0219i<\/span> <a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-expo\/\"><i><span style=\"font-weight: 400;\">GPeC E-Commerce Expo,<\/span><\/i><\/a><span style=\"font-weight: 400;\"> un bun prilej de networking, dar \u0219i de luat pulsul<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19585 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/05\/Expo-Area.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> pie\u021bei de e-commerce, retail \u0219i digital marketing \u00een pauzele de cafea. Iar seara a culminat cu mare fast<\/span> <span style=\"font-weight: 400;\">pe Aria TNB \u2013 member of The Embassy. A fost <\/span><i><span style=\"font-weight: 400;\">GPeC Networking Party, <\/span><\/i><span style=\"font-weight: 400;\">la \u00een\u0103l\u021bime, al\u0103turi de elita industriei Digital din Rom\u00e2nia, cu DJ OLiX in the Mix.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ziua de mar\u021bi, 23 Mai a fost destinat\u0103 cursurilor \u0219i workshop-urilor, organizate, \u00een paralel, pe 6 track-uri, \u00een incinta Hotelului Sheraton din Bucure\u0219ti: <\/span><b>Curs Google Ads pentru E-Commerce<\/b> <i><span style=\"font-weight: 400;\">(Anabela Luca, Managing Director adLemonade), <\/span><\/i><b>Curs Google Analytics 4 pentru E-Commerce<\/b> <i><span style=\"font-weight: 400;\">(Eugen Potlog, Founder UX Studio),<\/span><\/i> <b>Curs Facebook, Instagram &amp; TikTok Ads pentru E-Commerce<\/b> <i><span style=\"font-weight: 400;\">(Raluca Radu, Founder MTH Digital), <\/span><\/i><b>Curs Customer Lifetime Value \u00een E-Commerce<\/b> <i><span style=\"font-weight: 400;\">(Valentin Radu, CEO &amp; Founder Omniconvert),<\/span><\/i> <b>Workshops Modul 1: SEO, Growth Hacking, Investment<\/b> <i><span style=\"font-weight: 400;\">(Horia Neagu &#8211; Founder Napoleon Digital, Daniel Ene &#8211; CMO Limitless Agency, Sergiu Negu\u021b &#8211; Co-Founder FintechOS),<\/span><\/i> <b>Workshops Modul 2: Scalare, SEO, E-Mail Marketing<\/b> <i><span style=\"font-weight: 400;\">(Cosmin D\u0103r\u0103ban &#8211; CEO Gomag, Steffen Heringhaus &#8211; CEO five elements digital, Andrei Georgescu &#8211; Managing Partner White Image).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u0103 mul\u021bumim pentru prezen\u021b\u0103 \u0219i ne (re)vedem \u00een toamn\u0103, la runda a doua GPeC SUMMIT 2023 din Bucure\u0219ti, cunoscut\u0103 drept \u0219i <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/\"><i><span style=\"font-weight: 400;\">Gala Premiilor eCommerce, Networking \u0219i Party cu elita industriei.<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dar p\u00e2n\u0103 atunci, v\u0103 a\u0219tept\u0103m prima edi\u021bie interna\u021bional\u0103 a GPeC, peste Prut, <\/span><a href=\"https:\/\/www.gpec.ro\/gpec-republica-moldova\/\"><span style=\"font-weight: 400;\">prima Conferin\u021b\u0103 GPeC din Republica Moldova,<\/span><\/a><span style=\"font-weight: 400;\"> Joi, pe data de 22 Iunie 2023.<\/span><\/p>\n<p>_______________________________________________________________________________________<\/p>\n<p><b>GPeC 2023 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gold Partner: <\/span><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/\"><span style=\"font-weight: 400;\">eMAG Marketplace<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Supported by: <\/span><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Recommended Payment Processor: <\/span><a href=\"https:\/\/netopia-payments.com\/\"><span style=\"font-weight: 400;\">NETOPIA Payments<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Eveniment sus\u021binut de: <\/span><a href=\"https:\/\/www.akinon.com\/\"><span style=\"font-weight: 400;\">Akinon<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/answear.ro\/\"><span style=\"font-weight: 400;\">Answear<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/aqurate.ai\/\"><span style=\"font-weight: 400;\">Aqurate<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.auchan.ro\/\"><span style=\"font-weight: 400;\">Auchan<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bancatransilvania.ro\/\"><span style=\"font-weight: 400;\">Banca Transilvania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/canopy.ro\/\"><span style=\"font-weight: 400;\">Canopy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cora.ro\/\"><span style=\"font-weight: 400;\">Cora<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.debonaire.ro\/\"><span style=\"font-weight: 400;\">Debonaire<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><span style=\"font-weight: 400;\">DWF<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/easy-sales.com\/ro?utm_source=GPeC+2023+May+event&amp;utm_medium=email&amp;utm_campaign=cold+e-mails&amp;utm_id=61\"><span style=\"font-weight: 400;\">easySales<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fiveelementsdigital.com\/\"><span style=\"font-weight: 400;\">Five Elements Digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\">Gomag<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.httpool.com\/\"><span style=\"font-weight: 400;\">Httpool<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/ro\"><span style=\"font-weight: 400;\">GTS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/innoship.com\/\"><span style=\"font-weight: 400;\">Innoship<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/limitless.ro\/\"><span style=\"font-weight: 400;\">Limitless Agency<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.merchantpro.ro\/\"><span style=\"font-weight: 400;\">MerchantPro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mgid.com\/\"><span style=\"font-weight: 400;\">MGID<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mth.digital\/ro\/\"><span style=\"font-weight: 400;\">MTH Digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/plati.online\/\"><span style=\"font-weight: 400;\">Pl\u0103\u021bi.Online<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/postapanduri.ro\/\"><span style=\"font-weight: 400;\">Po\u0219ta Panduri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><span style=\"font-weight: 400;\">RTB House<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sameday.ro\/\"><span style=\"font-weight: 400;\">Sameday<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sinaps.ro\/\"><span style=\"font-weight: 400;\">Sinaps<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.smartfintech.eu\/\"><span style=\"font-weight: 400;\">SmartFintech<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/tbibank.ro\/\"><span style=\"font-weight: 400;\">tbi Bank<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.twispay.com\/ro\/\"><span style=\"font-weight: 400;\">Twispay<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ups.com\/ro\/ro\/Home.page\"><span style=\"font-weight: 400;\">UPS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vtex.com\/ro\/\"><span style=\"font-weight: 400;\">VTEX<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Parteneri Media Principali: \u0218tirile PRO TV,\u00a0 <\/span><a href=\"https:\/\/voyo.protv.ro\/\"><span style=\"font-weight: 400;\">VOYO<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Radio: <\/span><a href=\"https:\/\/www.kissfm.ro\/\"><span style=\"font-weight: 400;\">KISS FM<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Hosting: <\/span><a href=\"https:\/\/hosterion.ro\/\"><span style=\"font-weight: 400;\">HOSTERION<\/span><\/a><\/p>\n<p>Parteneri Media:\u00a0<a href=\"https:\/\/trusted.ro\/\">Trusted.ro<\/a>,\u00a0<a href=\"https:\/\/www.manager.ro\/\">Manager.ro<\/a>,\u00a0<a href=\"https:\/\/www.revistabiz.ro\/\">Revista BIZ<\/a>,\u00a0<a href=\"https:\/\/www.wall-street.ro\/\">Wall \u2013 Street.ro<\/a>,\u00a0<a href=\"https:\/\/retail.ro\/\">Retail.ro<\/a>,\u00a0<a href=\"https:\/\/www.adhugger.net\/\">Ad Hugger<\/a>,\u00a0<a href=\"https:\/\/revistaprogresiv.ro\/\">Revista Progresiv<\/a>,\u00a0<a href=\"https:\/\/iab-romania.ro\/\">IAB Romania<\/a>,\u00a0<a href=\"https:\/\/www.armo.org.ro\/\">ARMO<\/a>,\u00a0<a href=\"https:\/\/beabg.com\/\">Bulgarian E-Commerce Association<\/a>,\u00a0<a href=\"https:\/\/www.bestjobs.eu\/\">BestJobs<\/a>,\u00a0<a href=\"https:\/\/www.retail-fmcg.ro\/\">Retail-FMCG<\/a>,\u00a0<a href=\"https:\/\/institutuldemarketing.ro\/\">Institutul de Marketing<\/a>,\u00a0<a href=\"https:\/\/www.portalmanagement.ro\/\">Portal Management<\/a>,\u00a0<a href=\"https:\/\/www.iqads.ro\/\">IQAds<\/a>,\u00a0<a href=\"https:\/\/spotmedia.ro\/\">Spotmedia<\/a>,\u00a0<a href=\"https:\/\/revistacariere.ro\/\">Cariere<\/a>,\u00a0<a href=\"https:\/\/www.zelist.ro\/\">Zelist<\/a>,\u00a0<a href=\"https:\/\/business-review.eu\/\">Business Review<\/a>,\u00a0<a href=\"https:\/\/jurnaluldeafaceri.ro\/\">Jurnalul de Afaceri<\/a>,\u00a0<a href=\"https:\/\/lumeaseoppc.ro\/\">Lumea SEO PPC<\/a>,\u00a0<a href=\"https:\/\/marketingfocus.ro\/\">Marketing Focus<\/a>, <a href=\"http:\/\/www.mybg.biz\">MyBG.biz<\/a>, <a href=\"https:\/\/www.smark.ro\/\">Smark<\/a>,\u00a0<a href=\"https:\/\/ecompedia.ro\/\">ecompedia.ro.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-22-23-mai-2023-editia-de-majorat\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Din culise \u0219i p\u00e2n\u0103 la Aria TNB, ziua de 22 Mai a fost dedicat\u0103 celui mai important eveniment de E-Commerce \u0219i Digital Marketing din Europa Central\u0103 \u0219i de Est, respectiv prima Conferin\u021b\u0103 GPeC a anului 2023. De la newbies, speciali\u0219ti, antreprenori \u0219i gurus \u00een marketing online, cu to\u021bii\u00a0\u0219i-au g\u0103sit locul \u00een mijlocul Comunit\u0103\u021bii Digital, la ceas de s\u0103rb\u0103toare, \u00een cadrul GPeC SUMMIT, care \u0219i-a petrecut majoratul \u00een inima Bucure\u0219tiului. V\u0103\u00a0l\u0103s\u0103m mai jos ideile principale \u0219i momentele cele mai importante ale zilei de 22 Mai.<\/p>\n","protected":false},"author":40,"featured_media":19587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[736,724],"tags":[409,444,4007,3850],"class_list":["post-19573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-e-commerce-expo","category-gpec-summit","tag-gpec","tag-gpec-expo","tag-gpec-summit-2023","tag-gpec-summit-mai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19573"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19573\/revisions"}],"predecessor-version":[{"id":19590,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19573\/revisions\/19590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19587"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}