{"id":19626,"date":"2023-06-28T10:18:43","date_gmt":"2023-06-28T07:18:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19626"},"modified":"2023-06-28T10:18:43","modified_gmt":"2023-06-28T07:18:43","slug":"peste-400-de-participanti-la-prima-editie-a-gpec-summit-in-republica-moldova","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/peste-400-de-participanti-la-prima-editie-a-gpec-summit-in-republica-moldova","title":{"rendered":"Peste 400 de participan\u021bi la prima edi\u021bie a GPeC SUMMIT \u00een Republica Moldova"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/peste-400-de-participanti-la-prima-editie-a-gpec-summit-in-republica-moldova\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Evenimentul a reunit 5 speakeri interna\u021bionali de top din SUA, Marea Britanie \u0219i Ucraina precum \u0219i 16 speciali\u0219ti din Rom\u00e2nia \u0219i Republica Moldova pentru o zi \u00eentreag\u0103 de Conferin\u021b\u0103 de E-Commerce &amp; Digital Marketing, concomitent cu o expozi\u021bie a afacerilor online \u0219i a furnizorilor de servicii de comer\u021b electronic \u0219i marketing digital. <!--more--><\/p>\n<h3><b>Comer\u021bul electronic: poten\u021bial substan\u021bial de cre\u0219tere chiar \u0219i \u00een perspectiva unor condi\u021bii economice nefavorabile\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19629 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/dimazaharia.com_0061-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Conferin\u021ba a fost deschis\u0103 de reprezentan\u021bii organizatorilor\u00a0 &#8211; Andrei Radu, CEO &amp; Founder GPeC \u0219i de Mila Malair\u0103u, directorul executiv al AmCham Moldova &#8211; care au eviden\u021biat importan\u021ba organiz\u0103rii unui astfel de eveniment pentru dezvoltarea industriei locale, industrie care se bucura de un poten\u021bial enorm de dezvoltare \u00een urm\u0103torii ani.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eUn lucru interesant e c\u0103 tehnologia evolueaz\u0103 \u00eentr-un ritm at\u00e2t de alert \u00eenc\u00e2t, chiar dac\u0103 suntem la \u00eenceput de drum \u00een Republica Moldova, recuper\u0103m destul de repede decalajul. Moldova are un poten\u021bial foarte mare de a cre\u0219te, iar antreprenorii \u00een\u021beleg cu adev\u0103rat c\u0103 online-ul este un canal de care dac\u0103 te ocupi \u00ee\u021bi aduce la un moment dat mai multe v\u00e2nz\u0103ri dec\u00e2t offline-ul \u0219i cu un efort ceva mai mic.\u201d a declarat Andrei Radu.\u00a0\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cCeea ce urm\u0103rim este s\u0103 dezvolt\u0103m comer\u021bul electronic, capacitatea de a vinde pe online. Noi am identificat industriile care fac \u00eempreun\u0103 ecosistemul comer\u021bului electronic. Noi suntem interesa\u021bi s\u0103 fim competitivi cu produsele noastre pe pie\u021bele externe, dar \u0219i de a oferi cump\u0103r\u0103torilor moldoveni bunurile importate prin comer\u021b electronic<\/span><\/i><span style=\"font-weight: 400;\">.\u201d a ad\u0103ugat Mila Malair\u0103u.<\/span><\/p>\n<h3><b>Re<\/b><b>\u021beta succesului a constat \u00een echipa local\u0103<\/b><b>\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19630 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/img-18-300x261.jpg\" alt=\"\" width=\"300\" height=\"261\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/img-18-300x261.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/img-18-1024x890.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/img-18-768x667.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/img-18.jpg 1351w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Prima sesiune a conferin\u021bei, a fost dedicat\u0103 oportunit\u0103\u021bilor pie\u021bei de comer\u021b electronic din Republica Moldova a\u0219a cum au fost ele identificate de unul dintre cei mai importan\u021bi juc\u0103tori din sfera de logistica si curierat, FAN Courier. <\/span><b>Cornel Morcov, Chief Commercial Officer FAN Courier<\/b><b>,<\/b><span style=\"font-weight: 400;\"> a subliniat c\u0103, pentru a se putea dezvolta \u00een mod consistent,<\/span> <span style=\"font-weight: 400;\">magazinele online trebuie s\u0103 dispun\u0103 de o gam\u0103 variat\u0103 de produse, ceea ce aduce clien\u021bi noi pe site \u0219i mai multe comenzi. <\/span><i><span style=\"font-weight: 400;\">\u201eCa s\u0103 ne adapt\u0103m la diferen\u021bele culturale ale diferitor \u021b\u0103ri, trebuie s\u0103 ne autoeduc\u0103m, \u00eentotdeauna s\u0103 ascult\u0103m nevoile clien\u021bilor. Ele sunt unele standardizate, \u00een func\u021bie de industrie, iar altele punctuale.\u201d\u00a0<\/span><\/i><\/p>\n<h3><b>M\u0103rfuri variate, oportunitatea unei <\/b><b>o pie\u021be mai mari \u0219i <\/b><b>legisla\u021bie mai clar\u0103<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prima sesiune de dezbateri a avut ca tem\u0103 \u201e<\/span><strong>Logistic\u0103, Fulfillment \u0219i Curierat: provoc\u0103rile comer\u021bului electronic din Moldova, solu\u021bii \u0219i oportunit\u0103\u021bi de cre\u0219tere<\/strong><span style=\"font-weight: 400;\">\u201d. \u00cen acest context,<\/span> <b>Vadim Buzdugan, CEO | Smart.md<\/b><span style=\"font-weight: 400;\">, a men\u021bionat importan\u021ba genului acesta de eveniment pentru antreprenori \u0219i pentru startul \u00een comer\u021b electronic, <\/span><span style=\"font-weight: 400;\">el \u00eensu\u0219i fond<\/span><span style=\"font-weight: 400;\">\u00e2<\/span><span style=\"font-weight: 400;\">nd magazinul online \u00een 2013, \u00een urma unui eveniment similar,<\/span> <i><span style=\"font-weight: 400;\">\u00eencep\u00e2nd cu electrocasnice \u0219i extinz\u00e2nd gama cu mobil\u0103, fashion, sport \u0219i mai ales, importul de branduri pe care clien\u021bii nu le g\u0103sesc \u00een Republica Moldova.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Legat de oportunit\u0103\u021bile viitoare, <\/span><b>Bogdan Colceriu, CEO Frisbo<\/b><b>, <\/b><span style=\"font-weight: 400;\">a specificat c\u0103: \u201c<\/span><i><span style=\"font-weight: 400;\">Pia\u021ba din Republica Moldova este abia la \u00eenceput. I<\/span><\/i><i><span style=\"font-weight: 400;\">ntrarea \u00een UE va \u00eensemna o pia\u021b\u0103 mai mare pentru orice magazin online din Republica Moldova \u0219i, la fel, pentru orice magazin online din Europa s\u0103 poat\u0103 vinde mai u\u0219or \u00een Moldova. Lucrurile se vor simplifica foarte mult<\/span><\/i><i><span style=\"font-weight: 400;\">\u201d.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19631 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/pane-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Totodat\u0103, <\/span><b>Mihai Burunciuc, Policy Manager | AmCham Moldova<\/b><b>, <\/b><span style=\"font-weight: 400;\">a precizat:<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">\u201e<\/span><i><span style=\"font-weight: 400;\">Pe teritoriul Republicii Moldova, 80-90% din m\u0103rfurile comandate online sunt achitate cu prezen\u021b\u0103 fizic\u0103: fie prin intermediul cardului, fie \u00een numerar. Legat de achitarea online pe ciclul \u00eenchis, legisla\u021bia prevede \u00een mod expres c\u0103 nu este nevoie s\u0103 fie eliberat bon fiscal, este suficient documentul electronic primar emis \u00een momentul achit\u0103rii. \u00cen cazul achit\u0103rii fizice, legisla\u021bia fiscal\u0103 oblig\u0103 comerciantul s\u0103 aib\u0103 asupra sa aparatul de cas\u0103 mobil \u0219i terminalul\u201d.<\/span><\/i><\/p>\n<h3><b>5 speakeri interna\u021bionali legendari au vorbit, pentru prima oar\u0103, la GPeC Moldova: Ayat Shukairy, Jill Quick, Andriy Fedoriv, Jon Quinton \u0219i Robert Craven<\/b><b>\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19632 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/Jon-Quinton-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Principalele idei expuse pe scen\u0103 de c\u0103tre invita\u021bii interna\u021bionali la aceasta prima edi\u021bie au vizat:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103 foarte multe surse de date pe care un magazin online le are are la \u00eendem\u00e2n\u0103 \u0219i pe care se poate baza atunci c\u00e2nd vrea s\u0103 afle mai multe despre flow-ul de vizitare, interese \u0219i nevoi ale utilizatorului \u0219i procesul de achizi\u021bie\u00a0 &#8211; cheia este definirea zonelor care conteaz\u0103 cel mai mult \u00een strategia de dezvoltare a magazinului. \u201c<\/span><i><span style=\"font-weight: 400;\">You need to make sure that you understand what is happening on the web site, how the visitors are behaving, is my brand distinctive and convinces the visitors that this is the product they need.\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">a men\u021bionat \u00eentre altele<\/span> <b>Ayat Shukairy, Best-Selling Author &amp; Authority on Marketing Optimization, <\/b><span style=\"font-weight: 400;\">primul speaker interna\u021bional care a urcat pe scena conferin\u021bei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dac\u0103 nu folose\u0219ti datele pe care le ai la \u00eendem\u00e2n\u0103, de ce le mai colectezi? a fost \u00eentrebarea adresat\u0103 audien\u021bei de <\/span><b>Jill Quick, Digital Marketing | The Coloring in Department, <\/b><span style=\"font-weight: 400;\">\u00een speechul s\u0103u<\/span> <b>Unveiling GA4\u2019s Secret: Empower Your Business with Actionable Insights<\/b><span style=\"font-weight: 400;\">; a accentuat printre altele c\u0103, pentru cei mai mul\u021bi profesioni\u0219ti \u00een ecommerce, sunt 3 tipuri de date pe care trebuie s\u0103 le exporte:<\/span><i><span style=\"font-weight: 400;\"> (1) cum m\u0103 g\u0103sesc oamenii, (2) ce fac ei pe site-ul meu, (3) care sunt paginile top &amp; trending \u0219i, dac\u0103 au avut setat vreun \u201cevent\u201d sunt utile \u0219i categoriile \u201eAction\u201d \u0219i \u201eLabels\u201d\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Cele mai puternice branduri se bazeaz\u0103 pe crearea de obiceiuri. Oamenii fac alegeri f\u0103r\u0103 s\u0103 se g\u00e2ndeasc\u0103: au o problem\u0103, au un obicei (o obi\u0219nuin\u021b\u0103) \u0219i au un mod de a o rezolva &#8211; prin magazinul online sau \u00een aplica\u021bie. Asta \u00eenseamn\u0103 s\u0103 fii \u00een comer\u021b electranic \u0219i marketing digital &#8211; a men\u021bionat <\/span><\/i><b>Andriy Fedoriv, Marketing specialist and Author of Brand Father.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cAlways try something different: the biggest challenge is the mind shift \u00een terms of how you approach the business\u201d a fost sfatul lui Jon Quinton <\/span><\/i><b>Jon Quinton, Performance Marketing &amp; Paid Media Specialist. <\/b><span style=\"font-weight: 400;\">Totodat\u0103 a impulsionat audien\u021ba s\u0103 urm\u0103reasc\u0103 pie\u021bele mai dezvoltate pentru inspira\u021bie de business dar s\u0103 \u00ee\u0219i dezvolte afacerile conform cu specificul pie\u021bei locale: \u201c<\/span><i><span style=\"font-weight: 400;\">cea mai mare gre\u0219eal\u0103 este s\u0103 \u00eencerci s\u0103 faci lucrurile la fel \u0219i s\u0103 presupui c\u0103 un client va vrea acela\u0219i tip de serviciu\u201d.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Robert Craven, Business Growth Consultant, Author &amp; Speaker <\/b><span style=\"font-weight: 400;\">a oferit c\u00e2teva sfaturi publicului pentru a deveni mai performan\u021bi \u00een mediul de business: \u201cCele mai utile calit\u0103\u021bi ale celor ce performeaz\u0103 la standarde ridicate \u00een business \u021bin de disciplin\u0103, pasiune \u0219i entuziasm. Cel mai important este clientul, \u00een\u021belegerea a\u0219tept\u0103rilor lui de la tine, modul \u00een care g\u00e2nde\u0219te despre tine. Marketingul este motorul care tracteaza \u0219i celelalte zone &#8211; de exemplu, finan\u021bele\u201d\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>Oportunit\u0103\u021bile \u0219i ingredientele succesului pentru un business online \u00een Republica Moldova\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19633 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Pe pia\u021ba din Republica Moldova lipsesc unele oportunit\u0103\u021bi care exist\u0103 \u00een Rom\u00e2nia, dar sunt alte solu\u021bii, ca de exemplu Meta, a accentuat \u00een interven\u021bia sa <\/span><b>Bianca Vlaston, Regional Meta Lead Balkans | Httpoo<\/b><b>l \u00een cadrul panelului dedicat<\/b> <b>Instrumentelor de Digital Marketing pentru cre\u0219terea v\u00e2nz\u0103rilor online<\/b><b>. \u201c<\/b><i><span style=\"font-weight: 400;\">C\u00e2nd te apuci s\u0103 faci campanie, prioritizarea obiectivului este cea care \u00ee\u021bi dicteaz\u0103 \u0219i m\u0103sur\u0103torile ulterioare, \u0219i optimiz\u0103rile pe care le faci \u00een func\u021bie de rezultatul ob\u021binut. Dac\u0103 vrei s\u0103 lansezi un produs nou, nu te apuci s\u0103 faci campanie de v\u00e2nzare, ci trebuie s\u0103 o dublezi cu o campanie de awareness, pentru c\u0103 vei avea rezultate proaste.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Totodat\u0103, canalele care genereaz\u0103 cash instant ar trebui s\u0103 fie prioritizate de c\u0103tre afacerile aflate la \u00eenceput de drum: canale care genereaz\u0103 v\u00e2nz\u0103ri c\u00e2t mai repede, cele de publicitate pl\u0103tit\u0103, gen Google, FB. PR, branding, campanii de SEO, a completat <\/span><b>George R\u0103\u0219chior, General Manager | SINAPS Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Conform declara\u021biei doamnei <\/span><b>Felicia Jereghi, Managing Director | Indigo Grup <\/b><span style=\"font-weight: 400;\">studiile recente, arat\u0103 c\u0103 \u00een Republica Moldova cel mai mult atrage aten\u021bia digitalul, pe locul doi sunt televiziunile, iar pe trei &#8211; influencerii, care le confer\u0103 foarte mult\u0103 \u00eencredere consumatorilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interesul de a afl\u0103 \u0219i de a \u00een\u021belege modul \u00een care se vinde un produs, c\u00e2t de utile \u0219i \u00een ce mod se pot folosi instrumentele de marketing digital sunt cruciale pentru succesul unei afaceri \u00een mediul online sau pentru migrarea unui business offline c\u0103tre online &#8211; \u0219i aceast\u0103 migrare necesit\u00e2nd la fel de multe cuno\u0219tin\u021be \u0219i poate chiar mai multe conform spuselor lui<\/span> <b>Igor Strechi, CTO Purple Media<\/b><\/p>\n<p><b>Daniel Spiridon, VP Business Development and Strategy eMAG<\/b><i><span style=\"font-weight: 400;\"> a subliniat din nou poten\u021bialul de dezvoltare al Republicii Moldova \u00een ceea ce prive\u0219te dezvoltarea de afaceri \u00een mediul digital: \u201eComer\u021bul electronic este un domeniu \u00een care noi vedem o foarte mare cre\u0219tere, foarte mult poten\u021bial \u00een condi\u021biile \u00een care se vorbe\u0219te mai mult negativ dec\u00e2t pozitiv despre tot ce se \u00eent\u00e2mpl\u0103 la nivel economic.\u201d\u00a0<\/span><\/i><\/p>\n<p><b>Antreprenorii din Republica Moldova <\/b>prezen\u021bi pe scen\u0103 \u00een cadrul panelului <strong>Experiences from Moldova<\/strong><span style=\"font-weight: 400;\"> au povestit succesele lor dar \u0219i pa\u0219ii pe care i-au \u00eentreprins p\u00e2n\u0103 a ajunge la nivelul la care sunt acum, precum \u0219i oportunit\u0103\u021bile de dezvoltare pe care le au la \u00eendem\u00e2n\u0103 pe pia\u021b\u0103 local\u0103:\u00a0 <\/span><span style=\"font-weight: 400;\">Alexei Panin (Digital Business Director MAIB), Julia Allert, Victor Nistoric\u0103 (CEO Brut\u0103ria Bardar), Vlad Vedra\u0219co (Digital Advertising Expert) au \u00eemp\u0103rt\u0103\u0219it provoc\u0103rile dar \u0219i oportunit\u0103\u021bile pe care le-au valorificat \u00een dezvoltarea business-urilor pe care le conduc. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19634 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/06\/panel-3-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industria de fashion este o industrie transfrontalier\u0103, clien\u021bi exist\u00e2nd \u00een fiecare \u021bar\u0103, dac\u0103 focusul e pe \u00eembun\u0103t\u0103\u021birea produselor \u0219i targetarea corect\u0103 a clien\u021bilor a dezv\u0103luit Julia Allert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mediul online a reprezentat oportunitatea unei reinventari rapide \u00een perioada pandemiei pentru Brut\u0103ria Bardar &#8211; care acum, prin intermediul site-ului, acoper\u0103 15 &#8211; 20% din v\u00e2nz\u0103ri <\/span><i><span style=\"font-weight: 400;\">pe categorii netradi\u021bionale pentru online.\u00a0\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategia c\u0103 s\u0103 fii eficient ast\u0103zi e s\u0103 fii autentic prin con\u021binut, prin comunicare fluent\u0103 pe site, pe platforma de v\u00e2nzare a afirmat Vlad Vedra\u0219co.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alexei Panin a povestit despre Programul GoEcomm pentru antreprenorii care vor s\u0103 ias\u0103, s\u0103-\u0219i v\u00e2nd\u0103 produsele pe online. Prin acest program li se ofer\u0103 suport pentru a lansa o platform\u0103 de comer\u021b electronic. \u00cen cazul \u00een care \u00eencep s\u0103-\u0219i v\u00e2nd\u0103 produsele online ob\u021bin \u0219i un grant sub form\u0103 de servicii pe partea de marketing, de promovare a produselor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">_______________________________________________<\/span><\/p>\n<p><b>GPeC Republica Moldova este un eveniment organizat \u00een parteneriat cu: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/AmCham.md\">AmCham Moldova<\/a>, <a href=\"https:\/\/www.facebook.com\/aimdinmd\">AIM<\/a><\/span><\/p>\n<p><b>Powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><b>Parteneri strategici<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/USAIDMoldova\">USAID<\/a>, <a href=\"https:\/\/www.facebook.com\/EmbassyOfSwedenInChisinau\/\">Suedia<\/a> \u0219i <a href=\"https:\/\/www.facebook.com\/BritishEmbassyChisinau\">Marea Britanie<\/a><\/span><\/p>\n<p><b>Premium Partner<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.maib.md\/ro\"><span style=\"font-weight: 400;\">MAIB<\/span><\/a><\/p>\n<p><b>Supported by<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.frisbo.eu\/\"><span style=\"font-weight: 400;\">Frisbo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.httpool.com\/\"><span style=\"font-weight: 400;\">Httpool<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sinaps.ro\/\"><span style=\"font-weight: 400;\">Sinaps<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/peste-400-de-participanti-la-prima-editie-a-gpec-summit-in-republica-moldova\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Evenimentul a reunit 5 speakeri interna\u021bionali de top din SUA, Marea Britanie \u0219i Ucraina precum \u0219i 16 speciali\u0219ti din Rom\u00e2nia \u0219i Republica Moldova pentru o zi \u00eentreag\u0103 de Conferin\u021b\u0103 de E-Commerce &amp; Digital Marketing, concomitent cu o expozi\u021bie a afacerilor online \u0219i a furnizorilor de servicii de comer\u021b electronic \u0219i marketing digital.<\/p>\n","protected":false},"author":40,"featured_media":19629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,43,207],"tags":[4051,4033,100,4053],"class_list":["post-19626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","category-noutati-si-stiri-gpec","category-stirile-saptamanii","tag-gpec-chisinau","tag-gpec-republica-moldova","tag-gpec-summit","tag-piata-de-ecommerce-republica-moldova"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19626"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19626\/revisions"}],"predecessor-version":[{"id":19638,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19626\/revisions\/19638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19629"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}