{"id":19661,"date":"2023-07-20T18:43:54","date_gmt":"2023-07-20T15:43:54","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19661"},"modified":"2023-07-20T18:45:13","modified_gmt":"2023-07-20T15:45:13","slug":"8-tipologii-de-consumatori-prioritari-pentru-orice-business-online-in-2023","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/8-tipologii-de-consumatori-prioritari-pentru-orice-business-online-in-2023","title":{"rendered":"8 Tipologii de consumatori prioritari pentru orice business online \u00een 2023"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/8-tipologii-de-consumatori-prioritari-pentru-orice-business-online-in-2023\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Un <a href=\"https:\/\/go.euromonitor.com\/white-paper-types-of-consumers-for-targeted-marketing.html\">raport realizat de Euromonitor Interna\u021bional <\/a>\u0219i lansat ast\u0103zi, 20 iulie, eviden\u021biaz\u0103 8 categorii de consumatori, care ar trebui s\u0103 se afle \u00een aten\u021bia oric\u0103rui business online \u00een 2023, merg\u00e2nd dincolo de date demografice \u0219i segmentand tipologia de consumatori plec\u00e2nd de la comportamentul de informare, modul de luare a deciziei de cump\u0103rare, metod\u0103 de plata preferat\u0103 \u0219i comportamentul de achizite \u00een general. Totodat\u0103, au fost luate \u00een considerare aspecte precum: utilizarea tehnologiei, influen\u021ba marketingului, aspira\u021biile \u0219i valorile personale declarate. <!--more--><\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19662 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.32.27-300x164.png\" alt=\"\" width=\"580\" height=\"317\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.32.27-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.32.27-1024x560.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.32.27-768x420.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.32.27.png 1071w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/>Conform raportului acestea sunt cele 8 tipologii de consumator pe care o afacere online ar trebui s\u0103 le aib\u0103 \u00een vedere pentru o targetare mai bun\u0103 \u00een campaniile de comunicare \u0219i o cre\u0219tere a ratei de conversie:<\/p>\n<h4 dir=\"ltr\" role=\"presentation\">Minimalist Seekers &#8211; se concentreaz\u0103 pe lucrurile simple &#8211; adep\u021bii teoriei \u201cless-is-more\u201d<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Reprezint\u0103 18% din totalul popula\u021biei investigate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Au un stil de via\u021b\u0103 modest<\/li>\n<li dir=\"ltr\" role=\"presentation\">Nu \u021bin cont de ultimele tendin\u021be \u0219i nu sunt influen\u021ba\u021bi de Social Media<\/li>\n<li dir=\"ltr\" role=\"presentation\">Folosesc tehnologia ca s\u0103 \u00ee\u0219i simplifice via\u021ba<\/li>\n<li dir=\"ltr\" role=\"presentation\">\u00cencearc\u0103 s\u0103 reduc\u0103 la minim num\u0103rul de produse de\u021binute \u0219i s\u0103 reduc\u0103 risipa.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sustenabilitatea \u0219i grija fa\u021b\u0103 de mediu sunt valorile lor principale. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19666 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.00.32-236x300.png\" alt=\"\" width=\"236\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.00.32-236x300.png 236w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.00.32.png 416w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Nu fac cump\u0103r\u0103turi din impuls<\/li>\n<li dir=\"ltr\" role=\"presentation\">Fac cercet\u0103ri \u00eendelungate \u00eenainte de a lua decizia de cump\u0103rare<\/li>\n<li dir=\"ltr\" role=\"presentation\">Caut\u0103 produse de calitate, durabile, rezistente, care s\u0103 poat\u0103 fi reparate sau achizi\u021bioneaz\u0103 mai degrab\u0103 produse second &#8211; hand.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Cele mai importante surse de informare pentru ei sunt prietenii \u0219i familia sau site-urile de review-uri independente<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19665\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-14.58.36-300x88.png\" alt=\"\" width=\"593\" height=\"174\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-14.58.36-300x88.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-14.58.36-1024x301.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-14.58.36-768x225.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-14.58.36.png 1213w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/h4>\n<h4>Conservatorii &#8211; Conservative homebodies &#8211; cei pentru care familia \u0219i prietenii conteaz\u0103 cel mai mult<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Reprezint\u0103 18% din totalul popula\u021biei investigate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Le place s\u0103 petreac\u0103 timpul acas\u0103 \u0219i nu dau prea mare importan\u021b\u0103 imaginii proprii sau ultimelor tendin\u021be<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt consumatori cump\u0103ta\u021bi. Nu caut\u0103 activ produse premium \u0219i nu \u021bin cont de ultimele apari\u021bii<\/li>\n<li dir=\"ltr\" role=\"presentation\">Se concentreaz\u0103 pe cump\u0103r\u0103turile esen\u021biale \u0219i se dedic\u0103 prioritar timpului de calitate cu familia \u0219i cu cei dragi.<\/li>\n<li dir=\"ltr\" role=\"presentation\">De\u0219i nu le place s\u0103 cheltuie bani, apreciaz\u0103 experien\u021bele memorabile sau ofertele speciale (flash sales, colec\u021bii exclusive pot conduce la achizi\u021bii ocazionale din impuls)<\/li>\n<li dir=\"ltr\" role=\"presentation\">Nu sunt recunoscu\u021bi pentru brand loyalty &#8211; ca atare etichetele \u201cprivate- label\u201d sau nout\u0103\u021bile de pe pia\u021b\u0103 au poten\u021bialul de a avea succes \u00een aceast\u0103 categorie de cump\u0103r\u0103tori &#8211; at\u00e2t timp c\u00e2t pre\u021bul e competitiv<\/li>\n<li dir=\"ltr\" role=\"presentation\">\u0218i ei se informeaz\u0103 \u0219i au \u00eencredere mai degrab\u0103 \u00een recomand\u0103rile prietenilor \u0219i familiei<\/li>\n<\/ul>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19667\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.05.08-300x98.png\" alt=\"\" width=\"588\" height=\"192\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.05.08-300x98.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.05.08-1024x335.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.05.08-768x252.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.05.08.png 1111w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19668\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.09.51-300x128.png\" alt=\"\" width=\"586\" height=\"250\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.09.51-300x128.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.09.51-1024x437.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.09.51-768x328.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.09.51.png 1099w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/p>\n<h4>Optimi\u0219tii echilibra\u021bi &#8211; Au \u00eencredere \u00een ei \u0219i \u00een viitor<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Reprezint\u0103 un procent de 14% din totalul popula\u021biei investigate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Au un stil de via\u021b\u0103 echilibrat \u0219i se concentreaz\u0103 pe bucuria prezentului precum \u0219i pe planificarea viitorului<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt consumatori pragmatici \u0219i aten\u021bi cu bugetul lor. Totu\u0219i pun pre\u021b pe fericirea personal\u0103 a\u0219a c\u0103, din c\u00e2nd \u00een c\u00e2nd fac c\u00e2te o arogan\u021b\u0103 \u00een a cump\u0103ra lucruri care \u00eei bucur\u0103 pe moment <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19670 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.20.19-300x123.png\" alt=\"\" width=\"470\" height=\"193\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.20.19-300x123.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.20.19-1024x420.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.20.19-768x315.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.20.19.png 1038w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Caut\u0103 branduri \u0219i nume cunoscute ocazional dar \u00een general prioritizeaz\u0103 pre\u021burile sc\u0103zute<\/li>\n<li dir=\"ltr\" role=\"presentation\">Vor c\u0103uta servicii la \u00eendem\u00e2n\u0103 care le permit s\u0103 termine treaba repede pentru a putea s\u0103 se \u00eentoarc\u0103 la activit\u0103\u021bile \u0219i oamenii pe care \u00eei consider\u0103 valoro\u0219i pentru ei.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Pozi\u021bionarea produselor \u00een jurul ideii de wellness, self-care sau dezvoltare personal\u0103 &#8211; poate fi un mod eficient de targetare a acestei categorii de consumatori<\/li>\n<\/ul>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19669\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.22.08-300x109.png\" alt=\"\" width=\"636\" height=\"231\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.22.08-300x109.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.22.08-1024x371.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.22.08-768x278.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.22.08.png 1076w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/h4>\n<h4>Cautious Planners &#8211; cei care \u0219tiu ce \u00ee\u0219i doresc \u00een via\u021b\u0103<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Se concentreaz\u0103 pe viitor \u0219i sunt aten\u021bi cu banii<\/li>\n<li dir=\"ltr\" role=\"presentation\">Vor face pa\u0219i siguri \u0219i constan\u021bi pentru asigurarea \u0219i \u00eembun\u0103t\u0103\u021birea siguran\u021bei financiare.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Au decizia deja luat\u0103 \u00eenainte de a face achizi\u021bia \u0219i nu prea se abat de la lista de cump\u0103r\u0103turi <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19672 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.17-250x300.png\" alt=\"\" width=\"250\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.17-250x300.png 250w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.17.png 420w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt convin\u0219i at\u00e2t de \u00eensu\u0219irile c\u00e2t \u0219i de valoarea produselor \u00eenainte de achizi\u021bie.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Etichetele, review-urile \u0219i recomand\u0103rile \u00eei ajut\u0103 \u00een luarea deciziei de cump\u0103rare<\/li>\n<li dir=\"ltr\" role=\"presentation\">Nu se las\u0103 influen\u021ba\u021bi de ultimele tendin\u021be \u0219i nu simt nevoia s\u0103 \u021bin\u0103 pasul cu noile produse. Dar pun pre\u021b pe calitate \u0219i pe brandurile recunoscute &#8211; p\u00e2n\u0103 c\u00e2nd vine vorba de pre\u021b.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Economisirea este extrem de important\u0103 pentru ace\u0219ti consumatori \u0219i se vor reorienta de la produsele cump\u0103rate \u00een mod tradi\u021bional dac\u0103 un produs alternativ e disponibil la un pre\u021b mai bun<\/li>\n<li dir=\"ltr\" role=\"presentation\">Mostrele gratuite, testerele, garan\u021bii prelungite ajut\u0103 la \u00eent\u0103rirea deciziei de cump\u0103rare \u0219i sus\u021bin declara\u021biile de calitate<\/li>\n<\/ul>\n<h4 dir=\"ltr\" role=\"presentation\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19673\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.33-300x128.png\" alt=\"\" width=\"541\" height=\"231\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.33-300x128.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.33-1024x436.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.33-768x327.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.26.33.png 1076w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/h4>\n<h4 dir=\"ltr\" role=\"presentation\">Cump\u0103r\u0103torii din impuls &#8211; cei c\u0103rora le plac t\u00e2rguielile<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Impulsive Spenders &#8211; sunt cei care urm\u0103resc cele mai recente tendin\u021be \u0219i \u00eencearc\u0103 s\u0103 \u021bin\u0103 pasul cu ele prin intermediul Social Media \u0219i brand engagement<\/li>\n<li dir=\"ltr\" role=\"presentation\">Totu\u0219i, sunt mai dispu\u0219i s\u0103 aprecieze experien\u021bele dec\u00e2t posesiunile materiale <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19675 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.38.53-1-300x107.png\" alt=\"\" width=\"533\" height=\"190\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.38.53-1-300x107.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.38.53-1-1024x364.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.38.53-1-768x273.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.38.53-1.png 1086w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Le place shopping-ul \u0219i s\u0103 se plimbe prin magazine chiar dac\u0103 nu au \u00een plan s\u0103 fac\u0103 vreo achizi\u021bie<\/li>\n<li dir=\"ltr\" role=\"presentation\">Au nevoie de experien\u021be dedicate, ceea ce poate fi o provocare devreme ce sunt aten\u021bi la divulgarea datelor personale. Sunt dispu\u0219i s\u0103 fac\u0103 \u0219i concesii dac\u0103 astfel pot primi produse sau servicii care s\u0103 le satisfac\u0103 nevoile<\/li>\n<li dir=\"ltr\" role=\"presentation\">Ace\u0219ti consumatori au nevoie de experien\u021be cross &#8211; channel pentru a-i implic\u0103 \u0219i atrage<\/li>\n<li dir=\"ltr\" role=\"presentation\">Printre cele mai bune metode de targetare a acestei categorii se num\u0103r\u0103 \u0219i promovarea de produse noi \u0219i tendin\u021be al\u0103turi de mesaje clare legate de value for money<\/li>\n<li dir=\"ltr\" role=\"presentation\">Echilibrul dintre cost \u0219i calitate este esen\u021bial pentru ei<\/li>\n<\/ul>\n<h4 dir=\"ltr\" role=\"presentation\">Perseveren\u021bii neobosi\u021bi &#8211; cei care vor s\u0103 fie \u0219i s\u0103 aib\u0103 ce e mai bun<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Cei care se bucur\u0103 s\u0103 tr\u0103iasc\u0103 momentul<\/li>\n<li dir=\"ltr\" role=\"presentation\">Reprezint\u0103 9% din popula\u021bie<\/li>\n<li dir=\"ltr\" role=\"presentation\">Investesc \u00een imaginea lor \u0219i reputa\u021bia le este prioritate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Pun pre\u021b pe ceea ce cred ceilal\u021bi despre ei \u0219i urm\u0103resc ultimele tendin\u021be <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19674 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.58.53-300x216.png\" alt=\"\" width=\"300\" height=\"216\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.58.53-300x216.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-15.58.53.png 578w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt dispu\u0219i s\u0103 cheltuie bani pentru men\u021binerea unui anumit statut<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt tech savvy, foarte activi \u00een Social Media dar nu se las\u0103 convin\u0219i de influenceri<\/li>\n<li dir=\"ltr\" role=\"presentation\">Pentru ei, experien\u021bele sunt la fel de importante ca \u0219i posesiunile materiale<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt degaja\u021bi \u00een ceea ce prive\u0219te obiceiul de a cheltui bani; le place s\u0103 testeze \u0219i s\u0103 \u00eencerce produse noi, \u00eens\u0103 fac \u0219i cercetare \u00eenaintea achizi\u021biei propriu-zise<\/li>\n<li dir=\"ltr\" role=\"presentation\">Caut\u0103 branduri premium \u0219i bine-cunoscute chiar dac\u0103 e nevoie s\u0103 cheltuiasc\u0103 mai mul\u021bi bani<\/li>\n<li dir=\"ltr\" role=\"presentation\">Pot fi cump\u0103r\u0103tori fideli sunt fani ai programelor de recompense, membership \u0219i loialitate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Deseori prefer\u0103 branduri de la care primesc beneficii<\/li>\n<li dir=\"ltr\" role=\"presentation\">Experien\u021bele customizate, programele de fidelizare \u0219i beneficii exclusive precum \u0219i promovarea produselor aflate \u00een trend ajut\u0103 la convertirea acestei categorii \u00een cump\u0103r\u0103tori recuren\u021bi<\/li>\n<\/ul>\n<h4 dir=\"ltr\" role=\"presentation\">Empowered activists &#8211; cei care cred c\u0103 au puterea s\u0103 reflecte schimbarea<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Aproximativ 11 % din popula\u021bia investigat\u0103<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt avoca\u021bi puternici ai cauzelor sociale, de mediu \u0219i politice &#8211; sunt activi \u00een comunit\u0103\u021bile lor locale \u0219i interesa\u021bi de bun\u0103starea proprie.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Sunt vocali c\u00e2nd vine vorba de probleme globale \u0219i se a\u0219teapt\u0103 c\u0103 \u0219i brandurile pe care le achizi\u021bioneaz\u0103 s\u0103 le \u00eemp\u0103rt\u0103\u0219easc\u0103 valorile<\/li>\n<li dir=\"ltr\" role=\"presentation\">Caut\u0103 produse \u201cverzi\u201d \u0219i sustenabile deoarece vor s\u0103 fac\u0103 lumea un loc mai bun. Value for money \u0219i pre\u021burile mici sunt factori determinan\u021bi \u00een procesul de achizi\u021bie<\/li>\n<li dir=\"ltr\" role=\"presentation\">Pot fi loiali brandurilor at\u00e2ta timp c\u00e2t acestea nu le \u00eencalc\u0103 valorile \u0219i credin\u021bele<\/li>\n<li dir=\"ltr\" role=\"presentation\">Merg pe achizi\u021bii de produse deja testate \u0219i sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103 mai mult pe produse despre care \u0219tiu sigur c\u0103 func\u021bioneaz\u0103.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Activi\u0219tii vor investi \u00een experien\u021be &#8211; \u00ee\u0219i vor petrece timpul \u0219i \u00ee\u0219i vor cheltui banii pe activit\u0103\u021bi ce \u00eei bucur\u0103: vacan\u021be, experien\u021be culturale, voluntariat \u0219i caritate<\/li>\n<li dir=\"ltr\" role=\"presentation\">Promovarea de produse eco-friendly \u0219i sustenabile precum \u0219i comunicarea ac\u021biunilor robuste de CSR derulate \u00een \u00eent\u00e2mpinarea problemelor globale sunt mijloace de a-i atrage \u00een apropierea brandului sau a magazinului<\/li>\n<\/ul>\n<h4 dir=\"ltr\" role=\"presentation\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19678\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.39.47-300x106.png\" alt=\"\" width=\"611\" height=\"216\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.39.47-300x106.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.39.47-1024x361.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.39.47-768x271.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-18.39.47.png 1084w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/h4>\n<h4 dir=\"ltr\" role=\"presentation\">Tradi\u021bionali\u0219tii &#8211; cei mul\u021bumi\u021bi de unde sunt \u00een via\u021b\u0103<\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Nu pun importan\u021b\u0103 pe imaginea proprie \u0219i nu simt nevoia s\u0103 \u021bin\u0103 pasul cu tendin\u021bele<\/li>\n<li dir=\"ltr\" role=\"presentation\">Ace\u0219ti 4% din popula\u021bie pot fi dificil de influen\u021bat \u0219i de abordat deoarece nu fac achizi\u021bii de impuls \u0219i nici nu sunt dispu\u0219i s\u0103 \u00eencerce noi produse <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19676 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-16.09.54-300x119.png\" alt=\"\" width=\"491\" height=\"195\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-16.09.54-300x119.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-16.09.54-768x304.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-16.09.54.png 1007w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/li>\n<li dir=\"ltr\" role=\"presentation\">Ei sunt fideli produselor pe care le consider\u0103 esen\u021biale. Caut\u0103 pre\u021buri mici \u0219i moduri de a face economie<\/li>\n<li dir=\"ltr\" role=\"presentation\">Discounturile \u0219i perioadele de reduceri le influen\u021beaz\u0103 comportamentul de achizi\u021bie, f\u0103c\u00e2ndu-i s\u0103 aleag\u0103 alternativele cele mai ieftine<\/li>\n<li dir=\"ltr\" role=\"presentation\">Caut\u0103 un proces de achizi\u021bie confortabil \u0219i eficient &#8211; o metod\u0103 de a-i converti \u00een clien\u021bi recuren\u021bi este de a r\u0103spunde acestor nevoi<\/li>\n<li dir=\"ltr\" role=\"presentation\">Este mai probabil c\u0103 ei s\u0103 fac\u0103 cump\u0103r\u0103turi \u00een magazin \u0219i nu online &#8211; cu toate acestea devin din ce \u00een ce mai confortabili \u00een utilizarea tehnologiei acum, a\u0219adar au devenit o categorie mai u\u0219or de targetat acum.<\/li>\n<li dir=\"ltr\" role=\"presentation\">O experien\u021b\u0103 \u00een-store confortabil\u0103 combinat\u0103 cu servicii online u\u0219or de utilizat pot \u00eendep\u0103rta anxiet\u0103\u021bile legate de utilizarea tehnologiei<\/li>\n<li dir=\"ltr\" role=\"presentation\">Un alt mod de a-i targeta eficient este de a marca \u00een mod clar \u0219i vizibil discounturile \u0219i pre\u021burile reduse<\/li>\n<\/ul>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19664\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.54.20-300x177.png\" alt=\"\" width=\"488\" height=\"288\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.54.20-300x177.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.54.20-1024x603.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.54.20-768x452.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-20-at-12.54.20.png 1087w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\n<p dir=\"ltr\">Mai\u00a0 multe detalii despre modul fiec\u0103ruia de achizi\u021bie \u0219i cele mai bune metode de targetare, precum \u0219i grafice \u0219i statistici dinamice g\u0103si\u021bi \u00een raportul complet <a href=\"https:\/\/go.euromonitor.com\/white-paper-types-of-consumers-for-targeted-marketing.html\">de aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/8-tipologii-de-consumatori-prioritari-pentru-orice-business-online-in-2023\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Un raport realizat de Euromonitor Interna\u021bional \u0219i lansat ast\u0103zi, 20 iulie, eviden\u021biaz\u0103 8 categorii de consumatori, care ar trebui s\u0103 se afle \u00een aten\u021bia oric\u0103rui business online \u00een 2023, merg\u00e2nd dincolo de date demografice \u0219i segmentand tipologia de consumatori plec\u00e2nd de la comportamentul de informare, modul de luare a deciziei de cump\u0103rare, metod\u0103 de plata preferat\u0103 \u0219i comportamentul de achizite \u00een general. Totodat\u0103, au fost luate \u00een considerare aspecte precum: utilizarea tehnologiei, influen\u021ba marketingului, aspira\u021biile \u0219i valorile personale declarate.<\/p>\n","protected":false},"author":40,"featured_media":19680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[4063,3903,4065],"class_list":["post-19661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-comportamentul-consumatorilor","tag-tendinte","tag-tipologii-de-consumatori"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19661"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19661\/revisions"}],"predecessor-version":[{"id":19682,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19661\/revisions\/19682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19680"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}