{"id":19736,"date":"2023-08-31T19:36:46","date_gmt":"2023-08-31T16:36:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19736"},"modified":"2023-08-31T19:43:30","modified_gmt":"2023-08-31T16:43:30","slug":"ai-date-seo-ga4-optimizare-si-scalare-dar-si-voie-buna-la-scoala-de-vara-gpec-2023","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ai-date-seo-ga4-optimizare-si-scalare-dar-si-voie-buna-la-scoala-de-vara-gpec-2023","title":{"rendered":"AI, Date, SEO, GA4, Optimizare \u0219i Scalare&#8230;dar \u0219i voie bun\u0103 la \u0218coala de Var\u0103 GPeC 2023"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ai-date-seo-ga4-optimizare-si-scalare-dar-si-voie-buna-la-scoala-de-vara-gpec-2023\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">A 13-a edi\u021bie anual\u0103 a \u0218colii de Var\u0103 GPeC s-a desf\u0103\u0219urat \u00een perioada 23-28 august \u00een Moieciu de Sus, jud. Bra\u0219ov. Este singura serie de cursuri intensive de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia dedicata magazinelor online \u0219i retailerilor tradi\u021bionali care doresc dezvoltarea acestui canal online sau dezvoltarea business-ului, precum \u0219i agen\u021biilor de Digital \u0219i oamenilor de Marketing cu focus pe e-commerce. Peste 60 de participan\u021bi s-au reunit \u00een cele 5 zile de eveniment pentru 12 sesiuni intensive de cursuri, jocuri de team-building, excursie cu bicicletele la \u0218irnea, concert folk, networking, foc de tab\u0103r\u0103, discotec\u0103, ping-pong \u0219i distrac\u021bie.\u00a0<\/span><!--more--><\/p>\n<p><b>12 Cursuri \u0219i Dezbateri pe cele mai importante subiecte de E-Commerce \u0219i Marketing Online<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC a reunit traineri cu vast\u0103 experien\u021b\u0103 \u00een domeniu \u0219i a abordat cele mai importante subiecte pentru participan\u021bii interesa\u021bi de Digital cu focus pe E-Commerce, proprietari sau reprezentan\u021bi ai magazinelor online sau furnizori de servicii \u0219i tehnologie pentru magazinele online. Cu to\u021bii au reg\u0103sit subiecte de interes \u0219i idei aplicabile \u00een activitatea lor curent\u0103, pe parcursul celor 4 zile de cursuri intensive. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19739 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3167.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ziua 1 a fost deschis\u0103 de dezbaterea pe marginea st\u0103rii E-Commerc-ului \u00een 2023, plec\u00e2nd de la analiza cifrelor de pia\u021b\u0103 furnizate de GPeC c\u00e2t \u0219i din perspectiva curierilor: evolu\u021bie, trends, provoc\u0103ri \u0219i oportunit\u0103\u021bi \u2013 Cornel Morcov (FAN Courier), Roxana Babatie (Cargus) \u0219i Andrei Radu au discutat \u0219i au r\u0103spuns \u00eentreb\u0103rilor celor din sal\u0103. C\u00e2teva dintre ideile desprinse din discu\u021bie au fost:<\/p>\n<ul>\n<li>Pia\u021ba\u00a0de ecommerce din Rom\u00e2nia este \u00een cre\u0219tere \u00eens\u0103 cre\u0219terea nu se datoreaz\u0103 sellerilor din Rom\u00e2nia &#8211; cump\u0103r\u0103torii nu mai prefer\u0103 s\u0103 cumpere de la selleri din Rom\u00e2nia. Uit\u00e2ndu-ne de unde vine marfa e clar c\u0103 marfa v\u00e2ndut\u0103 din Rom\u00e2nia c\u0103tre consumatorii locali este mai pu\u021bin\u0103. Vor fi volume \u00een continuare, se va consuma \u00een continuare, exist\u0103 interes pentru pia\u021ba\u00a0din Rom\u00e2nia \u0219i Moldova din ce \u00een ce mai mare din partea sellerilor interna\u021bionali \u00eens\u0103 dac\u0103 produsele locale nu sunt competitive vor fi \u00eentrecute de importuri din Vest.<\/li>\n<li>Ca business owneri \u00een e-commerce, trebuie s\u0103 ne uit\u0103m mai mult la Est \u0219i mai pu\u021bin la Vest &#8211; au poten\u021bial extraordinar pentru extindere \u0219i pentru a deveni pie\u021be de v\u00e2nzare pentru companiile Rom\u00e2ne\u0219ti. Dac\u0103 nu mergem noi, vor merge al\u021bii.<\/li>\n<li>Urmeaz\u0103 Q4 cu evenimentele specifice care ajut\u0103 e-commerce-ul dar pentru care magazinele trebuie s\u0103 se \u0219i preg\u0103teasc\u0103 intens: BacktoSchool, BlackFriday, CyberMonday \u0219i Christmas\/ Winter Sales<\/li>\n<li>\u00cen ceea ce prive\u0219te Black Friday se pare c\u0103 magazinele nu se mai bazeaz\u0103 pe BF ca s\u0103 recupereze volume de business, ci c\u0103 s\u0103rb\u0103torile de iarn\u0103 sunt cele care produc cel mai mult.<\/li>\n<li>\u00cenceput c\u0103 o campanie de lichidare de stoc, BlackFriday s-a transformat \u00eentr-un instrument de marketing cu scopul de a aduce noi clien\u021bi pentru magazinele online<\/li>\n<li>Cel mai mare concurent al unui magazin online nu este alt magazin online ci magazinele fizice<\/li>\n<li>\u00cen ceea ce prive\u0219te rela\u021bia cu livratorii, cei de la FAN se preg\u0103tesc pentru o toamna fierbinte (dpdv opera\u021bional) \u0219i \u00eencurajeaz\u0103 magazinele s\u0103 \u00eencerce s\u0103 identifice \u0219i s\u0103 implementeze \u0219i alte metode de livrare out-of-home (locker, \u00een magazin fizic, etc)<\/li>\n<li>Experien\u021ba\u00a0clientului trebuie aliniat\u0103 \u00eentre magazin \u0219i companiile de curierat<\/li>\n<li>A fost lansat un apel la magazinele online s\u0103 respecte normele de ambalare a\u0219a cum sunt publicate de curieri. (90% din damage sunt datorate ambal\u0103rii necorespunz\u0103toare)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19743 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3257.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A urmat o sesiune extrem de interesant\u0103 \u0219i actual\u0103 &#8211; Cum dublezi eficien\u021ba echipei de marketing prin integrarea AI \u00een 5 procese de marketing din compania ta &#8211; sus\u021binut\u0103 de Mihai V\u00een\u0103toru (DWF) care a abordat \u00een primul r\u00e2nd schimbarea de mentalitate care trebuie implementat\u0103 \u00eentr-o companie care \u00ee\u0219i dore\u0219te cre\u0219terea:<\/p>\n<ul>\n<li class=\"p1\">C\u00e2nd \u00ee\u021bi propui\u00a0s\u0103 inovezi po\u021bi s\u0103 \u00ee\u021bi propui s\u0103 cre\u0219ti incremental sau s\u0103 mergi direct pe 10x ceea c\u0103 implic\u0103 o schimbare de mentalitate<\/li>\n<li class=\"p1\">Mihai a mai abordat ciclul &#8222;Strategie &#8211; Ac\u021biune &#8211; Evaluare&#8221; \u0219i \u00eenapoi la strategie &#8211; un lan\u021b al dezvolt\u0103rii companiei<\/li>\n<li class=\"p1\">Apoi a f\u0103cut o demonstra\u021bie practic\u0103 pe Api Keys \u0219i implementarea Chat GPT direct \u00een Google sheets \u0219i interogarea direct \u00een Sheets -&gt; generarea de idei de articole plec\u00e2nd de la ceea ce exist\u0103 deja pe un blog de companie &#8211; unul din modurile \u00een care ChatGPT poate ajut\u0103 la eficientizarea muncii speciali\u0219tilor din echip\u0103.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19738 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3274.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Florin Pravai (Google Rom\u00e2nia) a \u00eencheiat ziua cu Perspectiva Google asupra Retail-ului rom\u00e2nesc: evolu\u021bie &amp; trend-uri, prezent\u00e2nd o serie de date (unele \u00een exclusivitate pentru participan\u021bii la \u0218coala de Var\u0103) legate de comportamentul de c\u0103utare \u0219i consum \u0219i tendin\u021bele ce pot fi extrase din acele date. A \u00eendemnat participan\u021bii s\u0103 \u00ee\u0219i p\u0103streze optimismul \u00een ceea ce prive\u0219te situa\u021bia economic\u0103 actual\u0103 a\u0219a cum se vede \u00een trendurile de c\u0103utare \u0219i s\u0103 se concentreze pe branding &amp; long-term competitive perspective, pe implementarea \u0219i &#8222;\u00eembr\u0103\u021bi\u0219area&#8221; AI &amp; Automatiz\u0103rii, pe m\u0103surarea indicilor care ajut\u0103 la cre\u0219terea business-ului \u0219i la datele pe care le de\u021bin \u0219i asupra c\u0103rora au control (1st party dat\u0103). Alte c\u00e2teva date din prezentarea lui Florin:<\/p>\n<ul>\n<li class=\"p1\">Trendurile \u00een c\u0103ut\u0103ri sunt dominate de \u201ccel mai bun\u201d, \u201cdiscount\u201d \u0219i de \u201cpre\u021b\u201d precum \u0219i de c\u0103utarea pe \u201cabonamente\u201d &amp; pl\u0103\u021bi repetitive pe care oamenii \u00eencearc\u0103 s\u0103 le gestioneze sau anuleze<\/li>\n<li class=\"p1\">\u00cen trimestrul 2 din an vedem cre\u0219teri \u00een c\u0103ut\u0103ri pe partea de travel, haine &amp; bijuterii, food, home and garden, real-estate ( mai mult pe partea de \u00eenchiriere dec\u00e2t pe zona de achizi\u021bii).<\/li>\n<li class=\"p1\">Se caut\u0103 foarte mult credite, \u00een special partea de credite personale &amp; ipotecare<\/li>\n<li class=\"p1\">Cre\u0219tere mare pe Buy-back, pe partea de second hand &amp; produse refurbished\u00a0 &#8211; semnale legate de interesul oamenilor pentru acest gen de produse (reflect\u0103 situa\u021bia economic\u0103)<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19741 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3163.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/li>\n<li class=\"p1\">Mai &#8211; cea mai bun\u0103 luna dpdv \u00eencas\u0103ri din v\u00e2nz\u0103ri online<\/li>\n<li class=\"p1\">Interesul cump\u0103r\u0103torilor se \u00eendreapt\u0103 spre : \u00eemprumuturi, asisten\u021b\u0103 la cump\u0103r\u0103turi, discounturi, reutilizate &amp; ieftin. (Ieftin este cea mai c\u0103utat\u0103 categorie \u00een c\u0103ut\u0103rile Google, urmat\u0103 de categoria produse folosite \u0219i discount)<\/li>\n<li class=\"p1\">Zona de \u201cnehot\u0103r\u00e2\u021bi\/ Channel Agnostic\u201d este \u00een cre\u0219tere pe toate categoriile \u0219i verticalele de produse. (Channel Agnostic sunt cei care cump\u0103r\u0103 \u0219i online \u0219i off line dar nu sunt deci\u0219i strict pe unul din canale)<\/li>\n<li class=\"p1\">First awareness online &#8211; Online-ul r\u0103m\u00e2ne favorit pentru aflarea de produse pentru toate verticalele. Food &amp; Beauty sunt singurele verticale unde awareness-ul \u0219i first touch-point se \u00eent\u00e2mpl\u0103 offline.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19744 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3576.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Tot pentru preg\u0103tirea intens\u0103 a ultimului trimestru din 2023, M\u0103d\u0103lina St\u0103nescu (Optimized) a deschis ziua a 2a cu Google Ads Highlights pentru Q4 \u0219i bune practici pentru campaniile PMax.<\/p>\n<ul>\n<li class=\"p1\">preg\u0103tirea campaniilor Black Friday de anul acesta va avea focus \u00een Google Ads foarte mult pe Performance Max. Este recomandat s\u0103 fie ad\u0103ugate noi asset group-uri dedicate campaniilor de Sales \u00een campaniile existente, care deja au un istoric de date. Am aflat c\u0103 45 de zile sunt necesare pentru learning-ul algoritmului \u0219i c\u0103 \u00een vederea preg\u0103tirii campaniilor de Black Friday de avut \u00een vedere faptul c\u0103 ajustarea bugetelor dureaz\u0103 4-6 s\u0103pt\u0103m\u00e2ni<\/li>\n<li class=\"p1\">segmentarea campaniilor Shopping\/Pmax este recomandat s\u0103 fie f\u0103cut\u0103 la nivel de categorii de produse (nivel intermediar de cuno\u0219tin\u021be \u00een Google Ads) \u0219i la nivel de obiectiv comercial (nivel avansat). Men\u021biuni: \u00een business-urile de ni\u0219\u0103, unde nu sunt c\u0103ut\u0103ri multe, vom observ\u0103 c\u0103 o segmentare prea avansat\u0103 va determina nelivrarea campaniilor.<\/li>\n<li class=\"p1\">un must have sezonul acesta: Discovery Ads cu feed de produse \u0219i campanii YouTube for Action.<\/li>\n<li>pro-tip: materialele creative pentru produsele de s\u0103rb\u0103tori este bine s\u0103 fie \u00eenc\u0103rcate \u00een asset group-uri diferite pentru a nu interfera cu produsele prezente constant<\/li>\n<li>igiena Merchant Center, este recomandat s\u0103 verific\u0103m s\u0103pt\u0103m\u00e2nal feed-ul de produse cu scopul de a avea toate produsele vandabile eligibile.<\/li>\n<\/ul>\n<p>Ziua de marketing a continuat cu\u00a0 2023 Strategies for Higher Engagement and Visibility on Facebook &amp; Instagram Ads prezentat\u0103<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19745 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3639.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> cu m\u0103iestrie de Oana Vasilic\u0103 (Canopy). De la ea am aflat c\u0103 se consum\u0103 \u00eentre 1h \u0219i 4h de video\/zi \u0219i c\u0103 genera\u021biile tinere consum\u0103 video \u0219i au alte metode (netradi\u021bionale) de a o face &#8211; via platforme online \u0219i nu TV. De aceea Meta Ads poate fi un ajutor de n\u0103dejde \u00een comunicare \u0219i a trecut participan\u021bii prin toate etapele cre\u0103rii unei campanii &#8211; de la tipuri de Obiective, optimiz\u0103ri, tipuri de campanii, audien\u021be \u0219i p\u00e2n\u0103 la campanii video eficiente &#8211; trec\u00e2nd prin exemple practice la fiecare capitol.<\/p>\n<p>\u00cencheierea zilei dedicat\u0103 marketingului nu putea s\u0103 se \u00eencheie dec\u00e2t cu performan\u021b\u0103 \u0219i scalare: 3 speciali\u0219ti de top ne-au povestit 3 viziuni ale performan\u021bei \u00een marketing:<\/p>\n<p class=\"p1\">Virgil Pascu (Publicis) a f\u0103cut o trecere foarte insightful prin subiectul analizei de date &#8211; c\u00e2t de multe se pot afl\u0103 dintr-o analiz\u0103 riguroas\u0103 a inten\u021biilor plec\u00e2nd de la cuvinte cheie.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">un foarte util Search Campaign Management framework &#8211; modul \u00een care poate fi conceput\u0103 o strategie de utilizare a datelor<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19746 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3704-Edit.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> ce reies din campanii de search.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>&#8211; keyword planner<\/li>\n<li class=\"li1\">Sincronizarea strategiei de search cu strategia de video<\/li>\n<li class=\"li1\">Utilizarea AI pentru interpretarea de date<\/li>\n<li class=\"li1\">Campaign Strategy framework pentru upper funnel<\/li>\n<li class=\"li1\">C\u0103utare pe google \u0219i apoi pe Youtube c\u0103 s\u0103 afle cum se utilizeaz\u0103, review-uri sau informa\u021bii.<\/li>\n<li class=\"li1\">Audien\u021bele de customer intend &#8211; \u00ee\u021bi arat\u0103 foarte multe informa\u021bii\u00a0despre utilizator &#8211; ce a c\u0103utat, ce \u00ee\u0219i dore\u0219te s\u0103 cumpere<\/li>\n<\/ul>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19748 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3730.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Cosmin D\u0103r\u0103ban (GoMag) a \u00eemp\u0103rt\u0103\u0219it pa\u0219ii necesari scal\u0103rii business-ului de la identitatea de brand, proceduri interne &#8211; creare \u0219i implementare \u0219i a lansat ideea c\u0103 obiectivul fiec\u0103rui business trebuie s\u0103 fie scalarea.<\/p>\n<p>Gabriel Bonciu (2Performant) a povestit despre performan\u021b\u0103 \u00een marketing centrat\u0103<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19747 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3680.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> pe rezultate \u0219i a descris foarte bine modul \u00een care un brand (i\u0302n general magazin online) s\u0326i specialis\u0326tii i\u0302n digital marketing pot colabora prin diverse forme sau proiecte de promovare online, primind i\u0302n schimb un comision pentru vanza\u0306rile generate &#8211; toate informa\u021biile fiind exemplificate prin studii de caz extrem de interesante.<\/p>\n<p>Ziua de s\u00e2mb\u0103t\u0103 a \u00eenceput cu ideea c\u0103 &#8222;f\u0103ra\u0306 o fundat\u0326ie solid\u0103\u00a0nu putem construi un business mare, iar tot ce facem la marketing nu va genera rezultate f\u0103r\u0103 limite&#8221; \u00eemp\u0103rt\u0103\u0219it\u0103 de Daniel Ene (Limitless Agency) care a dezv\u0103luit participan\u021bilor moduri \u00een care pot trece de la analiz\u0103 la strategie \u0219i la profit. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19749 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A3998.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>Plec\u00e2nd de la analiza datelor disponibile \u00een pia\u021ba\u00a0de ecommerce legate de comportamentul cump\u0103r\u0103torilor \u00een mediul online, Daniel a luat pas cu pas motiva\u021biile sau piedicile pe care le \u00eent\u00e2mpin\u0103 cump\u0103r\u0103torii \u0219i le-a transformat \u00een oportunit\u0103\u021bi de business.<\/li>\n<li>Plec\u00e2nd de la provoc\u0103rile identificate \u00een r\u00e2ndul antreprenorilor rom\u00e2ni \u00een ecommerce au fost eviden\u021biate\u00a0\u00a0oportunit\u0103\u021bi de dezvoltare \u0219i direc\u021bii de focus \u00een strategiile viitoare<\/li>\n<li>Doar 7% dintre retaileri doresc optimizarea strategiei s\u0326i a bugetelor de promovare p\u00e2na\u0306 la finalul anului.<\/li>\n<li>4 direc\u021bii de ac\u021biune:\n<ul>\n<li>Optimizare costuri prin monitorizare constant\u0103, ajustare strategii, analize campanii.<\/li>\n<li>Diversificarea canalelor: Marketing organic, SEO, con\u021b\u0326inut, social media cu focus pe retent\u0326ie.<\/li>\n<li>Evolut\u0326ie continu\u0103 prin informare constant\u0103 despre ultimele tendint\u0326e, tehnologii s\u0326i best practices<\/li>\n<li>Analiz\u0103 constant\u0103 prin monitorizarea performant\u0326ei pentru a g\u0103si oportunit\u0103t\u0326i. Flexibilitate &amp; adaptare.<\/li>\n<\/ul>\n<\/li>\n<li>Prezentarea lui Daniel s-a \u00eencheiat cu 4 take-aways pentru succes:\n<ul>\n<li>Monitorizarea produselor de top<\/li>\n<li>Prioritizarea produselor \u00een trend<\/li>\n<li>Analiz\u0103 \u0219i optimizare constant\u0103<\/li>\n<li>Setarea corect\u0103 a obiectivelor pentru strategia complet\u0103 care este baza succesului unui magazin online<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 42\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19750 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4047.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>A urmat &#8222;la cuv\u00e2nt&#8221; George R\u0103\u0219chitor (Sinaps) cu o prezentare de tip back to the basics &#8211; \u00eens\u0103 un foarte bun reminder a ceea ce st\u0103 la baza fiec\u0103rui business: mixul de marketing. Cu foarte mult \u0219arm \u0219i amuzament, George a prezentat re\u021beta de 4 ingrediente pentru un mix de marketing savuros: am trecut prin conceptele de baza, asezonate cu exemple \u0219i recomand\u0103ri, \u00een ceea ce prive\u0219te Produsul, Pre\u021bul, Plasarea \u0219i Promovarea. Toate astea ne-au l\u0103sat un gust bun \u0219i ne-au \u00eembiat cu arom\u0103 succesului: Puterea de adaptare a business-ului, aten\u021bia la context \u0219i lucrurile de baza care trebuie f\u0103cute bine.<\/p>\n<ul>\n<li>1ul ingredient: Produsul\n<ul>\n<li>Focus pe nevoia pe care<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>are clientul! &#8211; Avantajul produsului pe \u00een\u021belesul clientului<\/li>\n<li>Diferen\u021biator &#8211; accent pe produs<\/li>\n<li>Construie\u0219te-\u021bi un brand &#8211; ajut\u0103-te de servicii conexe: gratuit\u0103\u021bi, garan\u021bii, review-uri, extras<\/li>\n<\/ul>\n<\/li>\n<li>Al 2lea ingredient: Pre\u021bul\n<ul>\n<li>Chiar dac\u0103 ai cel mai mic pre\u021b &#8211; dac\u0103 nu ai brand \u0219i e\u0219ti no-name clientul nu va avea \u00eencredere s\u0103 cumpere de la tine<\/li>\n<li>Nu pune presiune pe pre\u021b c\u0103 \u00ee\u021bi scade marja de profit! (nu mai ai bani de salarii, investi\u021bii, etc)<\/li>\n<li>Pre\u021bul depinde: de raritate (scarcity) &amp; cerere<\/li>\n<li>Priceless &#8211; price anchoring &#8211; strategie de pre\u021buri (c\u00e2nd pui un produs mai scump c\u0103 s\u0103 \u00eel vinzi pe cel un pic mai ieftin)<\/li>\n<\/ul>\n<\/li>\n<li>3lea ingredient: Plasarea \/ Vadul\n<ul>\n<li>S\u0103 fii aproape de client &#8211; vino \u00een \u00eent\u00e2mpinarea nevoii lui de consum acolo unde are nevoie \u0219i atunci c\u00e2nd are nevoie<\/li>\n<\/ul>\n<\/li>\n<li>4lea Ingredient: Promovarea<\/li>\n<\/ul>\n<p>Liviu Taloi a \u00eenc\u00e2ntat audien\u021ba cu un exerci\u021biu practic de GA4 &#8211; extrem de util \u0219i insightful! <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19751 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4067.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Ultima sesiune a zilei de s\u00e2mb\u0103t\u0103 a fost dedicat\u0103 datelor \u0219i sus\u021binut\u0103 de Sabin Belu\u0219ic\u0103 (Httpool) &#8211; o prezentare extins\u0103 a categoriilor de first party dat\u0103 care pot fi folosite de magazinele online pentru \u00eembun\u0103t\u0103\u021birea experien\u021bei &amp; cre\u0219terea conversiilor &#8211; apoi aplicarea acestor date pe platforma Criteo &#8211; de la audien\u021be p\u00e2n\u0103 la tracking \u0219i catalog feed. De asemenea, a trecut printr-un optimization model foarte interesant:<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19752 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4100.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>Price-range selector &#8211; ajut\u0103 foarte mult la experien\u021ba\u00a0de utilizare \u0219i la luarea deciziei de cump\u0103rare<\/li>\n<li class=\"p1\">Produse flagship &#8211; trebuie aduse \u00een fa\u021b\u0103 \u0219i s\u0103 aib\u0103 facilit\u0103\u021bi speciale<\/li>\n<li class=\"p1\">Aten\u021bie! Scarity-ul s\u0103 fi real (only one left) &#8211; sense of urgency<\/li>\n<li class=\"p1\">Out-of-stock &#8211; o ocazie bun\u0103 de a cere adresa de email &amp; reminder c\u00e2nd produsul revine \u00eenapoi \u00een stoc<\/li>\n<\/ul>\n<p>Ultima zi a \u0218colii de Var\u0103 GPeC a debutat cu SEO tehnic \u0219i optimiz\u0103ri pentru E-Commerce sub bagheta lui Steffen Heringhaus\u00a0(Five Elements Digital) care a dezv\u0103luit audien\u021bei exemple concrete de succes folosind strategii de SEO, optimiz\u0103ri,<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19757 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4343.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> meta tags, set\u0103ri ale serverului, coding \u0219i scalare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19756 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4381.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Penultima prezentare a zilei a abordat subiectul E-mail Marketing-ului pentru E-Commerce &#8211; canalul de digital marketing cu cel mai mare ROI\u00a0 (40 &#8211; 4000%) conform datelor furnizate de\u00a0Raluca Radu (MTH Digital). Prezentarea extins\u0103 a trecut prin principalii KPIs ai email marketingului \u0219i a eviden\u021biat c\u00e2teva trucuri pentru cre\u0219terea ratei de deschidere cum ar fi folosirea cifrelor, reduceri, subiectele hot real- time, promo\u021bii, informa\u021bii surprinz\u0103toare.\u00a0 Alte c\u00e2teva idei desprinse din prezentare:<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>81% dintre mailuri sunt deschise s\u0326i citite de pe device-uri mobile &#8211; ceea ce face necesar\u0103 adaptarea newsletterului \u0219i a campaniei de email pentru dispozitive mobile, adic\u0103: titluri mai scurte, informa\u021biile relevante \u00een primul ecran vizibil pe mobil, utilizarea bannerelor p\u0103trate sau portret pentru a evident\u0326ia mai bine promot\u0326ia pe mobil<\/li>\n<li>81,9% dintre utilizatori folosesc Dark Mode<\/li>\n<li>Emailurile trebuie testate pentru mai mul\u021bi clien\u021bi de email &#8211; pentru a se asigura afi\u0219area corect\u0103<\/li>\n<li>Aten\u021bie \u00eens\u0103: email marketingul este o activitate complementar\u0103 \u0219i nu se bucur\u0103 de toat\u0103 aten\u021bia &#8211; majoritatea (67%) citind emailurile \u00een timp ce se uit\u0103 la TV, stau \u00een pat sau sunt \u00een vacan\u021b\u0103.<\/li>\n<li>Emailul ar trebui s\u0103 i\u0302i poat\u0103 atrage s\u0326i pe utilizatorii care nu au un scop comercial imediat &#8211; s\u0103 aib\u0103 o doz\u0103 de informare\/ educare<\/li>\n<li>Poate deveni o \u201crevista\u0306\u201d la care utilizatorul este abonat s\u0326i pe care abia o a\u0219teapt\u0103 ar trebui s\u0103 fie un scop pentru orice ecommerce<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19759 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4443.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u0218i cum puteam \u00eencheia mai bine \u00eenc\u0103 o edi\u021bie a \u0218colii de Var\u0103 dec\u00e2t cu Optimizarea Procesului de Checkout: 7 Metode eviden\u021biate de Vlad Stoiculescu (VTEX) care ne-a arat\u0103 c\u0103 doar prin optimizarea procesului de checkout putem atinge rate de conversie cu 35% mai mari (Conform Baymard Institute). Cele 7 direc\u021bii identificate \u0219i explicate de Vlad, cu exemple de &#8222;a\u0219a nu&#8221; \u0219i &#8222;a\u0219a da&#8221; sunt:<\/p>\n<div class=\"page\" title=\"Page 42\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul>\n<li>Pa\u0306strat\u0326i UX-ul simplu<\/li>\n<li>Guest checkout-ul sa\u0306 fie vizibil<\/li>\n<li>Datele de livrare sa\u0306 fie corecte<\/li>\n<li>Optimizat\u0326i pentru mobil<\/li>\n<li>Optimizat\u0326i-va\u0306 pagina de plata\u0306<\/li>\n<li>Afs\u0326at\u0326i-va\u0306 certifica\u0306rile<\/li>\n<li>Nu va\u0306 oprit\u0326i la primul cos\u0326 abandonat<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><b>\u0218coala de Var\u0103 GPeC: vacan\u021ba oamenilor din Digital care \u00eembin\u0103 utilul cu pl\u0103cutul<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19758\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4417.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pe l\u00e2ng\u0103 sesiunile de cursuri din prima parte a zilei, dup\u0103-amiezile \u0219i serile \u0218colii de Var\u0103 GPeC au fost dedicate activit\u0103\u021bilor de socializare \u0219i relaxare:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team-Building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Barbecue, foc de tab\u0103r\u0103 \u0219i concert folk cu <a href=\"https:\/\/www.mariusmatache.ro\/\">Marius Matache<\/a><\/span><\/li>\n<li aria-level=\"1\">Networking<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plimb\u0103ri cu bicicleta asigurate de <a href=\"https:\/\/www.desirnea.ro\/\">deSirnea Experience<\/a> \u0219i prietenii de la <a href=\"https:\/\/postapanduri.ro\/\">Posta Panduri, <\/a>pove\u0219ti \u00eemp\u0103rt\u0103\u0219ite \u0219i z\u00e2mbete \u00een mijlocul comunit\u0103\u021bii oamenilor de online<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19753\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4112.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19754\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4230.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19755\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/08\/AA8A4238.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Cam asta a fost \u0218coala de Var\u0103 GPeC 2023 &#8211;\u00a0<a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.635202995412647&amp;type=3\">aici \u0219i \u00een imagini<\/a>.<\/p>\n<p>Dac\u0103 v-am convins \u0219i vre\u021bi s\u0103 participa\u021bi sau s\u0103 reveni\u021bi, pentru urm\u0103toarea edi\u021bie, 21 &#8211; 26 August 2024, avem o ofert\u0103 special\u0103 de \u00eenscriere, disponibil\u0103 aici:\u00a0 <a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/#inscriere\">https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/#inscriere\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ai-date-seo-ga4-optimizare-si-scalare-dar-si-voie-buna-la-scoala-de-vara-gpec-2023\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A 13-a edi\u021bie anual\u0103 a \u0218colii de Var\u0103 GPeC s-a desf\u0103\u0219urat \u00een perioada 23-28 august \u00een Moieciu de Sus, jud. Bra\u0219ov. Este singura serie de cursuri intensive de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia dedicata magazinelor online \u0219i retailerilor tradi\u021bionali care doresc dezvoltarea acestui canal online sau dezvoltarea business-ului, precum \u0219i agen\u021biilor de Digital \u0219i oamenilor de Marketing cu focus pe e-commerce. Peste 60 de participan\u021bi s-au reunit \u00een cele 5 zile de eveniment pentru 12 sesiuni intensive de cursuri, jocuri de team-building, excursie cu bicicletele la \u0218irnea, concert folk, networking, foc de tab\u0103r\u0103, discotec\u0103, ping-pong \u0219i distrac\u021bie.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":19737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[3282,552,297],"class_list":["post-19736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-vara-gpec","tag-cursuri-ecommerce","tag-scoala-de-vara-gpec-en","tag-training-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19736"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19736\/revisions"}],"predecessor-version":[{"id":19763,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19736\/revisions\/19763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19737"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}