{"id":19784,"date":"2023-10-05T23:53:23","date_gmt":"2023-10-05T20:53:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19784"},"modified":"2023-10-05T23:59:10","modified_gmt":"2023-10-05T20:59:10","slug":"8-motive-sa-vii-la-gpec-summit-pe-30-si-31-octombrie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/8-motive-sa-vii-la-gpec-summit-pe-30-si-31-octombrie","title":{"rendered":"8 Motive s\u0103 vii la GPeC SUMMIT pe 30 \u0219i 31 Octombrie"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/8-motive-sa-vii-la-gpec-summit-pe-30-si-31-octombrie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>GPeC SUMMIT<\/strong> este, de 18 ani, cel mai important \u0219i cel mai mare eveniment dedicat E-Commerce-ului \u0219i Marketingului Digital din Rom\u00e2nia. Dac\u0103 ai fost deja la edi\u021biile trecute, \u00eenseamn\u0103 c\u0103 te reg\u0103se\u0219ti prin imaginile <a href=\"https:\/\/www.facebook.com\/GPeCro\/photos\" target=\"_blank\" rel=\"noopener\">de aici<\/a> sau \u00een <a href=\"https:\/\/youtu.be\/SsIq7ReXqXg\" target=\"_blank\" rel=\"noopener\">atmosfera evenimentului<\/a> \u0219i a <a href=\"https:\/\/youtu.be\/Zw7875-pjJA\" target=\"_blank\" rel=\"noopener\">Galei Premiilor eCommerce<\/a>. \u00cens\u0103 <strong>dac\u0103 nu ai mai fost \u0219i te \u00eentrebi &#8222;De ce a\u0219 participa la GPeC SUMMIT?&#8221;<\/strong>, sau stai pe g\u00e2nduri dac\u0103 s\u0103 revii \u0219i pe 30 \u0219i 31 Octombrie anul acesta, \u00ee\u021bi oferim <strong>8 Motive<\/strong> \u00een plus (fa\u021b\u0103 de <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/#de-ce-sa-participi\" target=\"_blank\" rel=\"noopener\">cele de aici<\/a>) ca s\u0103 nu mai ezi\u021bi \u0219i <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/#inscriere\" target=\"_blank\" rel=\"noopener\">s\u0103 \u00ee\u021bi cumperi bilet<\/a> p\u00e2n\u0103 pe 15 Octombrie, profit\u00e2nd de pre\u021bul redus.<br \/>\n<!--more--><\/p>\n<h3>Ob\u021bii idei valoroase despre ce \u00eei motiveaz\u0103 pe oameni<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19802 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-dan-ariely-eticheta.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Fie c\u0103 vorbim despre echipa ta &#8211; \u0219i \u0219tim bine c\u00e2t de greu este nu doar s\u0103 g\u0103se\u0219ti oameni preg\u0103ti\u021bi dar , de multe ori, \u0219i s\u0103 \u00eei faci s\u0103 r\u0103m\u00e2n\u0103 \u00een echip\u0103 &#8211; sau despre clien\u021bi, parteneri, furnizori &#8211; \u00een spatele fiec\u0103rui om stau ni\u0219te p\u00e2rghii. For\u021bele care \u00eei motiveaz\u0103 pe oameni nu sunt \u00eentotdeauna clare \u0219i u\u0219or de \u00een\u021beles. Iar emo\u021biile noastre joac\u0103 uneori un rol surprinz\u0103tor. <a href=\"https:\/\/danariely.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Dan Ariely<\/strong><\/a> va descrie, \u00een prezentarea sa de pe scena <strong>GPeC SUMMIT<\/strong> c\u00e2teva experimente despre ceea ce ne motiveaz\u0103 \u00een via\u021ba noastr\u0103 profesional\u0103 \u0219i personal\u0103, ar\u0103t\u00e2nd c\u0103 ceea ce consider\u0103m adesea ca fiind factori motivatori nu ne motiveaz\u0103 \u00eentotdeauna. \u0218i ceea ce credem c\u0103 nu conteaz\u0103, uneori ajunge s\u0103 fie foarte important. P\u00e2n\u0103 la sf\u00e2r\u0219itul prezent\u0103rii, <strong>vei putea \u0219i vei \u00een\u021belege cum s\u0103 \u00ee\u021bi modifici abordarea actual\u0103 pentru a fi pu\u021bin mai bun\/\u0103 \u00een a-i motiva pe cei din jurul t\u0103u &#8211; dup\u0103 cum spune chiar el<a href=\"https:\/\/youtu.be\/3Df7bbnY2Pg\" target=\"_blank\" rel=\"noopener\"> in invita\u021bia sa c\u0103tre voi de a participa la GPeC SUMMIT<\/a><\/strong>. \u00cen diminea\u021b\u0103 zilei de 31 Octombrie vei putea chiar <strong>s\u0103 \u00eei ceri un autograf<\/strong>.<\/p>\n<p><b>Dan Ariely <\/b>este unul dintre <em>cei mai influen\u021bi 50 de g\u00e2nditori contemporani<\/em>. Este Profesor Universitar \u00een Psihologie \u0219i Economie Comportamental\u0103 la Duke University \u0219i una din cele mai influente autorit\u0103\u021bi \u0219i voci din lume \u00een Economie Comportamental\u0103. De\u021bine un doctorat \u00een psihologie cognitiv\u0103 \u0219i administrarea afacerilor \u0219i are peste 20 de ani de experien\u021b\u0103 \u00een cercetarea perspectivelor psihologice ascunse care \u00eei determin\u0103 pe oameni s\u0103 ac\u021bioneze \u00eentr-un fel predictibil. Este autorul\u00a0a 3 c\u0103r\u021bi \u2013 New York Times Bestsellers: <a href=\"https:\/\/www.amazon.com\/Predictably-Irrational-Revised-Expanded-Decisions\/dp\/0061353248\" target=\"_blank\" rel=\"noopener\"><b><i>Predictably Irrational <\/i><\/b><\/a><i>(care va deveni chiar show de televiziune), <\/i><a href=\"https:\/\/www.amazon.com\/Upside-Irrationality-Unexpected-Benefits-Defying\/dp\/0061995045\/ref=sr_1_1?crid=2HIKNXO7LM8W7&amp;keywords=The+Upside+of+Irrationality&amp;qid=1694345224&amp;s=books&amp;sprefix=the+upside+of+irrationality%2Cstripbooks-intl-ship%2C180&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><b><i>The Upside of Irrationality<\/i><\/b><\/a>\u00a0\u0219i\u00a0<a href=\"https:\/\/www.amazon.com\/Honest-Truth-About-Dishonesty-Everyone-Especially\/dp\/B01FGIHVGG\/ref=sr_1_2?crid=LMA2U65MS2J0&amp;keywords=The+%28Honest%29+Truth+About+Dishonesty&amp;qid=1694345289&amp;s=books&amp;sprefix=the+honest+truth+about+dishonesty%2Cstripbooks-intl-ship%2C182&amp;sr=1-2\" target=\"_blank\" rel=\"noopener\"><b><i>The (Honest) Truth About Dishonesty<\/i><\/b><\/a>.\u00a0\u00cen cea mai recent\u0103 carte a sa \u2013\u00a0<a href=\"https:\/\/www.amazon.com\/Misbelief-Rational-People-Believe-Irrational\/dp\/0063280426\/ref=sr_1_1?crid=1BSK4MRKVU45U&amp;keywords=Misbelief&amp;qid=1694345344&amp;s=books&amp;sprefix=misbelief%2Cstripbooks-intl-ship%2C168&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\"><strong><em>Misbelief<\/em><\/strong><\/a> (2023) \u2013 Dan Ariely studiaz\u0103 \u0219i explic\u0103 ce \u00eei face pe oamenii ra\u021bionali s\u0103 cread\u0103 \u00een lucruri ira\u021bionale. <em>Interesant pentru actualitatea din Romania, nu?<\/em><\/p>\n<h3>Afli cum s\u0103 \u00ee\u021bi cre\u0219ti dramatic rata de conversie<\/h3>\n<p>Fie c\u0103 e\u0219ti la \u00eenceput de drum sau ai deja experien\u021b\u0103 \u00een ecommerce \u0219tii foarte bine c\u0103 &#8222;a lucra la site&#8221; pare o poveste f\u0103r\u0103 sf\u00e2r\u0219it!<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19803 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Martin-Greif-eticheta.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> Mereu mai e ceva de f\u0103cut! \u0218i, c\u00e2teodat\u0103, se \u00eent\u00e2mpl\u0103 c\u0103 rezultatele s\u0103 nu fie pe m\u0103sura eforturilor. <em>Ai trafic pe site dar vizitatorii nu cump\u0103r\u0103 c\u00e2t ai vrea? Ai investit \u00een marketing dar rata de conversie nu se apropie de target?<\/em> \u021ai-ar fi util dac\u0103 <strong>ai primi idei de modific\u0103ri specifice de f\u0103cut pe site-ul t\u0103u web pentru a-\u021bi cre\u0219te num\u0103rul de conversii<\/strong>.\u00a0 \u0218i nu numai c\u0103 vei \u0219ti ce s\u0103 faci, ci \u0219i <strong>de ce o faci<\/strong>! Asist\u0103 la prezentarea lui Martin Greif \u00een cadrul GPeC SUMMIT \u0219i afl\u0103 <strong>cum s\u0103 aliniezi inten\u021bia vizitatorului, experien\u021ba lui \u0219i obiectivele pe care le ai cu site-ul t\u0103u de comer\u021b electronic<\/strong> &#8211; practic, afli exact ce ai de f\u0103cut pe site-ul t\u0103u pentru a-\u021bi cre\u0219te num\u0103rul de conversii! Adic\u0103 <strong>mai multe v\u00e2nz\u0103ri<\/strong>, o <strong>valoare medie mai mare a comenzii<\/strong> \u0219i <strong>un profit sporit<\/strong>, <strong>reduc\u00e2nd \u00een acela\u0219i timp costul pe achizi\u021bie<\/strong>. <a href=\"https:\/\/youtu.be\/hDgHrXSU61Y\" target=\"_blank\" rel=\"noopener\">Vezi aici care sunt cele 3 \u00eentreb\u0103ri<\/a> pe care un utilizator \u0219i le adreseaz\u0103 c\u00e2nd ajunge pe site-ul t\u0103u.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/martingreif\/\" target=\"_blank\" rel=\"noopener\"><strong>Martin Greif<\/strong><\/a>\u00a0este expert \u00een Digital Marketing, autor \u0219i speaker cu <strong>peste 25 de ani de experien\u021b\u0103 \u00een v\u00e2nz\u0103ri \u0219i marketing<\/strong>, fiind pre\u0219edintele\u00a0<a href=\"https:\/\/sitetuners.com\/\" target=\"_blank\" rel=\"noopener\"><strong>SiteTuners <\/strong><\/a>\u0219i vine pentru\u00a0<strong>prima oar\u0103 \u00een Rom\u00e2nia<\/strong>, la GPeC SUMMIT 30 \u0219i 31Octombrie.<\/p>\n<h3>E\u0219ti cu un pas \u00eenaintea concuren\u021bei pentru c\u0103 afli cum arat\u0103 anul 2024 la nivel global<\/h3>\n<p>&#8230;\u0219i cum s\u0103 te preg\u0103te\u0219ti pentru el! \u0218tim, p\u00e2n\u0103 atunci avem un Q4 de despasit, Black Friday, Cr\u0103ciunul etc. Apoi, poate te g\u00e2nde\u0219ti c\u0103 aceste tendin\u021be sunt \u00een general la nivel macro, nu au un impact at\u00e2t de mare asupra ecommerce-ului local. Dar cum vei putea s\u0103 \u00ee\u021bi faci o strategie pe termen lung f\u0103r\u0103 s\u0103 \u021bii cont de aceste tendin\u021be? \u0218tii c\u0103 utilizatorii sunt cu un pas \u00een fa\u021b\u0103 \u00een ceea ce prieveste tehnologia&#8230; \u0219i mereu cu ochii pe marile magazine \u0219i marile companii din afar\u0103. Vino s\u0103 \u00eel ascul\u021bi \u0219i s\u0103 \u00ee\u021bi iei noti\u021be despre ce ce ne rezerv\u0103 anul 2024 din perspectiva businessului digital de la\u00a0<strong>Sam Tomlinson<\/strong> &#8211; el va <span style=\"font-weight: 400;\">vorbi despre <strong>tendin\u021bele pe care marketerii \u0219i business-urile se pot a\u0219tepta s\u0103 le vad\u0103 \u00een 2024<\/strong>, despre cum po\u021bi r\u0103m\u00e2ne \u00een frunte \u0219i cum poti ajunge \u00eenaintea vremurilor \u00een timp ce folose\u0219ti <strong>tehnologia emergent\u0103 pentru a \u00ee\u021bi \u00eembun\u0103t\u0103\u021bi performan\u021ba<\/strong><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/samtomlinson.me\/about-sam\/\" target=\"_blank\" rel=\"noopener\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19804 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Sam-Tomlinson-eticheta.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Sam Tomlinson<\/strong><\/a>\u00a0are o experien\u021b\u0103 bogat\u0103 \u00een economie, finan\u021be, marketing \u0219i business, fiind Managing Partner \u00een cadrul fondului de investi\u021bii\u00a0<em>W Ventures<\/em>, advisor pentru multiple startup-uri \u0219i profesor \u00een cadrul factult\u0103\u021bilor\u00a0<em>Johns Hopkins Carey Business School<\/em>,\u00a0<em>Georgetown University<\/em>\u00a0\u0219i\u00a0<em>Cabrini University<\/em>. Este, de asemenea, EVP <em>(Employee Value Proposition)<\/em>\u00a0\u00een cadrul Warschawski &#8211; agen\u021bie multipremiat\u0103 \u00een Statele Unite ale Americii, unde conduce echipele de Digital \u0219i Analytics.<\/p>\n<p>\u00cen plus, pe scen\u0103 vor mai lua cuv\u00e2ntul \u0219i 6 speciali\u0219ti \u00een e-commerce \u0219i \u00een business &#8211; <strong>Cristi Movil\u0103<\/strong>\u00a0(Pre\u0219edinte ARMO &amp; General Manager VTEX Eastern Europe),\u00a0<strong>Elena Gheorghe<\/strong>\u00a0(Country Manager PayU Rom\u00e2nia),\u00a0<strong>Elena Oprea<\/strong>\u00a0(Director Acceptance &amp; Acquirers Visa Europe),\u00a0<strong>Oana Dumitrescu<\/strong> (Industry Head &amp; Retail Lead Google) si <strong>Andrei Radu<\/strong> (CEO &amp; Founder GPeC) &#8211; ca s\u0103 analizeze cifrele pie\u021bei &#8211; a\u0219a cum sunt expuse de <strong>Andrei C\u00e2nda<\/strong> (Managing Partner iSense Solutions), tendin\u021bele \u00een tehnologie, pl\u0103\u021bi \u0219i comportamentul consumatorului \u00een ceea ce prive\u0219te anul \u00een curs \u0219i cel care va urma. \u0218tim c\u0103 2023 a fost un an&#8230;ciudat&#8230; cu business-uri online care vorbesc despre stagnare sau chiar sc\u0103dere \u0219i altele care vorbesc despre cre\u0219teri. Indiferent de ce parte te afli, este bine s\u0103 fii la curent cu tendin\u021bele \u0219i cu previziunile pe 2024 &#8211; ca s\u0103 ai o strategie infailibil\u0103!<\/p>\n<h3>Ai parte de un &#8222;wake-up call&#8221; \u00een ceea ce prive\u0219te marketingul t\u0103u vs. a\u0219tept\u0103rile reale ale clien\u021bilor<\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 faci marketing la fel ca acum trei ani, probabil c\u0103 ai realizat \u0219i tu c\u0103 te confrun\u021bi cu probleme. <\/span>Este timpul s\u0103 analizezi<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19805 alignright\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Mark-Schaefer-eticheta.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> concret <strong>decalajul dintre realitatea de marketing \u0219i a\u0219tept\u0103rile actuale ale clien\u021bilor<\/strong>. Astfel, <strong>i\u021bi preg\u0103te\u0219ti afacerea pentru viitor \u00eenv\u0103\u021b\u00e2nd cum func\u021bioneaz\u0103 marketingul \u00een zilele noastre<\/strong>, de fapt. Pentru prima oar\u0103 \u00een Rom\u00e2nia, <a href=\"https:\/\/www.gpec.ro\/speakeri\/mark-schaefer\/\" target=\"_blank\" rel=\"noopener\">Mark Schaefer<\/a> &#8211; al 3-lea cel mai influent expert \u00een Digital Marketing din lume, conform Brand24 \u0219i Top 10 cei mai \u201cre-tweeted\u201d speciali\u0219ti \u00een Marketing de pe Twitter &#8211; \u00ee\u021bi va vorbi de pe scena <strong>GPeC SUMMIT pe 31 Octombrie<\/strong> despre modalit\u0103\u021bile prin care <strong>brand-urile se pot conecta cu clien\u021bii lor \u00een mediul digital<\/strong>, \u021bin\u00e2nd cont de realit\u0103\u021bile actuale. Ai ocazia s\u0103 ascul\u021bi \u0219i s\u0103 \u00eenve\u021bi de la unul dintre cei mai aprecia\u021bi speakeri \u0219i consultan\u021bi de Marketing la nivel global, autori a nu mai pu\u021bin de\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener\"><strong>9 c\u0103r\u021bi bestseller<\/strong><\/a>. Mark este Keynote Speaker la unele din cele mai prestigioase conferin\u021be din lume, precum \u0219i \u00een mediul academic la Universit\u0103\u021bi renumite precum: Oxford, Princeton sau Carnegie-Mellon. Nu trebuie sa ne crezi &#8211; <a href=\"https:\/\/youtu.be\/_dkFtfW0TcM\">asculta-l pe Mark<\/a> si vino s\u0103 \u00eenve\u021bi la nivel \u00eenalt!<\/p>\n<h3>Po\u021bi afla exact care sunt barierele de conversie de pe site-ul t\u0103u.<\/h3>\n<p>Ai lucrat site-ul magazinului t\u0103u online p\u00e2n\u0103 \u00een cele mai mici detalii&#8230;dar <strong>vizitatorii intr\u0103 \u0219i ies f\u0103r\u0103 s\u0103 cumpere?<\/strong><\/p>\n<p>Sau e\u0219ti de cur\u00e2nd \u00een E-Commerce \u0219i <strong>vrei s\u0103 \u00ee\u021bi faci magazinul online &#8222;ca la carte&#8221;<\/strong> din prima?<\/p>\n<p>Ai senza\u021bia c\u0103 se poate s\u0103 fie \u0219i <strong>mai bine din punct de vedere al conversiei pe site-ul magazinului t\u0103u online<\/strong> sau al business-ului digital pe care \u00eel reprezin\u021bi?<\/p>\n<p>E momentul potrivit s\u0103 vii la <strong>Workshopul de Optimizare a Ratei de Conversie<\/strong> sus\u021binut de <a href=\"https:\/\/www.gpec.ro\/speakeri\/martin-greif\/\" target=\"_blank\" rel=\"noopener\"><strong>Martin Greif (SiteTunners)<\/strong><\/a> &#8211; vei \u00een\u021belege mai bine modul prin care \u00ee<strong>\u021bi po\u021bi transform\u0103 vizitatorii site-ului \u00een clien\u021bi<\/strong>. Vei \u00eenv\u0103\u021ba cum <strong>s\u0103 aliniezi site-ul web la obiectivele de afaceri<\/strong>. Vei \u00eenv\u0103\u021ba cum s\u0103 \u00ee\u021bi c<strong>oncentrezi eforturile de marketing online pe client<\/strong> \u0219i cum s\u0103 <strong>utilizezi eficient diferitele instrumente<\/strong> pe care \u021bi le ofer\u0103 online-ul: <em>re\u021belele sociale, SEO \u0219i content marketingul. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19807\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Martin-Greif-Crash-Course-CRO-GPeC-SUMMIT-300x200.webp\" alt=\"Martin Greif\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Martin-Greif-Crash-Course-CRO-GPeC-SUMMIT-300x200.webp 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Martin-Greif-Crash-Course-CRO-GPeC-SUMMIT.webp 750w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/em><\/p>\n<p>\u0218i pentru c\u0103 un avantaj al mediului digital sunt datele \u0219i posibilit\u0103\u021bile de testare, vei \u00eenva\u021b\u0103 cum s\u0103 le folose\u0219ti ca s\u0103 iei <strong>decizii pe un fundament clar, de date \u0219i nu pe presupuneri \u0219i &#8222;feeling&#8221;<\/strong>. La finalul workshopului este prev\u0103zut\u0103 \u0219i o activitate practic\u0103\u00a0de <strong>analiz\u0103 a site-urilor participan\u021bilor \u0219i de identificare a barierelor de conversie<\/strong> &#8211; dac\u0103 vii, poate fi \u0219i site-ul t\u0103u acolo \u0219i vei afla ce se faci ca s\u0103 le \u00eendep\u0103rtezi.<\/p>\n<p>Mai sunt doar c\u00e2teva locuri disponibile&#8230;<\/p>\n<h3>Afli cum s\u0103 renun\u021bi la strategia &#8222;merge \u0219i a\u0219a&#8221; \u0219i s\u0103 folose\u0219ti mai eficient A\/B Testing -ul<\/h3>\n<p>Pentru c\u0103 tot am amintit de avantajele online-ului \u0219i posibilitatile de testare relevante, tot de la GPeC SUMMIT \u00eenve\u021bi <strong>cum s\u0103<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19808 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/1080x1080-Ayat-Shukairy-eticheta.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> faci A\/B Testing \u00een mod eficient \u0219i la ce te ajut\u0103<\/strong>. A\/B testingul f\u0103cut f\u0103r\u0103 o strategie \u00een spate nu te va duce nic\u0103ieri. A\/B <em>Testingul ajut\u0103 la optimizarea ratei de conversie<\/em> dar \u0219i <em>la cercetare<\/em>. E nevoie de timp pentru a realiza experimentul \u00een mod relevant, pentru a \u00een\u021belege rezultatele acestuia \u0219i cum le po\u021bi folosi eficient. Din speechul lui <strong>Ayat Schukairy<\/strong> vei afla c\u00e2teva <strong>sfaturi \u0219i trucuri pentru prioritizarea experimentelor<\/strong>, precum \u0219i <strong>ce s\u0103 faci cu rezultatele ob\u021binute \u0219i cum s\u0103 maximizezi beneficiile de pe urma acestora.<\/strong><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Afli c\u0103 mai ai la \u00eendem\u00e2n\u0103 \u0219i alte instrumente de promovare care ajut\u0103 la conversii &#8211; nu doar Facebook (adic\u0103, Meta) &amp; Google<\/h3>\n<p>\u0218tii deja \u0219i te-ai lovit de aceast\u0103 realitate: <em>Campaniile Meta Ads nu mai func\u021bioneaz\u0103 ca acum c\u00e2\u021biva ani-<\/em>\u00a0costurile cresc constant odat\u0103 cu cre\u0219terea concuren\u021bei, iar campaniile Google Ads devin din ce \u00een ce mai automatizate \u0219i mai pu\u021bin transparente, \u00a0concuren\u021ba devine tot mai acerb\u0103, costurile de achizi\u021bie \u0219i de reten\u021bie a clien\u021bilor cresc\u00e2nd \u0219i ele \u00een acela\u0219i timp.<\/p>\n<p>Ce po\u021bi face? Unde s\u0103 te \u00eendrep\u021bi? Dac\u0103 vii la GPeC SUMMIT vei asista la un panel care exact asta trateaz\u0103: Ce <strong>canale alternative de promovare digital\u0103 are la dispozi\u021bie un magazin online pentru a contracara dependen\u021ba de Meta \u0219i Google Ads?<\/strong><\/p>\n<p>\u0218i \u00eenc\u0103 ceva: Cum po\u021bi deveni un magazin online <strong>care c\u00e2\u0219tig\u0103 bani din publicitate<\/strong> \u00een loc s\u0103 \u00eei investeasc\u0103?<\/p>\n<p>Vrei s\u0103 <em>eficientizezi investi\u021bia \u00een marketing online astfel \u00eenc\u00e2t bugetul s\u0103 se \u00eentoarc\u0103 \u00een business cu un ROAS eficient<\/em>? Vino la GPeC SUMMIT, ascult\u0103-i pe <strong>Andrei Bereand\u0103<\/strong>\u00a0(Head of Digital Pro TV),\u00a0<strong>C\u0103t\u0103lin Emilian<\/strong>\u00a0(Country Manager RTB House),\u00a0<strong>Sabin Belu\u0219ic\u0103<\/strong>\u00a0(Performance Lead Httpool),\u00a0<strong>Virgil Pascu<\/strong> (PPC Strategy Director Publicis) \u0219i vei pleca de acolo cu un <strong>Multichannel Marketing Toolkit const\u00e2nd \u00een tactici de promovare online actuale<\/strong> \u00eentr-un context de pia\u021b\u0103 din ce \u00een mai dificil<\/p>\n<h3>Afli care sunt magazinele care dau tonul \u00een comer\u021bul electronic rom\u00e2nesc&#8230;\u0219i de ce.<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/despre-gpec\/\" target=\"_blank\" rel=\"noopener\">Acum 18 ani<\/a>, GPeC a pornit de la <a href=\"https:\/\/www.gpec.ro\/gala-premiilor-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><strong>Gala Premiilor eCommerce<\/strong> <\/a>&#8211; primul eveniment reprezentativ al industriei, care a reunit atunci (\u0219i de atunci \u00een fiecare an) <em>\u00eentreaga comunitate de E-Commerce \u0219i business digital<\/em> \u0219i a premiat cei mai buni juc\u0103tori, d\u00e2nd pie\u021bei o voce comun\u0103. Acum, ceea ce a \u00eenceput ca \u0219i Competi\u021bia Magazinelor Online ast\u0103zi este GPeC Proficiency, cel mai complex p<strong>rogram de Mentorship pentru Magazinele Online<\/strong>\u00a0care const\u0103 \u00eentr-un proces complex de\u00a0<strong>auditare, consultan\u021b\u0103 \u0219i optimizare a magazinelor<\/strong> \u00een scopul \u00eembun\u0103t\u0103\u021birii UX \u0219i a ratei de conversie. Pe baza punctajelor ob\u021binute de magazinele online \u00eenscrise \u00een program se acord\u0103 o parte din premiile de la <em><strong>Gala din seara zilei de 31 Octombrie<\/strong><\/em>. O alt\u0103 categorie de premii se acord\u0103 pe baza rezultatelor unor cercet\u0103ri derulate \u00een r\u00e2ndul consumatorilor, pe considerente de \u00eencredere \u0219i conformitate legal\u0103 \u0219i alte criterii si categorii pe care le <a href=\"https:\/\/www.gpec.ro\/gala-premiilor-ecommerce\/\" target=\"_blank\" rel=\"noopener\">g\u0103se\u0219ti aici<\/a>.\u00a0 Ce mai&#8230;cei mai buni dintre cei buni \u0219i cei care vor s\u0103 fie \u0219i mai buni! Vino s\u0103 \u00eencheiem \u00eempreun\u0103 ziua de conferin\u021b\u0103 \u00eentr-un <strong>cadru festiv, energiza\u021bi\u00a0de Trupa TAXI<\/strong> \u0219i de <strong>Pavel Barto\u0219 &#8211; gazda serii<\/strong>. \u0218i nu, nu o s\u0103 \u00eel strig\u0103m Ramon(a) cu a mut.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19809 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all-300x200.jpg\" alt=\"\" width=\"753\" height=\"502\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/10\/Awards-all.jpg 2048w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\n<h3>\u00ce\u021bi mai d\u0103m \u00eenc\u0103 un motiv BONUS: Value for money!<\/h3>\n<p>Ob\u021bii un bun raport calitate a con\u021binutului \/ pre\u021b! Nu doar c\u0103 am adaptat <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/#inscriere\">pre\u021bul biletelor<\/a> pentru <strong>orice tip de buget si interes \u0219i obiectiv de participare<\/strong> la eveniment (fie c\u0103 vii pentru content &amp; expo exclusiv,\u00a0 c\u0103 vrei s\u0103 faci \u0219i un pic de networking sau vrei\u00a0experien\u021ba\u00a0full &#8211; cu party cu tot, c\u0103 doar niciun contract serios nu a fost pus la cale (doar) la o salat\u0103) dar avem \u0219i <strong>un cod de discount pentru tine<\/strong> &#8211; cititorul nostru \u0219i cel care formeaz\u0103 comunitatea noastr\u0103: introdu codul <strong>20GPEC<\/strong> \u00een formularul de \u00eenscriere <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/#inscriere\" target=\"_blank\" rel=\"noopener\">de aici<\/a> \u0219i ai <strong>20 de euro<\/strong> reducere din pre\u021bul final al biletului, indiferent de num\u0103rul de bilete pe care le iei.<\/p>\n<p>Hai s\u0103 vezi <a href=\"https:\/\/www.gpec.ro\/gpec-summit-octombrie\/agenda\/\">agenda complet\u0103<\/a> \u0219i&#8230;preg\u0103te\u0219te-te s\u0103 sim\u021bi fiori urm\u0103rind <strong><a href=\"https:\/\/www.facebook.com\/andrei.radu.gpec\/videos\/854736492731344\" target=\"_blank\" rel=\"noopener\">acest teaser<\/a><\/strong>&#8230; exact ca la concertele rock! Nu mai sta pe g\u00e2nduri pentru c\u0103 de pe 15 Octombrie se scumpesc biletele!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/8-motive-sa-vii-la-gpec-summit-pe-30-si-31-octombrie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC SUMMIT este, de 18 ani, cel mai important \u0219i cel mai mare eveniment dedicat E-Commerce-ului \u0219i Marketingului Digital din Rom\u00e2nia. Dac\u0103 ai fost deja la edi\u021biile trecute, \u00eenseamn\u0103 c\u0103 te reg\u0103se\u0219ti prin imaginile de aici sau \u00een atmosfera evenimentului \u0219i a Galei Premiilor eCommerce. \u00cens\u0103 dac\u0103 nu ai mai fost \u0219i te \u00eentrebi &#8222;De ce a\u0219 participa la GPeC SUMMIT?&#8221;, sau stai pe g\u00e2nduri dac\u0103 s\u0103 revii \u0219i pe 30 \u0219i 31 Octombrie anul acesta, \u00ee\u021bi oferim 8 Motive \u00een plus (fa\u021b\u0103 de cele de aici) ca s\u0103 nu mai ezi\u021bi \u0219i s\u0103 \u00ee\u021bi cumperi bilet p\u00e2n\u0103 pe 15 Octombrie, profit\u00e2nd de pre\u021bul redus.<\/p>\n","protected":false},"author":40,"featured_media":19812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[],"class_list":["post-19784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19784"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19784\/revisions"}],"predecessor-version":[{"id":19815,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19784\/revisions\/19815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19812"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}