{"id":19835,"date":"2023-11-09T09:36:00","date_gmt":"2023-11-09T07:36:00","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19835"},"modified":"2023-11-09T11:12:21","modified_gmt":"2023-11-09T09:12:21","slug":"studiu-mkor-romanii-isi-fac-bugete-fixe-de-black-friday-in-2023-pe-fondul-crizei","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-mkor-romanii-isi-fac-bugete-fixe-de-black-friday-in-2023-pe-fondul-crizei","title":{"rendered":"Studiu MKOR:  Rom\u00e2nii \u00ee\u0219i fac bugete fixe de Black Friday \u00een 2023, pe fondul crizei"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-mkor-romanii-isi-fac-bugete-fixe-de-black-friday-in-2023-pe-fondul-crizei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen 2023, rom\u00e2nii se preg\u0103tesc pentru Black Friday 2023 cu pragmatism, av\u00e2nd \u00een vedere perioada de fluctua\u021bii economice \u0219i de incertitudini. Conform studiului MKOR \u201eCump\u0103r\u0103turile de Black Friday \u00een 2023\u201d, 6 din 10 rom\u00e2ni au \u00een plan s\u0103 profite de reduceri, o u\u0219oar\u0103 sc\u0103dere fa\u021b\u0103 de 2022. Procentul rom\u00e2nilor care inten\u021bioneaz\u0103 s\u0103 profite de reduceri de Black Friday \u00een acest an a sc\u0103zut cu 5 puncte fa\u021b\u0103 de 2022, ajung\u00e2nd de la 62% la 57%, conform celui mai recent studiu MKOR privind cump\u0103r\u0103turile de Black Friday.<!--more--><\/p>\n<ul>\n<li aria-level=\"1\"><em>6 din 10 rom\u00e2ni inten\u021bioneaz\u0103 s\u0103 fac\u0103 achizi\u021bii de Black Friday 2023, \u00een sc\u0103dere u\u0219oar\u0103 comparativ cu 2022\u00a0<\/em><\/li>\n<li aria-level=\"1\"><em>8 din 10 rom\u00e2ni au un buget dedicat, fa\u021b\u0103 de doar 20% \u00een 2022<\/em><\/li>\n<li aria-level=\"1\"><em>Fa\u021b\u0103 de 2022, a crescut interesul pentru articolele de Fashion (+14%)<\/em><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19836 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/black-friday-cumparaturi-2023-300x176.png\" alt=\"\" width=\"733\" height=\"430\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/black-friday-cumparaturi-2023-300x176.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/black-friday-cumparaturi-2023-768x450.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/black-friday-cumparaturi-2023.png 1024w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>Procentul rom\u00e2nilor care inten\u021bioneaz\u0103 s\u0103 profite de reduceri de Black Friday \u00een acest an a sc\u0103zut cu 5 puncte fa\u021b\u0103 de 2022, ajung\u00e2nd de la 62% la 57%, conform celui mai recent studiu MKOR privind cump\u0103r\u0103turile de Black Friday.<\/p>\n<p>\u0218i-au f\u0103cut planuri pentru reducerile din luna noiembrie \u00een special persoanele sub 40 de ani, femeile, persoanele cu venituri medii, p\u0103rin\u021bii cu copii minori \u0219i cei f\u0103r\u0103 copii.<\/p>\n<p>Cei hot\u0103r\u00e2\u021bi s\u0103 mearg\u0103 la cump\u0103r\u0103turi de Black Friday \u00ee\u0219i fac lista cu 2-3 s\u0103pt\u0103m\u00e2ni \u00eenainte de 1 noiembrie. Gen Z \u0219i persoanele f\u0103r\u0103 copii tind s\u0103 fie mai spontane, 2 din 10 prefer\u0103 s\u0103 decid\u0103 pe moment ce cump\u0103r\u0103.<\/p>\n<p>Pe fondul climatului economic incert, majoritatea rom\u00e2nilor care inten\u021bioneaz\u0103 s\u0103 profite de reducerile de Black Friday \u0219i-au f\u0103cut deja un buget orientativ. Doar 1 din 5 rom\u00e2ni mai merg la cump\u0103r\u0103turi f\u0103r\u0103 un plan financiar prestabilit, fa\u021b\u0103 de 4 din 5 \u00een 2022. Sumele sunt \u00een principal alocate \u00een func\u021bie de resursele financiare disponibile \u0219i pre\u021bul produselor de pe lista de cump\u0103r\u0103turi.<\/p>\n<p>\u0218i \u00een acest an, electronicele \u0219i electrocasnicele se afl\u0103 \u00een topul preferin\u021belor, de\u0219i interesul a sc\u0103zut cu 7 procente fa\u021b\u0103 de 2022. Cu un procent similar s-a redus \u0219i apeten\u021ba pentru produsele IT&amp;C, de la 34% \u00een 2022 la 27% anul acesta. B\u0103rba\u021bii sunt mai interesa\u021bi de aceast\u0103 categorie de produse (32%).<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19837 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-top-produse-300x176.png\" alt=\"\" width=\"631\" height=\"370\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-top-produse-300x176.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-top-produse-768x450.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-top-produse.png 1024w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/p>\n<p>\u00cen schimb, articolele de mod\u0103 (\u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte, accesorii etc.) c\u00e2\u0219tig\u0103 teren, \u00eenregistr\u00e2nd un interes crescut cu 14% din partea cump\u0103r\u0103torilor. Iar interesul este chiar mai mare pentru Gen Z (64%) \u0219i femei (58%).<\/p>\n<p>Achizi\u021bionarea produselor sau serviciilor dorite, la pre\u021buri mai bune, r\u0103m\u00e2ne motivul principal pentru care 6 din 10 rom\u00e2ni cump\u0103r\u0103 de Black Friday. \u00cen plus, ocazia este preferat\u0103 \u0219i de cei care v\u00e2neaz\u0103 ofertele \u00een general (36%). Reducerile din noiembrie sunt \u0219i un bun prilej de a cump\u0103ra cadouri pentru Cr\u0103ciun sau diverse alte anivers\u0103ri.<\/p>\n<p>Online-ul r\u0103m\u00e2ne mediul de achizi\u021bie preferat de Black Friday, de\u0219i 1 din 4 rom\u00e2ni vor miza pe mixul dintre magazinele fizice \u0219i cele online.<\/p>\n<p>Mediul online este preferat \u0219i c\u00e2nd vine vorba de c\u0103utarea de informa\u021bii privind ofertele disponibile de Black Friday. Aplica\u021bia mobil\u0103 a magazinului \u0219i re\u021belele de socializare sunt cele mai accesate, cu particularit\u0103\u021bi \u00een func\u021bie de v\u00e2rst\u0103. Reclamele TV sunt o surs\u0103 de inspira\u021bie pentru o treime dintre cei care au planuri de Black Friday.<\/p>\n<p><em>\u201cAm reluat studiul privind planurile rom\u00e2nilor de Black Friday pentru c\u0103 ne-am dorit s\u0103 vedem cum au evoluat preferin\u021bele fa\u021b\u0103 de anul trecut. Rezultatele arat\u0103 c\u0103, de\u0219i interesul pentru cump\u0103r\u0103turile de Black Friday se men\u021bine relativ ridicat, rom\u00e2nii adopt\u0103 o abordare mai prudent\u0103 \u00een 2023, gestion\u00e2ndu-\u0219i mai bine bugetul alocat. Totul pe fondul unui pesimism general privind situa\u021bia economic\u0103 actual\u0103.\u201d, men\u021bioneaz\u0103 Corina Cimpoca, fondatoarea MKOR.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19838 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-motive-de-achizitie-300x176.png\" alt=\"\" width=\"559\" height=\"328\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-motive-de-achizitie-300x176.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-motive-de-achizitie-768x450.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Studiu-MKOR-Black-Friday-2023-motive-de-achizitie.png 1024w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/em><\/p>\n<p>Datele sunt extrase din studiul Cump\u0103r\u0103turile de Black Friday, pe care MKOR \u00eel deruleaz\u0103 recurent \u00eencep\u00e2nd cu 2022. E\u0219antion: reprezentativ na\u021bional pe criterii de gen, v\u00e2rst\u0103 \u0219i distribu\u021bie geografic\u0103, N 2023=1000, N 2022=530, target: popula\u021bie general\u0103, 18-55 ani, metod\u0103 de cercetare: sondaj (CAWI), instrument de cercetare: chestionar, abordare: online, prin panelul propriu MKOR, perioada: noiembrie 2022, noiembrie 2023<\/p>\n<p>Rezultatele studiului complet se reg\u0103sesc la adresa\u00a0<a href=\"https:\/\/mkor.ro\/studii\/black-friday-2023\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/mkor.ro\/studii\/black-friday-2023\/&amp;source=gmail&amp;ust=1699512189484000&amp;usg=AOvVaw3phcA89n_bVCM-HPPux9ad\">https:\/\/mkor.ro\/studii\/black-<wbr \/>friday-2023\/<\/a><\/p>\n<p>_____<br \/>\n<strong>Despre MKOR Consulting\u00a0<\/strong><\/p>\n<p>MKOR Consulting (<a href=\"https:\/\/mkor.ro\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/mkor.ro\/&amp;source=gmail&amp;ust=1699512189484000&amp;usg=AOvVaw1raJaYF8iFPLcAnlhvYoDV\">https:\/\/mkor.ro\/<\/a>) este o agen\u021bie de cercetare de pia\u021b\u0103 inovativ\u0103, care combin\u0103 experien\u021ba practic\u0103 \u00een afaceri, know-how-ul la nivel MBA \u0219i expertiza de top pentru a oferi o \u00een\u021belegere aprofundat\u0103 a mediului de business. \u00cen activitatea sa, MKOR Consulting acoper\u0103 toate tipurile de cercetare \u0219i ofer\u0103 o flexibilitate crescut\u0103 clien\u021bilor s\u0103i, cu scopul \u00een\u021belegerii \u0219i livr\u0103rii celor mai detaliate perspective asupra pie\u021bei.<\/p>\n<p>MKOR Consulting dezvolt\u0103 o serie de proiecte de cercetare proprii, pe care v\u0103 invit\u0103m s\u0103 le parcurge\u021bi \u00een mod gratuit pe site-ul agen\u021biei: <a href=\"https:\/\/mkor.ro\/studii-piata-proprii\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/mkor.ro\/studii-piata-proprii\/&amp;source=gmail&amp;ust=1699512189484000&amp;usg=AOvVaw0VVYyU60wQKUfMjHZfdqDF\">https:\/\/mkor.ro\/studii-piata-<wbr \/>proprii\/\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-mkor-romanii-isi-fac-bugete-fixe-de-black-friday-in-2023-pe-fondul-crizei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen 2023, rom\u00e2nii se preg\u0103tesc pentru Black Friday 2023 cu pragmatism, av\u00e2nd \u00een vedere perioada de fluctua\u021bii economice \u0219i de incertitudini. Conform studiului MKOR \u201eCump\u0103r\u0103turile de Black Friday \u00een 2023\u201d, 6 din 10 rom\u00e2ni au \u00een plan s\u0103 profite de reduceri, o u\u0219oar\u0103 sc\u0103dere fa\u021b\u0103 de 2022. Procentul rom\u00e2nilor care inten\u021bioneaz\u0103 s\u0103 profite de reduceri de Black Friday \u00een acest an a sc\u0103zut cu 5 puncte fa\u021b\u0103 de 2022, ajung\u00e2nd de la 62% la 57%, conform celui mai recent studiu MKOR privind cump\u0103r\u0103turile de Black Friday.<\/p>\n","protected":false},"author":40,"featured_media":19836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[3909],"class_list":["post-19835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-blackfriday"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19835"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19835\/revisions"}],"predecessor-version":[{"id":19840,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19835\/revisions\/19840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19836"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}