{"id":19845,"date":"2023-11-09T16:16:46","date_gmt":"2023-11-09T14:16:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19845"},"modified":"2023-11-09T16:16:46","modified_gmt":"2023-11-09T14:16:46","slug":"business-ul-digital-de-succes-in-2024-intre-gandire-neconventionala-si-automatizari","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/business-ul-digital-de-succes-in-2024-intre-gandire-neconventionala-si-automatizari","title":{"rendered":"Business-ul digital de succes \u00een 2024: \u00eentre g\u00e2ndire neconven\u021bional\u0103 \u0219i automatiz\u0103ri"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-ul-digital-de-succes-in-2024-intre-gandire-neconventionala-si-automatizari\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><i><span style=\"font-weight: 400;\">Cea de-a dou\u0103 edi\u021bie a GPeC SUMMIT din anul acesta &#8211; an ce marcheaz\u0103 18 ani de prezen\u021b\u0103 pe pia\u021b\u0103 a GPeC &#8211; a adus pe scen\u0103 speakeri interna\u021bionali de renume precum \u0219i speciali\u0219ti locali \u0219i regionali. Sintetiz\u00e2nd ideile principale ale evenimentului reiese un an \u00een care e-commerce-ul a fost \u00een <\/span><\/i><b><i>cre\u0219tere sus\u021binut\u0103 de anumite categorii de produse \u0219i servicii <\/i><\/b><i><span style=\"font-weight: 400;\">\u0219i \u00een care cump\u0103r\u0103torii au <\/span><\/i><b><i>r\u0103mas fideli mediului online<\/i><\/b><i><span style=\"font-weight: 400;\"> \u00eens\u0103 sunt mai <\/span><\/i><b><i>precau\u021bi \u0219i cump\u0103ta\u021bi<\/i><\/b><i><span style=\"font-weight: 400;\">. Pentru anul 2024 re\u021beta succesului include ingrediente precum <\/span><\/i><b><i>brandul personal &amp; clientul ca marketer<\/i><\/b><i><span style=\"font-weight: 400;\">, <\/span><\/i><b><i>multichannel ca must \u00een strategia de promovare<\/i><\/b><i><span style=\"font-weight: 400;\">, <\/span><\/i><b><i>integrarea AI \u0219i automatiz\u0103rilor<\/i><\/b><i><span style=\"font-weight: 400;\"> ca mijloc de eficientizare \u0219i <\/span><\/i><b><i>g\u00e2ndirea neconven\u021bional\u0103<\/i><\/b><i><span style=\"font-weight: 400;\"> &#8211; de baz\u0103 pentru adaptare rapid\u0103.\u00a0<\/span><\/i><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ziua de 31 Octombrie a fost dedicat\u0103 celui mai important eveniment de E-Commerce \u0219i Digital Marketing din Europa Central\u0103 \u0219i de Est, respectiv <\/span><b>GPeC SUMMIT &amp; Gala Premiilor eCommerce &#8211; edi\u021bia a XVIIIa.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profesioni\u0219tii din industria de digital &#8211; reprezentan\u021bi ai magazinelor online din \u00eentreaga \u021bar\u0103, speciali\u0219ti, antreprenori \u0219i exper\u021bi \u00een marketing online &#8211; s-au reunit la TNB, la moment aniversar, \u00een cadrul GPeC SUMMIT, pentru a primi informa\u021bii de la unii dintre cei mai renumi\u021bi vorbitori \u0219i g\u00e2nditori de business &amp; marketing la nivel mondial, pentru a lua autografe de la ei, pentru networking, pentru celebrarea celor mai bune magazine online ale anului 2023 \u0219i pentru multitudinea de surprize derulate \u00een zona de Expo.\u00a0<\/span><\/p>\n<h3><b>E-Commerce-ul Rom\u00e2nesc \u00een 2023: Fashion \u0219i Beauty &#8211;\u00a0 vedetele ecommerce-ului \u00een acest an, al\u0103turi de generatorii de cre\u0219tere &#8211; ticketing, travel, asigur\u0103ri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Primul panel al acestei edi\u021bii, format din Andrei C\u00e2nda (Managing Partner iSense Solutions), Cristi Movil\u0103 (Pre\u0219edinte ARMO &amp; General Manager VTEX Eastern Europe), Elena Gheorghe (Country Manager PayU GPO), Elena Oprea (Director Acceptance &amp; Acquirers Visa Europe), Oana Dumitrescu (Industry Head &amp; Retail Lead Google) a pus \u00een lumina reflectoarelor situa\u021bia curent\u0103 a pie\u021bei de ecommerce, pe parcursul acestui an:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00cen ciuda infla\u021biei care a atins cifre record, sectorul online \u0219i e-commerce-ul se bucur\u0103 de perspective pozitive<b>: <\/b><span style=\"font-weight: 400;\">per ansamblu valoarea total\u0103 a serviciilor din totalul ponderilor de tranzac\u021bii online a crescut anul acesta, a crescut nr de clien\u021bi online, schimb\u0103rile datorate pandemiei s-au p\u0103strat &#8211; preferin\u021ba pentru shopping online consolid\u00e2nd fidelizarea acestora, a crescut num\u0103rul magazinelor \u0219i investi\u021biilor online \u0219i\u00a0 tot mai multe magazine interna\u021bionale care se adreseaz\u0103 clien\u021bilor din Rom\u00e2nia.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fashion \u0219i Beauty sunt domeniile vedet\u0103 ale anului \u00een ecommerce, cu un focus special pe pl\u0103\u021bile online cu cardul VISA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% dintre posesorii de carduri VISA pl\u0103tesc pentru servicii, cu o cre\u0219tere notabil\u0103 \u00een sectoare precum c\u0103l\u0103torii, transport, \u00eembr\u0103c\u0103minte \u0219i bunuri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oamenii sunt mai aten\u021bi la pre\u021buri \u0219i am\u00e2n\u0103 cump\u0103rarea produselor considerate neesen\u021biale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elena Gheorghe estimeaz\u0103 c\u0103 pia\u021ba de ecommerce valoreaz\u0103 9 miliarde de euro.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comportamentul de consum s-a schimbat, cu o cre\u0219tere notabil\u0103 \u00een categorii precum c\u0103r\u021bi, juc\u0103rii, \u0219i produse pentru cas\u0103. Oamenii am\u00e2n\u0103 achizi\u021bia anumitor produse din temeri legate de pre\u021buri \u0219i siguran\u021b\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cre\u0219terea ecommerce sus\u021binut\u0103 de zona de servicii &#8211; ticketing, travel, asigur\u0103ri (peste 35% cre\u0219tere), food &amp; delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oamenii sunt mult mai aten\u021bi la pre\u021buri comparativ cu anii trecuti si cumpara mai mult de la magazinele cu produse ieftine din afara (ex: China) &#8211; SHEIN este noul TikTok al comer\u021bului online &#8211; procentul tinerilor care au instalata aplicatia este de 50%<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19846 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"364\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-1-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Industria modei \u0219i a frumuse\u021bii au fost \u00een centrul aten\u021biei \u00een cadrul primului panel de la GPeC SUMMIT, cu un accent deosebit pe pl\u0103\u021bile online cu cardul VISA. Acest panel a eviden\u021biat tendin\u021bele \u0219i schimb\u0103rile semnificative din lumea ecommerce-ului, \u00eentr-o perioad\u0103 \u00een care consumatorii se adapteaz\u0103 la noi moduri de cump\u0103rare \u0219i preferin\u021be.<\/span><\/p>\n<h3><b>Dan Ariely: <\/b><b>Motiva\u021bia intrinsec\u0103 &#8211; pasiunea \u0219i interesul pentru munca &#8211; esen\u021bial\u0103 pentru echipele de succes.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ideea principal\u0103 din discursul lui Dan Ariely este c\u0103 exist\u0103 aspecte esen\u021biale \u00een via\u021ba profesional\u0103 \u0219i personal\u0103 care tind s\u0103 fie subevaluate sau chiar neglijate de societate. El subliniaz\u0103:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oamenii au tendin\u021ba de a m\u0103sura aspectele u\u0219or de cuantificat sau evaluate, dar deseori ignor\u0103 ceea ce este cu adev\u0103rat important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sentimentele de apreciere \u0219i complimente au o importan\u021b\u0103 mai mare dec\u00e2t salariul sau beneficiile materiale \u00een via\u021ba noastr\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00centrebarea relevant\u0103 nu este doar c\u00e2t de sus po\u021bi ajunge \u00een productivitatea ta, ci \u0219i c\u00e2t de jos po\u021bi merge f\u0103r\u0103 a-\u021bi pierde locul de munc\u0103 \u0219i c\u00e2t de sus po\u021bi ajunge atunci c\u00e2nd e\u0219ti cu adev\u0103rat entuziasmat de ceea ce faci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motiva\u021bia intrinsec\u0103, adic\u0103 pasiunea \u0219i interesul pentru munca ta, este esen\u021bial\u0103 pentru echipele de succes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exist\u0103 pu\u021bine lucruri care sunt benefice pentru toat\u0103 lumea, iar unul dintre acestea este capitalul uman. Lumea este mai bun\u0103 atunci c\u00e2nd oamenii merg la munc\u0103 cu fericire \u0219i satisfac\u021bie.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19847 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Dan-Ariely-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen esen\u021b\u0103, Dan Ariely subliniaz\u0103 importan\u021ba aspectelor mai profunde \u0219i a motiva\u021biei intrinseci \u00een via\u021ba noastr\u0103 profesional\u0103 \u0219i personal\u0103, \u0219i c\u0103 valorizarea uman\u0103 \u0219i satisfac\u021bia la locul de munc\u0103 ar trebui s\u0103 primeasc\u0103 mai mult\u0103 aten\u021bie.<\/span><\/p>\n<h3><b>Ayat Shukairy: Planificarea \u0219i implementarea strategica a testelor A\/B \u00eembun\u0103t\u0103\u021beste performan\u021ba \u0219i satisface nevoile \u0219i preferin\u021bele vizitatorilor online<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen prezentarea sa de pe scena GPeC SUMMIT, <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Ayat Shukairy &#8211; Autor consacrat &amp; autoritate marcant\u0103 \u00een Marketing Optimization &#8211; a eviden\u021biat importan\u021ba planific\u0103rii \u0219i implement\u0103rii strategice a testelor A\/B pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba \u0219i a satisface nevoile \u0219i preferin\u021bele vizitatorilor online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19848 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Ayat-Shukairy-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Testing ca instrument de m\u0103surare a rezultatelor<\/b><span style=\"font-weight: 400;\">: testarea A\/B este o unealt\u0103 esen\u021bial\u0103 \u00een evaluarea eficacit\u0103\u021bii strategiilor online \u0219i a modului \u00een care acestea afecteaz\u0103 comportamentul vizitatorilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Motivarea vizitatorilor:<\/b><span style=\"font-weight: 400;\"> \u00cen abordarea optimiz\u0103rii site-urilor, Ayat a indicat importan\u021ba eviden\u021bierii ofertei reale pentru a motiva vizitatorii. Aceasta sugereaz\u0103 c\u0103 claritatea \u0219i atractivitatea ofertei pot avea un impact semnificativ asupra angajamentului vizitatorilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unicitatea perceput\u0103 de c\u0103tre clien\u021bi:<\/b><span style=\"font-weight: 400;\"> \u00een\u021belegerea a ceea ce clien\u021bii consider\u0103 a fi unic \u00een leg\u0103tur\u0103 cu brandul sau ofertele. Aceasta ofer\u0103 indicii esen\u021biale pentru adaptarea \u0219i \u00eembun\u0103t\u0103\u021birea strategiilor de marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategie necesar\u0103 pentru A\/B Testing<\/b><span style=\"font-weight: 400;\">: Testarea A\/B nu este eficient\u0103 f\u0103r\u0103 o strategie bine definit\u0103. Ayat sugereaz\u0103 c\u0103 este crucial s\u0103 \u0219ti\u021bi exact ce dori\u021bi s\u0103 analiza\u021bi \u0219i s\u0103 compara\u021bi pentru a ob\u021bine cele mai bune rezultate \u00een campaniile de newsletter.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ideea principal\u0103 din <\/span><b>Fireside Chat-ul cu Tudor Manea, CEO eMAG<\/b><span style=\"font-weight: 400;\">, a fost axat\u0103 pe evaluarea performan\u021bei eMAG \u00een contextul schimb\u0103rilor determinate de pandemie \u0219i cum s-au reflectat \u00een comportamentul de consum de anul acesta &#8211; \u00een acest context, anul acesta, anumite categorii de produse au avut o performan\u021b\u0103 deosebit de bun\u0103. Acestea includ produse pentru cas\u0103 (cum ar fi farfurii), zona de beauty, juc\u0103rii, precum \u0219i \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte (fashion).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19849 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Tudor-Manea-eMAG-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<h3><b>Mark Schaefer: \u00cen prezent, \u00een marketing, conteaz\u0103 brandul personal \u0219i \u00een\u021belegerea schimb\u0103rilor \u00een rolurile tradi\u021bionale de marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mark Schaefer, World\u2019s Leading Marketing Futurists &amp; Bestselling Author argumenteaz\u0103 c\u0103, \u00een marketingul actual, brandul personal \u0219i puterea consumatorilor devin esen\u021biale, iar construirea unui brand personal de succes implic\u0103 definirea unicit\u0103\u021bii, conturarea unui mesaj clar \u0219i \u00eembr\u0103\u021bi\u0219area pasiunilor personale.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brandul personal este &#8222;brandul&#8221;:<\/b><span style=\"font-weight: 400;\"> \u00cen noul peisaj al marketingului, brandul personal devine echivalent cu brandul \u00een sine. Asta \u00eenseamn\u0103 c\u0103 identitatea \u0219i reputa\u021bia personal\u0103 devin esen\u021biale pentru succesul unei m\u0103rci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clientul este marketer:<\/b><span style=\"font-weight: 400;\"> O alt\u0103 idee important\u0103 este transferul de putere c\u0103tre consumatori. Ei devin, practic, marketeri, av\u00e2nd un rol activ \u00een promovarea \u0219i influen\u021barea brandurilor prin intermediul experien\u021belor \u0219i pove\u0219tilor lor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Elemente cheie pentru brandul personal<\/b><span style=\"font-weight: 400;\">: Mark a oferit trei idei esen\u021biale pentru construirea unui brand personal puternic:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">&#8222;<\/span><i><span style=\"font-weight: 400;\">Only I&#8230;<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; Defini\u021bi-v\u0103 unicitatea \u0219i ceea ce v\u0103 diferen\u021biaz\u0103 de ceilal\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">&#8222;<\/span><i><span style=\"font-weight: 400;\">What would be your speech?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; Identifica\u021bi mesajul principal pe care \u00eel transmite\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">&#8222;<\/span><i><span style=\"font-weight: 400;\">What makes you come alive?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; Descoperi\u021bi pasiunile care v\u0103 definesc \u0219i v\u0103 dau energie, motiva\u021bie.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cunoa\u0219tere \u00eenseamn\u0103<\/b><span style=\"font-weight: 400;\"> &#8211; o prezen\u021b\u0103 puternic\u0103, o reputa\u021bie solid\u0103 \u0219i autoritate \u00een domeniul de interes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Povestea brandului:<\/b><span style=\"font-weight: 400;\"> Pentru a avea un impact, fiecare poveste trebuie s\u0103 fie autentic\u0103, interesant\u0103 \u0219i relevant\u0103. Aceste elemente sunt esen\u021biale pentru a captiva \u0219i a conecta cu publicul.<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19850 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Mark-Schaefer-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/h3>\n<h3><b>Multichannel is a must &#8211; la fel ca orice tehnic\u0103 de promovare bazat\u0103 pe performan\u021b\u0103.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Invita\u021bii din panelul &#8222;Multichannel Marketing Toolkit&#8221; &#8211; Andrei Bereand\u0103 (Head of Digital Pro TV), C\u0103t\u0103lin Emilian (Country Manager RTB House), Sabin Belu\u0219ic\u0103 (Performance Lead Httpool), Virgil Pascu (PPC Strategy Director Publicis), Mihai Petroff (Client Service Director 2 Performant) au adus \u00een discu\u021bie diverse tactici de promovare online \u00eentr-un context de pia\u021b\u0103 din ce \u00een ce mai dificil.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">De\u0219i este o platform\u0103 util\u0103 \u00een awareness &amp; consideration,<\/span><span style=\"font-weight: 400;\"> live-urile locale pe TikTok nu aduc valoare semnificativ\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">TikTok ofer\u0103 un &#8222;rush&#8221; constant de dopamin\u0103, fiind o platform\u0103 care consum\u0103 extrem de mult con\u021binut \u0219i timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Speciali\u0219tii au recomandat continuarea campaniilor pentru afilia\u021bi \u00een perioada Black Friday, eviden\u021biind importan\u021ba implic\u0103rii acestora \u00een aceast\u0103 perioad\u0103 de v\u00e2rf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Afilia\u021bii sunt adev\u0103ra\u021bi &#8222;supereroi&#8221; \u00een zona de PPC (Pay-Per-Click) av\u00e2nd o contribu\u021bie semnificativ\u0103 la strategiile de marketing online.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aceste idei eviden\u021biaz\u0103 importan\u021ba unei abord\u0103ri multicanal \u00een marketing, cu men\u021biuni speciale despre aspecte specifice platformei TikTok \u0219i rolul esen\u021bial al afilia\u021bilor, \u00een special \u00een perioade cheie cum ar fi Black Friday. Panelul a oferit o perspectiv\u0103 util\u0103 asupra tacticilor actuale de promovare online \u0219i a provoc\u0103rilor \u00eent\u00e2lnite \u00een acest context de pia\u021b\u0103 \u00een schimbare constant\u0103.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19851 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Panel-2-Multichannel-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/h3>\n<h3><b>Martin Greif: ce \u00eenseamn\u0103 un design web eficient \u0219i metrici specifici de m\u0103surare a succesului unui site<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen prezentarea sa<\/span><span style=\"font-weight: 400;\">, Martin Greif s-a axat pe optimizarea designului site-urilor web \u0219i a bannerelor pentru a maximiza succesul.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bannerele statice sunt preferabile celor rotative, deoarece mi\u0219carea poate distrage vizitatorii, iar bannerele rotative \u00eemping con\u021binutul \u00een jos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Pentru a evalua eficienta unui site, metricii cheie includ engagement rate, num\u0103rul de pagini vizitate \u0219i rata de conversie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ca recomand\u0103ri pentru optimizarea homepage-ului au atras aten\u021bia afi\u0219area naviga\u021biei vizuale, plasarea simbolurilor de \u00eencredere \u00een antet \u0219i realizarea unui redesign tactic pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorului.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimul panel al zilei &#8211;\u00a0 &#8222;<\/span><b>Decoding E-Commerce Growth<\/b><span style=\"font-weight: 400;\">&#8222;, din care au facut parte Arthur R\u0103dulescu (Founder &amp; CEO MerchantPro), Georgi Georgiev (Co-Founder &amp; CEO Releva.ai), Vlad Dulea (Partener CloudCart Rom\u00e2nia), Vlad Stoica (Commerce Cloud Client Director for Salesforce CEE), Raul Durma (Chief Executive Officer, PayPo Romania) &#8211;\u00a0 a adus \u00een discu\u021bie aspecte esen\u021biale pentru cre\u0219terea comer\u021bului electronic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importan\u021ba automatiz\u0103rii co\u0219ului abandonat pentru a cre\u0219te eficien\u021ba \u00een conversii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revolu\u021bia \u00een modul de v\u00e2nzare prin impactul tehnologiei ChatGPT.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Viteza de \u00eenc\u0103rcare este esen\u021bial\u0103 pentru comercian\u021bi, av\u00e2nd un impact direct asupra experien\u021bei utilizatorului \u0219i conversiilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social commerce poate aduce succes prin ajungerea acolo unde sunt clien\u021bii, \u00een special pe platforme precum Instagram \u0219i TikTok, \u0219i a \u00eendemnat la urm\u0103rirea trendurilor \u00een acest domeniu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actualizarile constante la nivelul magazinelor online limiteaza expunerile la riscurile de securitate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI reprezint\u0103 un instrument cheie at\u00e2t \u00een opera\u021biuni, unde contribuie la reducerea costurilor \u0219i \u00eembun\u0103t\u0103\u021birea experien\u021bei clientului, c\u00e2t \u0219i \u00een marketing, unde faciliteaz\u0103 procesarea eficient\u0103 a volumelor mari de date, oferind perspective strategice valoroase.<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19852 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Martin-Greif-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/h3>\n<h3><b>Sfaturi pentru 2024: g\u00e2ndire neconven\u021bional\u0103, o baza solid\u0103 \u0219i accent pe creativitate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sam Tomlinson, \u00een discursul s\u0103u de \u00eencheiere al Conferin\u021bei GPeC SUMMIT, a adus \u00een prim plan previziuni pentru 2024 \u0219i a eviden\u021biat elementele esen\u021biale pentru a avea succes \u00een anul ce vine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O baz\u0103 solid\u0103 \u0219i focus pe calitate \u00een business-ul digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alegerea unor direc\u021bii neconven\u021bionale (&#8222;zig when everyone zags&#8221;) &#8211; abordarea diferit\u0103 poate genera succes \u00een peisajul digital \u00een continu\u0103 schimbare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adev\u0103rata creativitate uman\u0103 joac\u0103 un rol esen\u021bial \u00een atingerea succesului \u0219i dep\u0103\u0219irea provoc\u0103rilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excelen\u021ba \u00een aspectele de baz\u0103 &#8211; a fi foarte bun \u00een ceea ce prive\u0219te elementele fundamentale ale business-ului este esen\u021bial pentru succesul \u00een mediul digital.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen esen\u021b\u0103, Sam Tomlinson a transmis c\u0103, pentru a prospera \u00een viitorul digital, este necesar\u0103 o funda\u021bie solid\u0103, g\u00e2ndire creativ\u0103 \u0219i abord\u0103ri neconven\u021bionale, precum \u0219i excelen\u021b\u0103 \u00een elementele de baz\u0103 ale activit\u0103\u021bii.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19853 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/Sam-Tomlinson-GPeC-SUMMIT-2023.jpg 2048w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>___________<\/p>\n<p>Alte idei extrase din prezent\u0103rile speakerilor de la GPeC SUMMIT <a href=\"https:\/\/canopy.ro\/blog\/ecommerce\/30-de-idei-cu-care-am-plecat-de-la-gpec\/?fbclid=IwAR0eaq09mT39nSeDrrG0Cd_HypuZ_thhLkp-znW7lWnjVx_wzZGgfGOQ8Vk\" target=\"_blank\" rel=\"noopener\">g\u0103si\u021bi aici<\/a> &#8211; sintetizate de Oana Vasilic\u0103 (Canopy) <span style=\"font-weight: 400;\">\u0219i<\/span> <a href=\"https:\/\/olivian.ro\/gpec-octombrie\/\" target=\"_blank\" rel=\"noopener\">aici<\/a> &#8211; adunate de Olivian Breda<\/p>\n<p><span style=\"font-weight: 400;\">_______________________________________________<\/span><\/p>\n<p><b>GPeC 2023 este un eveniment powered by <\/b><a href=\"https:\/\/www.fancourier.ro\/\"><b>FAN Courier<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gold Partner: <\/span><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/\"><span style=\"font-weight: 400;\">eMAG Marketplace<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Supported by: <\/span><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Recommended Payment Processor: <\/span><a href=\"https:\/\/netopia-payments.com\/\"><span style=\"font-weight: 400;\">NETOPIA Payments<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Eveniment sus\u021binut de: <\/span><a href=\"https:\/\/ro.2performant.com\/\"><span style=\"font-weight: 400;\">2Performant<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.akinon.com\/\"><span style=\"font-weight: 400;\">Akinon<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/answear.ro\/\"><span style=\"font-weight: 400;\">Answear<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/aqurate.ai\/\"><span style=\"font-weight: 400;\">Aqurate<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.auchan.ro\/\"><span style=\"font-weight: 400;\">Auchan<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bancatransilvania.ro\/\"><span style=\"font-weight: 400;\">Banca Transilvania<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/canopy.ro\/\"><span style=\"font-weight: 400;\">Canopy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.cargus.ro\/\"><span style=\"font-weight: 400;\">Cargus<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/cloudcart.com\/ro\"><span style=\"font-weight: 400;\">CloudCart<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.colete-online.ro\/\"><span style=\"font-weight: 400;\">Colete Online<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/cyberfolks.ro\/\"><span style=\"font-weight: 400;\">cyber_folks<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/www.dataintelligence.ro\/\"><span style=\"font-weight: 400;\">Data Intelligence<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.debonaire.ro\/\"><span style=\"font-weight: 400;\">Debonaire<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dhl.com\/ro-ro\/home.html\"><span style=\"font-weight: 400;\">DHL<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dwf.ro\/\"><span style=\"font-weight: 400;\">DWF<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/easy-sales.com\/rohttps:\/easy-sales.com\/ro\"><span style=\"font-weight: 400;\">easySales<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/emag-academy\/\"><span style=\"font-weight: 400;\">eMAG Academy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fiveelementsdigital.com\/\"><span style=\"font-weight: 400;\">Five Elements Digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gomag.ro\/\"><span style=\"font-weight: 400;\">Gomag<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.httpool.com\/\"><span style=\"font-weight: 400;\">Httpool<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.gts.ro\/ro\"><span style=\"font-weight: 400;\">GTS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/innoship.com\/\"><span style=\"font-weight: 400;\">Innoship<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/limitless.ro\/\"><span style=\"font-weight: 400;\">Limitless Agency<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.merchantpro.ro\/\"><span style=\"font-weight: 400;\">MerchantPro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mth.digital\/ro\/\"><span style=\"font-weight: 400;\">MTH Digital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/osf.digital\/\"><span style=\"font-weight: 400;\">OSF\/ <\/span><\/a><a href=\"https:\/\/www.salesforce.com\/\"><span style=\"font-weight: 400;\">SalesForce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/paypo.ro\/\"><span style=\"font-weight: 400;\">PayPo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/romania.payu.com\/\"><span style=\"font-weight: 400;\">PayU GPO<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/plati.online\/\"><span style=\"font-weight: 400;\">Pl\u0103\u021bi.Online<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/postapanduri.ro\/\"><span style=\"font-weight: 400;\">Po\u0219ta Panduri<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.publicisgroupe.com\/fr\/splash\"><span style=\"font-weight: 400;\">Publicis Groupe<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/releva.ai\/\"><span style=\"font-weight: 400;\">Releva<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rtbhouse.com\/\"><span style=\"font-weight: 400;\">RTB House<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sameday.ro\/\"><span style=\"font-weight: 400;\">Sameday<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.sinaps.ro\/\"><span style=\"font-weight: 400;\">Sinaps<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.smartfintech.eu\/\"><span style=\"font-weight: 400;\">SmartFintech<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.softone.ro\/\"><span style=\"font-weight: 400;\">SoftOne<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/streams.live\/\"><span style=\"font-weight: 400;\">Streams.Live<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/tbibank.ro\/\"><span style=\"font-weight: 400;\">tbi Bank<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.twispay.com\/ro\/\"><span style=\"font-weight: 400;\">Twispay<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ups.com\/ro\/ro\/Home.page\"><span style=\"font-weight: 400;\">UPS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.visa.ro\/\"><span style=\"font-weight: 400;\">VISA<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vtex.com\/ro\/\"><span style=\"font-weight: 400;\">VTEX<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Parteneri Media Principali: <\/span><a href=\"https:\/\/stirileprotv.ro\/\"><span style=\"font-weight: 400;\">\u0218tirile PRO TV<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/voyo.protv.ro\/\"><span style=\"font-weight: 400;\">VOYO<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Radio: <\/span><a href=\"https:\/\/www.kissfm.ro\/\"><span style=\"font-weight: 400;\">KISS FM<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Official Hosting: <\/span><a href=\"https:\/\/hosterion.ro\/\"><span style=\"font-weight: 400;\">HOSTERION<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wine Partner: <\/span><a href=\"https:\/\/winedeals.ro\/\"><span style=\"font-weight: 400;\">WineDeals<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Coffee by <\/span><a href=\"https:\/\/fivetogo.ro\/\"><span style=\"font-weight: 400;\">5ToGo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Refreshments by <\/span><a href=\"https:\/\/www.pepsico.ro\/\"><span style=\"font-weight: 400;\">Pepsi<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Treats by <\/span><a href=\"https:\/\/www.eisberg.ro\/ro\/\"><span style=\"font-weight: 400;\">Eisberg<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sivieromaria.ro\/\"><span style=\"font-weight: 400;\">Siviero Maria<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/brutariabardar.md\/\"><span style=\"font-weight: 400;\">Brutaria Bardar<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/alioli.ro\/jamon\/\"><span style=\"font-weight: 400;\">Jamoneria by Alioli<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.nestle.ro\/\"><span style=\"font-weight: 400;\">Nestle<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/business-ul-digital-de-succes-in-2024-intre-gandire-neconventionala-si-automatizari\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cea de-a dou\u0103 edi\u021bie a GPeC SUMMIT din anul acesta &#8211; an ce marcheaz\u0103 18 ani de prezen\u021b\u0103 pe pia\u021b\u0103 a GPeC &#8211; a adus pe scen\u0103 speakeri interna\u021bionali de renume precum \u0219i speciali\u0219ti locali \u0219i regionali. Sintetiz\u00e2nd ideile principale ale evenimentului reiese un an \u00een care e-commerce-ul a fost \u00een cre\u0219tere sus\u021binut\u0103 de anumite categorii de produse \u0219i servicii \u0219i \u00een care cump\u0103r\u0103torii au r\u0103mas fideli mediului online \u00eens\u0103 sunt mai precau\u021bi \u0219i cump\u0103ta\u021bi. Pentru anul 2024 re\u021beta succesului include ingrediente precum brandul personal &amp; clientul ca marketer, multichannel ca must \u00een strategia de promovare, integrarea AI \u0219i automatiz\u0103rilor ca mijloc de eficientizare \u0219i g\u00e2ndirea neconven\u021bional\u0103 &#8211; de baz\u0103 pentru adaptare rapid\u0103.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":19855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[3089,62,4007,4121,173,4123],"class_list":["post-19845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","tag-dan-ariely","tag-e-commerce","tag-gpec-summit-2023","tag-mark-schaefer","tag-marketing","tag-multichannel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19845"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19845\/revisions"}],"predecessor-version":[{"id":19856,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19845\/revisions\/19856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19855"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}