{"id":19863,"date":"2023-11-13T10:28:54","date_gmt":"2023-11-13T08:28:54","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19863"},"modified":"2023-11-17T10:56:16","modified_gmt":"2023-11-17T08:56:16","slug":"black-friday-2023-retrospectiva-evenimentului","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/black-friday-2023-retrospectiva-evenimentului","title":{"rendered":"Retrospectiva Black Friday 2023: eMAG a atins recorduri absolute"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/black-friday-2023-retrospectiva-evenimentului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Edi\u021bia 13-a eMAG Black Friday 2023 a atins recorduri absolute: <\/b>Cel mai mare num\u0103r de clien\u021bi: 600.000, cu aproape 50.000 mai mul\u021bi dec\u00e2t anul trecut,\u00a0<u><\/u>Cea mai mare cre\u0219tere de c\u00e2nd evenimentul exist\u0103 \u00een Rom\u00e2nia: 87 milioane lei peste edi\u021bia precedent\u0103, <u><\/u><u><\/u>Cel mai mare num\u0103r de comercian\u021bi din Marketplace participan\u021bi la eveniment: 11.600 au v\u00e2ndut 818.000 de produse\u00a0 &#8211; conform unui comunicat de presa emis de companie. <!--more--><\/p>\n<p>Bucure\u0219ti, 11 noiembrie 2022: Peste 600.000 de clien\u021bi au comandat 2,8 milioane de produse de Black Friday, pe 10 noiembrie, la eMAG, cu 26% mai mult dec\u00e2t anul trecut. Cea de-a 13-a edi\u021bie a Black Friday bate toate recordurile de p\u00e2n\u0103 acum \u0219i demonstreaz\u0103 for\u021ba comer\u021bului online de a r\u0103spunde a\u0219tept\u0103rilor oamenilor cu oferte foarte bune, \u00eentr-un context general care pune presiune pe bugetele familiilor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19864 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/eMAG-Black-Friday-300x169.jpeg\" alt=\"\" width=\"579\" height=\"326\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/eMAG-Black-Friday-300x169.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/eMAG-Black-Friday-1024x576.jpeg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/eMAG-Black-Friday-768x432.jpeg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/11\/eMAG-Black-Friday.jpeg 1280w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>\u00cen total, clien\u021bii au comandat de Black Friday la eMAG produse cu o valoare de 731 de milioane de lei, cu 87 milioane de lei mai mult fa\u021b\u0103 de edi\u021bia precedent\u0103, marc\u00e2nd \u0219i cea mai mare cre\u0219tere valoric\u0103 din cei 13 ani de c\u00e2nd evenimentul a fost adus \u00een Rom\u00e2nia de eMAG. Rezultatele au reconfirmat faptul c\u0103 oamenii s-au preg\u0103tit s\u0103 aloce un buget mai mare \u00een ziua cu cele mai bune oferte din an \u0219i au profitat de moment pentru a-\u0219i cump\u0103ra at\u00e2t bunuri de folosin\u021b\u0103 \u00eendelungat\u0103, c\u00e2t \u0219i articole pentru nevoile zilnice.<\/p>\n<p>Black Friday a eviden\u021biat \u0219i mai bine tendin\u021ba de cre\u0219tere a frecven\u021bei de cump\u0103rare din online \u0219i de diversificare a co\u0219ului de cump\u0103r\u0103turi cu produse pe care clien\u021bii le folosesc frecvent: vineri, pe 10 noiembrie, clien\u021bii au plasat comenzi de peste un milion de produse din categoriile b\u0103c\u0103nie, b\u0103uturi, parfumuri, \u00eengrijire personal\u0103 \u0219i cosmetice. Clien\u021bii Genius, abonamentul cu livrare gratuit\u0103 \u0219i alte beneficii \u00een patru aplica\u021bii de comer\u021b online &#8211; eMAG, Tazz, Fashion Days \u0219i Freshful, au pus, \u00een medie, 6,6 articole \u00een co\u0219ul de cump\u0103r\u0103turi.<\/p>\n<p>\u201eRezultatele Black Friday de anul acesta ne-au dep\u0103\u0219it toate a\u0219tept\u0103rile \u0219i scot \u00een eviden\u021b\u0103 puterea pe care o are comer\u021bul online, care se va accentua \u0219i \u00een anii urm\u0103tori. \u00cen primul r\u00e2nd, sunt mult mai mul\u021bi oameni care vin online pentru cump\u0103r\u0103turile obi\u0219nuite &#8211; la edi\u021bia din acest an, avem aproape 50.000 de clien\u021bi \u00een plus fa\u021b\u0103 de anul trecut, care vor continua s\u0103 descopere beneficiile comer\u021bului online. De asemenea, interesul uria\u0219 se datoreaz\u0103 ofertelor foarte bune \u0219i extrem de diverse, construite al\u0103turi de comercian\u021bii din Marketplace \u0219i preg\u0103tite cu mult timp \u00eenainte, care demonstreaz\u0103 c\u0103 \u00een online g\u0103se\u0219ti produse pentru fiecare buzunar \u0219i c\u0103 este \u00een continuare mult loc de cre\u0219tere,\u201d a declarat Tudor Manea, CEO eMAG.<\/p>\n<p><span style=\"font-weight: 400;\">Concluziile Black Friday 2023 la eMAG:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clien\u021bii folosesc comer\u021bul online pentru a cump\u0103ra produsele de folosin\u021b\u0103 \u00eendelungat\u0103, dar \u0219i pentru cele obi\u0219nuite: comenzi de peste un milion de produse din categoriile b\u0103c\u0103nie, b\u0103uturi, parfumuri, \u00eengrijire personal\u0103 \u0219i cosmetice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clien\u021bii Genius au pus 6,6 produse \u00een co\u0219<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record la plata cu cardul: \u0219apte din zece rom\u00e2ni au achitat cu cardul, ceea ce arat\u0103, o dat\u0103 \u00een plus, c\u0103 oamenii prefer\u0103 s\u0103 foloseasc\u0103 metode simple \u0219i sigure de plat\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Majoritatea comenzilor, adic\u0103 58,49%, au fost plasate la easybox<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Printre produsele speciale comandate s-au num\u0103rat 1.800 de nop\u021bi de cazare, peste 5.600 de vouchere de bilete de avion, 22 de automobile, dar \u0219i 35,5 tone de carne de porc \u0219i 1.700 de servicii de s\u0103n\u0103tate \u0219i frumuse\u021be<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Top categorii de produse comandate<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u0103uturi, b\u0103c\u0103nie \u0219i petshop: 607.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parfumuri, \u00eengrijire personal\u0103 \u0219i cosmetice: 501.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Juc\u0103rii \u0219i articole pentru copii: 360.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electrocasnice mici \u0219i mari: 204.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobil\u0103 \u0219i cas\u0103: 193.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefoane, tablete \u0219i gadget-uri: 162.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laptopuri, IT, birotic\u0103 \u0219i papet\u0103rie: 124.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TV, audio-video, gaming \u0219i c\u0103r\u021bi: 115.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fashion \u0219i sport: 103.000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bricolaj, gr\u0103din\u0103 \u0219i auto: 109.000<\/span><\/li>\n<\/ul>\n<p>\u00cen premier\u0103 de Black Friday, Bucure\u0219tiul a ie\u0219it din top cinci jude\u021be dup\u0103 valoarea medie per client. Astfel, \u00een topul jude\u021belor cu cele mai mari comenzi per client se claseaz\u0103 Ia\u0219i pe primul loc, urmat de S\u0103laj, Cluj, Bistri\u021ba-N\u0103s\u0103ud, Dolj, iar Bucure\u0219ti se claseaz\u0103 pe locul \u0219ase.<\/p>\n<p><strong>Despre eMAG\u00a0<\/strong><br \/>\n\u00cenfiin\u021bat\u0103 \u00een 2001, eMAG este un pionier al pie\u0163ei de comer\u0163 online care a dezvoltat un ecosistem regional bazat pe tehnologie, \u00een Rom\u00e2nia, Ungaria \u0219i Bulgaria cu obiectivul de a ajuta clien\u021bii din \u00eentreaga regiune s\u0103 economiseasc\u0103 timp \u0219i bani. Cu o gam\u0103 de produse \u00een continu\u0103 cre\u0219tere pe care le pune la dispozi\u021bia clien\u021bilor \u00eempreun\u0103 cu partenerii din Marketplace, eMAG este locul unde oricine poate c\u0103uta \u0219i comanda orice, oric\u00e2nd \u0219i oriunde. Clien\u021bii din Rom\u00e2nia ai platformei beneficiaz\u0103 de servicii cu valoare ad\u0103ugat\u0103, cum ar fi aplica\u021bia mobil\u0103, livrare rapid\u0103 la easybox, abonamentul cu livrare gratuit\u0103 Genius \u00een patru aplica\u021bii de comer\u021b electronic (eMAG, Tazz, Fashion Days, Freshful), 30 de zile timp de retur, rambursare rapid\u0103 prin Instant Money Back, deschiderea pachetului la livrare, servicii flexibile de plat\u0103 din contul eMAG\/MyWallet, \u0219i aplica\u021bia de mobil. Cu ajutorul eMAG Marketplace, antreprenorii rom\u00e2ni care v\u00e2nd pe platform\u0103 au la dispozi\u021bie de programe \u0219i instrumente care \u00eei ajut\u0103 s\u0103 \u00ee\u0219i scaleze business-ul \u00een Europa Central\u0103 \u0219i de Est: eMAG Ads, cross-border, Fulfilment, aplica\u021bia mobil\u0103 sau campaniile desf\u0103\u0219urate pe platform\u0103 sunt doar c\u00e2teva dintre acestea. Pentru mai multe informa\u021bii despre eMAG accesa\u021bi\u00a0<a href=\"https:\/\/about.emag.ro\/\">about.emag.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/black-friday-2023-retrospectiva-evenimentului\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Edi\u021bia 13-a eMAG Black Friday 2023 a atins recorduri absolute: Cel mai mare num\u0103r de clien\u021bi: 600.000, cu aproape 50.000 mai mul\u021bi dec\u00e2t anul trecut,\u00a0Cea mai mare cre\u0219tere de c\u00e2nd evenimentul exist\u0103 \u00een Rom\u00e2nia: 87 milioane lei peste edi\u021bia precedent\u0103, Cel mai mare num\u0103r de comercian\u021bi din Marketplace participan\u021bi la eveniment: 11.600 au v\u00e2ndut 818.000 de produse\u00a0 &#8211; conform unui comunicat de presa emis de companie.<\/p>\n","protected":false},"author":40,"featured_media":19864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[158,187],"class_list":["post-19863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-black-friday","tag-emag"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19863"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19863\/revisions"}],"predecessor-version":[{"id":19870,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19863\/revisions\/19870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19864"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}