{"id":19900,"date":"2023-11-23T00:14:20","date_gmt":"2023-11-22T22:14:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19900"},"modified":"2023-11-23T10:22:56","modified_gmt":"2023-11-23T08:22:56","slug":"cum-sa-folosesti-programele-de-loializare-a-clientilor-intr-o-lume-fara-cookie-uri","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-folosesti-programele-de-loializare-a-clientilor-intr-o-lume-fara-cookie-uri","title":{"rendered":"Cum s\u0103 folose\u0219ti programele de loializare a clien\u021bilor \u00eentr-o lume f\u0103r\u0103 cookie-uri"},"content":{"rendered":"
<\/div><\/div><\/div>

Articolul „How to use loyalty data in a cookieless future<\/a>” abordeaz\u0103 schimb\u0103rile majore \u00een marketingul online \u00een contextul elimin\u0103rii cookie-urilor de urm\u0103rire \u0219i propune strategii pentru branduri de a se adapta \u0219i profita de aceast\u0103 schimbare.<\/p>\n

Pe fondul ini\u021biativelor antitracking \u0219i a reglement\u0103rilor tot mai restrictive din partea gigan\u021bilor tehnologici precum Apple, Google \u0219i Mozilla, se preconizeaz\u0103 o schimbare semnificativ\u0103. Google, cu o cot\u0103 de pia\u021b\u0103 de 65%, inten\u021bioneaz\u0103 s\u0103 elimine cookie-urile\u00a0 ter\u021be p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2024. Acest demers, sus\u021binut \u0219i de alte browsere, va afecta drastic modul \u00een care marketerii se conecteaz\u0103 \u0219i interac\u021bioneaz\u0103 cu consumatorii.<\/p>\n

Cu toate acestea, acest moment de tranzi\u021bie ofer\u0103 brandurilor oportunitatea de a se concentra asupra construirii de date de tip zero \u0219i first-party. Articolul sugereaz\u0103 c\u0103 programele de loialitate<\/strong> reprezint\u0103 o surs\u0103 excelent\u0103 de date first-party, iar brandurile care le implementeaz\u0103 corect le pot folosi ca adev\u0103rate instrumente de \u00een\u021belegere a clien\u021bilor, trec\u00e2nd de la modelele bazate pe asem\u0103n\u0103ri la publicitatea bazat\u0103 pe context.<\/p>\n

\u00cen continuare, articolul acoper\u0103:<\/p>\n

    \n
  1. Semnifica\u021bia unui viitor f\u0103r\u0103 cookie-uri<\/strong><\/li>\n
  2. Cum brandurile pot utiliza programele de loialitate pentru a dezvolta strategii bazate pe datele de tip zero \u0219i first-party<\/strong><\/li>\n
  3. Gestiona\u021bi datele \u00eentr-o lume f\u0103r\u0103 cookie-uri<\/strong><\/li>\n
  4. Cum s\u0103 \u00eencepe\u021bi s\u0103 utiliza\u021bi datele de loialitate<\/strong><\/li>\n<\/ol>\n

    Articolul subliniaz\u0103 c\u0103 programele de loialitate<\/a> reprezint\u0103 una dintre cele mai bune modalit\u0103\u021bi pentru branduri de se conecta cu consumatorii \u0219i de a personaliza experien\u021bele, mai ales c\u0103 ace\u0219tia sunt dispu\u0219i s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 datele lor \u00een schimbul unor avantaje, cum ar fi oferte speciale sau promo\u021bii personalizate.<\/p>\n

    Se eviden\u021biaz\u0103, de asemenea, importan\u021ba gestion\u0103rii datelor \u00eentr-o lume f\u0103r\u0103 cookie-uri, suger\u00e2nd utilizarea unui Customer Data Platform (CDP) pentru colectarea \u0219i unificarea datelor de clien\u021bi.<\/p>\n

    Articolul se \u00eencheie cu sfaturi practice pentru branduri privind colectarea datelor din programele de loialitate \u0219i \u00ee\u0219i \u00eendeamn\u0103 cititorii s\u0103 \u00eenceap\u0103 acum s\u0103-\u0219i defineasc\u0103 \u0219i s\u0103-\u0219i implementeze strategiile, av\u00e2nd \u00een vedere c\u0103 eliminarea cookie-urilor va avea loc peste un an.<\/p>\n","protected":false},"excerpt":{"rendered":"

    <\/div><\/div><\/div>

    Articolul „How to use loyalty data in a cookieless future” abordeaz\u0103 schimb\u0103rile majore \u00een marketingul online \u00een contextul elimin\u0103rii cookie-urilor de urm\u0103rire \u0219i propune strategii pentru branduri de a se adapta \u0219i profita de aceast\u0103 schimbare.<\/p>\n","protected":false},"author":40,"featured_media":19901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[4133,4135,4093],"class_list":["post-19900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-cookieless","tag-first-party-cookies","tag-third-party-cookies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19900"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19900\/revisions"}],"predecessor-version":[{"id":19903,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19900\/revisions\/19903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19901"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}