{"id":19908,"date":"2023-12-05T17:41:24","date_gmt":"2023-12-05T15:41:24","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19908"},"modified":"2023-12-06T14:24:57","modified_gmt":"2023-12-06T12:24:57","slug":"httpool-by-aleph-sustine-microsoft-advertising-ca-reprezentant-al-acestuia-in-intreaga-europa-centrala-si-de-est","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/httpool-by-aleph-sustine-microsoft-advertising-ca-reprezentant-al-acestuia-in-intreaga-europa-centrala-si-de-est","title":{"rendered":"Httpool by Aleph sus\u021bine Microsoft Advertising ca reprezentant al acestuia \u00een \u00eentreaga Europ\u0103 Central\u0103 \u0219i de Est."},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/httpool-by-aleph-sustine-microsoft-advertising-ca-reprezentant-al-acestuia-in-intreaga-europa-centrala-si-de-est\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[Comunicat de presa partener] <b>Bucure\u0219ti, 5 decembrie 2023:<\/b> <span style=\"font-weight: 400;\">Httpool by Aleph, un ecosistem de exper\u021bi digitali la nivel mondial, care conecteaz\u0103 mii de advertiseri cu miliarde de consumatori, are pl\u0103cerea s\u0103 anun\u021be c\u0103 a fost selectat drept reprezentant de publicitate Microsoft \u00een 23 de \u021b\u0103ri din Europa Central\u0103 \u0219i de Est (CEE), precum \u0219i alte pie\u021be europene*, pentru a dezvolta campanii de publicitate <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-us\"><span style=\"font-weight: 400;\">Microsoft Advertising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19910 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/850x478_v1-300x169.png\" alt=\"\" width=\"620\" height=\"349\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/850x478_v1-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/850x478_v1-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/850x478_v1.png 850w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/>Prin acest acord, \u00een vigoare din 1 septembrie 2023, advertiserii \u0219i agen\u021biile din regiune vor putea valorifica oferta principal\u0103 a <\/span><b>Httpool by Aleph<\/b><span style=\"font-weight: 400;\">, care combin\u0103 solu\u021biile de publicitate digital\u0103 \u0219i cuno\u0219tin\u021bele exper\u021bilor din regiune, pentru a dezvolta campanii de publicitate <\/span><b>Microsoft Advertising<\/b><span style=\"font-weight: 400;\">. Aceast\u0103 colaborare permite Httpool by Aleph s\u0103 ofere consumatorilor acces la motorul de c\u0103utare <\/span><b>Bing<\/b><span style=\"font-weight: 400;\"> al Microsoft, la re\u021belele de c\u0103utare \u0219i audien\u021b\u0103 <\/span><b>Microsoft Advertising, <\/b><span style=\"font-weight: 400;\">precum \u0219i <\/span><b>Microsoft Edge<\/b><span style=\"font-weight: 400;\">, cre\u00e2nd experien\u021be diferen\u021biate, de \u00eenalt\u0103 valoare at\u00e2t pentru consumatori, c\u00e2t \u0219i pentru advertiseri. Microsoft este \u00een fruntea inova\u021biei, infuz\u00e2nd tehnologia generativ\u0103 de inteligen\u021b\u0103 artificial\u0103 (generative AI) \u00een platforma sa de publicitate pentru a debloca valoare pentru advertiseri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest acord se bazeaz\u0103 pe o rela\u021bie existent\u0103 \u0219i de succes care <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/april-2023\/microsoft-advertising-signs-agreement-for-support-in-latam\"><span style=\"font-weight: 400;\">a debutat la \u00eenceputul acestui an<\/span><\/a><span style=\"font-weight: 400;\"> \u00een America Latin\u0103 \u0219i Caraibe, cu excep\u021bia Braziliei. Pentru a crea oportunit\u0103\u021bi de cre\u0219tere pentru advertiserii \u0219i agen\u021biile din \u00eentreaga lume, Httpool by Aleph a investit \u00een echipele sale de v\u00e2nz\u0103ri \u0219i opera\u021bionale dedicate Microsoft, oferind clien\u021bilor perspective personalizate asupra planific\u0103rii media, strategiei de audien\u021b\u0103 \u0219i optimiz\u0103rii eficiente a campaniilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Httpool by Aleph valorific\u0103 experien\u021ba extins\u0103 \u00een industrie \u0219i pe platform\u0103 \u00een CEE \u0219i restul Europei, pentru a se asigura c\u0103 advertiserii \u0219i agen\u021biile de publicitate dezvolt\u0103 \u0219i optimizeaz\u0103 campanii digitale de impact \u0219i localizate. De asemenea, va facilita facturarea pe pie\u021bele locale \u00een care opereaz\u0103 prin intermediul solu\u021biei de pl\u0103\u021bi transfrontaliere, Aleph Payments, simplific\u00e2nd opera\u021biunile pentru advertiseri \u0219i agen\u021bii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe termen mediu, Httpool by Aleph inten\u021bioneaz\u0103 s\u0103-\u0219i dezvolte echipele dedicate Microsoft \u00een CEE \u0219i s\u0103 creeze noi oportunit\u0103\u021bi \u00een regiune pentru a sus\u021bine strategia sa global\u0103 de cre\u0219tere. Colaborarea cu Microsoft va extinde, de asemenea, portofoliul Httpool by Aleph \u00een Europa, cre\u00e2nd oportunit\u0103\u021bi de cre\u0219tere pe termen lung pentru companie, oferind \u00een acela\u0219i timp rezultate semnificative pentru advertiserii \u0219i agen\u021biile sale pe platformele Microsoft.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eMicrosoft Advertising este \u00eenc\u00e2ntat s\u0103 se angajeze \u00een aceast\u0103 colaborare extins\u0103 de v\u00e2nz\u0103ri \u0219i marketing cu Httpool by Aleph \u00een Europa Central\u0103 \u0219i de Est \u0219i pe alte pie\u021be europene selectate. Httpool by Aleph aduce o expertiz\u0103 local\u0103 excep\u021bional\u0103 \u0219i un management al rela\u021biilor care le va permite advertiserilor \u0219i agen\u021biilor s\u0103 se implice pe deplin cu platforma de publicitate Microsoft, ajung\u00e2nd la audien\u021ba noastr\u0103 unic\u0103 \u0219i \u00een <\/span><\/i><i><span style=\"font-weight: 400;\">cre\u0219tere, de peste un miliard de persoane pe Windows, Bing, Bing Chat, Xbox, Outlook, Microsoft Start \u0219i re\u021beaua noastr\u0103 de editori ter\u021bi.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> a declarat <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mark-richardson-78a62ba\/\"><b>Mark Richardson<\/b><\/a><span style=\"font-weight: 400;\">, vicepre\u0219edinte regional pentru Europa, Orientul Mijlociu \u0219i Africa \u0219i America Latin\u0103, Microsoft Advertising.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eSuntem \u00eenc\u00e2nta\u021bi s\u0103 ne extindem rela\u021bia cu Microsoft Advertising \u0219i s\u0103 le oferim clien\u021bilor no\u0219tri din Europa Central\u0103 \u0219i de Est \u0219i din alte pie\u021be europene selectate oportunitatea de a crea campanii de impact \u00een portofoliul de produse valoroase ale Microsoft, inclusiv pe noile sale inova\u021bii \u00een inteligen\u021b\u0103 artificial\u0103 generativ\u0103. Acest lucru va crea pentru clien\u021bii no\u0219tri din regiune noi oportunit\u0103\u021bi de intensificare a implic\u0103rii cu proprii consumatori \u0219i generare de cre\u0219tere sustenabil\u0103.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> a declarat <\/span><b>C\u0103t\u0103lina B\u0103l\u0103\u0219oiu<\/b><span style=\"font-weight: 400;\">, Managing Director Httpool by Aleph Rom\u00e2nia<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Descoperi\u021bi ce este posibil: Microsoft Advertising v\u0103 conecteaz\u0103 cu mai mult de un miliard de oameni \u00een momentele potrivite de la serviciu \u0219i din via\u021b\u0103. Cu peste 13 miliarde de c\u0103ut\u0103ri lunar, puterea Microsoft Advertising pe Windows \u0219i PC include aproape 700 de milioane de c\u0103ut\u0103ri lunar pe PC \u00een \u00eentreaga lume, \u00een peste <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/june-2023\/tap-into-187-markets-with-microsoft-advertising\"><span style=\"font-weight: 400;\">187 de pie\u021be<\/span><\/a><span style=\"font-weight: 400;\">. \u00cen Europa, exist\u0103 aproximativ 3,1 miliarde de c\u0103ut\u0103ri pe lun\u0103, cu 170 de milioane de utilizatori de computere (PC) care caut\u0103 \u00een peste 45 de pie\u021be.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ave\u021bi \u00eentreb\u0103ri \u0219i dori\u021bi s\u0103 contacta\u021bi direct Httpool by Aleph, v\u0103 rug\u0103m s\u0103 utiliza\u021bi aceast\u0103 adres\u0103 de e-mail: <\/span><a href=\"mailto:microsoft-global@httpool.com\"><span style=\"font-weight: 400;\">microsoft-global@httpool.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Despre Httpool de Aleph<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Httpool by Aleph, \u00eempreun\u0103 cu extinderea global\u0103 a companiilor regionale ale Aleph, reprezint\u0103 platformele media digitale de top din CEE \u0219i peste 130 de \u021b\u0103ri din \u00eentreaga lume, sus\u021bin\u00e2nd cre\u0219terea acestora \u0219i conduc\u00e2nd la rezultate de afaceri pentru advertiseri. Ca o extensie a partenerilor no\u0219tri pe pie\u021bele noi \u0219i existente, angaj\u0103m echipe locale dedicate de profesioni\u0219ti din industrie \u0219i exper\u021bi pe platform\u0103. Exper\u021bii no\u0219tri lucreaz\u0103 aproape cu advertiserii, educ\u00e2ndu-i \u0219i ajut\u00e2ndu-i \u00een crearea \u0219i execu\u021bia campaniilor digitale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu un set inovator de tehnologie proprietar\u0103, solu\u021bii de performan\u021b\u0103 \u0219i cuno\u0219tin\u021be extinse de pia\u021b\u0103, \u00eempreun\u0103 cu o solu\u021bie nelimitat\u0103 de plat\u0103 transfrontalier\u0103 \u0219i subscriere de credit, Httpool by Aleph le permite advertiserilor s\u0103 se conecteze cu publicul \u00een cele mai eficiente moduri, maximiz\u00e2nd constant rentabilitatea investi\u021biei. Prin parteneriate \u0219i achizi\u021bii stabilite \u00een re\u021belele noastre globale, suntem lideri \u00een industrie, permi\u021b\u00e2nd advertiserilor s\u0103 stabileasc\u0103 noi repere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cele mai importante platforme media \u0219i comunitare din lume, inclusiv Meta, Twitter, TikTok, Snapchat, Spotify, Reddit, Twitch, Brainly \u0219i altele, au ales Httpool by Aleph ca partener de v\u00e2nzare de reclame desemnat \u00een regiunile selectate. M\u0103rcile Aleph reprezint\u0103 peste 45 de platforme globale majore \u00een peste 130 de \u021b\u0103ri. Echipa noastr\u0103 vorbe\u0219te fluent peste 60 de limbi pentru a pune \u00een func\u021biune zeci de mii de campanii pe platforme globale. G\u0103sim orice, de la publicitate \u00een cei mai renumi\u021bi gigan\u021bi ai re\u021belelor sociale din lume, p\u00e2n\u0103 la pl\u0103\u021bi transfrontaliere \u00een 49 de monede locale. Fiecare pia\u021b\u0103 merit\u0103 s\u0103 fie cunoscut\u0103, s\u0103 creasc\u0103 \u0219i, cu Aleph, po\u021bi accesa lumea.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/httpool-by-aleph-sustine-microsoft-advertising-ca-reprezentant-al-acestuia-in-intreaga-europa-centrala-si-de-est\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[Comunicat de presa partener] Bucure\u0219ti, 5 decembrie 2023: Httpool by Aleph, un ecosistem de exper\u021bi digitali la nivel mondial, care conecteaz\u0103 mii de advertiseri cu miliarde de consumatori, are pl\u0103cerea s\u0103 anun\u021be c\u0103 a fost selectat drept reprezentant de publicitate Microsoft \u00een 23 de \u021b\u0103ri din Europa Central\u0103 \u0219i de Est (CEE), precum \u0219i alte pie\u021be europene*, pentru a dezvolta campanii de publicitate Microsoft Advertising.<\/p>\n","protected":false},"author":40,"featured_media":19909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,207],"tags":[4071,4069,4137,4139],"class_list":["post-19908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-stirile-saptamanii","tag-aleph","tag-httpool-romania","tag-microsoft","tag-microsoft-advertising"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19908"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19908\/revisions"}],"predecessor-version":[{"id":19911,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19908\/revisions\/19911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19909"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}