{"id":19923,"date":"2023-12-14T11:29:41","date_gmt":"2023-12-14T09:29:41","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19923"},"modified":"2023-12-14T11:29:41","modified_gmt":"2023-12-14T09:29:41","slug":"instaapp-foloseste-infrastructura-instagram-pentru-a-vinde-mai-mult-online-in-magazinul-tau","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/instaapp-foloseste-infrastructura-instagram-pentru-a-vinde-mai-mult-online-in-magazinul-tau","title":{"rendered":"InstaApp: Foloseste infrastructura Instagram pentru a vinde mai mult online \u00een magazinul t\u0103u"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/instaapp-foloseste-infrastructura-instagram-pentru-a-vinde-mai-mult-online-in-magazinul-tau\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><span style=\"font-weight: 400;\">Fie c\u0103 le ador\u0103m, fie c\u0103 ne frustreaz\u0103, re\u021belele Social Media fac parte din via\u021ba noastr\u0103 zilnic\u0103.\u00a0 <\/span><span style=\"font-weight: 400;\">Iar azi a\u0219 vrea s\u0103 discut\u0103m pu\u021bin, \u00een particular, despre Instagram. <\/span><span style=\"font-weight: 400;\">Oamenii sunt prezen\u021bi pe aceast\u0103 re\u021bea. Iar pentru tine, ca antreprenor, aceste statistici se traduc \u00een motiva\u021bii puternice pentru a folosi platforma \u00een scopuri de branding \u0219i comerciale. <\/span><span style=\"font-weight: 400;\"><b>\u00cen special c\u00e2nd vinzi produse cu impact vizual.<\/b> Dar nu numai. [articol realizat de Gomag]<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Conform Statista, p\u00e2n\u0103 \u00een octombrie 2023, \u00een Rom\u00e2nia au fost \u00eenregistra\u021bi<\/span><b> 5.9 milioane de utilizatori Instagram<\/b><span style=\"font-weight: 400;\">. 54.9% sunt femei, iar mai mult dec\u00e2t orice alt\u0103 grup\u0103 de v\u00e2rst\u0103, cei \u00eentre 18 \u0219i 24 de ani formeaz\u0103 33.7% dintre utilizatori.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e2n\u0103 la finalul materialului de azi, vom intra \u00een detalii despre procesul de folosire a infrastructurii Instagram pentru a vinde mai mult direct \u00een magazinul t\u0103u online.\u00a0<\/span><span style=\"font-weight: 400;\">De asemenea, \u00ee\u021bi voi face cuno\u0219tin\u021b\u0103 cu o aplica\u021bie dedicat\u0103 din platforma Gomag care te va ajuta s\u0103 simplifici mult eforturile acestui proces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u0219ti gata?<\/span><\/p>\n<h3><b>Cuprins:<\/b><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\"> Beneficiile prelu\u0103rii con\u021binutului din Instagram, \u00een magazin\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Alinierea planului de ac\u021biuni pe IG pentru sus\u021binerea con\u021binutului din magazin<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hashtag Funnel<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> InstaApp &#8211; ce este, cum \u0219i de ce s\u0103 o folose\u0219ti<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00cen intro am men\u021bionat doar c\u00e2teva statistici pentru Rom\u00e2nia, \u00eens\u0103 la nivel interna\u021bional, Instagram vine la pachet cu cifre mult-mult mai mari. Are <\/span><b>peste 2 miliarde de utilizatori activi lunar,<\/b><span style=\"font-weight: 400;\"> si e considerat\u0103 cea de-<\/span><b>a treia cea mai utilizat\u0103 platform\u0103 social\u0103<\/b><span style=\"font-weight: 400;\"> (pe acela\u0219i loc cu WhatsApp).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite ne mai spune c\u0103 <\/span><b>44% dintre utilizatori folosesc aplica\u021bia pentru a face cump\u0103r\u0103turi, s\u0103pt\u0103m\u00e2nal<\/b><span style=\"font-weight: 400;\">, iar GWI spune c\u0103<\/span><b> 62.4% o folosesc pentru a urm\u0103ri sau a c\u0103uta branduri \u0219i produse.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E important s\u0103 p\u0103str\u0103m un ochi \u0219i pe aceste cifre deoarece, cu un magazin online, ai oportunit\u0103\u021bi extraordinare de a-\u021bi extinde v\u00e2nz\u0103rile, inclusiv <\/span><i><span style=\"font-weight: 400;\">cross-border<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E \u00eentotdeauna o op\u021biune pe care s\u0103 o iei \u00een considerare, \u021bin\u00e2nd cont, desigur, de bunele practici pentru extindere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i-acum, \u00eenchidem paranteza.<\/span><\/p>\n<h3><b>1. Beneficiile prelu\u0103rii con\u021binutului din Instagram, \u00een magazin\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Probabil ai v\u0103zut \u00een unele magazine Gomag o zon\u0103 suplimentar\u0103 \u00eenainte de footer, \u00een care sunt afi\u0219ate post\u0103ri de pe Instagram. Uzual, sub un titlul de tipul \u201dDescoper\u0103 [Nume magazin] pe Instagram!\u201d sau \u201dUrm\u0103re\u0219te-ne \u0219i pe Instagram\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19928 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag-300x157.png\" alt=\"\" width=\"550\" height=\"288\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag-1024x535.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag-768x402.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag-1536x803.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/folosire-instaapp-gomag.png 1689w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aceste post\u0103ri sunt, practic, preluate direct din conturile IG ale magazinelor respective, sau sunt afi\u0219ate condi\u021bionat, \u00een func\u021bie de un hashtag stabilit de antreprenor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica\u021bia care face posibil\u0103 acest proces se nume\u0219te <\/span><b>Gomag InstaApp<\/b><span style=\"font-weight: 400;\"> \u0219i este disponibil\u0103 tuturor clien\u021bilor no\u0219tri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar vom discuta am\u0103nun\u021bit despre ea pu\u021bin mai t\u00e2rziu, pentru c\u0103 a\u0219 vrea s\u0103 ne concentr\u0103m mai \u00eent\u00e2i asupra motivelor pentru care \u021bi-ai putea dori s\u0103 afi\u0219ezi post\u0103ri IG \u00een magazin.<\/span><\/p>\n<h4><b>Iat\u0103 c\u00e2teva dintre ele:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afi\u0219ezi nativ con\u021binut generat de utilizatori<\/b><span style=\"font-weight: 400;\"> &#8211; astfel \u00ee\u021bi e mai u\u0219or s\u0103 dovede\u0219ti credibilitatea magazinului \u0219i s\u0103 construie\u0219ti o comunitate \u00een jurul lui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cre\u0219ti timpul petrecut pe site<\/b><span style=\"font-weight: 400;\"> &#8211; oamenii au la dispozi\u021bie mai mult con\u021binut pe care s\u0103 \u00eel consume, a\u0219a c\u0103 stau mai mult pe pagini.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Te asiguri c\u0103 ai \u00een pagini con\u021binut dinamic, mereu actualizat<\/b><span style=\"font-weight: 400;\"> &#8211; e un avantaj care te ajut\u0103 s\u0103 men\u021bii aten\u021bia clien\u021bilor \u00een magazin, dar \u0219i un semnal pozitiv pentru Google &amp; alte motoare de c\u0103utare (= implicit e un <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/modelul-de-crestere-seo-pentru-ecommerce-1-cum-automatizezi-optimizarea-magazinului-tau-online\"><span style=\"font-weight: 400;\">atu pentru SEO<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clien\u021bii au o modalitate mai personal\u0103 de a interac\u021biona cu brandul t\u0103u<\/b><span style=\"font-weight: 400;\"> &#8211; practic, comentariile \u0219i feedback-ul din social media pot fi expuse direct \u00een magazin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construie\u0219ti \u00eencredere \u00een mod autentic<\/b><span style=\"font-weight: 400;\"> &#8211; post\u0103rile preluate, in func\u021bie de natura lor, pot func\u021biona ca <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/15-strategii-de-utilizare-a-dovezilor-sociale-in-ecommerce-pentru-maximizarea-vanzarilor-pe-toate-etapele-unui-sales-funnel\"><span style=\"font-weight: 400;\">dovezi sociale puternice, \u00een toate stadiile p\u00e2lniei de v\u00e2nz\u0103ri<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promovezi brandul \u0219i produse cross-sell\/upsell <\/b><span style=\"font-weight: 400;\">&#8211; c\u00e2nd preiei post\u0103rile din Instagram ce afi\u0219eaz\u0103 valorile brandului sau prezint\u0103 diverse produse din magazin, ai o cale suplimentar\u0103 de a le marketa.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><b>2. Alinierea planului de ac\u021biuni pe IG pentru sus\u021binerea con\u021binutului din magazin<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E crucial s\u0103 aliniez planul t\u0103u de ac\u021biuni \u0219i post\u0103ri pe Instagram, cu planul general de business \u0219i marketing al magazinului. De ce? Pentru c\u0103 doar a\u0219a po\u021bi ob\u021bine coeren\u021b\u0103 \u00een \u00eentreaga strategie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cele dou\u0103 componente trebuie s\u0103 se sus\u021bin\u0103 reciproc, pentru a nu transmite mesaje disparate sau care se contrazic.<\/span><\/p>\n<h4><b>Uite c\u00e2teva bune practici de care s\u0103 \u021bii cont:<\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><b>Branding consistent<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">P\u0103streaz\u0103 aceea\u0219i tonalitate, acelea\u0219i mesaje \u0219i un stil specific brandului t\u0103u, at\u00e2t \u00een post\u0103rile \/ strategia pe IG, c\u00e2t \u0219i pe site. Astfel, oamenilor le va fi mai u\u0219or s\u0103 recunoasc\u0103 semnele companiei, indiferent de locul \u00een care dau peste materialele tale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19926 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin-300x158.png\" alt=\"\" width=\"551\" height=\"290\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin-300x158.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin-1024x539.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin-768x404.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin-1536x808.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-preluare-continut-ig-magazin.png 1694w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd planifici con\u021binutul de pe IG \u00een func\u021bie de produsele vedet\u0103 generale sau produsele vedet\u0103 ale fiec\u0103rei campanii \u00een parte, vei maximiza impactul acestora. Decizia de cump\u0103rare \u00een site va fi sus\u021binut\u0103 de faptul c\u0103 omul vede acelea\u0219i produse promovate \u0219i pe social &#8211; \u0219i validate de urm\u0103ritorii t\u0103i acolo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, dac\u0103 promovezi produse complementare \/ similare cu cele vedet\u0103, acestea pot fi percepute ca op\u021biuni valide de cross-sell \u0219i upsell, stimul\u00e2nd cre\u0219terea valorii co\u0219ului.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Sincronizare campanii de marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen aceea\u0219i ordine de idei, alinierea planului de con\u021binut asigur\u0103 o sincronizare f\u0103r\u0103 probleme a campaniilor tale, indiferent c\u0103 e vorba de lans\u0103ri, campanii tematice, campanii de fidelizare, de remarketing, lead gen \u0219i a\u0219a mai departe. Sau campanie tip advent, cum vezi mai jos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19925 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin-300x157.png\" alt=\"\" width=\"550\" height=\"288\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin-1024x536.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin-768x402.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin-1536x805.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/valorificare-continut-instagram-magazin.png 1693w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vei reu\u0219i s\u0103 transmi\u021bi clien\u021bilor o poveste coerent\u0103 \u00een multiplele puncte de contact, pe multiple canale, pe care ace\u0219tia le au cu tine.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Coeren\u021b\u0103 pentru cre\u0219terea conversiilor<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Panificarea con\u021binutului din IG \u00een jurul produselor sau a temelor specifice din magazinul online te ajut\u0103 s\u0103 transmi\u021bi oamenilor percep\u021bia c\u0103 e\u0219ti profesionist, implicat \u0219i merit\u0103 s\u0103 aib\u0103 \u00eencredere \u00een tine pentru a lua decizia \u00een site-ul t\u0103u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen special post\u0103rile de branding, cu echipa, valorile firmei, povestea ta \u0219i diferen\u021biatorii joac\u0103 un rol primar pentru a-\u021bi dovedi unicitatea \u0219i a da un caracter uman companiei.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Productivitate extra \u00een opera\u021bional<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2nd decizi s\u0103 comunici \u00een mod unitar, eficientizezi tot procesul de creare \u0219i programare a con\u021binutului. Fie c\u0103 te ocupi singur de toate sau ai o echip\u0103 \/ colaboratori dedica\u021bi, vei reu\u0219i s\u0103 economise\u0219ti timp \u0219i resurse pre\u021bioase pentru gestionarea prezen\u021bei tale online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, designer-ul nu va mai trebui s\u0103 fac\u0103 zilnic c\u00e2te o nou\u0103 variant\u0103 a aceluia\u0219i banner, deoarece poate crea 2-3 seturi adaptate de la \u00eenceput, ce vor fi folosite pentru transmiterea mesajului principal ales.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Experien\u021ba general\u0103 a utilizatorilor<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O experien\u021b\u0103 unitar\u0103 \u00eentre contul de IG \u0219i magazin asigur\u0103 clien\u021bilor satisfac\u021bie, pentru c\u0103 au constant sentimentul de continuitate. Nu interfereaz\u0103 cu percep\u021bia lor mesaje diferite, care i-ar putea distrage. <\/span><span style=\"font-weight: 400;\">A\u0219a po\u021bi crea o leg\u0103tur\u0103 mai solid\u0103 \u00eentre comunitatea ta \u0219i magazinul online.<\/span><\/p>\n<h3><b>3. Hashtag Funnel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ceea ce se afl\u0103 \u00een controlul t\u0103u aproape 100% e strategia de postare pe Instagram (p\u00e2n\u0103 la urm\u0103 tu decizi dac\u0103 vei posta sau nu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe de alt\u0103 parte, a\u0219a cum spuneam mai sus, po\u021bi afi\u0219a \u00een magazin \u0219i post\u0103rile care au un anumit hashtag. Iar asupra lor nu po\u021bi dec\u00e2t interveni \u00eentr-o anumit\u0103 m\u0103sur\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noi, la Gomag, am venit a\u0219adar cu conceptul de Hashtag Funnel &#8211; concept care te ajut\u0103 at\u00e2t pe partea de programare a post\u0103rilor, c\u00e2t \u0219i la preluare con\u021binut pe baz\u0103 de #.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19929 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag-300x155.png\" alt=\"\" width=\"551\" height=\"285\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag-300x155.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag-1024x530.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag-768x398.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag-1536x795.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/configurare-instaapp-gomag.png 1696w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<h4><b>Iat\u0103-l exemplificat, a\u0219a cum proced\u0103m la Gomag:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag de industrie:<\/b><span style=\"font-weight: 400;\"> #ecommerce #comertonline #vanzari #business (2-4 hashtag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag de ni\u0219\u0103:<\/b><span style=\"font-weight: 400;\"> #platformaecommerce #magazinonline #vanzarionline #afacerionline (3-4 hashtag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag de brand<\/b><span style=\"font-weight: 400;\"> (ce faci tu \u00een industria ta): #vanzarionline #onlinesales (peste 5 hashtag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag de comunitate<\/b><span style=\"font-weight: 400;\">: #ecommercecugomag #cugomag (peste 5-6 hashtag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag de loca\u021bie<\/b><span style=\"font-weight: 400;\">: #romania #baiamare #afaceriromania #ecommerceromania #vanzariromania (4-5 hashtag-uri)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtag-uri specifice post\u0103rii<\/b><span style=\"font-weight: 400;\">: #ecommercenobullshit #carteecommerce #ecommercebook #marketing (5-6 hashtag-uri)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Practic, aceste # te ajut\u0103 \u00een toate etapele funnel-ului: <\/span><b>TOFU <\/b><span style=\"font-weight: 400;\">&#8211; pentru awareness \u00een industrie, tematic\u0103 \u0219i brand, <\/span><b>MOFU <\/b><span style=\"font-weight: 400;\">&#8211; pentru atragerea interesului \u0219i calificarea urm\u0103ritorilor, <\/span><b>BOFU <\/b><span style=\"font-weight: 400;\">&#8211; specific pentru comunitatea ta de clien\u021bi actuali \u0219i fideli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noi \u00ee\u021bi recomand\u0103m s\u0103 le folose\u0219ti pe toate \u00een post\u0103ri, iar pentru preluarea post\u0103rilor pe baz\u0103 de # \u00een magazin s\u0103 folose\u0219ti hashtag-ul de comunitate, pe care \u00eel po\u021bi stimula.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, po\u021bi \u00eencuraja constant clien\u021bii \u0219i comunitatea s\u0103 \u00eel foloseasc\u0103 (#numemagazin, de ex.) atunci c\u00e2nd posteaz\u0103 con\u021binut cu produsele tale, p\u0103reri despre magazinul t\u0103u, unboxing, produsele \u00een timp ce sunt folosite \u0219i a\u0219a mai departe.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Le reaminte\u0219ti constant asta prin post\u0103ri, email-uri post-comand\u0103 sau chiar \u0219i scrisoarea de mul\u021bumire ad\u0103ugat\u0103 \u00een colet.<\/span><\/i><\/p>\n<h3><b>4. InstaApp &#8211; ce este, cum \u0219i de ce s\u0103 o folose\u0219ti<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bun, acum c\u0103 \u021bi-am trezit interesul asupra posibilit\u0103\u021bii afi\u0219\u0103rii con\u021binutului din Instagram \u00een magazin, \u00eentrebarea e: cum faci, tehnic, preluarea post\u0103rilor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u0103 bucur s\u0103 \u00ee\u021bi fac cuno\u0219tin\u021b\u0103 cu aplica\u021bia <\/span><a href=\"https:\/\/www.gomag.ro\/blog\/instaapp-gomag\/\"><span style=\"font-weight: 400;\">Gomag InstaApp<\/span><\/a><span style=\"font-weight: 400;\">, ce simplific\u0103 tot acest proces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practic, InstaApp te ajut\u0103 s\u0103 valorifici con\u021binutul din Instagram \u00een magazin, pentru a c\u00e2\u0219tiga toate beneficiile pe care le-am exemplificat mai sus.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19930 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag-300x132.png\" alt=\"\" width=\"550\" height=\"242\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag-1024x452.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag-768x339.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag-1536x678.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/activare-instaapp-gomag.png 1717w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h3><b>Cum func\u021bioneaz\u0103?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Afacerea ta trebuie s\u0103 aib\u0103, \u00een primul r\u00e2nd, un cont business de IG, conectat la pagina de Facebook (integrarea se face pe baza contului t\u0103u personal de Facebook, de care sunt legate pagina de business FB \u0219i contul IG pe care vrei s\u0103 \u00eel conectezi).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u0103se\u0219ti aplica\u021bia InstaApp \u00een contul t\u0103u Gomag, sec\u021biunea Gomag Apps &#8211; este disponibil\u0103 gratuit, inclus\u0103 \u00een abonament, pentru to\u021bi clien\u021bii no\u0219tri.<\/span><\/p>\n<p><b>Mai departe, pentru activare urm\u0103re\u0219ti pa\u0219ii din <\/b><a href=\"https:\/\/help.gomag.ro\/hc\/ro\/articles\/360011826500-InstaApp\"><b>Help Gomag<\/b><\/a><b>, care, \u00een mare, arat\u0103 a\u0219a:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click pe butonul Login Facebook, dup\u0103 care e\u0219ti direc\u021bionat(\u0103) spre acordarea permisiunii \u0219i selectarea conturilor pe care vrei s\u0103 le conectezi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apoi faci setarea aplica\u021biei prin feed post\u0103ri sau hashtag.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simplu, nu?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica\u021bia \u00ee\u021bi spune exact ce ai de completat, iar ce \u00ee\u021bi r\u0103m\u00e2ne de f\u0103cut este s\u0103 decizi ce anume vrei s\u0103 preiei + condi\u021biile de control: <\/span><i><span style=\"font-weight: 400;\">dac\u0103 vrei cele mai recente sau cele mai populare #, \u00een ce limit\u0103, sub ce titlu, unde s\u0103 fie afi\u0219ate, c\u00e2t timp (dac\u0103 e cazul) \u0219i prioritate.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Mul\u021bi dintre clien\u021bii Gomag folosesc InstaApp \u00eenc\u0103 din prima zi de lansare a aplica\u021biei, \u00een ni\u0219e precum bijuterii, decora\u021biuni, produse Baby &amp; Kids, cadouri, dar \u0219i fashion sau produse alimentare.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19931 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut-300x156.png\" alt=\"\" width=\"550\" height=\"286\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut-300x156.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut-1024x533.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut-768x400.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut-1536x800.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/12\/exemplu-instaapp-continut.png 1700w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219a cum spuneam \u0219i mai sus, aplica\u021bia este valorificat\u0103 la maximum atunci c\u00e2nd ai \u0219i o strategie controlata pentru post\u0103ri sau hashtag-uri, \u0219i, foarte important, ai un con\u021binut interesant, atractiv vizual.<\/span><\/p>\n<p><strong>E\u0219ti gata s\u0103 dai \u0219i tu un nou scop con\u021binutului din contul t\u0103u business Instagram?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 vinzi cu platforma Gomag, e momentul perfect s\u0103 testezi aplica\u021bia InstaApp \u00een magazinul t\u0103u. E foarte simplu de activat \u0219i func\u021bioneaz\u0103 pentru c\u00e2t\u0103 vreme dore\u0219ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Folose\u0219te infrastructura Instagram pentru a vinde mai mult \u00een magazinul t\u0103u online. Con\u021binutul IG nu mai trebuie s\u0103 r\u0103m\u00e2n\u0103 doar acolo, odat\u0103 ce l-ai postat. Poate fi valorificat pe zona comercial\u0103, \u00een site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum \u0219tii exact cum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ce\u021bi reamintesc de asemenea c\u0103, la fel ca orice alt\u0103 tactic\u0103 de marketing, vei reu\u0219i s\u0103 \u00ee\u021bi dai seama care e adev\u0103ratul impact al acestei aplica\u021bii abia dup\u0103 ce trece o vreme. A\u0219a c\u0103 acord\u0103-i timp s\u0103 \u00ee\u0219i fac\u0103 treaba pentru tine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spor la aplicat informa\u021biile \u0219i spor la v\u00e2nz\u0103ri!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/instaapp-foloseste-infrastructura-instagram-pentru-a-vinde-mai-mult-online-in-magazinul-tau\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Fie c\u0103 le ador\u0103m, fie c\u0103 ne frustreaz\u0103, re\u021belele Social Media fac parte din via\u021ba noastr\u0103 zilnic\u0103.\u00a0 Iar azi a\u0219 vrea s\u0103 discut\u0103m pu\u021bin, \u00een particular, despre Instagram. Oamenii sunt prezen\u021bi pe aceast\u0103 re\u021bea. Iar pentru tine, ca antreprenor, aceste statistici se traduc \u00een motiva\u021bii puternice pentru a folosi platforma \u00een scopuri de branding \u0219i comerciale. \u00cen special c\u00e2nd vinzi produse cu impact vizual. Dar nu numai. [articol realizat de Gomag]<\/p>\n","protected":false},"author":40,"featured_media":19924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[4149,857,4147,4145,2653],"class_list":["post-19923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resurse-e-commerce","tag-funnel","tag-gomag","tag-hastag","tag-instaapp","tag-instagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19923"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19923\/revisions"}],"predecessor-version":[{"id":19933,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19923\/revisions\/19933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19924"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}