{"id":19970,"date":"2024-01-18T15:45:37","date_gmt":"2024-01-18T13:45:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19970"},"modified":"2024-01-18T15:45:37","modified_gmt":"2024-01-18T13:45:37","slug":"esti-ceea-ce-cumperi-top-10-tendinte-in-retail-si-motivatiile-cumparatorilor-romani-din-2023","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/esti-ceea-ce-cumperi-top-10-tendinte-in-retail-si-motivatiile-cumparatorilor-romani-din-2023","title":{"rendered":"E\u0219ti ceea ce cumperi \u2013 Top 10 tendin\u021be \u00een retail \u0219i motiva\u021biile cump\u0103r\u0103torilor rom\u00e2ni din 2023"},"content":{"rendered":"
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Publicis Groupe Rom\u00e2nia, prezint\u0103 un raport comprehensiv dedicat tendin\u021belor din industria de retail \u00een Rom\u00e2nia, extras din studiul regional realizat de GWI, aferent Q2 2023, \u00eentr-un comunicat de pres\u0103 emis ast\u0103zi, 18 ianuarie. Acesta aduce \u00een discu\u021bie zece concluzii-cheie \u0219i ofer\u0103 o perspectiv\u0103 detaliat\u0103 asupra dinamicii \u00eenregistrate \u00een aceast\u0103 industrie, pe care le preluam \u00een continuare. <\/p>\n

Raportul subliniaz\u0103 faptul c\u0103 rom\u00e2nii men\u021bin o preferin\u021b\u0103 solid\u0103 pentru experien\u021ba in-store, acord\u00e2nd o aten\u021bie deosebit\u0103 programelor de loialitate \u0219i monitoriz\u00e2nd cu aten\u021bie prezen\u021ba brandurilor \u00een mediul online.<\/p>\n

Cump\u0103r\u0103turi Ghidate de Inspira\u021bie<\/h3>\n

Descoperirea produselor \u0219i m\u0103rcilor este tot mai influen\u021bat\u0103 de platformele digitale, unde rom\u00e2nii caut\u0103 inspira\u021bie pentru deciziile de cump\u0103rare. Impactul prezent\u0103rii vizuale \u0219i a informa\u021biilor asociate produselor este semnificativ \u00een modelarea alegerilor de cump\u0103rare.<\/p>\n

Prefer\u0103 S\u0103 Cumpere Din Magazin<\/strong>
\nContrar cre\u0219terii comer\u021bului online la nivel global, consumatorii rom\u00e2ni continu\u0103 s\u0103 acorde o importan\u021b\u0103 deosebit\u0103 experien\u021bei \u00een magazinul fizic, unde apreciaz\u0103 senza\u021bia tactil\u0103 \u0219i satisfac\u021bia imediat\u0103.<\/p>\n

Puncte de Loialitate<\/h3>\n

Programele de loialitate, cu accent pe oferirea de puncte ca recompens\u0103, se dovedesc a fi esen\u021biale \u00een construirea loialit\u0103\u021bii clien\u021bilor \u0219i generarea de cump\u0103r\u0103turi repetate.<\/p>\n

Cump\u0103r\u0103turi la Impuls<\/h3>\n

Rom\u00e2nii sunt predispu\u0219i c\u0103tre cump\u0103r\u0103turi impulsivie, \u00een special \u00een categoriile asigurarilor si ale produselor personale, sub influen\u021ba prezent\u0103rilor \u00een magazin, promo\u021biilor \u0219i disponibilit\u0103\u021bii imediate.<\/p>\n

Brandul Preferat \u0219i Prezen\u021ba Online<\/h3>\n

O prezen\u021b\u0103 robust\u0103 a brandului pe platformele digitale este cheia influen\u021b\u0103rii deciziilor de cump\u0103rare, \u00een special \u00een etapele incipiente ale experien\u021bei de shopping online.<\/p>\n

Raportul ofer\u0103 o analiz\u0103 detaliat\u0103 a preferin\u021belor consumatorilor rom\u00e2ni, acoperind comportamente specifice, influen\u021be digitale \u0219i preferin\u021be de cump\u0103r\u0103turi. Pentru accesul integral la raport, pute\u021bi accesa https:\/\/dataintelligence.ro\/you-are-what-you-buy\/ ––––––––––––––––––––-<\/p>\n

Despre Publicis Groupe – The Power of One<\/strong>
\nPublicis Groupe Rom\u00e2nia, prezent de 25 ani pe pia\u021ba local\u0103, este cel mai mare grup de marketing, comunicare \u0219i transformare digital\u0103 din Rom\u00e2nia, av\u00e2nd la baz\u0103 sinergia dintre Creativitate \u0219i Tehnologie. Grupul ofer\u0103 clien\u021bilor acces la cele mai avansate Servicii \u0219i Instrumente de lucru, concentrate \u00een patru arii de expertiz\u0103: Comunicare, Media, Dat\u0103 \u0219i Tehnologie.<\/em><\/p>\n

Cu o expertiz\u0103 solid\u0103 \u00een toate verticalele de business relevante, Publicis Groupe Rom\u00e2nia asigur\u0103, prin modelul s\u0103u de business – Power Of One – un Management fluid al Resurselor \u0219i Competen\u021belor alocate fiec\u0103rui Client \u00een parte.<\/em><\/p>\n

\u00cen portofoliul Publicis Groupe Rom\u00e2nia se afl\u0103 unele dintre cele mai puternice agen\u021b\u00eei de marketing \u0219i comunicare din lume: Publicis, Leo Burnett, Saatchi&amp;Saatchi+The Geeks, MSL The Practice, Zenith, Starcom \u0219i Spark Foundry. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la Difference!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Publicis Groupe Rom\u00e2nia, prezint\u0103 un raport comprehensiv dedicat tendin\u021belor din industria de retail \u00een Rom\u00e2nia, extras din studiul regional realizat de GWI, aferent Q2 2023, \u00eentr-un comunicat de pres\u0103 emis ast\u0103zi, 18 ianuarie. Acesta aduce \u00een discu\u021bie zece concluzii-cheie \u0219i ofer\u0103 o perspectiv\u0103 detaliat\u0103 asupra dinamicii \u00eenregistrate \u00een aceast\u0103 industrie, pe care le preluam \u00een continuare.<\/p>\n","protected":false},"author":40,"featured_media":19971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-19970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19970"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19970\/revisions"}],"predecessor-version":[{"id":19972,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19970\/revisions\/19972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19971"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}